nqkk58 发表于 2024-8-27 01:51:56

速卖通加强流量的6大标题技巧


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">跨境无忧</span></strong><span style="color: black;">ID:STLB-36HAPPY</span></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">跨境电商：找平台，开账号，找<span style="color: black;">制品</span>，缺人才，要培训，欧洲VAT税务，国际商标专利，国内外<span style="color: black;">机构</span>注册，做账报税，银行开户，账号申诉，金融贷款，就上跨境无忧</a>！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">非常多</span>卖家<span style="color: black;">伴侣</span>的商品是直接<span style="color: black;">经过</span><span style="color: black;">搬迁</span>工具从淘宝上传到速卖通的，<span style="color: black;">这般</span>中文标题<span style="color: black;">经过</span>默认翻译可能不是很好，<span style="color: black;">首要</span>是不符合外国买家的搜索习惯，<span style="color: black;">这般</span>你写到标题里面的词就很难被用户搜索到。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">标题和属性既要对商品准确的描述，又要是可能带来的流量词，<span style="color: black;">同期</span>还要符合速卖通的规则，<span style="color: black;">不可</span><span style="color: black;">显现</span>堆砌词、侵权词，品牌词<span style="color: black;">不可</span>冲突、<span style="color: black;">制品</span>词<span style="color: black;">不可</span>冲突等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下面给<span style="color: black;">大众</span>介绍6个写标题的技巧。</span></span></p>1<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">最简单却容易被卖家<span style="color: black;">伴侣</span>忽略的问题</span></span></strong><span style="color: black;"><span style="color: black;">，<span style="color: black;">便是</span><span style="color: black;">无</span>完全利用标题的</span><span style="color: black;">128</span><span style="color: black;">个字符，而标题过短<span style="color: black;">有害</span>于搜索覆盖。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，<span style="color: black;">倘若</span>你的商品是"running bags"，标题<span style="color: black;">仅有</span>“running bags”一个词，用户<span style="color: black;">仅有</span>搜索“sport bags” 就找不到你的商品，标题完全<span style="color: black;">能够</span>把 “sports bags” <span style="color: black;">亦</span>放进来。</span></p>2<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">部分用户总<span style="color: black;">爱好</span>写“ summer and autumn ”，在标题字符<span style="color: black;">仅有</span>128个字符的<span style="color: black;">状况</span>下，and是<span style="color: black;">无</span>必要写的。您<span style="color: black;">能够</span>直接删除，变成：“ summer autumn ”。</span><span style="color: black;"><span style="color: black;">这般</span>就节省了</span><span style="color: black;">4</span><span style="color: black;">个字符。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您觉得<span style="color: black;">这般</span><span style="color: black;">欠好</span>看，您<span style="color: black;">亦</span><span style="color: black;">能够</span>设置为“&nbsp;</span><span style="color: black;">summerg&amp;Autumn&nbsp;</span><span style="color: black;">”，当然<span style="color: black;">倘若</span>标题长度本身就不足</span><span style="color: black;">128</span><span style="color: black;">个字符，<span style="color: black;">保存</span> </span><span style="color: black;">and&nbsp;</span><span style="color: black;"><span style="color: black;">亦</span>没问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我这儿<span style="color: black;">重点</span>说明的是其实 </span><span style="color: black;">and </span><span style="color: black;">是个对搜索引流<span style="color: black;">无</span>什么影响的词。</span></p>3<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题中写new arrival，<span style="color: black;">或</span> new arrive 其搜索指数为1056和43，值非常低。<span style="color: black;">倘若</span>有更好的词，<span style="color: black;">意见</span>删除这两个词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>确实应该<span style="color: black;">保存</span>，<span style="color: black;">必定</span>要加上日期：2017 new arrival 。<span style="color: black;">由于</span>：“2017 new arrival”的搜索指数是 63581，是前面词的60倍。</span></p>4<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题中<span style="color: black;">尽可能</span><span style="color: black;">包括</span>商品的<span style="color: black;">制品</span>词、属性词。单词<span style="color: black;">必定</span>要拼写正确，否则用户<span style="color: black;">没法</span>搜索到您的标题。</span></p>5<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题可视化效果要好，标题单词不要全小写，核心<span style="color: black;">制品</span>词、属性词等首字母<span style="color: black;">尽可能</span>用<span style="color: black;">体积</span>，重要词<span style="color: black;">乃至</span><span style="color: black;">所有</span>大写。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>空格和+、-，#、&amp;等字符都只算一个字符，这些字符能够<span style="color: black;">明显</span>标题里面的的<span style="color: black;">有些</span>关键词<span style="color: black;">帮忙</span>用户快速定位，<span style="color: black;">乃至</span><span style="color: black;">能够</span>用【】来<span style="color: black;">明显</span>某个核心词。</span></p>6<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实最大的问题是，<span style="color: black;">非常多</span>卖家想不到足够多合适的高流量的标题词，而有的人<span style="color: black;">运用</span>海量词库，<span style="color: black;">经过</span>标题<span style="color: black;">选取</span>词、长尾词、设置核心词的<span style="color: black;">基本</span>上找到<span style="color: black;">关联</span>性高的搜索词。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6wibcy6uNsA09szfc7wISbCnZawHtOuY0Yv4NZxV7wvUJs17ud7shpoh5SLtFsA9zDVLefSq1zHlkDQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">什么时候你需要修改标题？<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">当季节变换的时候</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户搜索的习惯，搜索的频率都有可能变化。<span style="color: black;">此时</span>候您<span style="color: black;">能够</span>关注季节性的热词，<span style="color: black;">选取</span>流量<span style="color: black;">更加多</span>的词，<span style="color: black;">持续</span>优化标题，获取<span style="color: black;">更加多</span>的流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">当热门事件<span style="color: black;">出现</span>、新<span style="color: black;">制品</span>发布之后</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相应的搜索词<span style="color: black;">亦</span><span style="color: black;">期盼</span>卖家<span style="color: black;">伴侣</span>能够<span style="color: black;">第1</span>时间去修改标题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">当您的商品销量<span style="color: black;">提升</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此时</span>候可能需要<span style="color: black;">增多</span><span style="color: black;">有些</span>宣传活动，可能需要<span style="color: black;">增多</span><span style="color: black;">或</span>修改活动标题。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6wibcy6uNsA09szfc7wISbCnZawHtOuY0Yv4NZxV7wvUJs17ud7shpoh5SLtFsA9zDVLefSq1zHlkDQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">标题自我评分原则<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">是不是</span>能够识别标题词</span><span style="color: black;">中的年份词</span><span style="color: black;">、属性词、品牌词、促销词、热词、重叠词、废词等标签。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">识别标题的长度，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">是不是</span>满足</span><span style="color: black;">128</span><span style="color: black;">个字符的<span style="color: black;">需求</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分析标题词中搜索词对应的搜索指数，分析出<span style="color: black;">基本</span>词、热词、无流量词。</span><span style="color: black;">标题词组合的搜索流量指数<span style="color: black;">亦</span>是打分的一个<span style="color: black;">原因</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">是不是</span>有违反速卖通的标题规范。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：标题中<span style="color: black;">不可</span><span style="color: black;">显现</span><span style="color: black;">违法</span>的品牌词，</span><span style="color: black;">词和属性<span style="color: black;">显现</span><span style="color: black;">违法</span>的配对等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结合多维度特征对标题做综合打分，并把分数分为四个等级：极差、差、尚可、优。除了优之外，其他几种<span style="color: black;">状况</span>都有优化的空间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（<strong style="color: blue;"><span style="color: black;">文案</span><span style="color: black;">源自</span>：跨客驿站</strong></strong></span><span style="color: black;"><strong style="color: blue;">）</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">觉得<span style="color: black;">文案</span>有<span style="color: black;">帮忙</span>的话，分享给别人看到</span></strong><span style="color: black;"><strong style="color: blue;">吧</strong></span><strong style="color: blue;"><span style="color: black;">！</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以上内容如有侵权，请<strong style="color: blue;"><span style="color: black;"><span style="color: black;">即时</span></span></strong></span></strong><strong style="color: blue;"><span style="color: black;">联系<span style="color: black;">咱们</span></span></strong><span style="color: black;"><strong style="color: blue;">处</strong></span><strong style="color: blue;"><span style="color: black;">理。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">征稿：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">需求</span>是原创作品，跨境电商的运营干货<span style="color: black;">或</span>经验分享，稿费优厚，欢迎来稿！（来稿请添加<span style="color: black;">微X</span>号：stlb-yu）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">三头六臂跨境电商联盟官方平台：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点击阅读原文<span style="color: black;">或</span><span style="color: black;">拜访</span>（</span><span style="color: black;">http://h5.swayedu.com/appjLfqyllC5010</span><span style="color: black;">）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">亚马逊<span style="color: black;">举荐</span>收款方式：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Payoneer申请链接：（https://www.payoneer.com/zh/stlb）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Wish<span style="color: black;">举荐</span>收款方式：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Payoneer申请链接：（https://www.payoneer.com/zh/stlb）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/FkyE2tnk6w88fj28oeJ4aTNXtmmibGiaiaibvdsNb8Akts1WGXJLLMxRrgEJXEYZJMvWptjydMytjxsvken0mV4TBw/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6wibJrSqFib4UBLg7ypGmlQUoOpLAqicdaWZUQquWGongyPCFTwcZPxBKl49CtV4yHJliaaSD3gZKdD3YQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">↓点击</span><span style="color: black;">阅读原文</span><span style="color: black;"><span style="color: black;">拜访</span>三头六臂官方平台！</span></p>




听听海 发表于 2024-9-10 00:47:12

“沙发”（SF，第一个回帖的人）‌

qzmjef 发表于 2024-10-15 00:49:20

真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。

wrjc1hod 发表于 2024-10-21 21:27:25

谷歌网站排名优化 http://www.fok120.com/

nykek5i 发表于 2024-10-24 13:47:22

你字句如珍珠，我珍藏这份情。
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