全世界速卖通《知识产权规则》重申，严禁用户未经授权发布、营销涉嫌侵犯第三方知识产权的商品！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">速卖通中小卖家最有影响力的订阅号！</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">联系<span style="color: black;">tel</span>：13829730042</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>号：smtcaomao</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEzxk5nvlFA2DEu5b4ibAutQ7dffae9tsUClZSCvjfWKT5vkjsFTnEElDp1JDAtOXLltBnubN6YwoHw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全世界</span>速卖通平台尊重和<span style="color: black;">守护</span>知识产权，<span style="color: black;">期盼</span><span style="color: black;">作为</span>广大卖家品牌出海的首选平台，让<span style="color: black;">更加多</span>中国<span style="color: black;">优秀</span>的好货品好品牌真正的货通天下，实现品牌国际化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对近期<span style="color: black;">发掘</span>的部分商家存在的知识产权违规<span style="color: black;">行径</span>，<span style="color: black;">咱们</span><span style="color: black;">意见</span>商家</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、在未进行商标申请及审核之前，请勿发布并<span style="color: black;">营销</span><span style="color: black;">包括</span>有<span style="color: black;">以上</span>品牌的商品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">若发布<span style="color: black;">包括</span>品牌信息的商品，请先<span style="color: black;">供给</span>该品牌合法权利证明进行商标申请。</span><span style="color: black;">您应当<span style="color: black;">保证</span>上载的商品信息<span style="color: black;">无</span>侵犯任何第三方的合法权益。</span><span style="color: black;">平台不接受因侵犯第三方品牌违规处罚后补交的申诉材料</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">即时</span>关注消费者提起的货不对版纠纷<span style="color: black;">触及</span>知识产权侵权的部分，若投诉成立，平台有理由认为<span style="color: black;">触及</span>知识产权侵权，并可能由此进行处罚</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">若发布、<span style="color: black;">营销</span>涉嫌侵犯第三方知识产权的商品，则有可能被知识产权所有人<span style="color: black;">或</span>买家投诉，平台<span style="color: black;">亦</span>会随机对商品（<span style="color: black;">包括</span>下架商品）信息、<span style="color: black;">制品</span>组名进行抽查，若涉嫌侵权，则违规信息会被平台退回或删除，平台有权<span style="color: black;">按照</span>侵权类型进行处罚</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">若卖家发布、<span style="color: black;">营销</span>涉嫌侵犯第三方知识产权的商品，则有可能被知识产权所有人<span style="color: black;">或</span>买家投诉，平台<span style="color: black;">亦</span>会随机对商品（<span style="color: black;">包括</span>下架商品）信息、<span style="color: black;">制品</span>组名进行抽查，若涉嫌侵权，则信息会被退回或删除。</span><span style="color: black;"><span style="color: black;">按照</span>侵权类型执行处罚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEzxk5nvlFA2DEu5b4ibAutQ7IKUxGrvgFjicGZzngb0YqZckeyoYfpCN5lJrObbYlzSiaJiaqjZiadQ9RQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span><span style="color: black;">详细</span>规则</span></strong></span></p>
<span style="color: black;">侵权类型</span>
<span style="color: black;">定义</span>
<span style="color: black;">处罚规则</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商标侵权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">严重违规：</span><span style="color: black;">未经注册商标权人许可，在同一种商品上<span style="color: black;">运用</span>与其注册商标相同或<span style="color: black;">类似</span>的商标</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1) 三次违规者关闭账号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>违规：</span><span style="color: black;">其他未经权利人许可<span style="color: black;">运用</span>他人商标的<span style="color: black;">状况</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1) 首次违规扣0分</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2) 其后每次重复违规扣6分</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3) 累达48分者关闭账号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">著作权侵权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">未经权利人授权，擅自<span style="color: black;">运用</span>受版权<span style="color: black;">守护</span>的作品材料，如文本、照片、视频、音乐和软件，<span style="color: black;">形成</span>著作权侵权。</span></p>
<span style="color: black;">实物层面侵权：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1) 实体<span style="color: black;">制品</span>或其包装被盗版</span><span style="color: black;">2) 实体<span style="color: black;">制品</span>或其包装非盗版，但<span style="color: black;">包含</span>未经授权的受版权<span style="color: black;">守护</span>的内容或图像</span></p>
<span style="color: black;">信息层面信息：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1) <span style="color: black;">照片</span>未经授权被<span style="color: black;">运用</span>在详情页上</span><span style="color: black;">
2) 文字未经授权被<span style="color: black;">运用</span>在详情页上</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1) 首次违规扣0分</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2) 其后每次重复违规扣6分</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3) 累达48分者关闭账号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专利侵权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外观专利﹑实用新型专利﹑发明专利的侵权<span style="color: black;">状况</span> （<span style="color: black;">通常</span>违规或严重违规的判定视个案而定）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1) 首次违规扣0分</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2) 其后每次重复违规扣6分</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3) 累达48分者关闭账号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(严重违规<span style="color: black;">状况</span>，三次违规者关闭账号)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">备注：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、速卖通会<span style="color: black;">根据</span>侵权商品投诉被受理时的状态，<span style="color: black;">按照</span><span style="color: black;">关联</span>规定对<span style="color: black;">关联</span>卖家实施适用处罚；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、同一天内所有<span style="color: black;">通常</span>违规及著作权侵权投诉，<span style="color: black;">包含</span>所有投诉成立（商标权或专利权：</span><span style="color: black;">被投诉方被同一知识产权投诉，在规<span style="color: black;">定时</span>限内未发起反<span style="color: black;">通告</span>，或虽发起反<span style="color: black;">通告</span>，但反<span style="color: black;">通告</span>不成立；</span><span style="color: black;">著作权：</span><span style="color: black;">被投诉方被同一著作权人投诉，在规<span style="color: black;">定时</span>限内未发起反<span style="color: black;">通告</span>，或虽发起反<span style="color: black;">通告</span>，但反<span style="color: black;">通告</span>不成立），及速卖通平台抽样<span style="color: black;">检测</span>，扣分累计不超过6分；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、同三天内所有严重违规，<span style="color: black;">包含</span>所有投诉成立（即被投诉方被同一知识产权投诉，在规<span style="color: black;">定时</span>限内未发起反<span style="color: black;">通告</span>；</span><span style="color: black;">或虽发起反<span style="color: black;">通告</span>，但反<span style="color: black;">通告</span>不成立）及速卖通平台抽样<span style="color: black;">检测</span>，只会作一次违规计算；</span><span style="color: black;">三次严重违规者关闭账号，严重违规次数记录累计不区分侵权类型；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、速卖通有权对卖家商品违规及侵权<span style="color: black;">行径</span>及卖家店铺采取处罚，<span style="color: black;">包含</span>但不限于 (i)退回或删除商品/信息；</span><span style="color: black;">（ii）限制商品发布；</span><span style="color: black;"> （iii）暂时冻结账户; 及 (iv) 关闭账号。</span><span style="color: black;"><span style="color: black;">针对</span>关闭账号的用户，速卖通有权采取<span style="color: black;">办法</span>防止该用户再次在速卖通上进行登记。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、每项违规<span style="color: black;">行径</span>由处罚之日起有效365天；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、当用户侵权情节<span style="color: black;">尤其</span><span style="color: black;">明显</span>或极端时，速卖通有权对用户单方面采取解除速卖通商户服务协议及免费会员资格协议、直接关闭用户账号及速卖通酌情判断与其<span style="color: black;">关联</span>联的所有帐号、及/或采取其他为<span style="color: black;">守护</span>消费者或权利人的合法权益或平台正常的经营秩序，由速卖通酌情判断认为适当的<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">该等<span style="color: black;">状况</span>下，速卖通除有权直接关闭账号外，还有权冻结用户<span style="color: black;">相关</span>国际支付宝账户资金及速卖通账户资金，其中依据<span style="color: black;">包含</span>为<span style="color: black;">保证</span>消费者或权利人在行使投诉、举报、诉讼等救济权利时，其合法权益得以<span style="color: black;">保证</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、速卖通<span style="color: black;">保存</span>以上处理<span style="color: black;">办法</span>等的<span style="color: black;">最后</span>解释权及决定权，<span style="color: black;">亦</span>会<span style="color: black;">保存</span>与之<span style="color: black;">关联</span>的一切权利。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、本规则如中文和非中文版本存在不一致，歧义或冲突，应以中文版为准。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>规则解析</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、 商标侵权案例解析：</span><span style="color: black;">查看案例解析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、以上规则所<span style="color: black;">叫作</span>“侵权情节特比<span style="color: black;">明显</span>或极端”<span style="color: black;">包含</span>但不限于以下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 用户侵权<span style="color: black;">行径</span>的情节<span style="color: black;">尤其</span>严重</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 权利人针对速卖通提起诉讼或法律<span style="color: black;">需求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 用户因侵权<span style="color: black;">行径</span>被权利人起诉、被司法、执法或行政机关立案处理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 因应司法、执法或行政机关<span style="color: black;">需求</span>速卖通处置账号或采取其他<span style="color: black;">关联</span><span style="color: black;">办法</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 用户所<span style="color: black;">营销</span>的商品在<span style="color: black;">制品</span>属性、<span style="color: black;">源自</span>、<span style="color: black;">营销</span>规模、影响面、损害等任一<span style="color: black;">原因</span>方面<span style="color: black;">导致</span><span style="color: black;">很强</span>影响的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· <span style="color: black;">形成</span>严重侵权的其他情形（如以错放类目、<span style="color: black;">运用</span>变形词、遮盖商标、引流等手段规避）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">咱们</span><span style="color: black;">意见</span>卖家</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、尊重知识产权。</span><span style="color: black;">请卖家<span style="color: black;">伴侣</span>们即日起严格排查自己的在线及下架商品，若存在侵权<span style="color: black;">行径</span>，请立即将侵权商品删除。</span><span style="color: black;"><span style="color: black;">同期</span>，严格把控进货<span style="color: black;">源自</span>，杜绝<span style="color: black;">源自</span>不明的<span style="color: black;">制品</span>，<span style="color: black;">意见</span>实拍<span style="color: black;">照片</span>，<span style="color: black;">加强</span><span style="color: black;">照片</span>质量，让买家更直观的<span style="color: black;">认识</span>商品，<span style="color: black;">得到</span><span style="color: black;">更加多</span>订单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、发展有品质的自营品牌。</span><span style="color: black;"><span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>有品质，注册自有品牌，跟平台<span style="color: black;">一块</span>，扩大自营品牌影响力，让自己的品牌商品出海，<span style="color: black;">持续</span><span style="color: black;">增多</span>附加值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、完成品牌准入流程。</span><span style="color: black;">完成品牌准入再发布品牌商品，不要发布未<span style="color: black;">得到</span>发布权限的品牌商品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cuCpicdvdMEyBcfGa3ko1ZgmlGO5W7X6dzqhusk8JQDNzvCMQA6ApdseP3vqyXGKdNvajvA2k6AI1SBI0sYg7ag/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">想要咨询速卖通课程，</span><span style="color: black;">速卖通运营、金银牌申请，</span><span style="color: black;">索取速卖通干货包等等等的任何问题，</span><span style="color: black;">都<span style="color: black;">能够</span>咨询下面小姐姐哦！</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通培训找草帽</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">长按二维码关注，快来领</span></strong><strong style="color: blue;"><span style="color: black;">取速卖通干货包</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/b96CibCt70iaajvl7fD4ZCicMcjhXMp1v6UibM134tIsO1j5yqHyNhh9arj090oAL7zGhRJRq6cFqFOlDZMleLl4pw/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/4iaIptibfTXdvHmc3bOZHjicz8XKnZQ0L5iabMD8aegXciaK1wibFQSXmQibwNgmzz5DLyP1XicIUGiaRvhdO8RmDu1HibGg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
感谢你的精彩评论，为我的思绪打开了新的窗口。 感谢您的精彩评论，为我带来了新的思考角度。
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