nykek5i 发表于 2024-8-27 02:27:53

速卖通丨跨境电商卖家怎么样利用Pinterest加强制品点击量？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通草帽</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>号：</span><span style="color: black;">smt_caomao</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【新<span style="color: black;">伴侣</span>】请点击标题下方“<span style="color: black;"><strong style="color: blue;">速卖通草帽</strong></span>”关注！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【老<span style="color: black;">伴侣</span>】请点击右上角，转发或分享本文内容！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【关于速卖通草帽】<span style="color: black;">每日</span>分享最实用的速卖通原创干货<span style="color: black;">文案</span>，直通车、操作技巧、营销、团队......做速卖通中小卖家最有影响力的订阅号！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讨论请加qq群：</span>&nbsp;<span style="color: black;">343155867</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Pinterest堪<span style="color: black;">叫作</span><span style="color: black;">照片</span>版的Twitter，<span style="color: black;">做为</span>跨境电商卖家又岂可<span style="color: black;">错失</span>呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;<span style="color: black;">近期</span>，Pinterest发布内容优化指南，旨在<span style="color: black;">帮忙</span>卖家<span style="color: black;">得到</span><span style="color: black;">更加多</span>点击量。指南中<span style="color: black;">包含</span>了以下这些<span style="color: black;">照片</span>优化和文字描述优化等<span style="color: black;">办法</span>——</span></p>0<span style="color: black;">1</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用多个<span style="color: black;">制品</span>图</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Pinterest是视觉运用最极致的社交<span style="color: black;">媒介</span>之一。一个Pinterest用户可能从不看描述，但<span style="color: black;">必定</span>会看<span style="color: black;">照片</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;Pinterest<span style="color: black;">意见</span>采用含有多个<span style="color: black;">制品</span>的<span style="color: black;">照片</span>，既要<span style="color: black;">表示</span>足够多<span style="color: black;">制品</span>吸引用户好奇心，<span style="color: black;">同期</span>又要避免<span style="color: black;">制品</span>太多而让<span style="color: black;">照片</span><span style="color: black;">显出</span>凌乱，这两点之间要取得平衡。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;<span style="color: black;">非常多</span>品牌就运用了这项优化<span style="color: black;">办法</span>。<span style="color: black;">例如</span>下图是Lululemon的Pinterest<span style="color: black;">照片</span>，两张<span style="color: black;">照片</span>均展示了多件<span style="color: black;">制品</span>，吸引消费者兴趣和促进点击量：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVMByjBZy1Uia1pjVNibQvHApwTVYNye6iaicyHPnU8aRTq2icK9VjB5z91kXRzjnVS6gXlXGQn6bppMamg/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span><span style="color: black;">能够</span>在<span style="color: black;">照片</span>中展示<span style="color: black;">制品</span>的用途，例如Keen时不时展示户外活动时的<span style="color: black;">制品</span><span style="color: black;">照片</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVMByjBZy1Uia1pjVNibQvHApw9ms8x7euicH0S40WibvdUZrMveeiajMlqNNohRBro7p7s1icgFppynyK5g/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>0<span style="color: black;">2</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">照片</span>规格有<span style="color: black;">需求</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;除了<span style="color: black;">照片</span>质量，</span><span style="color: black;"><span style="color: black;">照片</span>的<span style="color: black;">有些</span>特殊规格<span style="color: black;">亦</span>能刺激<span style="color: black;">更加多</span>点击量</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>要采用高清<span style="color: black;">照片</span>，并且<span style="color: black;">照片</span>宽<span style="color: black;">最少</span>要600像素。其次，Pinterest<span style="color: black;">意见</span><span style="color: black;">照片</span>宽高比为2:3，<span style="color: black;">因此</span><span style="color: black;">照片</span>的理想宽度为600像素，高度为900像素。这种尺寸在移动设备上有很好的展示效果，<span style="color: black;">亦</span>不会妨碍到<span style="color: black;">拜访</span>的按钮。<span style="color: black;">倘若</span>要<span style="color: black;">加强</span>网站的<span style="color: black;">拜访</span>量，可拉长<span style="color: black;">照片</span>高度，<span style="color: black;">保准</span><span style="color: black;">拜访</span>按钮有<span style="color: black;">表示</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;Pinterest 还<span style="color: black;">举荐</span>了Canva等工具，这些工具<span style="color: black;">供给</span>布局模板，<span style="color: black;">帮忙</span>你的<span style="color: black;">照片</span>符合Pinterest的<span style="color: black;">需求</span>。</span></p>0<span style="color: black;">3</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">思虑</span>在<span style="color: black;">照片</span>中添加文本</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;直接在<span style="color: black;">照片</span>中添加文本<span style="color: black;">亦</span><span style="color: black;">能够</span>促进点击量。</span><span style="color: black;">添加的文本<span style="color: black;">能够</span>是<span style="color: black;">照片</span>描述，<span style="color: black;">制品</span>功能，<span style="color: black;">或</span>是行动呼吁等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVMByjBZy1Uia1pjVNibQvHApw8HibTfdcCp0NgULTianeGZN2ocAxMraibkib17qZeSEfT6iajNOtjhLkdPQ/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>0<span style="color: black;">4</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">添加简短的描述</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;在Pin中添加描述<span style="color: black;">亦</span><span style="color: black;">能够</span>促进点击量。“</span><span style="color: black;">描述要让用户更好地<span style="color: black;">认识</span>你的企业</span><span style="color: black;">，”Pinterest<span style="color: black;">暗示</span>，“</span><span style="color: black;">描述需<span style="color: black;">说到</span>你的Pin中最令人瞩目的特点，以及要<span style="color: black;">包括</span>刺激用户点击网站的暗示</span><span style="color: black;">。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">零食品牌Outshine在许多Pin中都<span style="color: black;">运用</span>了描述，<span style="color: black;">例如</span>最新pin的描述中就<span style="color: black;">意见</span>消费者<span style="color: black;">运用</span>它的<span style="color: black;">果蔬</span>冰棒制作<span style="color: black;">果蔬</span>沙拉。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVMByjBZy1Uia1pjVNibQvHApwYocDlY9BKHeicAFVKOtPlPFsX3VwltLChiclJJ2BN5Wjmvjhe8DgScCA/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;<span style="color: black;">另一</span>描述<span style="color: black;">亦</span><span style="color: black;">能够</span>采用行动呼吁模式，推动消费者点击<span style="color: black;">拜访</span>网站。</span></p>0<span style="color: black;">5</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">内容要对用户有<span style="color: black;">帮忙</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;Pinterest的Pin是一种内容营销，</span><span style="color: black;">最有效的内容营销必定能给用户<span style="color: black;">供给</span><span style="color: black;">帮忙</span>，<span style="color: black;">帮忙</span><span style="color: black;">有些</span>人达成<span style="color: black;">目的</span><span style="color: black;">或</span><span style="color: black;">处理</span>问题，给<span style="color: black;">她们</span><span style="color: black;">供给</span>意见或<span style="color: black;">意见</span>等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Pinterest<span style="color: black;">意见</span>在描述中添加<span style="color: black;">意见</span>、指南等，<span style="color: black;">或</span>把<span style="color: black;">意见</span>和指南<span style="color: black;">做为</span>Pin的部分内容。这<span style="color: black;">重点</span>是为了给你的Pin<span style="color: black;">增多</span>价值，让用户想点击你的网站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">健身设备零售商<span style="color: black;">能够</span>Pin健身计划，厨房用品零售商<span style="color: black;">能够</span>Pin菜单，硬件品牌<span style="color: black;">能够</span>发布关于DIY的Pin。<span style="color: black;">例如</span>装修品牌Lowe就发布了<span style="color: black;">非常多</span>关于DIY点子、装修计划等方面的Pin。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVMByjBZy1Uia1pjVNibQvHApwNgQiam2OqKVuY3r2yhZXGgWrK7TlNickvVIgojDLAfeO7sIVV67DI0iaw/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">几乎所有发布在博客上的有用内容都能转化成Pinterest上的Pin。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/cuCpicdvdMEzuqOyy6Ll1BpDLJdicgvEoOC8fVrAk2rP92HHwIqicY6Ma6viaaZqxTPXiaPgZUyIQBic5nKEibrURwfsw/0?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEwicicnNkEvcRt9vIQqia9hA7ricFSd57pRSmXecLVesBw0ibkw67slibg4CHtFMicbDoz9D3BOm6wQIHn5g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEyTGicNs6hUBAw1yko5sXI6MQOYBBVoFSEb8Nd89HSCUZx9RkxlL5Se2JgZ4stlb1e0A06Mh3ahicSA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">报名请打开原文链接！</strong></p>




星☆雨 发表于 2024-8-30 19:56:47

这夸赞甜到心里，让我感觉温暖无比。

九天一剑 发表于 2024-9-25 10:47:30

期待与你深入交流，共探知识的无穷魅力。

4zhvml8 发表于 2024-9-29 03:41:29

你说得对，我们一起加油，未来可期。

qzmjef 发表于 2024-10-4 18:21:16

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1fy07h 发表于 2024-10-26 03:43:45

真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。
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