必看 | 效果最好的跨境电商带货平台是哪个?
<span style="color: black;"><span style="color: black;"><strong style="color: blue;">▲点击卡片或上方蓝字关注</strong></span><span style="color: black;"><strong style="color: blue;">“</strong><strong style="color: blue;">Miss安娜</strong><strong style="color: blue;">”</strong></span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">作者 </span></strong><span style="color: black;">| </span><span style="color: black;"><strong style="color: blue;">Miss安娜</strong></span></span><span style="color: black;">近几年来,国内直播带货风声水起,加上疫情的推波助澜让其<span style="color: black;">作为</span>一种新的购物方式,新这一<span style="color: black;">商场</span>模式在国内取得了空前的成功。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/sRFpoRWEkBTLVSvurnia81dRHic89gnobEo0Eiawg8Vwsocic6v6m24QOITwdaM58cBics1przy1XkiaXtI2pSj8qenw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">(<span style="color: black;">照片</span>源自网络)</span><span style="color: black;">来到2022年,<span style="color: black;">国内的直播</span>直播行业竞争日益激烈,市场</span><span style="color: black;"><span style="color: black;">已然</span>成饱和状态、</span><span style="color: black;">平台日趋寡头化。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/sRFpoRWEkBTLVSvurnia81dRHic89gnobEojr8wlaSRaKxIdaC76Yq1DvPdeDIVGQ4arT1E97iciawSMyGJXYpooqQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(<span style="color: black;">照片</span>源自网络)</span></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面对<span style="color: black;">这般</span>的直播市场,该何去何从?</p>
</span><span style="color: black;"><span style="color: black;">此时</span>,许多<span style="color: black;">无</span>抓住直播带货红利期的商家纷纷将眼光转向了海外市场,试图复制国内的直播带货<span style="color: black;">商场</span>模式,开垦海外直播这块肥田,<span style="color: black;">作为</span>跨境电商直播<span style="color: black;">第1</span>人。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">大风来了,猪都会飞,但想顺势放风筝,你得先抓好手里的线。</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/sRFpoRWEkBTLVSvurnia81dRHic89gnobECmC08saSuzehBQWDal60SDwmmhoHK6pkABVINX4BzkTHG91tFP7ZIA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">海外社交电商崛起</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">跨境电商直播带货元年</strong></span></p><span style="color: black;"><span style="color: black;">此刻</span>都2022年了居然还有<span style="color: black;">非常多</span>学员问我,该什么时候入驻跨境电商直播好?</span><span style="color: black;"><span style="color: black;">当你还</span>在<span style="color: black;"><span style="color: black;">思虑</span>要不要做的时候,别人早就<span style="color: black;">经过</span>跨境直播带货的转化了上千笔的订单,收割了一大波的流量和美金。</span></span><span style="color: black;">在知乎上,一家专做跨境互联网营销的<span style="color: black;">机构</span>,展示了在TikTok卖一款智能牙膏架的成果,这种在中国随处可见的小商品,在TikTok上</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">得到</span>了40多万的点赞,</span></strong><span style="color: black;">评论区全是问购买链接的评论(义乌<span style="color: black;">第1</span>个不服!)。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/89KlkjcF9iakwyhlxrKzeAl8yHnFkLGW192sRkhNbuYmCMf6uea1rLdTMLJuFvZ8x8wcW6b2XzKoEicRYX80rb1Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">(<span style="color: black;">照片</span>源自知乎:@问心)</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/89KlkjcF9iakwyhlxrKzeAl8yHnFkLGW13XMQQRsNA4oZKAfQ7rxoCriaEuPpN7b8zRibHhhTibQWGzHnGIykCc6GQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">(<span style="color: black;">照片</span>源自知乎:@问心)</span><span style="color: black;">利用中外消费者信息差异和购物习惯的<span style="color: black;">区别</span>,TikTok能做到的,超出<span style="color: black;">咱们</span>想象太多。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tiktok海外版抖音的<span style="color: black;">全世界</span>活跃用户数量<span style="color: black;">已然</span>破10亿。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">截止到<span style="color: black;">日前</span>为止,TikTok<span style="color: black;">全世界</span>下载量<span style="color: black;">已然</span>突破20亿。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/sRFpoRWEkBTwtBw0LSDBibCgOdvMUdgyOxN7qSKnLXsvpGshJa6WWHc9y8Nf52GiaJ34ZkMzahlhaVpkrSdxshAA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(<span style="color: black;">照片</span>源自网络)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而我想提醒<span style="color: black;">大众</span>,任何一个<span style="color: black;">全世界</span>化的平台,<span style="color: black;">起始</span>都会有一个巨大的红利期。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>2012-2014年的Facebook,2014-2016年的亚马逊以及<span style="color: black;">将来</span>两到三年的短视频。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而真正能抓住<span style="color: black;">初期</span>红利的,<span style="color: black;">常常</span>只是一少部分人。<span style="color: black;">由于</span>大<span style="color: black;">都数</span>人在观望中错失了机会。</span></p><span style="color: black;">要<span style="color: black;">晓得</span>,直播带货的模式不仅能够使消费者有全新的购物体验和服务,<span style="color: black;">亦</span>能给卖家开辟新的流量<span style="color: black;">途径</span>。</span><span style="color: black;">正<span style="color: black;">由于</span>海外社媒平台和电商平台上的直播带货还没<span style="color: black;">起始</span>爆发,这正是<span style="color: black;">作为</span>跨境电商发展的突破口,越早踏上这波直播带货浪潮,<span style="color: black;">才可</span>最快速度抢占海外的市场。</span><span style="color: black;"><span style="color: black;"><span style="color: black;">将来</span>三年,海外抖音TikTok<span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">不可</span><span style="color: black;">错失</span>的红利,</span>谁做<span style="color: black;">第1</span>个吃螃蟹的人,谁<span style="color: black;">便是</span>在金字塔顶端笑到最后的赢家。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/sRFpoRWEkBTLVSvurnia81dRHic89gnobECmC08saSuzehBQWDal60SDwmmhoHK6pkABVINX4BzkTHG91tFP7ZIA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">选好跨境电商直播</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第1</span>步该做什么?</strong></span></p><span style="color: black;"><span style="color: black;">选取</span>平台,这是首要<span style="color: black;">思虑</span>的<span style="color: black;">原因</span>。</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">能够</span><span style="color: black;">选取</span>的海外平台有</span><strong style="color: blue;">:</strong></span><span style="color: black;"><strong style="color: blue;">Youtube、 Instagram 、TikTok 、阿里巴巴国际站</strong><strong style="color: blue;"><span style="color: black;">等</span><span style="color: black;">。</span></strong></span></span><span style="color: black;">该<span style="color: black;">怎样</span><span style="color: black;">选取</span>平台?适合新手入驻的平台有<span style="color: black;">那些</span>?我先简单为<span style="color: black;">大众</span>列出几个平台的<span style="color: black;">优良</span>:</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Youtube</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">:</span></strong><span style="color: black;"><span style="color: black;">做为</span>社媒平台的霸主,YouTube 进军直播最大的<span style="color: black;">优良</span>,就在于它以视频起家,且<span style="color: black;">持有</span>海量用户群。缺点是用</span></span><span style="color: black;"><strong style="color: blue;">户群庞大</strong></span><span style="color: black;">,直播题材广,难以直接接触到<span style="color: black;">目的</span>用户。</span></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/sRFpoRWEkBTLVSvurnia81dRHic89gnobEfX9cYSkREIDu1bgfsfLPJthQM2epjND48NM28X04CgzobEiarft9HEQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">(<span style="color: black;">照片</span>源自网络)</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Instagram</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">:</span></strong><span style="color: black;">用户群以女性、<span style="color: black;">青年</span>群体<span style="color: black;">占多数</span>,可<span style="color: black;">精细</span>辐射到<span style="color: black;">目的</span>用户。缺点是用户群体大,需要累积<span style="color: black;">必定</span>粉丝<span style="color: black;">才可</span><span style="color: black;">增多</span>订阅量和直播观看人数,适合以</span></span><span style="color: black;"><strong style="color: blue;">女性受众</strong></span><span style="color: black;">为主的品牌或卖家(服装、配饰等)</span></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/sRFpoRWEkBTLVSvurnia81dRHic89gnobEcTLQCLCFh6Rkb395qrYBSPEjicovz4MCSYscib6jZ2tsaQtfjr0qsHvQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">(<span style="color: black;">照片</span>源自网络)</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">海外抖音TikTok</span></strong></span><span style="color: black;">:TikTok采用与抖音类似的流量算法,<span style="color: black;">经过</span>双向打标签的<span style="color: black;">办法</span>,<span style="color: black;">能够</span>精确</span><span style="color: black;">的</span><span style="color: black;">向用户<span style="color: black;">举荐</span>其感兴趣的内容。<span style="color: black;">况且</span>即使是</span></span><strong style="color: blue;"><span style="color: black;">零粉丝<span style="color: black;">基本</span>的新账号,</span></strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TikTok<span style="color: black;">亦</span>会<span style="color: black;">供给</span>给其作品<span style="color: black;">基本</span>的<span style="color: black;">揭发</span>流量。</p>
</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/sRFpoRWEkBTLVSvurnia81dRHic89gnobEMd4FJOzaHTy9OlAopObe1jkkYzmE6tM5ibqw3K9omoNp13X2epVu9Aw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">(<span style="color: black;">照片</span>源自网络)</span><span style="color: black;">TikTok适合粉丝<span style="color: black;">基本</span>薄弱和<span style="color: black;">青年</span>群体为<span style="color: black;">目的</span>受众的品牌卖家,<span style="color: black;">亦</span>是<span style="color: black;">日前</span>最成功的海外社交<span style="color: black;">媒介</span><span style="color: black;">爱宠</span>,</span><strong style="color: blue;"><span style="color: black;">增长最快的社交<span style="color: black;">媒介</span>平台之一,非常适合新手卖家。</span></strong><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿里巴巴国际站</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">:</span></strong><span style="color: black;">阿里巴巴国际站流量巨大,面向来自<span style="color: black;">全世界</span>的<span style="color: black;">目的</span>客户,<span style="color: black;">况且</span><span style="color: black;">亦</span>有完善的</span></span><span style="color: black;"><strong style="color: blue;">电商直播的培训系统</strong></span><span style="color: black;">,</span><span style="color: black;"><span style="color: black;">针对</span>新手跨境卖家<span style="color: black;">来讲</span>,入驻阿里巴巴国际站直播<span style="color: black;">亦</span>一个不错的<span style="color: black;">选取</span>,<span style="color: black;">包含</span>新手小白<span style="color: black;">亦</span>能简单操作上手。</span></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/sRFpoRWEkBTLVSvurnia81dRHic89gnobEMPpkib0JmKsxCD7zhQ5OTyTNVegkCB1P8J46EmlZzlXH8ibfbnqw6BDw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">(<span style="color: black;">照片</span>源自网络)</span><span style="color: black;">相比国内电商直播,海外直播会更注重娱乐性,<span style="color: black;">无</span>国内直播那一套打赏、刷礼物的收费模式。</span><span style="color: black;">它的<span style="color: black;">重点</span>直播核心是<span style="color: black;">加强</span>品牌的传播度,强化品牌的影响力,让用户对该品牌<span style="color: black;">制品</span>有更深的认知并产生兴趣,从而达到转化。</span><strong style="color: blue;"><span style="color: black;">最后该<span style="color: black;">怎样</span><span style="color: black;">选取</span>合适的平台?</span></strong><strong style="color: blue;"><span style="color: black;">我的<span style="color: black;">意见</span>是</span></strong><strong style="color: blue;"><span style="color: black;">:</span></strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2C模式的<span style="color: black;">机构</span><span style="color: black;">必定</span>要<span style="color: black;">选取</span>Tiktok直播带货,<span style="color: black;">由于</span><span style="color: black;">此刻</span>Tiktok平台的受众广,月活跃用户有10亿+,是巨大的跨境电商流量<span style="color: black;">凹地</span>,并且开播的博主很少、用户量大、竞争少,给到直播间的免费流量非常可观。</p>
</span><span style="color: black;">B2B的采购商<span style="color: black;">必定</span>要<span style="color: black;">选取</span>阿里巴巴国际站,<span style="color: black;">由于</span>阿里巴巴国际站是<span style="color: black;">全世界</span>最大的B2B平台,知名度高几乎家喻户晓,对外贸人员开展工作<span style="color: black;">非常</span>有利。并且功能齐全完善,<span style="color: black;">帮忙</span>外贸人员找买家、供应商、合作伙伴以及进行在线的<span style="color: black;">营销</span>和采购,<span style="color: black;">供给</span>最新的宏观的行业<span style="color: black;">亦</span><span style="color: black;">供给</span>大量的微观信息,为客户<span style="color: black;">供给</span>了便利服务。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,<span style="color: black;">倘若</span>您有足够的人手和团队,以上符合你企业<span style="color: black;">需要</span>的社媒营销平台或<span style="color: black;">途径</span>都<span style="color: black;">能够</span>入驻。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/sRFpoRWEkBTLVSvurnia81dRHic89gnobECmC08saSuzehBQWDal60SDwmmhoHK6pkABVINX4BzkTHG91tFP7ZIA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">选好跨境电商直播平台</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二步该做什么?</strong></p><span style="color: black;">敲定了跨境电商的平台,那卖家们<span style="color: black;">首要</span>面临挑战的<span style="color: black;">便是</span>直播前的准备:</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">A:选品</span></strong></span><span style="color: black;">先<span style="color: black;">知道</span>直播选品的方向:爆品,新品,促销品。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">B. 物料</span></strong></span><span style="color: black;"><span style="color: black;">知道</span>选品后,就需要预备宣传物料。视频、海报、文案等等,<span style="color: black;">同期</span><span style="color: black;">知道</span>直播内容和时间。</span><span style="color: black;"><span style="color: black;">倘若</span>您是<span style="color: black;">第1</span>次进行直播的卖家,还需要准备好直播所需的硬件物料:手机、灯光、麦克风、支架、提词板等等,这些都需要提前几天预备好,并在<span style="color: black;">起始</span>直播前完成所有调试。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">C. <span style="color: black;">起始</span>宣传</span></strong></span><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">各样</span>平台和工具,铺天盖地式宣传,运营、业务,全员参与,尽可能覆盖多<span style="color: black;">途径</span>和平台。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">D. 直播脚本</span></strong></span><span style="color: black;">对比以上几项预备,脚本尤为重要,它决定了一场直播能否完美的进行。每一场直播脚本的制作必须有主播参与进来,他需要<span style="color: black;">知道</span><span style="color: black;">全部</span>直播流程和进度。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">E. 人员配置</span></strong></span><span style="color: black;">一场完整的直播<span style="color: black;">咱们</span>需要有简单的人员配置,主播是<span style="color: black;">做为</span>整场直播的中心,主角,直播助手来辅助主播展示<span style="color: black;">制品</span>,进行互动,场控来<span style="color: black;">把握</span>整场直播的<span style="color: black;">状况</span>——节奏、时间、设备等。很重要一点是,<span style="color: black;">咱们</span>做的是跨境直播,所面临的群体是外国人,<span style="color: black;">因此</span>所有人员配置都需要会外国语言。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">F. 彩排</span></strong></span><span style="color: black;">正式直播前还必须有的一个环节<span style="color: black;">便是</span>彩排,完整的进行一场直播测试。去确定设备,流程各个环节<span style="color: black;">是不是</span>顺畅完整。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">写在最后:</span></strong></span><span style="color: black;"><span style="color: black;">针对</span>中小卖家<span style="color: black;">来讲</span>,一次直播的前期预备工作较为<span style="color: black;">繁杂</span>,人员的配置成为难点,再加上语言<span style="color: black;">阻碍</span>、脚本创作...且结果<span style="color: black;">没法</span><span style="color: black;">保准</span>前期过程会遇到的难点。</span><span style="color: black;"><span style="color: black;">针对</span>要不要做跨境电商直播,<span style="color: black;">非常多</span>卖家心里会有顾虑,害怕做<span style="color: black;">欠好</span><span style="color: black;">或</span>好<span style="color: black;">不易</span>下定决定去做,却<span style="color: black;">因为</span>过程中遇到的<span style="color: black;">困难</span>而停滞了。</span><span style="color: black;"><span style="color: black;">半途</span>放弃其实非常可惜,跨境风口本身<span style="color: black;">便是</span>顺势而为,红利<span style="color: black;">亦</span>是这几年才<span style="color: black;">起始</span>爆发,谁先入局谁<span style="color: black;">便是</span>最后的赢家。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">社交电商必会<span style="color: black;">作为</span>中国出海企业下一个兵家必争之地。</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">☟▼点击卡片关注</strong><strong style="color: blue;">“</strong><strong style="color: blue;">Miss安娜</strong><strong style="color: blue;">”</strong></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
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