4lqedz 发表于 2024-8-26 23:39:46

速卖通开店类目选取问题


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">近期</span>手上的几个平台业绩都到瓶颈了,<span style="color: black;">欠好</span><span style="color: black;">提高</span>,手上正好又有不少备货。想再度<span style="color: black;">提高</span>一下整体<span style="color: black;">营销</span>额。<span style="color: black;">日前</span>来看,我觉得最好的办法是再多开店铺,上<span style="color: black;">同样</span>的品,做简单的差异化上品。等着别人上和我<span style="color: black;">同样</span>的品来抢蛋糕,<span style="color: black;">为何</span><span style="color: black;">不可</span>我自己来上?</strong></p><strong style="color: blue;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 开店<span style="color: black;">第1</span>件事当然是得有企业营业执照。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 第二件事<span style="color: black;">便是</span>注册卖家账号。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 第三件事是<span style="color: black;">选取</span>类目缴<span style="color: black;">保准</span>金,确定自己做哪个大类。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 第四件事是做品牌授权,这是在你选的类目需要品牌授权的<span style="color: black;">状况</span>下,不授权没办法上传<span style="color: black;">制品</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 企业执照之前<span style="color: black;">已然</span>讲过了,就<span style="color: black;">再也不</span>赘述。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 注册卖家账号<span style="color: black;">亦</span>比较简单。在速卖通买家端网址,最上一排找到Sell on AliExpress,<span style="color: black;">选取</span>中国卖家入驻,进去后注册一个号,<span style="color: black;">根据</span><span style="color: black;">需求</span>一步步填资料就<span style="color: black;">能够</span>了。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 到了选类目缴<span style="color: black;">保准</span>金这块,<span style="color: black;">大众</span>比较纠结的<span style="color: black;">便是</span>应该做什么<span style="color: black;">制品</span>。其实最应该纠结的是做哪个大类,选中大类之后缴的<span style="color: black;">保准</span>金,里面有二级/三级<span style="color: black;">乃至</span>四级小类目的<span style="color: black;">制品</span>都<span style="color: black;">能够</span>做。最好不要局限于只做一个小类,<span style="color: black;">这般</span>流量池很难扩大。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>给几个不<span style="color: black;">意见</span>做的类目,<span style="color: black;">不消</span>问<span style="color: black;">详细</span><span style="color: black;">原由</span>,反正<span style="color: black;">便是</span><span style="color: black;">欠好</span>做<span style="color: black;">况且</span><span style="color: black;">危害</span>大。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">低客单价的<span style="color: black;">制品</span>:<span style="color: black;">小于</span>10美金以下,<span style="color: black;">谨慎</span><span style="color: black;">思虑</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">带有品牌<span style="color: black;">危害</span>的<span style="color: black;">制品</span>:<span style="color: black;">例如</span>影视ip的玩具,自研的<span style="color: black;">无</span>外观侵权的玩具倒是<span style="color: black;">能够</span>,<span style="color: black;">不外</span><span style="color: black;">通常</span>人很难<span style="color: black;">晓得</span><span style="color: black;">是不是</span>真的没侵权。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成人用品:平台规则极严格,不是电商老江湖不<span style="color: black;">意见</span>做,<span style="color: black;">通常</span>几张擦边图就能让你关店。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>应该选<span style="color: black;">那些</span>类目,<span style="color: black;">能够</span>参考平台上的类目<span style="color: black;">保准</span>金一览表,里面有<span style="color: black;">仔细</span>的各个子类目,<span style="color: black;">详细</span>到<span style="color: black;">制品</span>名。一个个对照着表格去选品,不失为一种<span style="color: black;">办法</span>。找到表格的操作<span style="color: black;">过程</span>放在<span style="color: black;">照片</span>里了。有小伙伴嫌麻烦又想要<span style="color: black;">仔细</span>表格的<span style="color: black;">能够</span>私我加我VX,我把表格<span style="color: black;">所有</span>下载下来打包<span style="color: black;">一块</span>发给你。</p>4. 品牌授权问题在前面的<span style="color: black;">文案</span><span style="color: black;">亦</span>讲过了,不赘述了。
    </strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7f509729fbe94a08a4d7e4349852b166~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725285063&amp;x-signature=63TbvvKalcRx5BZ6VVhE0pcCg4A%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cb324bf475c34e13b8df2c89ca9c66eb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725285063&amp;x-signature=qtbmCUkJ%2FCw3QimoGjcAVYsNGO4%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ed8d47aedb7e4114b58c8b582e5bc61c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725285063&amp;x-signature=k346DTwQF3IaqYNA30tchkPwqp8%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5662927aed424b538363964d73d7850c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725285063&amp;x-signature=iNVtMvg%2F4l9%2F1crP%2FVPIC4wGkJQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/43850c9b8a3e457e8eec82a6727ea581~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725285063&amp;x-signature=oVuFmrHnmZSdEVyPl2%2F47JuL0a4%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ca77d41b3614427ca13906fc0cbfc035~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725285063&amp;x-signature=8NlNZznrmoXxkXxAT1a0sxnQ1TQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/52ca3b3c91e44b3090c40d8b47618fa2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725285063&amp;x-signature=N5Qr%2Ff0%2BRzuy%2FUBrEeU3ELtDy%2Fw%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bd92b8a4d5a84ed88b1e55d18c402c29~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725285063&amp;x-signature=Dn82fUxe3vaELx%2FfVYUNQq%2BSuuc%3D" style="width: 50%; margin-bottom: 20px;"></p>




星☆雨 发表于 2024-8-27 14:22:47

你的见解真是独到,让我受益良多。

zrd123 发表于 2024-9-7 20:41:19

你的话语真是温暖如春,让我心生感激。

j8typz 发表于 2024-10-17 18:13:12

楼主的文章非常有意义,提升了我的知识水平。

7wu1wm0 发表于 2024-10-31 08:25:58

你的见解独到,让我受益匪浅,非常感谢。

b1gc8v 发表于 6 小时前

顶楼主,说得太好了!
页: [1]
查看完整版本: 速卖通开店类目选取问题