全世界四大跨境电商平台最全攻略！新手必须保藏！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/tXYiafibR3SUYYJtqyAvFpgy6WKXMeN5GnWAHxZzoGL7syD0X4nA1TicsBicI0tf87ibC7PWY3sCC4ibEqEV6a8wnqlw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">家居微<span style="color: black;">资讯</span>，现已更名为家居微观察，<span style="color: black;">咱们</span>创立于2012年，是中国家居业<span style="color: black;">第1</span>个行业自<span style="color: black;">媒介</span>，9年来<span style="color: black;">保持</span><span style="color: black;">供给</span><span style="color: black;">鲜嫩</span>、有料、有价值的家居<span style="color: black;">资讯</span>和观察！</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/tXYiafibR3SUas9FbanHbJmYPkjHOPH6CyBzGhV2Uibjibicm6VibrZH7QBicVvUiaTKVqQrtx1JgeKu6CToniacxZx9YTA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2020年可谓是跨境电商元年。受疫情影响，海外线上购物<span style="color: black;">需要</span>直线飙升。据海关总署<span style="color: black;">报告</span>，我国跨境电商出口1.12万亿，增长40.1%，增速迅猛。</span><span style="color: black;">其中，随着海外开启居家办公模式和居家时长<span style="color: black;">增多</span>，对家具<span style="color: black;">制品</span><span style="color: black;">需要</span>猛涨，2020年跨境家居电商斩获颇丰。</span><span style="color: black;"><strong style="color: blue;">恒林股份跨境电商<span style="color: black;">途径</span>业绩增长6481.53%，乐歌<span style="color: black;">全世界</span>海外网站月浏览量达60多万，遨森电商<span style="color: black;">更加是</span>直冲上市。</strong></span><span style="color: black;">（详情请点击：<a style="color: black;">跨境家居电商卖爆了！恒林股份、乐歌营收<span style="color: black;">大涨</span>，有电商企业冲击上市！</a>）</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tXYiafibR3SUYGDdk07M2GAwNH975ocYM08ic4Y3icPDukMicgKoGKkEXcNnOg5v7ibI269BNPuMyibD8Kvl8ZaScuyFA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">能够</span>说，跨境电商<span style="color: black;">作为</span>了家居行业不可忽略的重要增长<span style="color: black;">途径</span>。<span style="color: black;">那样</span>，适合家居类的跨境电商平台都有<span style="color: black;">那些</span>？有<span style="color: black;">那些</span>规范值得<span style="color: black;">重视</span>？</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>Amazon（亚马逊）</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWhVJicgR7xPMP5xQkxyVyt7pJMsxrMicmKS3icQKlPQpAv0PDjRMme7fCQMF88pGJeXY7M0dicS2w2TRw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">亚马逊是美国最大的一家网络电子商务<span style="color: black;">机构</span>。其创立之初是以打造最大的网上书店为<span style="color: black;">目的</span>，刚<span style="color: black;">起始</span>运营模式不被看好，后其用20年凭借独特的运营模式，形<span style="color: black;">成为了</span>一个完整的电商生态链。</span><span style="color: black;">相比较其他平台<span style="color: black;">来讲</span>，</span><strong style="color: blue;"><span style="color: black;">亚马逊平台体量最大，覆盖了美国、加拿大、日本、英国、意大利等消费层较高的发达地区和国家</span></strong><span style="color: black;">，<span style="color: black;">亦</span>是这些国家消费者网购的首选平台，类似淘宝在国内的地位。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tXYiafibR3SUYGDdk07M2GAwNH975ocYM0E5lX6SB7n2YpibpialSx0uCEoCzS9M4edcuJgnxuoIrSFJ2ryQOJAaZA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">受消费水平影响，亚马逊上的消费者对价格<span style="color: black;">敏锐</span>度低，但更为注重商品品质，是跨境电商值得优先<span style="color: black;">思虑</span>的平台。</span><span style="color: black;">当然，亚马逊<span style="color: black;">亦</span>有着相应的规则要<span style="color: black;">重视</span>，否则可能会面临关店、注销账户的<span style="color: black;">危害</span>，例如前阵子沸沸扬扬的大规模封号事件。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户注册</p><span style="color: black;">不论<span style="color: black;">针对</span>个人卖家还是<span style="color: black;">机构</span>卖家<span style="color: black;">来讲</span>，亚马逊的门槛都并不算高。<span style="color: black;">机构</span>卖家需要资质，个人卖家则是要验明身份，<span style="color: black;">详细</span><span style="color: black;">能够</span>参考亚马逊官方列出的入驻北美站点的卖家资质审核。</span><span style="color: black;">企业卖家</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业卖家</p><img src="https://mmbiz.qpic.cn/mmbiz_png/tXYiafibR3SUYGDdk07M2GAwNH975ocYM0tBNdjuGoXUc1zvb6ibNWH1Oojyzic7TK0zH2jpXbF3QSe8BHh1OMWszg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">个人卖家</p><img src="https://mmbiz.qpic.cn/mmbiz_png/tXYiafibR3SUYGDdk07M2GAwNH975ocYM0W1VokoOiar14zrVxvuBEbAswId3wMr0pCC1BFquPbvJrDicmo0m5n3aQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">04</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">发货方式</p><span style="color: black;">做电商，<span style="color: black;">尤其</span>是跨境电商，发货是<span style="color: black;">每一个</span>卖家必须首要<span style="color: black;">思虑</span>的问题。<span style="color: black;">日前</span>，亚马逊的物流发货方式有三种：自发货、FBA及海外仓。</span><span style="color: black;">自发货很好理解，即卖家自己发货。</span><span style="color: black;">FBA<span style="color: black;">便是</span>官方<span style="color: black;">供给</span>的代发业务，类似京东物流。卖家提前将货物提前备货到亚马逊的仓库，当有订单生成后，亚马逊代卖家进行包装、贴标、发货等后续工作。</span><span style="color: black;">FBA仓其实<span style="color: black;">亦</span>是海外仓中的一种，海外仓<span style="color: black;">亦</span>分第三方和自营海外仓。<span style="color: black;">针对</span>有实力的卖家，海外仓是必要的，有着<span style="color: black;">极重</span><span style="color: black;">优良</span>，能<span style="color: black;">提高</span>派送速度、<span style="color: black;">增多</span>购物体验、节省物流成本等等。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">05</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本规则</p><span style="color: black;">和国内京东、淘宝<span style="color: black;">同样</span>，亚马逊<span style="color: black;">亦</span>有<span style="color: black;">必定</span>的规则准守。</span><span style="color: black;">1、亚马逊是一个重<span style="color: black;">制品</span>轻店铺的平台，在listing展现页面<span style="color: black;">尽可能</span>做到完善，给客户呈现的信息要完整；</span><span style="color: black;">2、亚马逊只<span style="color: black;">准许</span>个人<span style="color: black;">或</span><span style="color: black;">机构</span><span style="color: black;">持有</span>一个账号，同个网络环境<span style="color: black;">亦</span>只能<span style="color: black;">运用</span>同个亚马逊账号的操作，并且绑定的邮箱<span style="color: black;">亦</span>只能在同一台设备登录。</span><span style="color: black;">3、亚马逊有着完整的店铺侵权投诉系统机制，只要接到投诉会在<span style="color: black;">短期</span>内查明，并给出判决。<span style="color: black;">倘若</span>品牌商品提交过品牌审核，<span style="color: black;">显现</span>被侵权系统会<span style="color: black;">火速</span>的处理，以<span style="color: black;">保准</span>商家的权益。</span><span style="color: black;">4、防伪制度。<span style="color: black;">针对</span>亚马逊而言，防伪的<span style="color: black;">行径</span>是零容忍的态度。禁<span style="color: black;">营销</span>假冒伪劣商品，<span style="color: black;">包含</span><span style="color: black;">违法</span>复制、仿造或制造的商品，<span style="color: black;">倘若</span>卖家<span style="color: black;">营销</span>假冒伪劣商品，亚马逊会<span style="color: black;">供给</span>侵权申诉，在严重的<span style="color: black;">状况</span>下可能会暂停或终止卖家的亚马逊<span style="color: black;">营销</span>账户。</span><span style="color: black;">5、公平公正制度。卖家不得试图影响买家评分、反馈和评论（如刷单、刷好评等）；不得试图影响买家评分、反馈和评论。</span><span style="color: black;">以上为亚马逊的<span style="color: black;">重点</span><span style="color: black;">重视</span>规则，<span style="color: black;">更加多</span><span style="color: black;">仔细</span>规则可进入官网</span><span style="color: black;">（</span>https://www.amazon.cn/）<span style="color: black;">认识</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>eBay</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWhVJicgR7xPMP5xQkxyVyt7pJMsxrMicmKS3icQKlPQpAv0PDjRMme7fCQMF88pGJeXY7M0dicS2w2TRw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">eBay是中国跨境电商卖家发源之“根”。<span style="color: black;">非常多</span><span style="color: black;">此刻</span><span style="color: black;">咱们</span>耳熟能详的跨境电商大卖家，如环球易购、棒谷、通拓、有棵树、赛维等<span style="color: black;">机构</span>，起家的<span style="color: black;">第1</span>桶金都是从eBay<span style="color: black;">得到</span>的。</span><span style="color: black;">后来当越来越多的跨境电商平台崛起，<span style="color: black;">本来</span>专注于eBay的卖家<span style="color: black;">起始</span>将业务拓展向其他平台。</span><strong style="color: blue;"><span style="color: black;">当前的eBay虽然仍保持着总<span style="color: black;">营销</span>额逐年增长的势头，总体体量依然庞大，但面临着严峻的挑战。</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/tXYiafibR3SUYGDdk07M2GAwNH975ocYM0jDqckLrxfLwOt7xcyV0krGwyTHD3JcIRXOpPLEJPX7PAsCvsMMU2mA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户注册</p><span style="color: black;">eBay平台注册时分个人账户和<span style="color: black;">商场</span>账户。以创建<span style="color: black;">商场</span>账户为例，需<span style="color: black;">供给</span>你的法定<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>、电子邮件、<span style="color: black;">tel</span>号码并创建<span style="color: black;">秘码</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tXYiafibR3SUYGDdk07M2GAwNH975ocYM0nBsu6jAUqDKZqOIWWXb9kCIrtkZUPiaJz42zAQaDYPME8fErebC7Qiaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">接下来，eBay还会<span style="color: black;">需求</span>你<span style="color: black;">供给</span><span style="color: black;">机构</span>注册<span style="color: black;">位置</span>和<span style="color: black;">tel</span>号码以供验证。完成后，eBay<span style="color: black;">亦</span>会向你发送<span style="color: black;">包括</span>有用资源的邮件来<span style="color: black;">帮忙</span>你入门。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">发货方式</p><span style="color: black;">eBay的发货方式与亚马逊类似，有自发货和海外仓。自发货<span style="color: black;">能够</span><span style="color: black;">选取</span>空运、国际快递或小包。有一点需要<span style="color: black;">重视</span>的是，eBay国际物流新规范<span style="color: black;">需求</span>，所有发往美国的货物包裹必须<span style="color: black;">选择</span>任一aBay认可的高质量物流<span style="color: black;">处理</span><span style="color: black;">方法</span>，如EMS、国际e邮宝等。</span><span style="color: black;">海外仓<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>第三方海外仓<span style="color: black;">或</span>自有海外仓，买家下单后，直接由海外仓发货，<span style="color: black;">这般</span>运输时效和服务都是比较有<span style="color: black;">保证</span>的。</span><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">意见</span>出单量比较小、货物不大的卖家，<span style="color: black;">能够</span><span style="color: black;">选取</span>自发货；订单量大的还是要海外仓发货好些。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tXYiafibR3SUYGDdk07M2GAwNH975ocYM07aTl9hhBZWhAcocROJm3oCuJuHyTWHnM1xmNc7wpnH3MX0QeqjuEFA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本规则</p><span style="color: black;">eBay的规则<span style="color: black;">亦</span>并不算<span style="color: black;">繁杂</span>，<span style="color: black;">重点</span><span style="color: black;">重视</span>的是以下几点：</span><span style="color: black;">1、和淘宝、京东<span style="color: black;">同样</span>，不良交易率是衡量eBay卖家表现的标准。不良交易率<span style="color: black;">指的是</span>有下列一项或多项不良交易除以卖家所有成交交易得到的比例，<span style="color: black;">包含</span>中差评、运输时间评分、卖家过失交易等；</span><span style="color: black;">2、eBay的最佳匹配性，<span style="color: black;">便是</span>给买家<span style="color: black;">举荐</span>最合适、最想要的商品。影响最佳匹配的<span style="color: black;">重点</span><span style="color: black;">原因</span>有<span style="color: black;">营销</span>转化率、服务、买家满意度等；</span><span style="color: black;">3、eBay<span style="color: black;">亦</span>是不<span style="color: black;">准许</span>一个卖家有多个eBay账户的，<span style="color: black;">况且</span>最<span style="color: black;">平常</span>的一个<span style="color: black;">状况</span><span style="color: black;">便是</span>，两个店铺<span style="color: black;">营销</span>的<span style="color: black;">制品</span>高度<span style="color: black;">类似</span>，<span style="color: black;">这般</span><span style="color: black;">亦</span>是会被平台认为你是有两个账号的。<span style="color: black;">因此</span>在上传<span style="color: black;">制品</span>之前，要<span style="color: black;">瞧瞧</span>同款<span style="color: black;">制品</span>，避免标题和描述过于<span style="color: black;">类似</span>，<span style="color: black;">引起</span>违规。</span><span style="color: black;">4、<span style="color: black;">有些</span>卖家可能会<span style="color: black;">经过</span>刷单、返现等操作，去<span style="color: black;">提高</span><span style="color: black;">制品</span>的销量和好评，这<span style="color: black;">亦</span>是eBay不<span style="color: black;">准许</span>的。<span style="color: black;">倘若</span>被平台<span style="color: black;">发掘</span>，轻则予以警告，严重的是会暂停账号的<span style="color: black;">营销</span>权的。</span><span style="color: black;">5、如果被<span style="color: black;">发掘</span>售假，<span style="color: black;">那样</span>eBay是会暂停你的卖家账号的，<span style="color: black;">况且</span><span style="color: black;">一般</span>是<span style="color: black;">没法</span>申诉的，<span style="color: black;">那样</span>你就只能重新注册一个eBay账户了。</span><span style="color: black;">以上为eBay<span style="color: black;">重点</span><span style="color: black;">重视</span>规则，<span style="color: black;">更加多</span><span style="color: black;">仔细</span>规则可进入官网</span><span style="color: black;">（https://www.ebay.cn/）<span style="color: black;">认识</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>阿里<span style="color: black;">全世界</span>速卖通</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWhVJicgR7xPMP5xQkxyVyt7pJMsxrMicmKS3icQKlPQpAv0PDjRMme7fCQMF88pGJeXY7M0dicS2w2TRw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">在众多跨境电商平台中，阿里<span style="color: black;">全世界</span>速卖通是<span style="color: black;">独一</span>有着中国基因的平台，依托于阿里巴巴系庞大的流量和用户<span style="color: black;">基本</span>，成立于2010年的速卖通虽然起步较晚，但发展迅猛。</span><span style="color: black;"><span style="color: black;">做为</span>起步较晚的跨境电商平台，</span><strong style="color: blue;"><span style="color: black;">速卖通避开eBay、亚马逊等占绝对<span style="color: black;">优良</span>的欧美市场，<span style="color: black;">选取</span>以巴西、俄罗斯等新兴市场国家<span style="color: black;">做为</span>切入口。</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/tXYiafibR3SUYGDdk07M2GAwNH975ocYM0ZicUOiabKdkY4Q6gEPs0icuJQWt4EtIcPUoCaO4YjbBNvzsaFneOgzxzQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户注册</p><span style="color: black;">在注册速卖通前，你要准备好一张营业执照（<span style="color: black;">机构</span>或个体都行）；第二个是<span style="color: black;">已然</span>实名认证的与执照同名的个人支付宝账户。</span><span style="color: black;">接下来<span style="color: black;">便是</span>进入官网，按提示<span style="color: black;">过程</span>完善信息。有一点要<span style="color: black;">重视</span>的是，<span style="color: black;">运用</span>的邮箱不要用注册过淘宝的邮箱，<span style="color: black;">否则</span>会提示邮箱不可用。</span><span style="color: black;"><span style="color: black;">另一</span>，在提交营业执照<span style="color: black;">照片</span>时，新注册的执照<span style="color: black;">必定</span>要看下成立时间，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">由于</span>速卖通后台同步工商信息需要7-10天，<span style="color: black;">因此</span>新执照要在7天后上传，</span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">否则</span>会<span style="color: black;">始终</span>提示错误。</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/tXYiafibR3SUYGDdk07M2GAwNH975ocYM0N3ZOQ1T5DPTJVDNKZ2fg2dg0gNStzPuZsE8FjEF2MFPsjrAibSTVzZQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">发货方式</p><span style="color: black;">速卖通的发货跟eBay<span style="color: black;">同样</span>，有自发货和海外仓两种。流程<span style="color: black;">亦</span>差不多，自发货的话，卖家进入后台<span style="color: black;">选取</span>物流，创建订单完成后就<span style="color: black;">能够</span>发货了，<span style="color: black;">这儿</span>就<span style="color: black;">再也不</span>累述。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本规则</p><span style="color: black;">速卖通的<span style="color: black;">重点</span><span style="color: black;">重视</span>规则如下：</span><span style="color: black;">1、严禁未经授权发布、<span style="color: black;">营销</span>侵犯第三方知识产权的商品，<span style="color: black;">包含</span>但不限于商标、著作权、专利等平台<span style="color: black;">亦</span>会随机对店铺信息，商品（<span style="color: black;">包括</span>下架商品）信息、<span style="color: black;">制品</span>组名进行抽查，若涉嫌侵权，则信息、商品会被退回或删除。<span style="color: black;">按照</span>侵权类型执行处罚；</span><span style="color: black;">2、严格禁止任何违反规定的利润。这<span style="color: black;">寓意</span>着它不<span style="color: black;">准许</span>侵犯其他卖家的财产权和合法权利。如虚假发货、旧账户违规后再注册等；</span><span style="color: black;">3、履行信息披露的义务，禁止发布误导性折扣、发布不<span style="color: black;">恰当</span>或虚假信息等；</span><span style="color: black;">4、AliExpress严格禁止<span style="color: black;">营销</span>人员<span style="color: black;">经过</span>不正当的操作<span style="color: black;">增多</span>商店的信用和<span style="color: black;">营销</span>，即刷单、好评等；</span><span style="color: black;">5、速卖通对"违背承诺"有着严格处罚，<span style="color: black;">包含</span>承诺给予退换货但未履行、承诺承担运费未履行、承诺对商品给予优惠但未履行等。</span><span style="color: black;">以上为速卖通<span style="color: black;">重点</span><span style="color: black;">重视</span>规则，<span style="color: black;">更加多</span><span style="color: black;">仔细</span>规则可进入官网</span><span style="color: black;">（https://sell.aliexpress.com/）<span style="color: black;">认识</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>Wish</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWhVJicgR7xPMP5xQkxyVyt7pJMsxrMicmKS3icQKlPQpAv0PDjRMme7fCQMF88pGJeXY7M0dicS2w2TRw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">Wish平台起步最晚，成立于2011年，转型为购物平台并为中国卖家关注是在2014年。虽然起步晚，但</span><span style="color: black;"><strong style="color: blue;">自从<span style="color: black;">起始</span>转型为购物平台，Wish就以把自己打<span style="color: black;">导致</span>移动端购物门户APP为<span style="color: black;">目的</span>。</strong></span><span style="color: black;">但<span style="color: black;">由于</span>发展太快后续服务跟不上，Wish平台缺少主动营销的空间。当前，Wish平台正在<span style="color: black;">经过</span><span style="color: black;">持续</span>优化自己的物流系统等<span style="color: black;">办法</span>寻求对卖家公平和让消费者满意之间的平衡点。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tXYiafibR3SUYGDdk07M2GAwNH975ocYM0oFSiaGiaDSuYfe22P7wgZA8MHCPChcDBlTAvgdXtHWavjrmcf1LjSwCA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户注册</p><span style="color: black;">Wish的账户注册<span style="color: black;">亦</span>很简单，进入官网后找到注册通道按提示进行注册。和其他平台<span style="color: black;">同样</span>的是，Wish的账户主体<span style="color: black;">亦</span>分个体和企业账户，企业账户要提前准备好营业执照<span style="color: black;">照片</span>。</span><span style="color: black;">Wish的收款方式支持bills.com、 Payoneer、Payeco等，若<span style="color: black;">无</span>的要预先注册一个。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">另一</span>，自2018年10月1日0时起，新注册的店铺需缴纳2000美元的预缴注册费，而支付商方式仅支持Payoneer、 UMPay联动支付、Paypal三种。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">发货方式</p><span style="color: black;">和上面几个平台介绍的<span style="color: black;">同样</span>，Wish有自发货和海外仓。<span style="color: black;">因为</span>海外仓方式区别不大，<span style="color: black;">这儿</span><span style="color: black;">重点</span>介绍自发货。</span><span style="color: black;">自发货可选的物流有平邮或挂号、EUB和E邮宝、EMS、专线物流等。在<span style="color: black;">选取</span>物流时，<span style="color: black;">首要</span>要<span style="color: black;">思虑</span><span style="color: black;">制品</span>属性。1<span style="color: black;">公斤</span>以内的，EUB性价比最高，<span style="color: black;">倘若</span>是电子<span style="color: black;">制品</span>，就只能<span style="color: black;">选取</span>国际小包、<span style="color: black;">商场</span>快递等。有的国家某些物流是到不了的，这个就需要专门<span style="color: black;">查找</span>了。</span><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">制品</span>体积重要<span style="color: black;">很强</span>，<span style="color: black;">能够</span><span style="color: black;">思虑</span>海外仓，这是节省成本的好方式。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本规则</p><span style="color: black;">Wish的<span style="color: black;">重点</span>规则归纳为以下几点：</span><span style="color: black;">1、wish平台注册<span style="color: black;">时期</span>所<span style="color: black;">供给</span>的信息必须是真实准确的，<span style="color: black;">每一个</span>实体有且只能有一个账户 <span style="color: black;">倘若</span><span style="color: black;">机构</span>或个人有<span style="color: black;">运用</span>多个账户，则这多个账户都有可能被暂停。</span><span style="color: black;">2、<span style="color: black;">倘若</span>Wish卖家侵犯了他人的知识产权，知识产权的所有者（即原告），<span style="color: black;">能够</span>且<span style="color: black;">一般</span>会针对卖家正在展示但未<span style="color: black;">实质</span>出售或<span style="color: black;">已然</span><span style="color: black;">实质</span>出售的涉嫌侵权的<span style="color: black;">制品</span>发起民事诉讼，这类诉讼<span style="color: black;">一般</span>会<span style="color: black;">引起</span>法院签发法院临时禁止令。</span><span style="color: black;">3、2019年3月起若<span style="color: black;">制品</span>变体被检测到存在误导性，该变体将从<span style="color: black;">制品</span>中被移除，商户将面临<span style="color: black;">每一个</span>变体订单100美元的罚款，并且所有订单金额将100%被罚没；<span style="color: black;">每一个</span>误导性<span style="color: black;">制品</span>变体的最低罚款金额为100美元。</span><span style="color: black;">4、Wish可能随时地促销某款<span style="color: black;">制品</span>（即是黄钻<span style="color: black;">制品</span>）。<span style="color: black;">倘若</span>商品的定价、库存或是详情不准确，商户将有可能会违法规则。例如对促销<span style="color: black;">制品</span>提前抬价、降低库存等。</span><span style="color: black;">以上为Wish<span style="color: black;">重点</span><span style="color: black;">重视</span>规则，<span style="color: black;">更加多</span><span style="color: black;">仔细</span>规则可进入官网</span><span style="color: black;">（https://merchant.wish.com/</span><span style="color: black;">）<span style="color: black;">认识</span>。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">最后，有实力<span style="color: black;">或</span>有打算做大的跨境家居卖家，<span style="color: black;">必定</span>要建有自己的海外仓。毕竟家具属于大件货物，海外仓对于物流成本的节省、运输时效、客户体验等都有<span style="color: black;">极重</span><span style="color: black;">帮忙</span>。</span><span style="color: black;">篇幅有限，本文仅整理了几个<span style="color: black;">重点</span>的跨境电商平台和规则。有意做跨境电商的<span style="color: black;">能够</span>更加细致、深入地去<span style="color: black;">认识</span>。</span><span style="color: black;">值得<span style="color: black;">重视</span>的是，虽然<span style="color: black;">每一个</span>跨境电商平台都各有优劣，但抛开各平台的客观<span style="color: black;">原因</span>不谈，<span style="color: black;">每一个</span>跨境电商卖家在<span style="color: black;">选取</span>运营平台时，都有必要结合自己的经验、偏好、资金和资源<span style="color: black;">优良</span>等要素，<span style="color: black;">选取</span>最适合的平台。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">想<span style="color: black;">认识</span><span style="color: black;">更加多</span><span style="color: black;">相关</span>家居跨境电商的信息吗？</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">那就扫码加入</span></strong></span><span style="color: black;"><strong style="color: blue;">【家居业跨境电商交流群】</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">吧！</span></strong></span><span style="color: black;">可随时随地关注并<span style="color: black;">把握</span>跨境电商<span style="color: black;">新闻</span>及<span style="color: black;">专题</span>，</span><span style="color: black;"><span style="color: black;">一块</span><span style="color: black;">一起</span>探讨，</span><span style="color: black;">寻找发展新</span><span style="color: black;">机遇呀！</span><strong style="color: blue;"><span style="color: black;">扫码立即加入群聊☟</span></strong><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">RECOMMEND<span style="color: black;">举荐</span>阅读<a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><span style="color: black;"><span style="color: black;">源自</span>：家居微观察 记者：余斌</span><span style="color: black;">声明：转载出于传播<span style="color: black;">更加多</span>行业<span style="color: black;">新闻</span>之目的，不<span style="color: black;">表率</span>本公众号观点，如<span style="color: black;">触及</span>侵权，请与我方取得联系。欢迎各<span style="color: black;">媒介</span>合作并投稿，QQ：935785802。</span><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span>
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