速卖通核心数据分析以及5大核心国家市场分析报告
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通5国分析报告：俄罗斯－巴西－西班牙－美国－法国</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">现<span style="color: black;">周期</span>速卖通的重点国家分别是俄罗斯、法国、西班牙、波兰和沙特阿拉伯，<span style="color: black;">另一</span>南美市场<span style="color: black;">例如</span>巴西，<span style="color: black;">亦</span>是速卖通比较重点的地域市场。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/8e0312ff214d4910a0c61bf597249d8a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725286592&x-signature=M8oiwrcRqVLO3VOeZhTji%2BbS9Z8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">俄罗斯的体量，预计2023年会达到250亿美金，增速有45%。在俄罗斯，比较有<span style="color: black;">潜能</span>的行业<span style="color: black;">包含</span>服装、消费电子、家用电器、美妆、玩具等，都是亿级市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">法国，<span style="color: black;">日前</span>的体量比<span style="color: black;">很强</span>，有458亿美元。比较有<span style="color: black;">潜能</span>的行业，<span style="color: black;">包含</span>服装、消费电子、家具、家电以及美妆护肤，这些年增速都是在10%以上，<span style="color: black;">另一</span>宠物周边、DIY、配饰这些老外<span style="color: black;">亦</span>很<span style="color: black;">爱好</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">西班牙，<span style="color: black;">日前</span>的体量有172亿美元，<span style="color: black;">然则</span>它的增速非常快，2023年预计达到300亿美元。像母婴<span style="color: black;">制品</span>，增速8%。之前<span style="color: black;">咱们</span>有专门做过母婴行业的调研，其实海外母婴品类<span style="color: black;">无</span>国内<span style="color: black;">那样</span>全，衣服<span style="color: black;">便是</span>正常大码，<span style="color: black;">需要</span>远远<span style="color: black;">无</span>得到满足。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">波兰，增速快，78%，重点的行业跟上面说的类似，<span style="color: black;">尤其</span>要提一下家具、园艺行业，有2亿美金规模。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沙特阿拉伯，到2023年会达到100亿美金规模。增速10%，<span style="color: black;">潜能</span>比<span style="color: black;">很强</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通－亚马逊－ebay-wish 四大平台综合对比：</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4大跨境平台对比</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">附：速卖通新手指南：</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">速卖通新卖家一页纸</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前期准备：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">企业</strong>：卖家须<span style="color: black;">持有</span>一个企业支付宝账号，<span style="color: black;">每一个</span>企业身份<span style="color: black;">能够</span>认证最多6个速卖通账号；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">服务</strong>：卖家须<span style="color: black;">持有</span>或代理一个品牌经营，<span style="color: black;">按照</span>品牌资质，可<span style="color: black;">选取</span>经营品牌官方店、专卖店或专营店；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">年费：</strong>卖家须缴纳技术服务年费，各经营大类技术服务年费<span style="color: black;">区别</span>，<span style="color: black;">详细</span>查看速卖通官方帐号的类目咨询<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">邮箱：</strong><span style="color: black;">无</span>注册过速卖通账号的邮箱；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">手机号：</strong>一个手机号最多<span style="color: black;">能够</span>绑定6个阿里账号（<span style="color: black;">包含</span>淘宝、1688、阿里巴巴国际站、速卖通等）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">支付宝：</strong><span style="color: black;">已然</span>完成企业支付宝认证；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">企业营业执照副本复印件；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">企业税务登记证复印件（国税，地税均可）；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">组织<span style="color: black;">公司</span>代码复印件；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">银行开户许可证复印件；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">法定<span style="color: black;">表率</span>人身份证正反面复印件；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">10款以上典型<span style="color: black;">制品</span>。</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>注册账号</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>步：</strong>设置用户名：电子邮箱；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二步：</strong>填写账号信息：<span style="color: black;">秘码</span>、英文姓名、手机号码、联系<span style="color: black;">位置</span>、在线经验（天猫、亚马逊、eBay、1688、阿里巴巴国际站、Wish、无、其他）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三步：</strong>账号注册成功。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>企业认证</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>步：</strong>企业认证——登录企业支付宝，授权；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二步：</strong>考试（<span style="color: black;">日前</span><span style="color: black;">已然</span>下线）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三步：</strong>企业认证完成。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>提交入驻资料</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>步：</strong>准备<span style="color: black;">制品</span><span style="color: black;">名单</span>，类目<span style="color: black;">区别</span><span style="color: black;">需求</span><span style="color: black;">区别</span>，<span style="color: black;">制品</span><span style="color: black;">名单</span>数量<span style="color: black;">亦</span><span style="color: black;">区别</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二步：</strong>类目资质，账号及认证——类目招商准入——我要入驻：1，标准<span style="color: black;">营销</span>计划；2.<span style="color: black;">基本</span><span style="color: black;">营销</span>计划；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三步：</strong><span style="color: black;">选取</span>店铺类型：官方店、专卖店、专营店；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第四步：</strong><span style="color: black;">选取</span>主营类目；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第五步：品牌<span style="color: black;">选取</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1．若品牌在速卖通<span style="color: black;">无</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 商标添加：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1) 中国大陆地区品牌：品牌名；商标注册号/申请号；商标注册证/受理<span style="color: black;">通告</span>书；品牌所有人；所属类目；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2) 香港、澳门<span style="color: black;">尤其</span>行政区，台湾省和境外国家：品牌发源地、商标注册号/申请号、商标注册人、商标注册证/商标注册信息截图、商品外包装<span style="color: black;">照片</span>、所属类目。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2．若品牌在速卖通已存在：提交资料：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">填写并上传<span style="color: black;">制品</span><span style="color: black;">名单</span>（模板下载）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第六步：</strong>资料审核，提交入驻资料流程结束。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>缴纳年费</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在招商系统内<span style="color: black;">按照</span>所选的经营类目缴纳对应的年费，请参考官方说明。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">5、</span>完善店铺信息</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">店铺名<span style="color: black;">叫作</span>：</strong>店铺——店铺资产管理——店铺名<span style="color: black;">叫作</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二级域名：</strong>店铺——店铺资产管理——二级域名；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是官方店：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌直达：</strong>店铺——店铺资产管理——品牌直达；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌故事：</strong>店铺——店铺装修及管理——品牌故事页装修。</p>
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