速卖通开店需要多少钱？开店成本+推广成本+人工成本全方位分析
<img src="https://p3-sign.toutiaoimg.com/pgc-image/S3ORK9aGugbGQe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725308348&x-signature=708YXievjOv3I%2F%2F4vx17ksAe5KM%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>卖家<span style="color: black;">伴侣</span>在做速卖通之前，都会核算开一家速卖通的成本有多少，<span style="color: black;">因此</span>今天<span style="color: black;">博主</span>阿宝给卖家<span style="color: black;">伴侣</span>分析速卖通开店运营<span style="color: black;">到底</span>有多少成本！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，速卖通开店成本分为<span style="color: black;">机构</span>注册费、速卖通<span style="color: black;">保准</span>金、固定成本、可变成本，下面<span style="color: black;">详细</span><span style="color: black;">来讲</span>说！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>开店成本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">机构</span>注册费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">无</span><span style="color: black;">机构</span>， <span style="color: black;">那样</span>开一家有限责任<span style="color: black;">机构</span>的成本是多少呢，网上基本上是2500元注册地<span style="color: black;">花费</span>，300元每月会计做帐<span style="color: black;">花费</span>。加上盖章等其他<span style="color: black;">花费</span>，基本上<span style="color: black;">第1</span>年5000元。当然<span style="color: black;">机构</span>注册好了，还<span style="color: black;">能够</span>用于其他平台开店用。<span style="color: black;">倘若</span>你自己有注册<span style="color: black;">位置</span>那2500元就<span style="color: black;">能够</span>省了，<span style="color: black;">机构</span>注册地<span style="color: black;">需求</span>是非住宅场所。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">倘若</span>你<span style="color: black;">此刻</span>从头<span style="color: black;">起始</span>，你的最少投入是5000注册<span style="color: black;">机构</span><span style="color: black;">花费</span>加3000年费=8000元。这说的是最少投入，<span style="color: black;">区别</span>行业投入<span style="color: black;">区别</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开店<span style="color: black;">保准</span>金：速卖通入驻<span style="color: black;">保准</span>金1万（只是用于冻结，后续退出会退还）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>固定成本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1丶<span style="color: black;">制品</span>成本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2丶包装成本(内包装，外包装，售后卡，包装耗材等等)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3丶物流成本(速卖通卖家不管是包邮还是不包邮，物流成本<span style="color: black;">最后</span>都是出在买家身上，<span style="color: black;">然则</span>卖家需要滚动资金来做发货)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、税收：平台固定抽佣8%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5丶拍摄和制作<span style="color: black;">花费</span>(这块商家都会<span style="color: black;">注重</span>，以单件<span style="color: black;">制品</span>SKU上架看，需要拍摄，修图和后期制作等)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>可变成本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通开店成本中的可变成本<span style="color: black;">重点</span>分两项：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1丶人工成本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">花钱养团队做电商，做速卖通的成本，算少点4个人吧像设计可外包(运营，设计，客服，库管...)<span style="color: black;">这儿</span>针对的是<span style="color: black;">机构</span>化运作的速卖通商家，员工的工资外，养老保险， 办公支出全摊上，在杭州丶深圳(义乌可能成本低<span style="color: black;">非常多</span>)不会<span style="color: black;">小于</span>7000元/人，<span style="color: black;">那样</span><span style="color: black;">每一个</span>月<span style="color: black;">便是</span>3万元。<span style="color: black;">倘若</span>按<span style="color: black;">以上</span>“乘3倍<span style="color: black;">营销</span>”，你的店铺每月<span style="color: black;">营销</span>50万元，人工成本为6%。然而事实上，国内天猫商家，人工成本能<span style="color: black;">掌控</span>在10%之内的，就很吊了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">亦</span>有<span style="color: black;">能够</span>减少你投入成本的<span style="color: black;">办法</span> <span style="color: black;">能够</span>找速卖通指定<span style="color: black;">举荐</span>的官方运营服务商 相较于自己组建团队成本<span style="color: black;">能够</span>说会低<span style="color: black;">非常多</span> <span style="color: black;">况且</span><span style="color: black;">能够</span>说在前期从0-1突破的时候还是比较有<span style="color: black;">帮忙</span>的（<span style="color: black;">这儿</span><span style="color: black;">能够</span>找<span style="color: black;">博主</span>咨询，<span style="color: black;">博主</span>是官方认证的代运营服务商）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2丶<span style="color: black;">宣传</span>成本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>成本<span style="color: black;">便是</span>推广，买流量，这是电商必不可少的支出，<span style="color: black;">通常</span>而言，<span style="color: black;">宣传</span>的推广成本最少不<span style="color: black;">小于</span><span style="color: black;">营销</span>额的10%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">天猫商家超过20%<span style="color: black;">亦</span>正常。按<span style="color: black;">以上</span>商品成交价60元为客单价计算，每月<span style="color: black;">营销</span>50万元，需要<span style="color: black;">营销</span>出8333件商品，<span style="color: black;">每日</span>需要<span style="color: black;">营销</span>277件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>速卖通平均转化率为2%，<span style="color: black;">每日</span>需要引入UV(人)数为13850人，假定<span style="color: black;">宣传</span>占每日引入流量(UV数)的20%，<span style="color: black;">那样</span>推广需要引入2770人，在速卖通平台，营销<span style="color: black;">重点</span><span style="color: black;">经过</span>直通车，官方<span style="color: black;">各样</span>活动(<span style="color: black;">例如</span>团购)，假定平均花费1元引入1个用户，<span style="color: black;">那样</span><span style="color: black;">每日</span>需要花费2770元，<span style="color: black;">那样</span><span style="color: black;">一月</span>需要花费<span style="color: black;">宣传</span>83100元，占50万月<span style="color: black;">营销</span>额的16%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这两项相加，<span style="color: black;">掌控</span>得好的<span style="color: black;">状况</span>下，约占<span style="color: black;">营销</span>额的20%-25%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：速卖通小<span style="color: black;">新闻</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</p>
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同意、说得对、没错、我也是这么想的等。
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