论坛 › 江苏 › 2024还在纠结做跨境电商的你，该行动了！

ikkhksvu 发表于 2024-8-27 10:57:44

2024还在纠结做跨境电商的你，该行动了！

<img src="https://mmbiz.qpic.cn/mmbiz_svg/le1D2uwOTUPKFuKcd7fia8iaWFyBRm4LxQ7GY87Zf5n30TgVdib1MCpXOewGCKn43xUIsdwv4ggth1MnIFDT4kkMFXbnibrWiaJk8/640?wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;wx_fmt=svg&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">&nbsp;&nbsp; 专业 敏锐 积极<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Hello，<span style="color: black;">大众</span>好，我是ponyo，关注我，带你在跨境路上<span style="color: black;">挣钱</span>！</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">点击上方&nbsp; 越洋跨境&nbsp; 关注咨询<span style="color: black;">咱们</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_svg/le1D2uwOTUPKFuKcd7fia8iaWFyBRm4LxQ7GY87Zf5n30TgVdib1MCpXOewGCKn43xUIsdwv4ggth1MnIFDT4kkMFXbnibrWiaJk8/640?wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;wx_fmt=svg&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2024跨境电商还<span style="color: black;">能够</span>做吗</p>
    </h1><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">能够</span>，2022年是跨境电商行业“喜忧参半”的一年，</span><span style="color: black;">喜”的是国家政策大力支持，RCEP落地所带来的政策红利、以及新兴市场崛起、行业迎来了前所未有的发展机遇。“忧”的是<span style="color: black;">全世界</span>经济增速放缓、通货膨胀、俄乌冲突、疫情反复、汇率波动等<span style="color: black;">原因</span>而带来的压力。</span><span style="color: black;">但经过2022年的洗礼，2023年跨境电商行业已<span style="color: black;">起始</span>步入成熟稳定的新发展<span style="color: black;">周期</span>。随着海外购买力的恢复、海运费的下降、以及TEMU、TikTok等平台为<span style="color: black;">表率</span>的跨境“新秀”强势崛起，为许多跨境卖家<span style="color: black;">供给</span>了难得的机遇。随着国内制造业的升级以及在国货出海的浪潮下，跨境电商正迎来“</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">黄金时代</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">”</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">点击上方&nbsp; 越洋跨境&nbsp; 关注咨询<span style="color: black;">咱们</span></strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着<span style="color: black;">全世界</span>化的<span style="color: black;">持续</span>深入，跨境电商<span style="color: black;">已然</span><span style="color: black;">作为</span>了一种流行的<span style="color: black;">商场</span>模式。<span style="color: black;">针对</span>新手<span style="color: black;">来讲</span>，<span style="color: black;">选取</span>一个合适的跨境电商平台是至关重要的。<span style="color: black;">咱们</span>将为你<span style="color: black;">供给</span><span style="color: black;">有些</span>实用的<span style="color: black;">意见</span>，从各方向</span><strong style="color: blue;"><span style="color: black;">（1<span style="color: black;">需要</span>，2<span style="color: black;">区别</span>平台的特点，3<span style="color: black;">评定</span>平台的用户，4安全性<span style="color: black;">靠谱</span>性 ，5专业意见，6备选试错，7市场营销，8制定策略）</span></strong><span style="color: black;">入手，</span><span style="color: black;"><span style="color: black;">帮忙</span>你做出明智的<span style="color: black;">选取</span>。</span></p><span style="color: black;">今天就<strong style="color: blue;">亚马逊（Amazon）、Lazada、Tiktok、shopee虾皮、速卖通(AliExpress)</strong>的优劣势给<span style="color: black;">大众</span>简单介绍一下，让<span style="color: black;">大众</span>有个初步<span style="color: black;">认识</span>，<span style="color: black;">瞧瞧</span>自己适合做哪个平台。</span><span style="color: black;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/j0ELfsckFva7FTF4aU4R09d1icicPQfTAct3989qoV3DbY1FNeG4ct5SdbmpUZgrxRrBNZpxMhkDkAiaCDzRZ4SRw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></span><img src="https://mmbiz.qpic.cn/mmbiz_svg/le1D2uwOTUPKFuKcd7fia8iaWFyBRm4LxQ7GY87Zf5n30TgVdib1MCpXOewGCKn43xUIsdwv4ggth1MnIFDT4kkMFXbnibrWiaJk8/640?wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;wx_fmt=svg&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">现火热的几个跨境电商平台的<span style="color: black;">特殊</span></span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Lazada</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/j0ELfsckFvZTBaQReHwlR2SWhVYhaF9HJ77R4yVP77TRkIMobJLUJcmaVD9VQMNMYeibpUjEFxfT6dzAVibRD1Bw/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Lazada（来赞达）</strong></span><span style="color: black;">，东南亚地区</span><strong style="color: blue;"><span style="color: black;">最大</span></strong><span style="color: black;">的在线购物网站之一。<span style="color: black;">得到</span>德国创业孵化器Rocket Internet的支持，是Rocket Internet为打造“东南亚版亚马逊”而创立的<span style="color: black;">机构</span>。Lazada的<span style="color: black;">目的</span><span style="color: black;">重点</span>是印尼、马来西亚、菲律宾以及泰国用户。<span style="color: black;">重点</span><span style="color: black;">营销</span>电子<span style="color: black;">制品</span>、衣服、用具、书籍、<span style="color: black;">打扮</span>品等，市场范围涵盖印度尼西亚、马来西亚、菲律宾、泰国和越南。</span><strong style="color: blue;">Lazada登录入口：https://www.lazada.com.ph/</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Lazada</span><span style="color: black;"><strong style="color: blue;">政策清晰</strong></span><span style="color: black;">，不会无缘无故扣款和关闭店铺（30天不登录可能会封店铺）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">物流<strong style="color: blue;"><span style="color: black;">发货</span></strong><span style="color: black;">亦</span>是很简单的，店铺类目有15个，一键发布到6国，马来，印尼，泰国，菲律宾，新加坡，越南。</span><span style="color: black;">平台还会<span style="color: black;">供给</span></span><strong style="color: blue;"><span style="color: black;">翻译功能</span></strong><span style="color: black;">，<span style="color: black;">因此</span>即便不懂当地语言，<span style="color: black;">亦</span>是<span style="color: black;">能够</span>做好的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">优良</span></span></strong><span style="color: black;">；1，<span style="color: black;">不会随意的接受买家退货，要经过严格的审理再决定退货</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2，<span style="color: black;">平台不会随意地罚款</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3，<span style="color: black;">开店前期<span style="color: black;">无</span>任何的收费</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">&nbsp; &nbsp;&nbsp;&nbsp; &nbsp; &nbsp; 4 ，.<span style="color: black;">付款到账<span style="color: black;">即时</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">劣势</span></span></strong><span style="color: black;"><span style="color: black;">；1，物流太繁琐</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2，<span style="color: black;">缺乏给力的ERP软件支持</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">所需材料</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.登记表（<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>和申请人名<span style="color: black;">叫作</span>应以中英文书写，<span style="color: black;">位置</span>以英文书写）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.New MP Seller Account Information表格</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.企业营业执照；申请<span style="color: black;">机构</span>的营业执照和申请人的或<span style="color: black;">机构</span>的身份证复印件</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;">运用</span>相同的<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>注册一个Payoneer企业帐户</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.卖家必须要有<span style="color: black;">必定</span>的电商<span style="color: black;">营销</span>经验，如在amazon、速卖通、wish、ebay等有开店经验</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Tiktok</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/j0ELfsckFvZTBaQReHwlR2SWhVYhaF9HZrzHHFUXKyutlv47AVPvODRCaVBHlliapiagJJibVN0ZzvnC1TntZP3Mw/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">TikTok</span></strong><span style="color: black;">是一款短视频应用，近年来<span style="color: black;">逐步</span>拓展到社交电商<span style="color: black;">行业</span>。<span style="color: black;">针对</span>中国卖家而言，TikTok<span style="color: black;">供给</span>了与消费者直接互动的机会。卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>TikTok的短视频内容吸引用户，<span style="color: black;">加强</span>品牌知名度。然而，TikTok的市场相对较新，需要卖家更加注重</span><strong style="color: blue;"><span style="color: black;">创意和社交性</span></strong><span style="color: black;">，<span style="color: black;">同期</span>应对竞争者的<span style="color: black;">快速</span>崛起。</span><span style="color: black;">总体</span><span style="color: black;"><span style="color: black;">来讲</span>TikTok跨境电商<span style="color: black;">拥有</span>巨大的市场<span style="color: black;">潜能</span>和发展前景，<span style="color: black;">卖家在入驻TikTok Shop之前，需要仔细权衡利<span style="color: black;">坏处</span>，并</span></span><strong style="color: blue;"><span style="color: black;">制定相应的策略</span></strong><span style="color: black;">，以最大限度地发挥平台的<span style="color: black;">优良</span>，规避平台的劣势。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">优良</span></span></strong><span style="color: black;">：快速传播、<span style="color: black;">青年</span>用户<span style="color: black;">基本</span>、</span><strong style="color: blue;"><span style="color: black;">创意和娱乐性强</span></strong><span style="color: black;">。</span><strong style="color: blue;"><span style="color: black;">劣势：</span></strong><strong style="color: blue;"><span style="color: black;">变化快，需要紧跟时事</span></strong><span style="color: black;">，不适合所有类型的<span style="color: black;">制品</span>。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/j0ELfsckFvYQYicOIMzJIZ2oMWxVgU15GOKTmoIzjzwY0XA4LZVv1LXBNYNnyRUtGCia0R3OLANwNRMgMFLOURWQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopee</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/j0ELfsckFvZTBaQReHwlR2SWhVYhaF9Hm79aHKacIZYacia7uKic48su1n1jviaWyGSOV4Z2TwJlYSWNLZp1FFIYA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Shopee</strong></span><span style="color: black;">是东南亚及中国台湾地区常用的电商平台，成立于2015年，总部设在新加坡。近年来，Shopee的业务范围<span style="color: black;">逐步</span>拓展至马来西亚、泰国、中国台湾地区、印度尼西亚、越南及菲律宾共七大市场。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个平台的一个好处<span style="color: black;">便是</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">不需要收取佣金</span></strong></span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">然则</span>为了店铺的良性发展必要的付费<span style="color: black;">宣传</span>还是需要花费一部分资金的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，还存在一个<span style="color: black;">欠好</span>的趋势，<span style="color: black;">日前</span>平台价格<span style="color: black;">广泛</span>过低，<span style="color: black;">营销</span>利润<span style="color: black;">亦</span>很低，<span style="color: black;">期盼</span>各位卖家不要存在</span><span style="color: black;">“</span><strong style="color: blue;"><span style="color: black;">内卷</span></strong><span style="color: black;">”</span><span style="color: black;">现象</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">优良</span></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">：</span></strong><span style="color: black;">东南亚地区知名度高，强大的本地化服务，<span style="color: black;">供给</span>免费物流选项。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">劣势</span></strong></span><strong style="color: blue;"><span style="color: black;">：</span></strong><span style="color: black;">某些地区的</span><span style="color: black;">市场份额可能较小，需<span style="color: black;">思虑</span><span style="color: black;">目的</span>市场</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">所需材料</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">注册台湾站点需要提交的材料：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.法人身份证原件（正反面各一张）叠放在营业执照原件右上角照片</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.开店时长超过3个月的<span style="color: black;">关联</span>内贸平台链接及流水订单截图（淘宝，拼多多，京东等）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.验证店铺的真实性<span style="color: black;">关联</span>材料（审核人员会联系您并<span style="color: black;">通知</span>材料）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;">机构</span>办公<span style="color: black;">位置</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">注册马来西亚站点需要提交的材料：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.香港或大陆有限<span style="color: black;">机构</span>的营业执照（个体工商暂不接受）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.开店时长超过3个月的<span style="color: black;">关联</span>外贸平台链接及流水订单截图（eBay，亚马逊，速卖通等）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">机构</span>办公<span style="color: black;">位置</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/j0ELfsckFvYQYicOIMzJIZ2oMWxVgU15GnuopPicTcjD3AeBynibiaRicePTTFLhLqzlhTd2ibaNw6CaUNs1JqpHYQDA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">亚马逊（Amazon）</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/j0ELfsckFvZTBaQReHwlR2SWhVYhaF9HSJXXFRrSRkAEQCiapCsrqzpfIk1NaxHRwlIQtibh9WDgoK4IvuicvCDrA/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">亚马逊（Amazon）</span></strong></span><span style="color: black;">是<span style="color: black;">全世界</span>最大的电商平台之一，<span style="color: black;">针对</span>卖家而言，有着<span style="color: black;">显著</span>的<span style="color: black;">优良</span>。<span style="color: black;">首要</span>，亚马逊庞大的用户<span style="color: black;">基本</span>为卖家<span style="color: black;">供给</span>了广阔的<span style="color: black;">营销</span>机会。卖家<span style="color: black;">能够</span><span style="color: black;">快速</span>接触<span style="color: black;">全世界</span>市场，享受亚马逊强大的品牌影响力。其次，</span><span style="color: black;">亚马逊 Prime 会员</span><span style="color: black;">制度<span style="color: black;">作为</span>吸引顾客的重要工具，为卖家<span style="color: black;">供给</span>了更高的<span style="color: black;">营销</span><span style="color: black;">潜能</span>。然而，亚马逊的竞争激烈，卖家需要面对<span style="color: black;">花费</span>较高、品牌差异化的<span style="color: black;">困难</span>。<span style="color: black;">针对</span>低客单价<span style="color: black;">制品</span>，<span style="color: black;">花费</span>结构的<span style="color: black;">敏锐</span>性<span style="color: black;">增多</span>，卖家需<span style="color: black;">小心</span><span style="color: black;">掌控</span>成本，<span style="color: black;">同期</span>需要与其他卖家竞争，<span style="color: black;">加强</span><span style="color: black;">制品</span><span style="color: black;">揭发</span>度和吸引力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">优良</span></span></strong></span><strong style="color: blue;"><span style="color: black;">：1，</span></strong><span style="color: black;"><span style="color: black;">全世界</span>知名度高，庞大的用户<span style="color: black;">基本</span>，强大的物流网络，<span style="color: black;">供给</span>FBA服务（履行服务）方便。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 2</span></strong><span style="color: black;">，</span><span style="color: black;">亚马逊平台卖家少，买家多，竞争低</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3</span></strong><span style="color: black;">，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">全世界</span>购物平台亚马逊平均客单价最高，退货率低</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">劣势</span></strong></span><strong style="color: blue;"><span style="color: black;">：</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1</span></strong></span><strong style="color: blue;"><span style="color: black;">，</span></strong><span style="color: black;">激烈的竞争，可能较高的<span style="color: black;">营销</span>佣金和<span style="color: black;">花费</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;2</span></strong><span style="color: black;">，<span style="color: black;">息真假难辨，入门常踩坑</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">所需材料</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.法人实体营业执照扫描件或复印件；</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.身份证正反两面的扫描件；</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.<span style="color: black;">机构</span>账单<span style="color: black;">或</span>法人个人账单 (入驻美国站点必须<span style="color: black;">供给</span>，欧洲/日本站点暂不需要)；</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.一张 VISA 信用卡；</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.一个海外收款账号；</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6.具备ISO9001质量标准认证。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/j0ELfsckFvZr2FxoufGhTWhgMLJ2fLcLl2O3ChbF6JFgiaxNN3gZBvhc3RUvCoUqGZl9LLBp21KjBlOcfWXH6Ag/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">速卖通（AliExpress）</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/j0ELfsckFvZTBaQReHwlR2SWhVYhaF9HGWbLYKlF0alkN3GBZxzIK6rRxT7kxUqqJbaZM0YYOTnZDoSK2KIiahQ/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通（AliExpress）</span></strong><span style="color: black;">是阿里巴巴旗下的跨境电商平台，<span style="color: black;">针对</span>中国卖家<span style="color: black;">来讲</span>有着<span style="color: black;">有些</span>独特的<span style="color: black;">优良</span>。<span style="color: black;">首要</span>，AliExpress直接面向国际市场，为卖家<span style="color: black;">供给</span>了一个接触<span style="color: black;">全世界</span>买家的平台。其次，较低的价格可能吸引<span style="color: black;">更加多</span>的国际消费者。然而，AliExpress<span style="color: black;">亦</span>面临着物流时间较长、品牌建设较为困难等问题。卖家需要权衡低价和长途物流可能带来的客户满意度下降，<span style="color: black;">同期</span>面临与其他卖家的激烈竞争。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">另一</span>，速卖通的注册流程是比较简易的，操作起来非常容易上手，</span></strong></span><span style="color: black;"><span style="color: black;">针对</span>新手小白<span style="color: black;">来讲</span>是比较适合的一个跨境电商平台。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">优良</span></span></strong></span><strong style="color: blue;"><span style="color: black;">：1，</span></strong><span style="color: black;">直接面向国际市场，</span><strong style="color: blue;"><span style="color: black;">丰富</span></strong><span style="color: black;">的商品<span style="color: black;">源自</span>，</span><strong style="color: blue;"><span style="color: black;">较低</span></strong><span style="color: black;">的价格。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2</span></strong><span style="color: black;">.速卖通平台适合初级卖家，尤其是其<span style="color: black;">制品</span>特点符合新兴市场的卖家，<span style="color: black;">制品</span>性价比较高，有供应链<span style="color: black;">优良</span>，寻求价格<span style="color: black;">优良</span>的卖家，最好是供应商直接拿货<span style="color: black;">营销</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp;<strong style="color: blue;"> 3</strong>，<span style="color: black;">.速卖通<span style="color: black;">做为</span>阿里巴巴<span style="color: black;">将来</span>国际化的重要战略<span style="color: black;">制品</span>，已<span style="color: black;">作为</span><span style="color: black;">全世界</span>最活跃的跨境电商平台之一，并依靠阿里巴巴庞大的会员<span style="color: black;">基本</span>，<span style="color: black;">作为</span><span style="color: black;">日前</span><span style="color: black;">全世界</span><span style="color: black;">制品</span>品类最丰富的平台之一。</span></span></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">劣势</span></strong></span><strong style="color: blue;"><span style="color: black;">：1，</span></strong><span style="color: black;">长途物流可能<span style="color: black;">引起</span></span><strong style="color: blue;"><span style="color: black;">较长的交货时间，品牌建设可能相对困难</span></strong><span style="color: black;">。</span></span><span style="color: black;">&nbsp;<strong style="color: blue;">2</strong>，<span style="color: black;">&nbsp;阿里<span style="color: black;">爱好</span>拥抱变化，多变的平台规则是最让卖家头痛的。</span></span><span style="color: black;">&nbsp;<strong style="color: blue;">所需拆料</strong></span><span style="color: black;"><span style="color: black;">1，营业执照</span></span><span style="color: black;"><span style="color: black;">2，对公的账号</span></span><span style="color: black;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，法人的身份证</p>
      </span></span><span style="color: black;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4，品牌的商标</p>
      </span></span><span style="color: black;"><span style="color: black;">5，品牌</span></span><img src="https://mmbiz.qpic.cn/mmbiz_svg/le1D2uwOTUPKFuKcd7fia8iaWFyBRm4LxQ7GY87Zf5n30TgVdib1MCpXOewGCKn43xUIsdwv4ggth1MnIFDT4kkMFXbnibrWiaJk8/640?wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;wx_fmt=svg&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台的<span style="color: black;">选取</span></p>
    </h1><strong style="color: blue;"><span style="color: black;">在市面上有<span style="color: black;">非常多</span>的跨境电商平台，<span style="color: black;">非常多</span>人做跨境认为流量大的平台<span style="color: black;">便是</span>好平台，其实并不是，好平台<span style="color: black;">必定</span>是适合自己的，<span style="color: black;">倘若</span>你<span style="color: black;">无</span>任何电商经验，在货源方面<span style="color: black;">亦</span>并不是很充足，那你去<span style="color: black;">选取</span>做亚马逊，简直是<span style="color: black;">无</span>路可走，是这个平台发展的<span style="color: black;">欠好</span>吗？不是，是你不适合这个平台，<span style="color: black;">亦</span>是这个平台不适合你。</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>主流跨境平台分为以亚马逊最为出名第三方平台，以及2Cshop、Shopify为<span style="color: black;">表率</span>的跨境电商独立站，平台面向的市场<span style="color: black;">亦</span>不<span style="color: black;">同样</span>，<span style="color: black;">每一个</span>平台都有各自的发展特点，规则<span style="color: black;">亦</span>不<span style="color: black;">同样</span>，在加入之前，充分的去<span style="color: black;">认识</span>下平台的政策规定，<span style="color: black;">瞧瞧</span>自己能否做到。</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_svg/le1D2uwOTUPKFuKcd7fia8iaWFyBRm4LxQ7GY87Zf5n30TgVdib1MCpXOewGCKn43xUIsdwv4ggth1MnIFDT4kkMFXbnibrWiaJk8/640?wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;wx_fmt=svg&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创业起步<span style="color: black;">心理</span>最重要</p>
    </h1><span style="color: black;"><strong style="color: blue;">我今天所说的都是<span style="color: black;">按照</span>做店的经验来和<span style="color: black;">大众</span>聊，<span style="color: black;">怎样</span>从零<span style="color: black;">起始</span>做跨境电商，你去问<span style="color: black;">区别</span>的人，回答肯定<span style="color: black;">亦</span>是不<span style="color: black;">同样</span>的。</strong></span><span style="color: black;"><strong style="color: blue;">在加入跨境电商之前先分析一下自己，我个人的事业<span style="color: black;">此刻</span><span style="color: black;">处在</span>什么<span style="color: black;">周期</span>，我<span style="color: black;">为何</span>要做跨境？<span style="color: black;">倘若</span>你确定你要做，<span style="color: black;">无</span>自己的思路的话，就<span style="color: black;">根据</span>我上面说的来，<span style="color: black;">倘若</span>你有自己的想法，那就跟着自己的感觉走。</strong></span><span style="color: black;"><strong style="color: blue;">新手做跨境电商，一<span style="color: black;">起始</span>肯定会遇到<span style="color: black;">各样</span>各样的问题，要多<span style="color: black;">途径</span>地去学习运营知识，<span style="color: black;">加强</span>自己对跨境电商的理解，还要综合<span style="color: black;">思虑</span><span style="color: black;">自己</span>的<span style="color: black;">优良</span>，并且充分利用，<span style="color: black;">持续</span><span style="color: black;">提高</span>自己。</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_svg/le1D2uwOTUPKFuKcd7fia8iaWFyBRm4LxQ7GY87Zf5n30TgVdib1MCpXOewGCKn43xUIsdwv4ggth1MnIFDT4kkMFXbnibrWiaJk8/640?wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;wx_fmt=svg&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新手企业做跨境电商的<span style="color: black;">意见</span></p>
    </h1><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1）<span style="color: black;">选取</span>平台<span style="color: black;">起始</span>。</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2）<span style="color: black;">累积</span>电商经验，<span style="color: black;">能够</span><span style="color: black;">经过</span>去别人家上班，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">得到</span>部分。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3）<span style="color: black;">选取</span>蓝海<span style="color: black;">制品</span>，<span style="color: black;">处理</span><span style="color: black;">怎样</span>付出更低的<span style="color: black;">宣传</span><span style="color: black;">花费</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4）尽快跑通对应平台的<span style="color: black;">挣钱</span>流程。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">PS,什么是蓝海<span style="color: black;">制品</span>？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">你思考下，大码女装算不算？怀孕<span style="color: black;">时期</span>女性算不算？某些特定的美国<span style="color: black;">少许</span>族裔算不算？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">满足<span style="color: black;">她们</span>的<span style="color: black;">需要</span><span style="color: black;">便是</span>帮你想出什么是蓝海<span style="color: black;">制品</span>。</span></strong></span></p><span style="color: black;"><strong style="color: blue;">- End -</strong></span><span style="color: black;"><strong style="color: blue;">越洋欢迎小伙伴们扫码关注联系咨询<span style="color: black;">

m5k1umn 发表于 2024-9-28 22:41:57

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7wu1wm0 发表于 2024-10-14 23:17:22

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查看完整版本: 2024还在纠结做跨境电商的你，该行动了！