跨境电商多平台布局成趋势,广东速卖通商家数同比增370%,平台加码扶持!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cuCpicdvdMEwTt76IkgS4VFdkDzdOG2QuUibsWiaEG9XHzNbk7mWlPTG51ztx017obUwlqd10zf8Q3MWicyoAopG1g/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEwPe5A4q2EkyHQnMw8CM0FmTg17rsrwvF8oWUsWWUaicc0so40QkjjciczQHoPBwy7zNK2qiaib3XEiaGw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oKPKxEiat2T1uoa8A3rlc9SbRfVFdIXvvkkozmLYV3b4G80Cu1xTicejPeyB64aHflnlTHniaCpAbyNEMmldENhfA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">做为</span>外贸新模式新业态,近年来广东跨境电商发展迅猛,但在过去,对单一跨境平台的依赖给商家带来了很大的不确定性,而今年,记者看到<span style="color: black;">非常多</span>广东跨境商家正在抓住机遇,纷纷<span style="color: black;">起始</span>多平台布局。</span><span style="color: black;">在中国本土的跨境电商平台速卖通上,广东商家的入驻就迎来井喷,仅今年</span><span style="color: black;"><strong style="color: blue;">1-2月<span style="color: black;">时期</span>,速卖通上广东商家的数量同比增长超过<strong style="color: blue;"><span style="color: black;">370%</span></strong>。</strong></span><span style="color: black;">与此<span style="color: black;">同期</span>,在4月19日,速卖通<span style="color: black;">亦</span><span style="color: black;">颁布</span>了今年将会给商家<span style="color: black;">供给</span>的<span style="color: black;">更加多</span>扶持<span style="color: black;">措施</span>。商家<span style="color: black;">能够</span>利用这一机遇,布局<span style="color: black;">更加多</span>平台,<span style="color: black;">经过</span>本土的速卖通平台<span style="color: black;">得到</span><span style="color: black;">更加多</span>的确定性。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/oKPKxEiat2T1uoa8A3rlc9SbRfVFdIXvvoKkBPItUoGYALyjLQUG7jiaC8WRC0nvZ8S43EicFo2TgX2Wu3CYPQKPw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">(阿里巴巴集团副总裁、<span style="color: black;">全世界</span>速卖通总经理张凯夫在</strong></span><strong style="color: blue;">“2022速卖通年度峰会”上宣布平台今年最重要的三件事)</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年最重要的三件事</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为<span style="color: black;">帮忙</span>中国企业做好出海</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”</p><span style="color: black;">1、<span style="color: black;">优秀</span>商家的加速新计划:旗帜鲜明的扶持<span style="color: black;">期盼</span>品牌化发展的<span style="color: black;">优秀</span>商家、金牌卖家,以及KA卖家等,将<span style="color: black;">供给</span>专属的流量<span style="color: black;">保证</span>等一系列策略。</span><span style="color: black;">2、物流履约能力<span style="color: black;">连续</span>升级:将在重点市场,<span style="color: black;">包含</span>欧洲、美国推进海外仓的建设,在国内推进优选仓的建设。<span style="color: black;">同期</span>,会在技术能力上,<span style="color: black;">包含</span>在合单、干线时效、末端的时效等方面上继续投入。</span><span style="color: black;">3、市场机制和营商环境的升级:今年将对整体平台环境全面升级,<span style="color: black;">帮忙</span>认真经营、做履约和服务的商家,来更加确定性的<span style="color: black;">得到</span>增长。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/Z9fvdhT9RibiaddlUlFlTOJQKjthFHfezQbwoxT8eKRJiaAhZ9lw0NWsfINmaJdMCAbHnzdiagiado2AiaFceyD8yicNw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022新<span style="color: black;">办法</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台加码扶持 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”</p><span style="color: black;">速卖通此次<span style="color: black;">颁布</span>的新<span style="color: black;">办法</span><span style="color: black;">包括</span>:加速<span style="color: black;">优秀</span>商家高质量成长,推出全新赛道;加快<span style="color: black;">提高</span><span style="color: black;">全世界</span>物流履约能力,加大海外仓优选仓建设投入;<span style="color: black;">连续</span>优化平台机制和商家生态,<span style="color: black;">保证</span>商家无忧经营这三大方面,这些都意在为商家运营带来<span style="color: black;">更加多</span>确定性。</span><span style="color: black;"><span style="color: black;">另外</span>,速卖通还在广东的</span><strong style="color: blue;"><span style="color: black;">广州和深圳都设立了本地商家服务中心,</span></strong><span style="color: black;">帮跨境商家<span style="color: black;">处理</span>出海中的<span style="color: black;">各样</span>问题。<span style="color: black;">日前</span><span style="color: black;">已然</span>有不少广东商家从多平台布局中尝到了甜头。例如:<span style="color: black;">“Insta360影石”、“Junsun军灿”。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Insta360 影石</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p><span style="color: black;">广东走出来的全息影像品牌“Insta360影石”,去年就<span style="color: black;">经过</span>速卖通快速开辟了巴西、韩国、意大利、西班牙等新市场。“Insta360影石”负责速卖通站点运营的负责人Luna告诉记者,2021年速卖通重点开拓巴西市场,并<span style="color: black;">通知</span>商家会有一系列的扶持政策,“Insta360影石”跟着同步去做,<span style="color: black;">发掘</span>巴西市场的增长<span style="color: black;">尤其</span>快,<span style="color: black;">火速</span><span style="color: black;">作为</span><span style="color: black;">机构</span>速卖通站点排名第三的市场。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Junsun军灿</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">广东汽车电子配件品牌“Junsun军灿”在初次试水跨境零售的过程中,<span style="color: black;">亦</span>从速卖通得到了很大的<span style="color: black;">帮忙</span>。“Junsun军灿”创始人余军告诉记者:“<span style="color: black;">咱们</span>是从产货的厂商变身<span style="color: black;">作为</span>了跨境零售的卖家,速卖通在这一过程中为<span style="color: black;">咱们</span><span style="color: black;">供给</span>了许多<span style="color: black;">帮忙</span>,少走了<span style="color: black;">非常多</span>弯路,<span style="color: black;">同期</span>速卖通物流和海外仓团队<span style="color: black;">亦</span>给Junsun军灿发货<span style="color: black;">供给</span>了<span style="color: black;">方便</span>,让<span style="color: black;">咱们</span>快速适应和克服了许多出海阻碍。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEwPe5A4q2EkyHQnMw8CM0Fm4dGBicibOhxrhy3aTfsPZ5EGu3Ht6VO4DHuQSaE88KXic1Vjojvbicibj7A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台和商家的短板互补</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">低成本拓展新商机</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实上,跟着<span style="color: black;">更加多</span>有确定性的平台去开辟海外新市场,跨境商家能用上平台的<span style="color: black;">各样</span>能力,以较低成本拓展新商机。像“Insta360影石”的Luna就<span style="color: black;">暗示</span>:“<span style="color: black;">咱们</span>不仅看到了自己品牌在速卖通上的发展前景,更重要的是这个平台能和<span style="color: black;">机构</span>的短板互补。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>过去“Insta360影石”的<span style="color: black;">制品</span>跨境发货经常会受疫情、天气等<span style="color: black;">原因</span>影响,时间拖得<span style="color: black;">尤其</span>长,有时候还会<span style="color: black;">显现</span>包裹丢失的<span style="color: black;">状况</span>,<span style="color: black;">引起</span>客户满意度<span style="color: black;">欠好</span>。而速卖通近年来大力布局的海外仓、优选仓正好<span style="color: black;">能够</span>弥补这一短板。“Insta360影石”把<span style="color: black;">制品</span>提前备货到速卖通的海外仓后,<span style="color: black;">制品</span>页面上会写明物流时效,海外消费者能<span style="color: black;">知道</span><span style="color: black;">认识</span>到货时间,购买率<span style="color: black;">亦</span>相应<span style="color: black;">提高</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>在开拓韩国市场时,“Insta360影石”还用上了速卖通在威海开设的优选仓服务。<span style="color: black;">因为</span>威海和韩国只隔了一个海峡,“Insta360影石”提前把货备到威海仓,韩国消费者在速卖通平台上下单后,<span style="color: black;">经过</span>威海仓直接发货<span style="color: black;">能够</span>实现5日达。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">✦</p><span style="color: black;">据<span style="color: black;">认识</span>,商家<span style="color: black;">能够</span>把<span style="color: black;">有些</span>海外爆款提前备货到海外仓,消费者一下单就能从海外直接发货,物流时间大大缩短。分布在外贸商家家门口的优选仓,则非常适合商家用来测试商品的爆品率。商家则<span style="color: black;">能够</span>备货到速卖通在国内的优选仓,海外消费者下单后从优选仓发货,缩短物流时间的<span style="color: black;">同期</span>,成本<span style="color: black;">亦</span>更低。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEwPe5A4q2EkyHQnMw8CM0FmnA7fSCicrHgTTmkaXE8jrIoAK6bjtib87Q6coBJSF9sZcAWRHURHSY1A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWialcgvibPtLpMO72xbiaqOSwIIyexgSDI9jCicTmXG2W6iaQUXO6ibia7GsV4zic0cIeNEvAeKx9eficGdkHA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">日前</span>,速卖通<span style="color: black;">已然</span>在</span><strong style="color: blue;"><span style="color: black;">9个国家建设了28个海外仓</span></strong><span style="color: black;">,<span style="color: black;">同期</span>在国内还有</span><strong style="color: blue;"><span style="color: black;">10个优选仓,</span></strong><span style="color: black;">其中在广东就有</span><strong style="color: blue;"><span style="color: black;">深圳和东莞</span></strong><span style="color: black;">两个仓。而在今天的商家峰会上,速卖通<span style="color: black;">暗示</span>今年还会进一步加大投入。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oKPKxEiat2T1uoa8A3rlc9SbRfVFdIXvvGmG5r8C2FiaeZm17IiaInicoyryho2NO1fJqH68DFsLWvzD9Ef8o6LyicQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">速卖通海外自提柜</strong></span></p><span style="color: black;">跨境电商的特点是直接面对海外消费者,特点是“小批量”“高频率”和“碎片化”,海外仓和优选仓等<span style="color: black;">基本</span><span style="color: black;">设备</span>的进一步布局,目的都在于进一步降低物流成本、缩短营销时间、改善配送效率,<span style="color: black;">帮忙</span>企业更好融入<span style="color: black;">全世界</span>流通体系,打造国际化品牌。</span><span style="color: black;">据张凯夫介绍,过去一年来,速卖通在重点国家物流<span style="color: black;">基本</span><span style="color: black;">设备</span>布局之下,订单量实现了新突破。西班牙、法国的十日达订单量翻了一倍,韩国的GMV增长了<strong style="color: blue;"><span style="color: black;">44%</span></strong>,买家数增长了<strong style="color: blue;"><span style="color: black;">50%</span></strong>;在拉美地区,墨西哥和智利的GMV增长都在30%-40%之间。 </span><span style="color: black;">今年,随着物流履约能力上继续升级、物流<span style="color: black;">制品</span>的矩阵完善,速卖通将实现重点国家<strong style="color: blue;"><span style="color: black;">7-10日达“无忧优先”</span></strong>、<strong style="color: blue;"><span style="color: black;">韩国5日达</span></strong>、<strong style="color: blue;"><span style="color: black;">欧洲8国10日达</span></strong>等服务,为商家<span style="color: black;">供给</span>更丰富完善的一站式的跨境物流<span style="color: black;">处理</span><span style="color: black;">方法</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEwPe5A4q2EkyHQnMw8CM0FmoEoDuiapTSbN4oeNwpZHXOdDV8jz7YaZThYePJam3cSmrldPnLsRUrg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cuCpicdvdMEyBcfGa3ko1ZgmlGO5W7X6dzqhusk8JQDNzvCMQA6ApdseP3vqyXGKdNvajvA2k6AI1SBI0sYg7ag/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">想要咨询速卖通课程,</span><span style="color: black;">速卖通运营、金银牌申请,</span><span style="color: black;">索取速卖通干货包等等等的任何问题,</span><span style="color: black;">都<span style="color: black;">能够</span>咨询下面小姐姐哦!</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通培训找草帽</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">长按二维码关注,快来领</span></strong><strong style="color: blue;"><span style="color: black;">取速卖通干货包</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/b96CibCt70iaajvl7fD4ZCicMcjhXMp1v6UibM134tIsO1j5yqHyNhh9arj090oAL7zGhRJRq6cFqFOlDZMleLl4pw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEx75eKUVQNwBJCFMebvez1wFiaA03YGXXMtGK4kjsWu8ia3Kia5wUue7mTDYLbfhjSWddARGvZibRUyXg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 【 <span style="color: black;">举荐</span>阅读 】 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><strong style="color: blue;">2022年速卖通开店流程及<span style="color: black;">重视</span>事项,欢迎领取入驻大礼包!</strong></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEx4brmNgaQJl1RsfGbeq7kurJofkFxEm2A2FxsqYp0QOKFHK9qGXjicpf83Fphg78RNDrrYgEBydKw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/lykVJJH3kLgrOOVC8DUySePugSHAEVmA0HbDCAFoUyd53tWaKmp1JLCwVdSQYDHxeWEbUEalgVXBcHIulwbh2A/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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