论坛 › 澳门 › 2023年速卖通开店流程及注意事项，欢迎入驻全世界速卖通！

7wu1wm0 发表于 2024-8-26 22:27:34

2023年速卖通开店流程及注意事项，欢迎入驻全世界速卖通！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cuCpicdvdMEwTt76IkgS4VFdkDzdOG2QuUibsWiaEG9XHzNbk7mWlPTG51ztx017obUwlqd10zf8Q3MWicyoAopG1g/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亲爱的速卖通商家，</p>
    <span style="color: black;">您好！我是阿里巴巴<span style="color: black;">全世界</span>速卖通官方培训<span style="color: black;">公司</span>——</span><span style="color: black;"><strong style="color: blue;">草帽<span style="color: black;">公司</span></strong></span><span style="color: black;">。草帽为您整理了入驻速卖通平台的<span style="color: black;">需求</span>和新开店铺的完整流程，欢迎您的加入！</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2023速卖通入驻前准备</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">认识</span><span style="color: black;">能够</span><span style="color: black;">营销</span>的品类，确定要入驻的类目。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">认识</span>平台规则和知识产权限售规则，为了避免经营过程中受到处罚，要事先<span style="color: black;">认识</span>知识产权<span style="color: black;">守护</span>和禁限售商品规则。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.<span style="color: black;">花费</span>：</span></strong><span style="color: black;">速卖通入驻免费，开店冻结<span style="color: black;">保准</span>金1万-5万，交易时平台收取每笔成交的5%-8%的佣金。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.入驻需准备材料资质：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①登录速卖通所<span style="color: black;">运用</span>的邮箱账号、<span style="color: black;">秘码</span>；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②手机号：一个手机号最多<span style="color: black;">能够</span>开6家店；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③营业执照照片；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④法人身份证正反面照片；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>企业营业执照</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<strong style="color: blue;"><span style="color: black;">2021年12月15日</span></strong><span style="color: black;">起始</span></span><span style="color: black;"><strong style="color: blue;">个体工商户<span style="color: black;">已然</span><span style="color: black;">不可</span>入驻速卖通平台，</strong></span><span style="color: black;">必须是<span style="color: black;">机构</span>性质的，且<span style="color: black;">有些</span>类目<span style="color: black;">已然</span><span style="color: black;">起始</span>实施定向招商制。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>商标（品牌）</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商标证明，店铺若为授权点则需授权书，</span>商标范围内必须<span style="color: black;">包括</span>你要做的小类才<span style="color: black;">能够</span>。<span style="color: black;">此刻</span>部分小类发布<span style="color: black;">制品</span>不需要商标，<span style="color: black;">详细</span>以发布时为准。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>平台需要缴纳1万~5万的<span style="color: black;">保准</span>金</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大部<span style="color: black;">归类</span>目<span style="color: black;">保准</span>金是1万，这个<span style="color: black;">倘若</span>注销账号后，<span style="color: black;">能够</span>退还给商家的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>企业支付宝</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与营业执照企业一致的企业支付宝，<span style="color: black;">或</span>法人支付宝</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">店铺注册流程</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">复制下方链接到浏览器，快速注册：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://login.aliexpress.com/join/seller/cspJoinSelectType.htm?userfrom=csp&amp;appName=aeseller&amp;_bdSource=MTAwMDEzMDIzX0daQ01LSl9DTg</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">·&nbsp;</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">过程</span>一：注册账号</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（<span style="color: black;">按照</span><span style="color: black;">机构</span>注册地所在国家<span style="color: black;">选取</span>）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在注册页面，需要填写<span style="color: black;">有些</span>店铺<span style="color: black;">基本</span>信息，在<span style="color: black;">机构</span>注册地所在国家一栏，<span style="color: black;">按照</span>你的营业执照注册地进行<span style="color: black;">选取</span>，默认为“中国大陆”，若有其他国家的营业执照<span style="color: black;">能够</span>相应<span style="color: black;">选取</span>（注册后国家不可更改）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册邮箱后续将<span style="color: black;">做为</span>店铺登录所<span style="color: black;">运用</span>的账号，<span style="color: black;">因此呢</span>设置了邮箱和<span style="color: black;">秘码</span>之后，务必牢记~</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而在手机号这一栏，需要<span style="color: black;">尤其</span>提醒商家<span style="color: black;">伴侣</span>们，<strong style="color: blue;">一个手机号码最多<span style="color: black;">能够</span>绑定6个阿里系的账号</strong>（淘宝、1688等），例如在速卖通<span style="color: black;">运用</span>该手机注册了6家店，当注册第7家店铺时，就<span style="color: black;">没法</span><span style="color: black;">经过</span>审核了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">填写<span style="color: black;">基本</span>信息之后，勾选同意下方的<span style="color: black;">关联</span>协议和声明，<span style="color: black;">就可</span>进入下一步：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVO3HETMYOWUa7SDJnDiaQ3ovlqtLD237jpczwrGiaVvQr6YmLWHLretuTcXpy0ZMDHquQyGVcCgPGzw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp;·&nbsp;<span style="color: black;">过程</span>二：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">企业信息与个人信息填写</span></strong></span><span style="color: black;">点击“下一步之后”，<span style="color: black;">首要</span>需要<span style="color: black;">经过</span>短信验证手机号码，随后验证邮箱账号，系统会给这个邮箱发送一个验证码邮件。若手机或邮箱存在报错<span style="color: black;">状况</span>（重名、开店数量超过上限等），则需要返回上一步重新填写其它手机或邮箱。两个验证都<span style="color: black;">经过</span>后，将进入企业信息与个人信息填写阶段：</span><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVO3HETMYOWUa7SDJnDiaQ3ovpGa3YAA0HJrSzHBMpGgWiaAfwbZ2QokjPWjibycqPZ7xVbj0M4VMT81A/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">在币种<span style="color: black;">选取</span><span style="color: black;">这儿</span>，系统默认<span style="color: black;">运用</span>人民币报价，人民币报价对新手商家<span style="color: black;">来讲</span>，定价及优惠<span style="color: black;">规律</span>更为简单、面对汇率波动的影响相对较小，在商家<span style="color: black;">熟练</span>平台、<span style="color: black;">熟练</span>美元价格换算后，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">按照</span>需要<span style="color: black;">调节</span>为美元报价。</span><span style="color: black;">币种<span style="color: black;">选取</span>完成后，有两个认证方式<span style="color: black;">能够</span><span style="color: black;">选取</span>。</span><span style="color: black;">一个是<strong style="color: blue;">企业支付宝授权认证</strong>：<span style="color: black;">倘若</span>你的营业执照申请过企业支付宝，<span style="color: black;">那样</span><span style="color: black;">经过</span>本方式申请较为方便；</span><span style="color: black;">若<span style="color: black;">无</span>企业支付宝账号，<span style="color: black;">意见</span><span style="color: black;">运用</span>第二种认证方式：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">自动</span>填报入驻信息并<span style="color: black;">经过</span>企业法人授权认证</strong>，需要准备好以下材料：企业营业执照资质信息、企业法人支付宝账号、法人基本信息、企业股东信息。</span><span style="color: black;">点击“去认证”按钮，<span style="color: black;">起始</span>填写企业信息，提交营业执照照片，<span style="color: black;">按照</span>营业执照内容完整填写<span style="color: black;">就可</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVO3HETMYOWUa7SDJnDiaQ3ov8YWrBju2DQ54XbUCfjJvblQym2EN4ichZE9wJyPakPoOSRMyAx3K17w/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">*<span style="color: black;">重视</span>：一个企业只能认证6个速卖通账号，且认证后的店铺<span style="color: black;">没法</span>更换<span style="color: black;">机构</span>主体（在统一社会信用代码不变的<span style="color: black;">状况</span>下，<span style="color: black;">能够</span><span style="color: black;">按照</span>营业执照更换<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>、法人名<span style="color: black;">叫作</span>）。</span><span style="color: black;"><strong style="color: blue;">法人个人信息认证：</strong></span><span style="color: black;">填写企业信息后，点击<span style="color: black;">保留</span>，随后点击下一步进入法人认证页面，你<span style="color: black;">能够</span>直接<span style="color: black;">运用</span>法人实名支付宝扫码授权，法人在支付宝<span style="color: black;">保留</span>的信息将直接同步：</span><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVO3HETMYOWUa7SDJnDiaQ3ovHpAS8pppk0cI5aWqaRd4w500uOPlCA1w7e4dicf4yURDa9ehic5Mbtfg/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">随后在<span style="color: black;">仔细</span>信息页面，需要<span style="color: black;">弥补</span>法人身份证正反面照片，股东及联系人信息为非必填项，随后务必点击“<span style="color: black;">保留</span>”按钮，系统会智能判断<span style="color: black;">是不是</span>有错误信息，在确认信息无误后，点击“下一步”按钮提交信息审核。</span><span style="color: black;">*在企业信息和个人信息填写页面，点击<span style="color: black;">保留</span>按钮，系统会智能判断<span style="color: black;">是不是</span>存在错误信息，若未点击<span style="color: black;">保留</span>直接进入下一步，直接进入审核流程，可能会<span style="color: black;">出现</span>信息错误导致浪费审核时间。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVO3HETMYOWUa7SDJnDiaQ3ovKyjQdaPaTGGe6ytUicXXYDSiabAtmeERVWvoDwj66yftoYOgRdpJ01aw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">在工作日操作开店，在提交信息<span style="color: black;">起始</span>审核的15-30分钟后，速卖通就会对你的店铺信息审核发出结果，审核<span style="color: black;">经过</span>后，就<span style="color: black;">能够</span>刷新页面点击“进入开店”，随后来到下方页面，确认店铺的经营大类并缴纳<span style="color: black;">保准</span>金：</span><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVO3HETMYOWUa7SDJnDiaQ3ov2aeZzaB3Z3HKJXaBo5fEgaZzibYibgwW6dsVJPanYzWQp2IEZYtdPBVA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp;·&nbsp;<span style="color: black;">过程</span>三：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">开通经营大类</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在速卖通上，<span style="color: black;">日前</span>划定了16个经营大类：珠宝手表、服装服饰、婚纱礼服、美容个护、真人发、化纤发、母婴玩具、箱包鞋类、健康保健&amp;成人用品、3C数码、电子元器件、汽摩配、家具家居家装灯具工具、家用电器、运动娱乐和特殊类。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你还不清楚自己经营的<span style="color: black;">制品</span>属于那个类目，<span style="color: black;">能够</span>在速卖通买家页搜索<span style="color: black;">关联</span><span style="color: black;">制品</span>，在页面底部，速卖通会标记该<span style="color: black;">制品</span>的所属类目。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVO3HETMYOWUa7SDJnDiaQ3ov7iauOxZVRTXzGSgtvsHBb6Cic8xxqoBsOvdlPiaJxSN7dzKzVktKnEKKg/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">知道</span><span style="color: black;">制品</span>所属类目之后，在速卖通的商家后台-账号及认证-我的申请，<span style="color: black;">转</span>到申请经营大类，在其中<span style="color: black;">选取</span>经营类目后点击确认按钮<span style="color: black;">就可</span>（部分经营类目需要提交额外的经营资质）。</span><span style="color: black;">确认类目之后，页面将<span style="color: black;">转</span>到缴纳<span style="color: black;">保准</span>金页面，需要准备一个“余额”大于类目<span style="color: black;">保准</span>金的支付宝账号，速卖通将对<span style="color: black;">保准</span>金余额进行冻结。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVO3HETMYOWUa7SDJnDiaQ3ovA0Bq0lohK4sqU74ypUWmn5FSJzicHHy2rK4FG7HYFfW8yf6MkdbRb9Q/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">类目及<span style="color: black;">保准</span>金缴纳后，即<span style="color: black;">起始</span>商标添加与资质申请流程。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这儿</span>要提醒您啦：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 单个店铺只能<span style="color: black;">选取</span>一个经营范围，<span style="color: black;">同期</span><span style="color: black;">能够</span>在该经营范围下，经营一个或多个经营大类，店铺<span style="color: black;">保准</span>金将<span style="color: black;">根据</span>店铺的经营大类收取，<span style="color: black;">倘若</span>店铺入驻了多个经营大类，单店铺只会收取<strong style="color: blue;">1笔<span style="color: black;">保准</span>金</strong>（<span style="color: black;">按照</span><span style="color: black;">保准</span>金更高的大类收取哦）。关于<span style="color: black;">保准</span>金的金额，<span style="color: black;">能够</span>在上方提示部分，点击<span style="color: black;"><strong style="color: blue;"><span style="color: black;">保准</span>金一览表</strong></span>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就<span style="color: black;">能够</span>查看<span style="color: black;">区别</span>经营大类对应的<span style="color: black;">保准</span>金金额；</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② 在<span style="color: black;">选取</span>对应的经营大类后，<span style="color: black;">倘若</span>你<span style="color: black;">发掘</span>有些需要额外勾选的类目，证明这些类目是需要<span style="color: black;">供给</span>额外的商家资质的，点击提示部分的<span style="color: black;"><strong style="color: blue;">类目资质<span style="color: black;">需求</span></strong></span>，就<span style="color: black;">能够</span>看到<span style="color: black;">关联</span>说明了。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp;·&nbsp;<span style="color: black;">过程</span>四：</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">商标添加&amp;资质申请</span></strong></span></span><span style="color: black;">商标添加：</span><span style="color: black;">商标添加前，可先搜搜看速卖通平台内<span style="color: black;">是不是</span><span style="color: black;">已然</span>有你要添加的商标，有的话，直接勾选后进行授权<span style="color: black;">就可</span>：</span><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVO3HETMYOWUa7SDJnDiaQ3ovNdTz9xcibpBVefiajnRz2swGvvSzDAGtt4MLRZOzzZwm8qfTCSLkibS7A/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">若搜索不到<span style="color: black;">关联</span>品牌，<span style="color: black;">能够</span>在商家后台<span style="color: black;">选取</span>账号及认证-品牌商标-我的品牌（申请<span style="color: black;">经过</span>的品牌）中，点击“申请新品牌”按钮添加新品牌。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVO3HETMYOWUa7SDJnDiaQ3ovULZMOgRczRG6kOic4x61VrN9hKWM44Ic6xEWufqgU3zoFBbMfmjyvKw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">在商标添加页中，就要用到事先准备的商标注册证或商标注册受理<span style="color: black;">通告</span>书啦~</span><span style="color: black;">在各个栏目中填写商标注册证<span style="color: black;">或</span>受理<span style="color: black;">通告</span>书上的信息，上传商标注册证或受理<span style="color: black;">通告</span>书的照片，<span style="color: black;">而后</span>就<span style="color: black;">能够</span>点击“申请”按钮<span style="color: black;">起始</span>添加商标啦~</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp;·&nbsp;<span style="color: black;">过程</span>五：</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">店铺类型申请</span></strong></span></span><span style="color: black;">在速卖通站内<span style="color: black;">选取</span>开店，有3种店铺类型可供<span style="color: black;">选取</span>：官方店、专卖店和专营店，<span style="color: black;">区别</span>店铺类型需要准备的材料<span style="color: black;">亦</span>有所<span style="color: black;">区别</span>。</span><span style="color: black;">你最适合开哪种类型的店铺呢？对照下面这张图表，会更加清晰哦！</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVPC7l9j1yib0FK4gJPHSsiadcAt3JlfVIHiaj3RNRwWicCldaMHubHk32Z5KgSoOUT18tiaeoNAMOymAWA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（点击放大<span style="color: black;">照片</span>）</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">官方店</strong></span></p><span style="color: black;"><span style="color: black;">商家以自有品牌或由权利人<span style="color: black;">独霸</span>性授权、商标为</span><strong style="color: blue;"><span style="color: black;">®</span></strong><span style="color: black;">标且非中文商标，入驻速卖通开设的店铺。</span></span><span style="color: black;">在速卖通平台中，同一个品牌或商标下的官方店仅且只能开一家，单个官方店内可申请的品牌数量<span style="color: black;">亦</span>仅有1个。</span><span style="color: black;">开通官方店需要<span style="color: black;">供给</span>以下品牌材料：</span><span style="color: black;">①商标权人直接开设：需<span style="color: black;">供给</span>国家商标总局<span style="color: black;">颁布</span>的商标注册证；</span><span style="color: black;">②商标权人为境内自然人，需<span style="color: black;">同期</span><span style="color: black;">供给</span>商标权人亲笔签名的身份证复印件；</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">若为境外自然人，则需<span style="color: black;">供给</span>亲笔签名的护照或驾驶证复印件。</p>
    </span><span style="color: black;">由权利人授权开设官方店，需<span style="color: black;">供给</span>商标注册证以及商标权人出具的<span style="color: black;">独霸</span>授权书，<span style="color: black;">独霸</span>授权书可<span style="color: black;">经过</span>下方网页直接下载：</span><span style="color: black;">https://sell.aliexpress.com/zh/__pc/b1MxGRTcMz.htm?spm=a311a.7996332.0.0.2c343080MMnKIZ</span><span style="color: black;"><span style="color: black;">经营多个自有品牌商品，且品牌归属同一个<span style="color: black;">实质</span><span style="color: black;">掌控</span>人，需<span style="color: black;">供给</span>多个品牌</span><strong style="color: blue;"><span style="color: black;">®</span></strong><span style="color: black;">标。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">卖场型官方店：</span></strong><span style="color: black;">这一类型店铺<span style="color: black;">日前</span>仅支持速卖通邀请开通，需<span style="color: black;">供给</span>国家商标总局<span style="color: black;">颁布</span>的35类商标注册证（仅</span><strong style="color: blue;"><span style="color: black;">®</span></strong><span style="color: black;">标）、商标权人出具的<span style="color: black;">独霸</span>授权书。</span></span><span style="color: black;">店铺名<span style="color: black;">叫作</span>：官方店将<span style="color: black;">运用</span>“<strong style="color: blue;">品牌名+Official Store</strong>”<span style="color: black;">做为</span>默认名<span style="color: black;">叫作</span>，商家<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">运用</span>“<strong style="color: blue;">品牌名+自定义内容+Official Store</strong>”的格式命名店铺。</span><span style="color: black;">二级域名：<strong style="color: blue;">品牌名或品牌名+自定义内容</strong></span><span style="color: black;">*<span style="color: black;">这儿</span>的自定义内容，指当卖家品牌名被其他同名品牌名<span style="color: black;">叫作</span>抢注在先或当品牌名与速卖通的其他规则相冲突时，才可启用。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">专卖店</strong></span></p><span style="color: black;"><span style="color: black;">商家以自有品牌或权利人品牌授权，商标<span style="color: black;">能够</span>是</span><strong style="color: blue;"><span style="color: black;">®</span></strong><span style="color: black;">标或<span style="color: black;"><strong style="color: blue;">™</strong></span>标，速卖通平台上，同一个品牌或商标下的专卖店<span style="color: black;">能够</span>有多个，<span style="color: black;">然则</span>单个专卖店内可申请的品牌数量仅有1个。</span></span><span style="color: black;">入驻开通专卖店，需要<span style="color: black;">供给</span>以下品牌材料：</span><span style="color: black;"><span style="color: black;">①商标权人直接开设的品牌专卖店，需<span style="color: black;">供给</span>国家商标总局<span style="color: black;">颁布</span>的商标注册证，或商标注册申请受理<span style="color: black;">通告</span>书（</span><strong style="color: blue;"><span style="color: black;">™</span></strong><span style="color: black;">）；</span></span><span style="color: black;">若商标权人为境内自然人，则需<span style="color: black;">同期</span><span style="color: black;">供给</span>其亲笔签名的身份证复印件，若为境外自然人，则需<span style="color: black;">供给</span>其亲笔签名的护照或驾驶证复印件；</span><span style="color: black;">②持他人品牌开设的品牌店，需<span style="color: black;">供给</span>商标权人出具的品牌授权书。</span><span style="color: black;">店铺名<span style="color: black;">叫作</span>：专卖店将以“<strong style="color: blue;">品牌名+自定义内容+Store</strong>”来命名，二级域名<span style="color: black;">亦</span><span style="color: black;">能够</span>是“<strong style="color: blue;">品牌名+自定义内容</strong>”。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">专营店</strong></span></p><span style="color: black;"><span style="color: black;">经营1个及以上他人或自有品牌商品的店铺，品牌<span style="color: black;">能够</span>是</span><strong style="color: blue;"><span style="color: black;">®</span></strong><span style="color: black;">标或</span><strong style="color: blue;"><span style="color: black;">™</span></strong><span style="color: black;">标。</span></span><span style="color: black;">专营店对比官方店及专卖店的<span style="color: black;">需求</span>相对宽松，在速卖通，同一个品牌或商标<span style="color: black;">能够</span>有多个专营店，专营店店铺内<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">同期</span><span style="color: black;">持有</span>多个品牌。</span><span style="color: black;">入驻专营店需要<span style="color: black;">供给</span>以下品牌材料：</span><span style="color: black;"><span style="color: black;">由</span><strong style="color: blue;"><span style="color: black;">®</span></strong><span style="color: black;">商标或</span><strong style="color: blue;"><span style="color: black;">™</span></strong><span style="color: black;">标复印件，或商标持有人为源头的完整授权或合法进货凭证，<span style="color: black;">详细</span>参看后台各类目招商授权<span style="color: black;">需求</span>。</span></span><span style="color: black;">专卖店的店铺名<span style="color: black;">叫作</span>是“<strong style="color: blue;">自定义内容+Store</strong>”，二级域名<span style="color: black;">亦</span>是“<strong style="color: blue;">自定义内容+Store</strong>”。</span><span style="color: black;">不管是哪种类型的店铺，都需要提前准备好企业资质以便完成企业认证，需要准备的材料<span style="color: black;">包含</span>：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">·</span></strong><span style="color: black;">&nbsp;企业营业执照资质信息</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">·</span></strong><span style="color: black;">&nbsp;企业支付宝账号或企业法人支付宝账号</span></span><span style="color: black;">· 企业法人基本信息，如身份证正反面复印件</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">·&nbsp;</span></strong><span style="color: black;">企业股东信息</span></span><span style="color: black;"><strong style="color: blue;">开店成功</strong></span><span style="color: black;">恭喜您，一切准备就绪！</span><span style="color: black;"><span style="color: black;">完成以上设置之后，就<span style="color: black;">能够</span>让海外消费者更快认识你的店铺类型，<span style="color: black;">认识</span>你将要<span style="color: black;">营销</span>的商品大类了。店铺架构的完成，<span style="color: black;">便是</span>精致运营的<span style="color: black;">起始</span>，接下来<span style="color: black;">便是</span></span><strong style="color: blue;">店铺装修、设置物流模版、发布商品</strong><span style="color: black;">等一系列<span style="color: black;">实质</span>经营的动作啦~</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">想要咨询速卖通课程，</span><span style="color: black;">速卖通运营、金银牌申请，</span><span style="color: black;">等等等的任何问题，</span><span style="color: black;">都<span style="color: black;">能够</span>咨询下面小姐姐哦！</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通培训找草帽</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">长按二维码关注</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>

j8typz 发表于 2024-10-19 14:59:00

你说得对，我们一起加油，未来可期。

查看完整版本: 2023年速卖通开店流程及注意事项，欢迎入驻全世界速卖通！