论坛 › 软文营销 › 跨境电商营销工具与办法大全（免费工具、付费工具、预算设置、投放策略、内容策略等）

5ep9lzv 发表于 2024-8-27 02:49:08

跨境电商营销工具与办法大全（免费工具、付费工具、预算设置、投放策略、内容策略等）

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8ZPVWNq3a79a9ACZZ9NxgBwHRjwP6DEsrFwfmq0cugsBNr5v5elgAEB6QV6jONzicLnfojEia6OOjxjHjXzzSaUA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下的冷芸时尚圈讨论是就行业问题的讨论及总结。这些分享属于集体智慧的结晶。（它们并不<span style="color: black;">表率</span>冷芸个人观点）。<span style="color: black;">期盼</span><span style="color: black;">经过</span>此种方式能让<span style="color: black;">更加多</span>行业人士受益！</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">若想加入冷芸时尚圈， 请按格式“姓名+城市+职业”加<span style="color: black;">微X</span>woshilengyun（<span style="color: black;">或</span>扫码<span style="color: black;">亦</span>可）。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8ZPVWNq3a7ib1JqO7iadY7jCjaZkQ86icJv4WmSWgXjfgdkQCEhk1MmXUMNsrczYGmiac4IuRM9A2RyTRVFs9GQjJg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8ZPVWNq3a79a9ACZZ9NxgBwHRjwP6DEsD59kLbiaKpznQzHzyMp8ff8HiagDI4QMGnDJRXPskvmV6zUCy4opzlDw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">引言</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8ZPVWNq3a79MolmUW0ibc9P0NTUN5GSMRE3iaYDx8fcevX60k8pQibdSEdIoEnf1a1avPCOH3hIwa8WVdoGsB9ACw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8ZPVWNq3a79a9ACZZ9NxgBwHRjwP6DEsD59kLbiaKpznQzHzyMp8ff8HiagDI4QMGnDJRXPskvmV6zUCy4opzlDw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课题：</span><span style="color: black;">跨境电商营销</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参与：冷</span><span style="color: black;">芸时尚6群群友</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间：2021年4月24日</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主：</span><span style="color: black;">Donna&amp;Wendy</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">庄主、跟庄副庄主简介</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8ZPVWNq3a79MolmUW0ibc9P0NTUN5GSMRWOZR1bvRslv1KDo9Bw4XX5T5ibyYOH9FcCiaksicUzbvSuDG3QGzRRUicg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8ZPVWNq3a79a9ACZZ9NxgBwHRjwP6DEsD59kLbiaKpznQzHzyMp8ff8HiagDI4QMGnDJRXPskvmV6zUCy4opzlDw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8ZPVWNq3a79MolmUW0ibc9P0NTUN5GSMRhxRqy0icm8yGCL1ib0xRG0v2eqC7QGP0aTJrhy40XILQhWBhnfsrOs7g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.</strong></span><span style="color: black;"><strong style="color: blue;">付费工具简介</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一节我要分四个部分，<span style="color: black;">第1</span>部分是搜索引擎<span style="color: black;">宣传</span>（paidsearchads）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）搜索引擎<span style="color: black;">宣传</span> （paid search ads）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在讲搜索引擎<span style="color: black;">宣传</span>之前，我<span style="color: black;">能够</span>先介绍一下国外消费者的网上消费<span style="color: black;">行径</span>习惯。和国内的小伙伴想买什么打开淘宝或京东或某书来进行搜索<span style="color: black;">区别</span>，境外的小伙伴，<span style="color: black;">尤其</span>是大型电商（亚马逊）覆盖不到的欧洲小国们，都是先上Google搜索。在这些<span style="color: black;">地区</span>，Google是最强大的，<span style="color: black;">由于</span>它旗下有众多<span style="color: black;">制品</span>。<span style="color: black;"><span style="color: black;">做为</span>电商，个人最先应该<span style="color: black;">科研</span>清楚Google<span style="color: black;">宣传</span>功能，非常强大。</span><span style="color: black;">咱们</span><span style="color: black;">机构</span>大部分的收益都来自Google<span style="color: black;">制品</span>。近几年才拓展到其他<span style="color: black;">宣传</span>形式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">能够</span>看<span style="color: black;">第1</span>张图，我是用丹麦语搜“小孩鞋”，<span style="color: black;"><span style="color: black;">由于</span>我先前在Boozt网站上买过，<span style="color: black;">因此</span>，<span style="color: black;">她们</span>互相之间会有数据交换，从而<span style="color: black;">晓得</span>我的偏好。</span></span> </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8ZPVWNq3a79MolmUW0ibc9P0NTUN5GSMR6YdiawibcJyYYTccK1of2l8JFQjmuJiabFtwgicJQyRibkOdejeRHPZuHBA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8ZPVWNq3a79MolmUW0ibc9P0NTUN5GSMRxVDTkb0yZZ571iammLe3Yh8bkJicbNsD2WbXqO09tq79hUibEQkjeBbFQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：Google截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看第二张图就<span style="color: black;">晓得</span>，我搜索出来的可能和你搜出来的不<span style="color: black;">同样</span>。当然我每次进站都点不要cookies，这只是个人<span style="color: black;">爱好</span>，不喜给个人数据。虽然我<span style="color: black;">晓得</span>，大数据只是算个概率和比例，<span style="color: black;">然则</span>还是比较<span style="color: black;">留意</span>个人数据安全。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">题外话，<span style="color: black;">当欧洲这边<span style="color: black;">起始</span>必须<span style="color: black;">需求</span>网站跳出cookies<span style="color: black;">选取</span>及个人隐私数据通告时，<span style="color: black;">咱们</span>网站的点击率下降了2个点。</span><span style="color: black;">因此</span>仅仅就这一个<span style="color: black;">原因</span>，就足矣影响很大。再<span style="color: black;">例如</span>，苹果手机近期iso14的升级，会<span style="color: black;">引起</span><span style="color: black;">非常多</span>pixel tracking失灵，这一点等下讲FACEBOOK的时候会讲到。<span style="color: black;">宣传</span>主<span style="color: black;">因此呢</span>受损严重，<span style="color: black;">然则</span><span style="color: black;">针对</span><span style="color: black;">守护</span>消费者隐私，确实是很赞的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>再看，<span style="color: black;">倘若</span>我搜男生耳环，出来的<span style="color: black;">状况</span>又不<span style="color: black;">同样</span>了。<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>出<span style="color: black;">此刻</span>了<span style="color: black;">这儿</span>，<span style="color: black;">然则</span>我<span style="color: black;">发掘</span>不<span style="color: black;">是由于</span>google<span style="color: black;">供给</span>的搜索，而是欧洲一家<span style="color: black;">制品</span>展示<span style="color: black;">机构</span>Productcaster。我猜测是Google的合作方。<span style="color: black;">倘若</span>有<span style="color: black;">伴侣</span>对此感兴趣，<span style="color: black;">能够</span><span style="color: black;">暗里</span>来问我，我去咨询<span style="color: black;">咱们</span>同事。</span> </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8ZPVWNq3a79MolmUW0ibc9P0NTUN5GSMRHkxH2bbDLQwKFTvrfLZtOgxFhic7elcxiaOKpwpicxyDm7YlWFEeJKnFQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：Google截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>说Google<span style="color: black;">宣传</span>的“水”很深。Google Ads的最基本的设置，<span style="color: black;">大众</span><span style="color: black;">能够</span>看这一篇<span style="color: black;">仔细</span>介绍<span style="color: black;">怎样</span>设置Google搜索<span style="color: black;">宣传</span>的教程：https://zhuanlan.zhihu.com/p/81127069</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我自己<span style="color: black;">此刻</span><span style="color: black;">重点</span>负责marketing（市场营销）项目，<span style="color: black;">详细</span>的操作是专门有负责Google的同事来操作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>我觉得最重要的<span style="color: black;">便是</span>关键词以及受众<span style="color: black;">选取</span>。以我曾经负责过的一个男生吊坠耳环项目为例。在项目<span style="color: black;">起始</span>之初，我就和<span style="color: black;">咱们</span>负责Google的同事来讨论，该受众消费群体最<span style="color: black;">广泛</span>用<span style="color: black;">那些</span>关键词。他花了3天时间给我出了个报告，<span style="color: black;">陈列</span><span style="color: black;">咱们</span><span style="color: black;">营销</span>国家里相关潜在消费者在购买<span style="color: black;">关联</span>耳环时<span style="color: black;">运用</span>最频繁的关键词是什么，最可能点击<span style="color: black;">宣传</span>的关键词是什么。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">芸友阿扎:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">发掘</span>Google会给我推我经常看官网的<span style="color: black;">有些</span>品牌的<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主Donna:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是的，这<span style="color: black;">便是</span>Google的算法<span style="color: black;">举荐</span>。<span style="color: black;">按照</span><span style="color: black;">区别</span>的人的浏览记录会有<span style="color: black;">区别</span>的<span style="color: black;">举荐</span>。<span style="color: black;">然则</span>关键词搜索，<span style="color: black;">针对</span>搜索<span style="color: black;">宣传</span>来讲是很重要的。<span style="color: black;">运用</span>最频繁的关键词<span style="color: black;">咱们</span>会放在电商<span style="color: black;">关联</span>页面的介绍里进行SEO（免费搜索引擎优化）最可能转化的关键词，<span style="color: black;">咱们</span>会进一<span style="color: black;">步骤</span>查cpc价格，以进行竞价管理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">庄主Wendy:</p>这个数据<span style="color: black;">源自</span>怎么<span style="color: black;">得到</span>？YouTube我记得后台自己就<span style="color: black;">能够</span>调出来点击关键词，淘宝是生意参谋但<span style="color: black;">通常</span>店<span style="color: black;">无</span>权限，大店有。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">庄主Donna:</p>有专门的keyword调研工具。<span style="color: black;">宣传</span><span style="color: black;">举荐</span>算法<span style="color: black;">倘若</span>展开<span style="color: black;">来讲</span>，<span style="color: black;">能够</span>写一本书。我<span style="color: black;">这儿</span>就讲最基本层面的概念。<span style="color: black;">然则</span><span style="color: black;">亦</span>有专门的搜索引擎keyword工具，当然来google ads<span style="color: black;">亦</span>会给你<span style="color: black;">举荐</span>关键词的。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我同事会调研好关键词，设置好搜索点击<span style="color: black;">宣传</span>。这个过程并不是一次性的，<span style="color: black;">例如</span>竞价系统<span style="color: black;">便是</span>动态的。<span style="color: black;">况且</span>有的时候适合别人的关键词不<span style="color: black;">必定</span>适合<span style="color: black;">咱们</span>，<span style="color: black;">或</span>说对<span style="color: black;">咱们</span>的转化率并不高。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，<span style="color: black;">咱们</span>同事每周、每月都会进行复盘和<span style="color: black;">调节</span>。<span style="color: black;">况且</span>竞价并不是越高越好，搜索引擎<span style="color: black;">亦</span>是想可<span style="color: black;">连续</span>发展的，<span style="color: black;">因此</span><span style="color: black;">宣传</span>质量以及<span style="color: black;">关联</span>性<span style="color: black;">亦</span>是至关重要的。<span style="color: black;">况且</span><span style="color: black;">咱们</span>同事<span style="color: black;">亦</span>会在SEO上下功夫，<span style="color: black;">然则</span>这属于免费的范畴了。我<span style="color: black;">这儿</span>只分享一张图，红色部分<span style="color: black;">便是</span>关键词。</span> </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8ZPVWNq3a79MolmUW0ibc9P0NTUN5GSMRD6wq3ZpMCu41cbOqPopziceDSy6G5YAiacBVyMAs5YgFulI14S2as7Wg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：Google截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">芸友Midori:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>这种千人千面<span style="color: black;">已然</span>很<span style="color: black;">广泛</span>了。<span style="color: black;">此刻</span><span style="color: black;">不仅</span>是搜索引擎……<span style="color: black;">便是</span>中国比较火的社交软件都会这一套的。<span style="color: black;">例如</span>抖音，小红书等，专门<span style="color: black;">举荐</span>浏览者习惯浏览的内容</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市民ZHEN-January:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词就像是个性定制的数据库，<span style="color: black;">针对</span>浏览者而言带来更契合的<span style="color: black;">新闻</span>，对<span style="color: black;">宣传</span>主而言，更能把握<span style="color: black;">精细</span>用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主Donna:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎里，还有bing和yahoo等等。<span style="color: black;">选取</span>什么搜索引擎<span style="color: black;">宣传</span>，和你的<span style="color: black;">目的</span><span style="color: black;">营销</span>国家<span style="color: black;">相关</span>。<span style="color: black;">能够</span>先调查一下你想<span style="color: black;">营销</span>的国家或地区用哪个搜索引擎最多。<span style="color: black;">例如</span>说，先前<span style="color: black;">咱们</span>领导让我简单调查一个新的搜索引擎，估计是有人推销给他的。<span style="color: black;">而后</span>我一调查，嗯，受众是挺多的，<span style="color: black;">然则</span>大<span style="color: black;">大都是</span>在马来西亚，土耳其等<span style="color: black;">地区</span>，都不是<span style="color: black;">咱们</span>的<span style="color: black;">营销</span>地点。<span style="color: black;">因此</span>领导得知之后<span style="color: black;">马上</span>给否定了。<span style="color: black;">例如</span>，韩国本身就有个专门的韩语搜索叫naver。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">芸友Midori:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些关键词对做生意有什么影响呢？大致意思是在自己的网页设置关键词，<span style="color: black;">大众</span>用搜索引擎搜索的时候，就有概率点开你们的网页了吧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主Donna:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">加强</span>网站点击率。<span style="color: black;"><span style="color: black;">不外</span>说实话，直接成交转化率还是<span style="color: black;">宣传</span>效果最好。</span><span style="color: black;">亦</span>有可能是比较容易<span style="color: black;">评定</span>转化效果，占据搜索结果前面。当你<span style="color: black;">关联</span>性越大，点击人数越多，排名越靠前。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）社交<span style="color: black;">媒介</span><span style="color: black;">宣传</span>（display ads）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">陈列</span>一下外国人<span style="color: black;">重点</span><span style="color: black;">运用</span>的社交<span style="color: black;">媒介</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook(FB)－海外版人人／<span style="color: black;">微X</span>／INStagram－网红聚集地</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Twitter－海外<span style="color: black;">博客</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">REDdit－海外版豆瓣或知乎</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Youtube（隶属于Google旗下）－海外版优酷</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Pinterest－美图集，<span style="color: black;">非常多</span>人会在上面找时尚搭配灵感</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tiktok－短视频</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Snapchat－短视频</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Quora－海外版知乎</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Linkedin －求职社交网站，<span style="color: black;">然则</span><span style="color: black;">亦</span>很适合B2B找客户</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">机构</span>几乎用过以上所有平台的付费<span style="color: black;">宣传</span>。<span style="color: black;">然则</span>效果最好的是FB。能够贡献10%<span style="color: black;">上下</span>的利润（贩卖利润减去<span style="color: black;">宣传</span><span style="color: black;">花费</span>）。我想，理由如下：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①FB<span style="color: black;">持有</span>最多的活跃用户和流量。有点像海外版的<span style="color: black;">微X</span>，外国人几乎天天上。<span style="color: black;">况且</span>，FB<span style="color: black;">能够</span><span style="color: black;">精细</span>的<span style="color: black;">晓得</span>你的生日，<span style="color: black;">伴侣</span>，伴侣，<span style="color: black;">朋友</span>等一切社交网络。<span style="color: black;">然则</span>，去年和今年，海外版抖音的用户<span style="color: black;">运用</span>时长<span style="color: black;">第1</span>次超过了FB，还<span style="color: black;">导致</span>不少<span style="color: black;">热榜</span>。<span style="color: black;">不外</span>FB<span style="color: black;">亦</span>有竞品在做。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②算法能力强大。FB数据监控工具（pixel）几乎遍布欧洲所有电商的代码里，<span style="color: black;">亦</span><span style="color: black;">便是</span>说<span style="color: black;">她们</span>能够互相交换用户数据，给用户以最佳的<span style="color: black;">举荐</span>，给<span style="color: black;">宣传</span>主以最佳的收益率。<span style="color: black;"><span style="color: black;">近期</span>我看过一个media buyer（线上<span style="color: black;">宣传</span>买手）的视频说，FB的AI算法<span style="color: black;">已然</span><span style="color: black;">能够</span>打败一个四年工作经验的买手。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③FB的强大还在于<span style="color: black;">她们</span><span style="color: black;">宣传</span>位的分布很广泛。这个<span style="color: black;">亦</span>很关键。<span style="color: black;">因为</span>下一部分，我会<span style="color: black;">仔细</span>介绍FACEBOOK ads，<span style="color: black;">因此</span>，<span style="color: black;">这儿</span>先不多做介绍。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">芸友Midori:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我平时在用Pinterest搜索的时感觉它<span style="color: black;">尤其</span>懂我，我才输入一个单词，它下面就有好多<span style="color: black;">关联</span>词汇<span style="color: black;">举荐</span>，<span style="color: black;">然则</span>它新出的<span style="color: black;">照片</span>识别功能<span style="color: black;">尤其</span><span style="color: black;">欠好</span>用。但像<span style="color: black;">近期</span>很火的SHEIN，我天天在Pinterest上看到它的<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主Donna:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Pinterest是蛮好用的，<span style="color: black;">尤其</span>是时尚品牌。<span style="color: black;">然则</span><span style="color: black;">做为</span><span style="color: black;">宣传</span>端，每次发<span style="color: black;">宣传</span>需要<span style="color: black;">咱们</span>输入近200多个关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>我比较想着重介绍一下Youtube ads，<span style="color: black;">由于</span>隶属于Google旗下，<span style="color: black;">因此</span>理应是非常强大的。<span style="color: black;">然则</span>，<span style="color: black;">咱们</span><span style="color: black;">机构</span>用起来并<span style="color: black;">无</span><span style="color: black;">那样</span>顺手，我觉得可能是跟<span style="color: black;">咱们</span>用户的<span style="color: black;">运用</span>习惯<span style="color: black;">相关</span>，90%的用户是<span style="color: black;">运用</span>移动端登录的，<span style="color: black;">亦</span>就<span style="color: black;">寓意</span>着<span style="color: black;">非常多</span>电脑端的<span style="color: black;">宣传</span>位就用不上。<span style="color: black;">况且</span>，<span style="color: black;">咱们</span>是<span style="color: black;">期盼</span>用户<span style="color: black;">转</span>出来到<span style="color: black;">咱们</span>网站购物，<span style="color: black;">倘若</span>人家<span style="color: black;">便是</span>想追个剧，肯定不想出来。我觉得油管<span style="color: black;">宣传</span>蛮适合消费品的品牌化<span style="color: black;">宣传</span>（<span style="color: black;">例如</span>品牌推出个新品，<span style="color: black;">或</span>你就想让<span style="color: black;">更加多</span>人<span style="color: black;">认识</span>你的品牌），<span style="color: black;">或</span>你是<span style="color: black;">供给</span><span style="color: black;">关联</span>咨询服务的（和人家看的视频有非常大的<span style="color: black;">关联</span>性，<span style="color: black;">例如</span>卖课程的）。我下一个就要着重吐槽海外版抖音，<span style="color: black;">做为</span>娘家人，真的是对它又爱又恨。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">冷芸:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">和国内版本差异大吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主Donna:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">抱歉，这边只能下载Tiktok，<span style="color: black;">因此</span>在我还没怎么用过国内版抖音时它就火了。从用户端<span style="color: black;">来讲</span>的确<span style="color: black;">非常多</span>外国人在<span style="color: black;">运用</span>。从<span style="color: black;">宣传</span>主<span style="color: black;">方向</span><span style="color: black;">来讲</span>，就差强人意了。以下仅供个人意见。我接着吐槽海外版抖音的<span style="color: black;">宣传</span>功能。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 监控能力太差。FB先前<span style="color: black;">能够</span>监控28天以内的<span style="color: black;">宣传</span>收益<span style="color: black;">跟踪</span>，抖音估计只能监控一天。<span style="color: black;">亦</span><span style="color: black;">便是</span>说钱花出去了，<span style="color: black;">咱们</span><span style="color: black;">亦</span>不<span style="color: black;">晓得</span>是不是有效果，这是最致命的。<span style="color: black;">然则</span><span style="color: black;">此刻</span>个人隐私数据管控很严，<span style="color: black;">因此</span>对FB是打击，<span style="color: black;">亦</span>许对抖音是个好事。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② 用户数据太少了。虽然<span style="color: black;">此刻</span>用抖音的人数越来越多，<span style="color: black;">然则</span>想为<span style="color: black;">宣传</span>主<span style="color: black;">供给</span>更<span style="color: black;">精细</span>的客户定位，需要<span style="color: black;">连续</span>与客户网站的数据交换。显然抖音<span style="color: black;">刚才</span>出海，累积的数据不多。巧妇难做无米之炊。毕竟FB做了十<span style="color: black;">数年</span>，什么电商数据<span style="color: black;">无</span>？还<span style="color: black;">能够</span><span style="color: black;">持续</span>地优化其算法。<span style="color: black;">不外</span>，我相信张总的算法。抖音加油！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ <span style="color: black;">宣传</span>工具太难用了。<span style="color: black;">亦</span>许是出于用户体验的<span style="color: black;">思虑</span>，<span style="color: black;">宣传</span>限制非常多，<span style="color: black;">况且</span>鼓励每条<span style="color: black;">宣传</span>都本地化。每一条都<span style="color: black;">增多</span>了发<span style="color: black;">宣传</span>的难度。而且<span style="color: black;">因为</span>设置三道防线来审核<span style="color: black;">宣传</span>，<span style="color: black;">因此</span>很容易被拒。<span style="color: black;">咱们</span>经常<span style="color: black;">因为</span>奇怪的<span style="color: black;">原由</span>被拒，<span style="color: black;">况且</span><span style="color: black;">宣传</span>位很少。我个人感觉，<span style="color: black;">宣传</span><span style="color: black;">重点</span>出<span style="color: black;">此刻</span>视频中间，<span style="color: black;">因此</span><span style="color: black;">倘若</span>一个人看50个短视频，可能他就会看8个<span style="color: black;">宣传</span>最多了。不像FB，连<span style="color: black;">信息</span>处都有可能<span style="color: black;">显现</span><span style="color: black;">宣传</span>。<span style="color: black;">大众</span>慢慢看，<span style="color: black;">倘若</span>是同行，会理解我的痛苦。<span style="color: black;">倘若</span>不<span style="color: black;">认识</span>在线<span style="color: black;">宣传</span>，可能觉得<span style="color: black;">亦</span>没啥。<span style="color: black;">然则</span><span style="color: black;">做为</span><span style="color: black;">宣传</span>，真的蛮难用的。<span style="color: black;">然则</span>我对张总<span style="color: black;">始终</span>寄予厚望。我<span style="color: black;">始终</span>给同事洗脑说，张总是算法出身的，给他一点时间吧。<span style="color: black;">咱们</span>不是想做账号，<span style="color: black;">咱们</span>是要发<span style="color: black;">宣传</span>卖商品的，<span style="color: black;">因此</span><span style="color: black;">宣传</span>功能<span style="color: black;">欠好</span>用蛮头疼的。<span style="color: black;">咱们</span>官方账号在我入职时，粉丝<span style="color: black;">仅有</span>289人。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（3）重定向<span style="color: black;">宣传</span>（retargetingads）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我以前很少关注重定向<span style="color: black;">宣传</span>（retargetingads），<span style="color: black;">然则</span>这种<span style="color: black;">针对</span>电商<span style="color: black;">来讲</span>真的<span style="color: black;">特别有</span><span style="color: black;">帮忙</span>，是抓住流失客户的良方。<span style="color: black;">大众</span>肯定有这种体验，当你搜过一类商品，接下来上网会<span style="color: black;">发掘</span>网上到处都是这类商品<span style="color: black;">或</span>是与该商品<span style="color: black;">关联</span>的商品。<span style="color: black;">而后</span>你就觉得网络好懂你，看久了<span style="color: black;">亦</span>许你会想买一个。这<span style="color: black;">便是</span>重定向<span style="color: black;">宣传</span>的神奇之处。这是第三类<span style="color: black;">宣传</span>类型。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于重定向<span style="color: black;">宣传</span>，<span style="color: black;">大众</span><span style="color: black;">能够</span>看知乎的这一篇介绍：https://www.zhihu.com/question/21737987/answer/1768268226</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">机构</span>用的是Criteo，<span style="color: black;">大众</span><span style="color: black;">能够</span>看下我特地找的案例<span style="color: black;">照片</span>。这是我在Yahoo看<span style="color: black;">资讯</span>的<span style="color: black;">同期</span>看到的，<span style="color: black;">能够</span>看到这是我先前在Boozt网站浏览过，<span style="color: black;">况且</span>放入Wish List的商品。</span> </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8ZPVWNq3a79MolmUW0ibc9P0NTUN5GSMRnCXzT0ib3XZofKJWMlcDhPZTGxKluo2R6ibpvtZic5m0RevTSw37cCrzw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：雅虎网站截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Criteo网站的算法技术是很先进的（<span style="color: black;">据述</span>是超过阿里），<span style="color: black;">重点</span><span style="color: black;">表现</span>在<span style="color: black;">精细</span>投放，<span style="color: black;">爱好</span>预测，动态展示等方面。<span style="color: black;">2014年宣布进入中国市场，2017年被迫退出。<span style="color: black;">详细</span><span style="color: black;">能够</span>看这一篇：</span>https://www.ebrun.com/20170518/231415.shtml</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简而言之，<span style="color: black;">便是</span><span style="color: black;">水土不适应</span>：<span style="color: black;">无</span>关系网，不<span style="color: black;">注重</span>移动端，搞不定薅羊毛党。说到<span style="color: black;">这儿</span>，我真的要吐槽一下海外用户，不知是懒得思考还是太忙没时间思考，优惠信息稍微<span style="color: black;">繁杂</span>一点，<span style="color: black;">她们</span>就搞不懂了。我先前设置了一个coupon code（优惠券）只要放3个<span style="color: black;">区别</span>品类的商品到购物车，就<span style="color: black;">能够</span>8折购买。最后70多笔<span style="color: black;">营销</span>，<span style="color: black;">仅有</span>4－5个人真的做到了用了这个折扣码。<span style="color: black;">她们</span>最适应的是直接打折，<span style="color: black;">或</span>是买2赠1。<span style="color: black;">因此</span>不要轻易点开<span style="color: black;">宣传</span>，<span style="color: black;">否则</span>漫天遍地都是<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是有跨境电商的，<span style="color: black;">必定</span>要考察外国人的消费习惯毕竟和<span style="color: black;">咱们</span>中国人真的蛮不<span style="color: black;">同样</span>的。</span><span style="color: black;">虽然<span style="color: black;">她们</span><span style="color: black;">亦</span><span style="color: black;">始终</span>在抄<span style="color: black;">咱们</span>，直播带货国内火这么久了。<span style="color: black;">此刻</span>外国人才<span style="color: black;">起始</span>玩。我刚才<span style="color: black;">说到</span>小国家的人<span style="color: black;">倘若</span>想买东西，都是先上Google搜索。<span style="color: black;">况且</span>国外用email的人非常多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">芸友市民ZHEN:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就像是<span style="color: black;">咱们</span>在运用一个平台的时候，<span style="color: black;">亦</span>要兼顾平台机制去布局内容<span style="color: black;">同样</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">芸友Noon:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>直播带货先从中国火起来呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主Donna:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>大的平台反应速度慢。<span style="color: black;">倘若</span>不是抖音火了，FB估计<span style="color: black;">亦</span>不会做小视频。<span style="color: black;">近期</span>密切关注Taobao Live做起来了，马上跟进。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）联盟营销<span style="color: black;">宣传</span>（affiliateads）／付费软文（advertorial）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于联盟<span style="color: black;">宣传</span>，我个人认为可能是有点像淘宝客，简而言之<span style="color: black;">便是</span>用流量变现。<span style="color: black;">咱们</span>直接用联盟<span style="color: black;">宣传</span>的比较少，<span style="color: black;">由于</span>比较<span style="color: black;">留意</span>品牌形象，基本上找知名的网红来宣传返佣，<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">掌控</span>效果，<span style="color: black;">亦</span><span style="color: black;">能够</span>直接<span style="color: black;">跟踪</span>。<span style="color: black;">便是</span><span style="color: black;">经过</span>网红的社交网络账号来进行广告，这个在等下讲社交<span style="color: black;">媒介</span><span style="color: black;">宣传</span>时会<span style="color: black;">仔细</span>说。付费软文，<span style="color: black;">咱们</span><span style="color: black;">此刻</span>做的方式<span style="color: black;">亦</span>是投放知名电子杂志，<span style="color: black;">而后</span>再<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span><span style="color: black;">宣传</span>来推广这篇软文，并设置购买链接。Wendy对软文方面有<span style="color: black;">更加多</span><span style="color: black;">认识</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">芸友Bill:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">既然是跨境电商，<span style="color: black;">宣传</span>用的是当地的语言吗？在吸引客群上<span style="color: black;">怎样</span>与本土化的商家竞争呢？毕竟本地人可能会对本土的消费习惯和潮流更加的<span style="color: black;">认识</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主Donna:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没错，最好是<span style="color: black;">宣传</span>本地化，起码语言本地化，欧洲毕竟语种比较多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.免费工具</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">庄主Wendy:</p>我来继续讲免费营销工具。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：手机截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">重点</span>从上图这几个app<span style="color: black;">起始</span>讲，<span style="color: black;">另一</span>还有一个YouTube。我是自己自创的小品牌，<span style="color: black;">无</span>营销预算<span style="color: black;">因此</span>都是做的自<span style="color: black;">媒介</span>营销0付费。<span style="color: black;">由于</span>我之前在国内<span style="color: black;">亦</span>是做品牌营销出身的，<span style="color: black;">因此</span>理解快一点。先用主流app，INS比较好用的一点是<span style="color: black;">照片</span>集感很强，<span style="color: black;">况且</span><span style="color: black;">能够</span>加入<span style="color: black;">制品</span>链接。当然不是<span style="color: black;">每一个</span>INS都<span style="color: black;">能够</span>加入<span style="color: black;">制品</span>链接，需要<span style="color: black;">作为</span><span style="color: black;">商场</span>号申请<span style="color: black;">经过</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：INS截图和手机截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加入链接后<span style="color: black;">能够</span>直接链接到官网，<span style="color: black;">这儿</span>INS有合作了几个官网建站平台，我<span style="color: black;">举荐</span>用Shopify建站。</span><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">能够</span>兼容<span style="color: black;">非常多</span><span style="color: black;">媒介</span>号。我一<span style="color: black;">起始</span>创业<span style="color: black;">始终</span>纠结用什么平台做独立站，<span style="color: black;">起始</span>想自己花钱做个网站。<span style="color: black;">由于</span>之前有过国内创业经验，<span style="color: black;">发掘</span>买来的网站模板<span style="color: black;">欠好</span>用。<span style="color: black;">然则</span>成本比较高，需要5万起。最后选了Shopify，这个是中外客服都有，有<span style="color: black;">微X</span>公众号客服会比较好用。Shopify和TIKTOK<span style="color: black;">亦</span>是<span style="color: black;">能够</span>互通的，挺多人用。其实抽佣和自己建网站<span style="color: black;">守护</span><span style="color: black;">花费</span>差不多，INS经常会更新版本。要<span style="color: black;">即时</span>更新，会<span style="color: black;">显现</span><span style="color: black;">非常多</span>新功能。<span style="color: black;">通常</span>下图这几项都要常常更新。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：INS截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主Wendy:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个指南<span style="color: black;">举荐</span><span style="color: black;">大众</span>关注下，有利于品牌展示类目。<span style="color: black;">同期</span>INS更新了小视频模块，只能发30秒<span style="color: black;">然则</span>流量大。有时候一下子被平台抓取流量好几千，还都是免费的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主Donna:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">重点</span>是引流吗？还是说目的是转化下单呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主Wendy:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先有流量再有转化，<span style="color: black;">因此</span>流量要上来。转化的话Shopify有监控，下图是Shopify后台。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：Shopify后台截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">芸友Bill:</p>这些平台抽佣<span style="color: black;">重点</span>是<span style="color: black;">根据</span>观看量还是链接的点击量呢？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">庄主Wendy:</p>Shopify只收一个固定月租金和每笔交易佣金，<span style="color: black;">无</span>点击率佣金。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">芸友Midori:</p>月租金怎么收?

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">庄主Wendy:</p>大概29美金月租。<span style="color: black;">能够</span>承接INS/FACEBOOK/TIKTOK/TW<span style="color: black;">各样</span>。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">庄主Wendy:</p><span style="color: black;">而后</span>是FACEBOOK，FACEBOOK是一个很重要的平台。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：FACEBOOK后台截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">重点</span>讲下FB的公共主页，<span style="color: black;">通常</span>个人号都<span style="color: black;">能够</span>申请公共主页。在主页上发布<span style="color: black;">非常多</span><span style="color: black;">制品</span>都是免费的。这个主页还<span style="color: black;">能够</span>连接阿里巴巴的速卖通，同步更新图文。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：FACEBOOK后台截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我有两个公共主页，一个是用来发布<span style="color: black;">制品</span>和互动，一个是公益主页<span style="color: black;">重点</span>宣传<span style="color: black;">帮忙</span>残疾人的。我专门<span style="color: black;">科研</span>过国内跨境电商的<span style="color: black;">发帖</span>数量，<span style="color: black;">通常</span>都是<span style="color: black;">每日</span>4条。毕竟我不是打工者，<span style="color: black;">因此</span><span style="color: black;">尽可能</span>多发就多发。<span style="color: black;">重点</span>看今天上新什么<span style="color: black;">制品</span>。我的<span style="color: black;">制品</span>额图和视频<span style="color: black;">非常多</span>，<span style="color: black;">因此</span>发不完。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：FACEBOOK后台截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公共主页会自带流量分析，FACEBOOK功能<span style="color: black;">尤其</span>多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：FACEBOOK自有品牌后台截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FB后台非常想把各个<span style="color: black;">媒介</span>号都集合到<span style="color: black;">一块</span>，毕竟FB、INS和WhatsApp是一家。<span style="color: black;">而后</span>我基本<span style="color: black;">每日</span>会在公共主页<span style="color: black;">发帖</span>，再转发到各个小组。<span style="color: black;"><span style="color: black;">这儿</span>的小组很重要，<span style="color: black;">由于</span>为了免费营销，多加下<span style="color: black;">各样</span>小组。</span><span style="color: black;">况且</span>我的客户美国的多，<span style="color: black;">她们</span>用FB<span style="color: black;">更加多</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">芸友Bill:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FB<span style="color: black;">持有</span>强大的人际关系网络，在这个平台上很容易制造病毒式营销。<span style="color: black;">那样</span>多的<span style="color: black;">制品</span>信息和软文，<span style="color: black;">根据</span>时间线来看，其实<span style="color: black;">亦</span>挺杂乱的，有<span style="color: black;">无</span><span style="color: black;">有些</span>比较稳定的故事线呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">庄主Wendy:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是<span style="color: black;">根据</span>上新的款式来同步各个平台<span style="color: black;">发帖</span>，同一个视频<span style="color: black;">照片</span>同步发到这几大平台，<span style="color: black;">这般</span><span style="color: black;">不易</span>混乱，进度一致。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>是推特。推特的粉丝很难涨得<span style="color: black;">火速</span>，除非被大号<span style="color: black;">忽然</span>引用了。<span style="color: black;">因此</span><span style="color: black;">通常</span>我都<span style="color: black;">每日</span>发一两条，<span style="color: black;">同期</span>我感觉最重要的是要<span style="color: black;">重视</span>各个app的兼容性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再讲下REDdit，REDdit<span style="color: black;">能够</span>同步发到推特上。INS<span style="color: black;">能够</span>同步发到FB上，INS<span style="color: black;">能够</span>同步发到Pinterest上，YouTube可同步发到REDdit和VK上。REDdit很类似国内的知乎，帖子多，TIKTOK比较独立，<span style="color: black;">然则</span><span style="color: black;">能够</span>加入独立站链接，传闻要和Shopify合作加入购物车，<span style="color: black;">因此</span>挺重要的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外TIKTOK很奇怪，我<span style="color: black;">起始</span>发<span style="color: black;">有些</span>视频效果很好，<span style="color: black;">而后</span>我粉丝马上过万了，就改成创作者号改了之后就流量下滑<span style="color: black;">非常多</span>。我<span style="color: black;">起始</span>在TIKTOK发的<span style="color: black;">有些</span>视频,手机都能响爆，后来不<span style="color: black;">晓得</span>怎么流量就到几百了。<span style="color: black;">不外</span>我看了下一个英国TIKTOK博主<span style="color: black;">近期</span>流量<span style="color: black;">亦</span>停止了。<span style="color: black;">况且</span>TIKTOK新出了个“跟我学”模块，鼓励<span style="color: black;">大众</span>在家做饭DIY什么的，提前拍摄好的视频就<span style="color: black;">无</span>流量扶持。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>是Pinterest，这个平台做设计师的<span style="color: black;">必定</span>会用，毕竟它兼容了全网所有的<span style="color: black;">照片</span>。有个小功能<span style="color: black;">便是</span>用Google流量器<span style="color: black;">能够</span>把任何网站的任何<span style="color: black;">照片</span>同步到你的Pinterest里。这个非常好用。</span> </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：电脑桌面截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Pinterest<span style="color: black;">亦</span><span style="color: black;">能够</span>加入<span style="color: black;">制品</span>链接，<span style="color: black;">因此</span><span style="color: black;">通常</span><span style="color: black;">不消</span>主动在Pinterest上发图，就用插键就好。Pinterest<span style="color: black;">能够</span>用图搜图。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后是领英和VK，领英<span style="color: black;">大众</span>都用，发下官网的就<span style="color: black;">能够</span>。VK我比较<span style="color: black;">爱好</span>，俄罗斯app。它兼容了抖音、淘宝和FACEBOOK功能，<span style="color: black;">大众</span><span style="color: black;">能够</span>去看下。<span style="color: black;">然则</span>上面俄语多，虽然<span style="color: black;">能够</span>加入阿里巴巴国际站的链接但<span style="color: black;">重点</span>是俄罗斯人。</span> </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：VK截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>我<span style="color: black;">近期</span><span style="color: black;">发掘</span>老外<span style="color: black;">亦</span>都在用速卖通搜中国<span style="color: black;">制品</span>。我经常<span style="color: black;">发掘</span>我发了一个<span style="color: black;">制品</span>，<span style="color: black;">而后</span>客户居然挖地三尺，找到了阿里系的各大国际网站来比价。<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">晓得</span>都是国产的，肯定有别的卖家，<span style="color: black;">因此</span>要做自己原创的<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FB<span style="color: black;">宣传</span><span style="color: black;">咱们</span><span style="color: black;">想要</span>摊开<span style="color: black;">来讲</span>，<span style="color: black;">能够</span>很<span style="color: black;">仔细</span>，我曾经学过一门FB<span style="color: black;">宣传</span>课是40多个小时。<span style="color: black;">因此</span><span style="color: black;">这儿</span>先讲些基本的，<span style="color: black;">重点</span>看<span style="color: black;">大众</span>对什么感兴趣吧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>类型及竞价</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请扫文末码<span style="color: black;">或</span>点击左下角“阅读全文”以<span style="color: black;">得到</span>所有内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.</strong></span><span style="color: black;"><strong style="color: blue;">受众<span style="color: black;">选取</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请扫文末码<span style="color: black;">或</span>点击左下角“阅读全文”以<span style="color: black;">得到</span>所有内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3.<span style="color: black;">宣传</span>投放策略及优化</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请扫文末码<span style="color: black;">或</span>点击左下角“阅读全文”以<span style="color: black;">得到</span>所有内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4.预算及其他<span style="color: black;">重视</span>事项</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请扫文末码<span style="color: black;">或</span>点击左下角“阅读全文”以<span style="color: black;">得到</span>所有内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.免费段子手</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请扫文末码<span style="color: black;">或</span>点击左下角“阅读全文”以<span style="color: black;">得到</span>所有内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.免费营销预算</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请扫下面的二维码<span style="color: black;">或</span>点击左下角“阅读全文”以<span style="color: black;">得到</span>所有内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文字整理: &nbsp;张怀楷</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">审核 : &nbsp;Cherika Chen</span></p><span style="color: black;">版式设计：Alex Li</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">End</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">加入冷芸时尚圈资深会员（套餐价999/年）</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按群规<span style="color: black;">运用</span>本群以下资源：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常</span>与<span style="color: black;">大众</span>讨论与时尚业、职场、企业管理、创业<span style="color: black;">关联</span>的内容；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;每周二<span style="color: black;">能够</span>在群内发送自己的原创作品（<span style="color: black;">文案</span>、摄影、插画、视频等）；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;每周四<span style="color: black;">能够</span>在本群发送“活动通告”，<span style="color: black;">包含</span>培训、看展等其他活动；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;每周五<span style="color: black;">能够</span>在本群内发送“合作通告”，<span style="color: black;">包含</span>招聘、求职、寻求上下游资源等；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每2个周末，<span style="color: black;">能够</span>参加一次群内坐庄活动。坐庄是本社群的一大经典内容。坐庄由行业专业人士主持讨论某一特定主题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;其他群内组织的免费线下活动；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">除了<span style="color: black;">以上</span>活动内容，资深会员还将<span style="color: black;">得到</span>以下精选内容（以下<span style="color: black;">制品</span>均可单买）：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1年冷芸时尚圈杂志12期（单买价格199/12个月，<span style="color: black;">或</span>29.99元/期）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">52篇所有群精选周报（单买价格99/年，<span style="color: black;">或</span>9元/期）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最少</span>200篇精选坐庄讨论（单买价格299/年，<span style="color: black;">或</span>9.99-19.99元/篇）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最少</span>20次”冷芸时尚圈直播课堂”（199元/年<span style="color: black;">或</span>19.99-29.99不等/节）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最少</span>12次的“资深课堂”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨越10个<span style="color: black;">微X</span>群，认识数千位时尚行业人士</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;▼扫码<span style="color: black;">作为</span>冷芸时尚圈资深会员&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">冷芸时尚培训课程</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>

wrjc1hod 发表于 2024-10-3 14:46:46

你说得对，我们一起加油，未来可期。

4zhvml8 发表于 2024-10-30 09:58:39

我完全同意你的观点，说得太对了。

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