lbk60ox 发表于 2024-8-27 08:13:07

看古老而奥秘的国货在跨境电商界独领风骚!


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/7321fa6a7867489d83ef2726c7d86ccc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=YnnAf15jDeK80BiS%2Fn2td8eg5nE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Hello~everybody,今天<span style="color: black;">来讲</span>说一个老国货品牌<strong style="color: blue;"><span style="color: black;">VIORI</span></strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">产 品 剖 析</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>的<span style="color: black;">制品</span><span style="color: black;">重点</span>是<strong style="color: blue;"><span style="color: black;">洗发肥皂</span></strong>,看似普通实则不凡。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">涵盖了所有消费群体,上至年迈老人下至几岁孩童,只要你有头发,都<span style="color: black;">能够</span>用。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>更厉害的是,肥皂的制作灵感是来自<strong style="color: blue;"><span style="color: black;">中国龙胜梯田区红瑶族</span></strong>的古老护法仪式,有了古法的加持,让品牌<span style="color: black;">制品</span>更加有了信任度。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e2f9da8032a24566bf0423dceb5fd16c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=smkIeoQjO6VaB50FUZEIUEC91tA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">痛 点 分 析</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近年来,<strong style="color: blue;"><span style="color: black;">脱发</span></strong>日益<span style="color: black;">作为</span>青年群体忧虑的问题,市场上<span style="color: black;">显现</span>了<span style="color: black;">非常多</span>护法养发的洗发<span style="color: black;">制品</span>,<span style="color: black;">然则</span>真正有效果的寥寥无几。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9b4e07235e64400c894d79646930216a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=3Y8tfpAYl0eaX9Lw7MrdTdnJgHg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">VIORI充分利用红瑶族古老的护法传统研制出<strong style="color: blue;"><span style="color: black;">真正护发养发</span></strong>的<span style="color: black;">制品</span>,并将其带向海外,滋养全世界人的头发。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">网 页 设 计</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">VIORI首页以黑色为主,红色为辅,赋予品牌一种古老的<strong style="color: blue;"><span style="color: black;"><span style="color: black;">奥秘</span>感</span></strong>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fc4f5317283d4146921c86fc0075813f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=4XHUFUvHOgRy9rl5cdw5K1Fg1Aw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在歪果仁眼里古老的东方文化本身就自带<span style="color: black;">奥秘</span>色彩,而VIORI正是抓住了这一点,再搭配红瑶族<span style="color: black;">新鲜</span>的<span style="color: black;">名人</span>形象,让整体网页有了<strong style="color: blue;"><span style="color: black;">更高级的视觉冲击力</span></strong>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1cd724cb1bfc42d3b1d0c7259e8568a1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=icvnsgJhemRaRcIWrheLGT2SQ7k%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">看 数 据</strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3002c2af9ae847ad9f600887fd2a7c56~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=YlGmg5eaPHjOEQayUQ8hDJZ146I%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/093f9884c0bb4ecfa6887aaa332b32c9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=EpVx5I5Q5UmwAebD4SraH12O8cc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7e9abb3deef24f2ba22d7c0a9dd3f493~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=FAsya5qqxrCFaY%2BUjYCtXDkLRP0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">VIORI独立站的月<span style="color: black;">拜访</span>量基本在20多万,其消费人群<span style="color: black;">重点</span>来自美国,其中直接流量34%,自然搜索15%,付费流量占21%,流量分布较为<strong style="color: blue;"><span style="color: black;"><span style="color: black;">平衡</span></span></strong>,说明<span style="color: black;">她们</span>的运营策略<span style="color: black;">已然</span>非常<strong style="color: blue;"><span style="color: black;">成熟</span></strong>了。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/be6a78fd856843e0b6348620f22f5bdc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=ROXTfQCMi9QTJWTdMexjvXRZ5Qs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d35b61c87d1140daaee8dffc69052448~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=B84VNKUj0AleUHF1px7XjF%2BrsQ4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>VIORI首页只展现了ins和Facebook两个社交账号。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尤其值得<span style="color: black;">重视</span>的是Facebook采用了<strong style="color: blue;"><span style="color: black;">非公开小组</span></strong>的形式,需要<span style="color: black;">经过</span>审核<span style="color: black;">才可</span>加入,一方面<span style="color: black;">能够</span><span style="color: black;">精细</span>定位受众<strong style="color: blue;"><span style="color: black;">进行私域运营</span></strong>,另一方面尊重群内用户并<span style="color: black;">守护</span>了潜在客户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">你 可 以 抄 的</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">·选品</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是洗发露还是洗发肥皂,都是生活必需品(额,<span style="color: black;">倘若</span><span style="color: black;">无</span>头发那另当别论哈),<span style="color: black;">因此</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">需要</span>量</span></strong>是<span style="color: black;">始终</span>都会有的,且肥皂体量小运输方便,可塑造性强。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/05adaf68994f44c99342c5c8492d4aee~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=tdr%2BsXrdnGnSxADCTPgPaKB5BdM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">·古老的东方文化加持</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>单单是肥皂在国外市场是激不起太大的水花,<span style="color: black;">然则</span>它有了咋们古老的<strong style="color: blue;"><span style="color: black;">东方文化</span></strong>加持那就不<span style="color: black;">同样</span>了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>在<strong style="color: blue;"><span style="color: black;">功效上</span></strong>毋庸置疑,来自红瑶族的独门秘方。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次在<strong style="color: blue;"><span style="color: black;">品牌宣传上</span></strong>,歪果仁<span style="color: black;">针对</span>中国的传统文化总会有一种莫名的信任感。这让VIORI的<span style="color: black;">制品</span>在国外有很高的<strong style="color: blue;"><span style="color: black;">复购率</span></strong>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/66359f0018a246b0bafeded76b495c36~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725305484&amp;x-signature=9h%2BtU%2BckcY2qvt2UQpx%2FJNrk35I%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">·运营策略</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从流量分布和社媒矩阵来看,<span style="color: black;">她们</span>在<span style="color: black;">宣传</span>投入方面的占比不小,<span style="color: black;">能够</span>看出<span style="color: black;">她们</span>的运营策略是<span style="color: black;">经过</span><span style="color: black;">宣传</span>吸引用户,并<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>来<span style="color: black;">守护</span>客户,<strong style="color: blue;"><span style="color: black;">双管齐下</span></strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">建 议 别 抄</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">VIORI的<span style="color: black;">制品</span>被打上了“<strong style="color: blue;"><span style="color: black;">东方特产</span></strong>”的标签,毕竟人家确实有底气,<span style="color: black;">然则</span>你在<span style="color: black;">无</span>得到授权的<span style="color: black;">状况</span>下没办法复制人家的模式,<span style="color: black;">不外</span><span style="color: black;">能够</span>尝试<span style="color: black;">有些</span>和<strong style="color: blue;"><span style="color: black;">非遗</span></strong><span style="color: black;">相关</span>的<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">VIORI的社媒矩阵不是很大,<span style="color: black;">仅有</span>Facebook和ins两个账号,且Facebook的组建了非公开小组,这种模式并不适合所有<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了,今天的分析结束,<span style="color: black;">倘若</span>你<span style="color: black;">亦</span>用过<span style="color: black;">她们</span>的<span style="color: black;">制品</span><span style="color: black;">能够</span>评论区反馈哦!</p>




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