速卖通联网跨境电商平台基本介绍
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点击关注</span><span style="color: black;">▲</span><span style="color: black;">艾奇SEM</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">知识</span></strong></span><span style="color: black;"> | <span style="color: black;"><span style="color: black;">制品</span></span> | <span style="color: black;">新闻</span> | <span style="color: black;">职场</span> | <span style="color: black;">资源 </span>五大版块</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从SEM到互联网整合营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFtICQ9bFUUjWfQicqZpYKdIUbO87p9B4P9s6Zc94JasV4Gm5WZ1AMSpibpwWNEUMYJiaZH0AUFOBOLQ/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者:郭吉湖</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>:头条号“聚点深圳”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着互联网+模式的<span style="color: black;">精细</span>化、精细化细分市场定位清晰后,中国制造转型为中国创造的势头愈来愈<span style="color: black;">剧烈</span>,跨境电商<span style="color: black;">做为</span>中国制造的大流量输出端口,占据着中国品牌出口展现至<span style="color: black;">全世界</span>市场举足轻重的地位。典型的<span style="color: black;">表率</span>有,阿里巴巴集团系,京东,敦煌等<span style="color: black;">有些</span>列跨境电商,<span style="color: black;">做为</span>中国批发、零售型电商端口,数以千万计流量的输出及购买力,加强了中国与世界的粘性,<span style="color: black;">亦</span><span style="color: black;">同期</span>会造就<span style="color: black;">更加多</span>新兴市场的来临及扩张。今天,就从简言<span style="color: black;">起始</span>,让<span style="color: black;">咱们</span>开启跨境电商“速卖通”之旅。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十年前你<span style="color: black;">错失</span>淘宝,五年前你<span style="color: black;">错失</span>天猫、京东,<span style="color: black;">那样</span>今天你会再<span style="color: black;">错失</span>一个<span style="color: black;">全世界</span>举足轻重的跨境零售平台“速卖通”吗?<span style="color: black;">非常多</span>人都抱怨<span style="color: black;">无</span>快速与时代接轨,<span style="color: black;">那样</span>今天,<span style="color: black;">期盼</span>你不要又错失一份良机!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">全世界</span>速卖通简介:</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通属于阿里系,有着一个很好的血统,那<span style="color: black;">便是</span>他的老爸是“阿里巴巴”,<span style="color: black;">做为</span>阿里巴巴<span style="color: black;">全世界</span>布局的电商系统,速卖通的定位是:<span style="color: black;">全世界</span>零售电商平台。<span style="color: black;">怎样</span>理解呢?<span style="color: black;">能够</span>理解为马云布局<span style="color: black;">全世界</span>零售业的“淘宝”。让亿万卖家<span style="color: black;">全世界</span>开起零售店,<span style="color: black;">处理</span>亿万买家<span style="color: black;">没法</span>购买中国小商品的痛点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通流量分析:</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通每日买家IP流量:3000万 (Alexa数据调研)
速卖通卖家数量;1000万(阿里系调查数据结果)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">地域<span style="color: black;">需要</span>分析:</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有了好的流量,<span style="color: black;">咱们</span>来<span style="color: black;">认识</span><span style="color: black;">那些</span>地域是重点售卖范围。<span style="color: black;">根据</span>阿里以往的数据报表分析,速卖通流量数据最大的四个地域为:俄罗斯、西班牙、美国、巴西(巴西因这两年的政治<span style="color: black;">原因</span>而<span style="color: black;">引起</span>流量有所下滑)。<span style="color: black;">认识</span>完地域后,<span style="color: black;">咱们</span>在选品上面是不是针对性更强一点了呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">单品售卖分析:</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上<span style="color: black;">大众</span>的竞争还是比较激烈的,<span style="color: black;">根据</span>以下数据分析,<span style="color: black;">大众</span>就<span style="color: black;">能够</span><span style="color: black;">晓得</span><span style="color: black;">为何</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">根据</span>流量对比的话,以某个<span style="color: black;">制品</span>售卖的页面窗口为例(10个窗口);
10个售卖窗口对比30个人流量
<span style="color: black;">第1</span>和第二名:各<span style="color: black;">最少</span>抢掉6个流量,总计:12个
第三名:抢掉<span style="color: black;">最少</span>4个流量
剩余7个窗口:就可想而知了,30-(12+4)=14,平均每人只能分得到2个IP流量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>在选品环节,<span style="color: black;">大众</span>需要<span style="color: black;">谨慎</span><span style="color: black;">思虑</span>,好的<span style="color: black;">制品</span>竞争小,又能排名靠前,<span style="color: black;">才可</span>争取到好的点击量及转化量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">选品及关键词分析:</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">既然竞争这么激烈,那<span style="color: black;">咱们</span><span style="color: black;">怎样</span>能够脱颖而出呢?这就要看你所<span style="color: black;">选取</span>的行业,售卖的<span style="color: black;">制品</span>竞争系数了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>;搜索关键词Dress,如图<span style="color: black;">表示</span>,售卖的关键词有100多万,这就<span style="color: black;">寓意</span>着你要<span style="color: black;">同期</span>与100多万的卖家<span style="color: black;">同期</span>竞争售卖连衣裙,<span style="color: black;">能够</span>想象,1人挑战100多万,难度之大!<img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIElSPNpCZZGKEBQXlE6h0ibjKZm4BN6MVdRgJ6qJ2uQ1gHrDzCZ9Vte5EvvXD4sx0GAfBlDg6zZgrQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">那样</span>再<span style="color: black;">例如</span>:搜索Summer dress,如图<span style="color: black;">表示</span>,售卖的关键词为40多万,竞争<span style="color: black;">同期</span>被削减掉了一半以上!<img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIElSPNpCZZGKEBQXlE6h0ibjKr6BqTnPJ52v0HAu5ZJEykNhOGt62MRpobukFgjXibxCsrfgibibM0kxQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">再继续搜索:Summer dress 2016,<span style="color: black;">这般</span>一来搜索出来的关键词数为:19万多,又被减掉了一半!<img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIElSPNpCZZGKEBQXlE6h0ibjMoHYVxEe0TbpsMJB3URic5N40jka0GnLlz5zjQ8pqBMQlZBCfgPM95g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">大众</span>懂了吧?售卖一件<span style="color: black;">制品</span>,<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">区别</span>的方式安排,<span style="color: black;">那样</span>竞争的结果<span style="color: black;">亦</span>会完全不<span style="color: black;">同样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIElSPNpCZZGKEBQXlE6h0ibjhmvTiabLHF4lcxQ3h3hrvB47BqknC6icp5BYRGazWErmU4EOB2H5CMog/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>知识干货<span style="color: black;">新闻</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击阅读原文登入艾奇官网 <strong style="color: blue;">www.27sem.com</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;">艾奇学院 特聘专家 正在招募…</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIF4YcTS7ibr8X8V3YuX1qQ0ibXsFMCJUQdNickU8N1j3GeupZrfDLqgqEGrYYJTdAEyltHFCcfj2MnRw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
你的话语真是温暖如春,让我心生感激。 你的努力一定会被看见,相信自己,加油。 一看到楼主的气势,我就觉得楼主同在社区里灌水。 哈哈、笑死我了、太搞笑了吧等。
页:
[1]