LAZADA中国卖家开店入驻需要；LAZADA运营教你怎么样从基本突破本土店的优良壁垒
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ISv5V2QjdJAhBLJ6wSLR6lFvBzZRj4Bo5J4BmlqzWoPY0Jaiaic6AQKdO8PGibJL0J0YRe2zahhFym1fOTAFyqFrg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">LAZADA中国卖家入驻基本<span style="color: black;">需求</span>及<span style="color: black;">花费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">机构</span>营业执照 企业<span style="color: black;">或</span>法人支付宝认证 <span style="color: black;">保准</span>金3000元 只要满足以上3个<span style="color: black;">要求</span><span style="color: black;">就可</span>注册开店。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境店铺优劣势</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">众所周知LAZADA店铺分为跨境店跟本土店；跨境店铺顾名思义<span style="color: black;">便是</span>中国卖家用国内执照注册的店铺，本土店铺<span style="color: black;">便是</span>东南亚当地国家资料注册的店铺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>商家先入为主会觉得本土店铺更好做，本土店铺东南亚本地发货；佣金低，物流成本<span style="color: black;">花费</span>低，<span style="color: black;">这般</span>在发货时效，<span style="color: black;">制品</span>售价相对跨境店铺更有<span style="color: black;">优良</span>；<span style="color: black;">因此呢</span><span style="color: black;">非常多</span>商家宁可花钱去购买本土店铺，只为更有<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回到LAZADA跨境店铺，平台交易佣金6%，国内发货物流成本更高，<span style="color: black;">那样</span>在本土店<span style="color: black;">这般</span>的<span style="color: black;">优良</span>下真的<span style="color: black;">不可</span>做吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答案：肯定不是，要看商家怎么做！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ISv5V2QjdJAcNkKArnPyQs05CibPkKcuicRTZpzBg2pWm2aLYsfnicZIfqXqAvT0pzdVBx0swEperibDQvBGyNDmKA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境商家<span style="color: black;">怎样</span>突破LAZADA本土店的<span style="color: black;">优良</span>壁垒</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其核心就在于<span style="color: black;">制品</span>定位与选品！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你今天是工厂卖家，<span style="color: black;">那样</span>价格<span style="color: black;">便是</span>突破口；要<span style="color: black;">晓得</span>本土店铺的商家都是国内进货到东南亚当地，工厂卖家的价格相对更有<span style="color: black;">优良</span>，前期的差异点就在于跨境物流成本略高；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>在<span style="color: black;">这儿</span>给工厂卖家2个<span style="color: black;">意见</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：拿出几款<span style="color: black;">制品</span>降低利润低价引流，便于后期<span style="color: black;">快速</span>入海外仓，<span style="color: black;">这般</span>物流成本就成功降低了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B：找出<span style="color: black;">日前</span>咱们工厂的<span style="color: black;">优良</span>品，即有专利<span style="color: black;">或</span>行业内在售比较少的品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">根据</span>以上方式<span style="color: black;">办法</span>，<span style="color: black;">第1</span>季度测品完成，第二季度可成功入海外仓完美<span style="color: black;">增多</span>店铺竞争度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ISv5V2QjdJAcNkKArnPyQs05CibPkKcuic3hhkyJau1RZabebZntuoMibQJzmTIrJWZIZjn0ysviaTYibZxhicqO9kyQ/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相反的是，<span style="color: black;">倘若</span>你今天并非工厂卖家，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就<span style="color: black;">必定</span>要<span style="color: black;">知道</span><span style="color: black;">咱们</span>的<span style="color: black;">优良</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">非工厂卖家对比工厂卖家<span style="color: black;">优良</span>有2点：<span style="color: black;">制品</span>灵活度足够高，工厂卖家卖货以<span style="color: black;">自己</span>工厂<span style="color: black;">制品</span>为主且单品少；运营能力可<span style="color: black;">提高</span>空间大，<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>工厂卖家大多专注在生产，<span style="color: black;">自己</span>运营<span style="color: black;">基本</span>弱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>非工厂卖家对比本土卖家有<span style="color: black;">那些</span><span style="color: black;">优良</span>呢？ <span style="color: black;">仅有</span>一点：选品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本土店铺<span style="color: black;">由于</span>运营需要囤货在东南亚当地，<span style="color: black;">因此</span>有<span style="color: black;">非常多</span>品类不在可选范围内：<span style="color: black;">例如</span>服装，色号多的美妆以及多SKU的<span style="color: black;">制品</span>；其次<span style="color: black;">由于</span>囤货运营<span style="color: black;">危害</span>，<span style="color: black;">非常多</span>本土商家店铺真正有库存的<span style="color: black;">制品</span>少。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">大众</span>领悟到了吗？<span style="color: black;">咱们</span>跨境卖家在做之前<span style="color: black;">必定</span>要专心<span style="color: black;">科研</span>平台行业市场<span style="color: black;">状况</span>，<span style="color: black;">选取</span>相对“<span style="color: black;">优良</span>”类目，其次在<span style="color: black;">制品</span>上面<span style="color: black;">咱们</span><span style="color: black;">能够</span>对标<span style="color: black;">选取</span>本土卖家在售比较少的品，且丰富店铺<span style="color: black;">制品</span>大范围去测品。<span style="color: black;">经过</span>以上方式测出店铺稳定<span style="color: black;">制品</span>之后，后期再<span style="color: black;">经过</span>入海外仓，扩大流量范围以及交易额规模。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span></strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">杭州海赢科技</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">杭州海赢科技有限<span style="color: black;">机构</span>成立于2015年，专注于阿里旗下AliExpress、Lazada，shopee平台一站式代运营服务，提倡“以数据驱动运营，以实训赋能商家”。海赢科技搭建<span style="color: black;">自己</span>的数据中心、<span style="color: black;">危害</span>识别中心和运营管理平台，向企业客户<span style="color: black;">供给</span>跨境电商出口的一站式<span style="color: black;">处理</span><span style="color: black;">方法</span>， 累计为商家创造7.8亿<span style="color: black;">营销</span>额，成功孵化了600多家中国企业跨境出海，连续<span style="color: black;">数年</span>被评为速卖通年度生态服务之星，Lazada共赞服务商，优秀服务商荣誉，shopee官方服务商。做跨境，找海赢-中国跨境出海首选运营服务商。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ISv5V2QjdJDLPdLqFOwZ2dIMV18uGeyl0JXwOFMmIbTNUeC5ZgNgbc4h0lHO0MApyenD2tAfPq4ia3TKRQF1dpA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">专注<span style="color: black;">很难</span>，<span style="color: black;">保持</span>更难</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">文案</span>给你一点点启发</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">期待</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“点赞”</span></strong><strong style="color: blue;"><span style="color: black;">“在看”与“分享”</span></strong></span><strong style="color: blue;"><span style="color: black;">，分享给身边的<span style="color: black;">伴侣</span></span></strong></span></p>
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