侧重买家会员营销，速卖通今年的328玩大了！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">速卖通中小卖家最有影响力的订阅号！ </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">联系<span style="color: black;">tel</span>：13829730042</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>号：smtcaomao </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEyHe6RywRQEUZic5pKXhXYn4tq2cfeEfh68pbNiaEyEMUWGWlxEjRybebGnd90um9vvWWt3V4xqHusA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着<span style="color: black;">全世界</span>速卖通3.28大促的<span style="color: black;">持续</span>临近，<span style="color: black;">并不</span>少卖家<span style="color: black;">已然</span><span style="color: black;">发掘</span>了</span><span style="color: black;">今年速卖通的<span style="color: black;">有些</span>变化。据<span style="color: black;">认识</span>，今年速卖通将着重发力对会员买家的重点运营，旨在<span style="color: black;">经过</span>大促互动玩法为入驻卖家获取<span style="color: black;">更加多</span><span style="color: black;">精细</span>、<span style="color: black;">优秀</span>的核心买家。</span></p><strong style="color: blue;">发力买家会员营销，助卖家触达<span style="color: black;">精细</span>用户</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有速卖通3C类目卖家反馈：“今年速卖通328大促似乎<span style="color: black;">起始</span>重点<span style="color: black;">守护</span>买家会员的运营了，各个品类的卖家都<span style="color: black;">能够</span>在<span style="color: black;">自己</span>的后台参与‘买家会员等级优惠券’，且<span style="color: black;">区别</span>行业卖家所设置的面额、门槛<span style="color: black;">亦</span>有所区别。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEyHe6RywRQEUZic5pKXhXYn4fCrINKy2PvNEJVpl9LRhH0QS95ePw4ER1PQqtRJlugwx7SCuic4VyHg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图/<span style="color: black;">全世界</span>速卖通新会员体系）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对此，从速卖通<span style="color: black;">关联</span>行业小二那里获悉，“其实，早在2017年10月份<span style="color: black;">起始</span>，速卖通就<span style="color: black;">已然</span><span style="color: black;">起始</span>采用银、金、铂、钻四档新会员体系了，且2018年<span style="color: black;">全世界</span>速卖通328大促主打的一个方向是‘membership’，<span style="color: black;">因此</span>今年都是围绕这个主题做系列的玩法，以及针对速卖通<span style="color: black;">全部</span>网站的会员专享店铺优惠券。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家可针对<span style="color: black;">自己</span><span style="color: black;">区别</span>的行业、<span style="color: black;">区别</span>的面额门槛设置银、金、铂、钻四档优惠券，买家在商品详情页、购物车等<span style="color: black;">重点</span>的购物路径均可领取。需要<span style="color: black;">重视</span>的是，最低等级的买家只能看到一种优惠券形式，而较高等级的买家<span style="color: black;">能够</span>看到和领取比自己等级低的所有买家优惠券。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与2017年328大促<span style="color: black;">区别</span>的是，今年速卖通在买家会员方向上的发力愈加<span style="color: black;">显著</span>，借助钻石会员专享、铂金及以上会员专享、金及以上会员专享、银及以上会员专享这四个<span style="color: black;">区别</span>的会员等级，使得卖家在迎合<span style="color: black;">区别</span>消费水平的买家时<span style="color: black;">能够</span>为<span style="color: black;">她们</span><span style="color: black;">供给</span>对应等级的折扣优惠，更加<span style="color: black;">精细</span>地触达<span style="color: black;">优秀</span>的核心买家。</span></p> <strong style="color: blue;">买家端：三天大促购物指南</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据说</span>，今年速卖通328大促活动预热的将从3月19日<span style="color: black;">起始</span><span style="color: black;">连续</span>9天，而正式<span style="color: black;">起始</span>售卖的时间是3月28日-3月30日为期三天，为更好地为卖家店铺活动进行引流。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通将为针对<span style="color: black;">区别</span>买家的会员等级在速卖通买家的首页Banner上推出对应买家级别的“Shopping Guide”，买家<span style="color: black;">能够</span>在这份购物指南中获取328大促的平台活动玩法、分会场、特殊会场等<span style="color: black;">详细</span>的玩法攻略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEyHe6RywRQEUZic5pKXhXYn4LGCP0TUiaOZTxkV6ogic6edtR7teiaibV5J4nakBibpNcHz5RsicfR0WYdlA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图/速卖通金及以上会员买家购物指南）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMExEmp9hGLibN9YWZwnFFm1SStLo3Sooa6jkuYfEsJsVGcQBTquwLuYhnpBDibxo9qN815w7cT5DCdHA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">往期精彩</span></p>
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