qzmjef 发表于 2024-8-27 13:34:39

亚马逊、eBay、速卖通、Wish入驻需要及花费汇总


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商行业发展<span style="color: black;">火热</span>，许多小伙伴<span style="color: black;">皆想</span>加入，却不<span style="color: black;">晓得</span>该<span style="color: black;">选取</span>哪个平台，今天就给<span style="color: black;">大众</span>盘点下</span><strong style="color: blue;"><span style="color: black;">几家欧美电商平台的入驻<span style="color: black;">状况</span></span></strong><span style="color: black;">。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">亚马逊</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亚马逊是<span style="color: black;">日前</span>市面上</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">流量最大、客单价最高、买家和卖家最多的电商平台</span></span></strong><span style="color: black;"><span style="color: black;">，在世界14个国家设立了站点，辐射范围遍及<span style="color: black;">全世界</span>各个区域，市场<span style="color: black;">需要</span>量很大但竞争<span style="color: black;">亦</span>很激烈。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">入驻<span style="color: black;">要求</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">只接受企业入驻</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">所需资料</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">带有visa或MasterCard标志的信用卡</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">法人身份证、<span style="color: black;">机构</span>营业执照</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">信用卡的纸质账单（需要带住址）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">用来收款的银行账户（欧美银行储蓄卡账号、香港银行账号、第三方收款<span style="color: black;">公司</span>签发的跨境收款帐号均可）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">品牌商标</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">从未注册过亚马逊的邮箱和手机号</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">入驻<span style="color: black;">花费</span></span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">店铺月租：北美站39.99美金、欧洲站25英镑、日本站4900日元、澳洲站49.95澳元、其余站点暂免</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">营销</span>佣金：8%-15%</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">eBay</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">eBay是<span style="color: black;">全世界</span>最大的比较成熟的网络交易平台之一，其核心市场在美国和欧洲，相比其他平台，ebay的<span style="color: black;">优良</span>是</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">开店门槛比较低，操作<span style="color: black;">亦</span>比较简单，投入较少</span></span></strong><span style="color: black;"><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">入驻<span style="color: black;">要求</span></span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">账户注册所在地：中国大陆<span style="color: black;">或</span>中国香港和澳门</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">账户类型：新账户（<span style="color: black;">无</span>交易<span style="color: black;">或</span>从首笔交易起270天以内）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">账户<span style="color: black;">需求</span>：<span style="color: black;">商场</span>账户，申请账户中“<span style="color: black;">商场</span>账户资料”需要填写<span style="color: black;">机构</span>名<span style="color: black;">叫作</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">账户需经过eBay商家账号认证，并且<span style="color: black;">已然</span>链接完成认证的PayPal账户</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">所需资料</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">企业营业执照</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">法人的身份证明</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">机构</span><span style="color: black;">位置</span>证明资料（企业的对公账单证明、公营水电煤气账单、<span style="color: black;">tel</span>账单等）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">准备<span style="color: black;">营销</span>的信息（<span style="color: black;">营销</span><span style="color: black;">制品</span>、国家、仓库等）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">入驻<span style="color: black;">花费</span></span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">店铺入驻不收取任何<span style="color: black;">花费</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">创建listing刊登时，会收取刊登费（insertion fee）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>售出时，会收取成交费（finalvalue fee）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">订购了eBay店铺（Store subscription），会收取订购<span style="color: black;">花费</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>eBay的Promoted listing的<span style="color: black;">宣传</span>服务，<span style="color: black;">亦</span>需支付相应<span style="color: black;">花费</span></span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">速卖通</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">速卖通是中国最大的出口B2C电商平台，</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">重点</span>交易市场为俄、美、西、巴、法等国</span></span></strong><span style="color: black;"><span style="color: black;">，商品备受海外消费者欢迎，海外成交买家数量已突破1.5亿，流量瞩目。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">入驻<span style="color: black;">要求</span></span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">卖家须<span style="color: black;">持有</span>或代理一个品牌经营，<span style="color: black;">按照</span>品牌资质<span style="color: black;">选取</span>经营品牌官方店、专卖店或专营店</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">所需资料</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">营业执照（个体工商户或企业身份均可）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">企业支付宝账号或法人支付宝账号（需<span style="color: black;">经过</span>速卖通认证）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">商标（R/TM标，个别类目需要纯英文标）<span style="color: black;">或</span>品牌方授权</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">入驻<span style="color: black;">花费</span></span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>速卖通<span style="color: black;">再也不</span>收取年费，改为入驻<span style="color: black;">保准</span>金，由支付宝冻结，店铺违规就会被扣<span style="color: black;">保准</span>金。但只要不违规，最后都能得到<span style="color: black;">所有</span>返还。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">Wish</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Wish是北美和欧洲最大的移动电商平台之一，<span style="color: black;">持有</span>独特的<span style="color: black;">制品</span><span style="color: black;">举荐</span>方式，</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">所售的商品物美价廉，且仿冒品较少</span></span></strong><span style="color: black;"><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">入驻<span style="color: black;">要求</span></span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">只能售卖<span style="color: black;">持有</span>版权<span style="color: black;">或</span>被授权的<span style="color: black;">制品</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">售卖的商品必须是有形<span style="color: black;">制品</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">持有</span>快速<span style="color: black;">靠谱</span>的物流配送</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">为用户<span style="color: black;">供给</span></span></span><span style="color: black;"><span style="color: black;">自主</span></span><span style="color: black;"><span style="color: black;">服务</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">所需资料</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">个人注册：个人身份证</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">大陆<span style="color: black;">机构</span>注册：营业执照、法人身份证（原件扫描/拍照）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">香港<span style="color: black;">机构</span>注册：营业执照（CR证及NC，股本和创始人页）、税务登记证（<span style="color: black;">商场</span>登记证，董事/法人）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">入驻<span style="color: black;">花费</span></span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">创建账户、开设店铺免费，上传商品信息<span style="color: black;">亦</span>不会收取<span style="color: black;">花费</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">2000美元的店铺预缴注册费。(这笔金额在<span style="color: black;">必定</span><span style="color: black;">要求</span>下<span style="color: black;">能够</span>退还给店铺和卖家)</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">·</span></span></strong><span style="color: black;"><span style="color: black;">物品交易收入(售价+邮费)的15%为佣金</span></span></p>




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