哪些跨境电商老鸟不会告诉你的速卖通选品心得（上）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">写在开头：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 我是元芳，一个跨境电商老卖家，<span style="color: black;">亦</span>是速卖通的讲师，经营过品类<span style="color: black;">非常多</span>，学生<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>，学生里<span style="color: black;">亦</span>有几十个金银牌。我欢迎各位给我留言提问，知无不言，当然<span style="color: black;">无</span>遇到过的问题更好，<span style="color: black;">发掘</span>我的知识盲区对我<span style="color: black;">亦</span>是一件好事。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">本篇<span style="color: black;">文案</span>是以速卖通为主讲选品，会带有<span style="color: black;">有些</span>速卖通的本土<span style="color: black;">特殊</span>，<span style="color: black;">然则</span>70%的内容适合全跨境电商<span style="color: black;">行业</span>的卖家，<span style="color: black;">因此</span><span style="color: black;">便是</span>做其他的平台<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>看完，相信你<span style="color: black;">必定</span>会有收获。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 我<span style="color: black;">亦</span>欢迎有卖家带着店铺找我，我<span style="color: black;">能够</span>用自己的<span style="color: black;">有些</span>经验免费做<span style="color: black;">有些</span>诊断。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">一米速卖通一对一免费店铺诊断报名表</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span><span style="color: black;">为何</span><span style="color: black;">咱们</span>要认真选品？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有个经典的营销学例子，说<span style="color: black;">怎么样</span>把梳子卖给和尚。最后有个<span style="color: black;">营销</span>把梳子包装卖给寺庙<span style="color: black;">做为</span>答谢香客的礼物，强调营销的重要性。淘宝<span style="color: black;">亦</span>有一句名言：“<span style="color: black;">无</span>推不起来的<span style="color: black;">制品</span>，<span style="color: black;">仅有</span>不会推的运营”。我不否认营销很重要，<span style="color: black;">然则</span>电商不是蒙蔽客户的眼睛让客户<span style="color: black;">选取</span>，是把有<span style="color: black;">需要</span>的<span style="color: black;">制品</span>卖给需要的人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选品选品，选的<span style="color: black;">便是</span><span style="color: black;">需要</span>！！明明<span style="color: black;">能够</span>客户和我都两相<span style="color: black;">高兴</span>，何必舍近求远。其实这<span style="color: black;">亦</span>是道和术的讨论；在<span style="color: black;">这儿</span>是道大于术的，好的运营<span style="color: black;">常常</span>是润物细无声的，不需要过分干预市场。选品选的好<span style="color: black;">能够</span>减少竞争，让<span style="color: black;">咱们</span><span style="color: black;">不消</span>去过分内卷；选品选的好，客户自己<span style="color: black;">爱好</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>不需要过分推广去做数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选品选的好，事半功倍；选品选的差，事倍功半。</span><strong style="color: blue;"><span style="color: black;">选品选的好不会让<span style="color: black;">咱们</span>面对<span style="color: black;">怎样</span>把梳子卖给和尚<span style="color: black;">这般</span>的<span style="color: black;">困难</span>。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>速卖通的选品<span style="color: black;">为何</span>和其他的平台不<span style="color: black;">同样</span>？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重点</span><span style="color: black;">原由</span>有三个：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><strong style="color: blue;"><span style="color: black;">速卖通平台是类目入驻，先有类目</span></strong><span style="color: black;">，<span style="color: black;">而后</span>在自己的可经营范围内进行选品；相较于全频段什么<span style="color: black;">制品</span>都<span style="color: black;">能够</span>做的平台，速卖通的舞者舞台会先天小<span style="color: black;">有些</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><strong style="color: blue;"><span style="color: black;">速卖通本身相较于其他平台有店铺调性这个概念</span></strong><span style="color: black;">，店铺已有的<span style="color: black;">制品</span>对其他<span style="color: black;">制品</span>有辐射带动销量的<span style="color: black;">功效</span>，<span style="color: black;">咱们</span>在选品的时候<span style="color: black;">亦</span>需要<span style="color: black;">思虑</span>到店铺的已有调性人群。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、速卖通的市场，以俄罗斯、欧洲、美澳、中东、巴西等地为主，这些区域的人群的审美、购买力等等都和其他平台<span style="color: black;">区别</span>；并且平台的<span style="color: black;">宣传</span>在这些区域各有侧重，<span style="color: black;">亦</span>就<span style="color: black;">寓意</span>着速卖通有它自己的本土<span style="color: black;">特殊</span>，就<span style="color: black;">好似</span>lazada主做东南亚、joom主做俄罗斯<span style="color: black;">同样</span>，</span><strong style="color: blue;"><span style="color: black;">平台总有自己的个性，<span style="color: black;">制品</span>相应的<span style="color: black;">亦</span>就有了<span style="color: black;">她们</span>的个性。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">为何</span>不<span style="color: black;">意见</span>做铺货？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、平台<span style="color: black;">已然</span>有<span style="color: black;">非常多</span>人在做铺货了，并且铺货<span style="color: black;">机构</span>越到</span><strong style="color: blue;"><span style="color: black;">后期压货压资金越严重</span></strong><span style="color: black;">，你会做的很累。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">由于</span>速卖通平台的政策越来越看重<span style="color: black;">制品</span>的数据</span></strong><span style="color: black;">，<span style="color: black;">详细</span>表现是好评率、DSR商品描述得分还有的上网率；你摊子铺的很大，你不<span style="color: black;">晓得</span>哪里会暴雷<span style="color: black;">制品</span>侵权、<span style="color: black;">同期</span><span style="color: black;">制品</span>参差不齐，店铺的好评指标会受到劣质<span style="color: black;">制品</span>的<span style="color: black;">拖累</span>。你不可能大面积备货，<span style="color: black;">因此</span>你的绝大部分<span style="color: black;">制品</span>都是订单式采购，上网率会很低，<span style="color: black;">这般</span><span style="color: black;">亦</span>基本和平台的活动无缘了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><strong style="color: blue;"><span style="color: black;">铺货<span style="color: black;">机构</span><span style="color: black;">常常</span>是弱运营</span></strong><span style="color: black;">，上<span style="color: black;">制品</span>等市场自己反馈，这<span style="color: black;">亦</span>会错失先机；市场<span style="color: black;">显现</span>了一个<span style="color: black;">需要</span>，<span style="color: black;">大众</span>都传了<span style="color: black;">制品</span>，市场<span style="color: black;">起始</span>有反馈了，强运营的店铺<span style="color: black;">已然</span>发掘出这个<span style="color: black;">潜能</span>款<span style="color: black;">起始</span>推<span style="color: black;">制品</span>，给<span style="color: black;">制品</span>做数据抢占资源了，铺货还在等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>你能协调好我以上说的这些，做铺货<span style="color: black;">亦</span>未尝不可，<span style="color: black;">不外</span>我更倾向于新手半铺货模式半精细化的模式，<span style="color: black;">这般</span>资源占用率更低，当然<span style="color: black;">亦</span><span style="color: black;">更易</span>掌控和运营。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>无货源真的是无货源吗？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>和供货商深度绑定会有更强的供应链资源；<span style="color: black;">制品</span>好的话什么都好说，这<span style="color: black;">能够</span>说是得天独厚的先发<span style="color: black;">优良</span>。不做深度绑定的话，最大的<span style="color: black;">优良</span>是</span><strong style="color: blue;"><span style="color: black;">灵活</span></strong><span style="color: black;">，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>在自己的可经营范围内对市场的最新<span style="color: black;">需要</span>响应</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">然则</span>无货源不<span style="color: black;">表率</span>真的<span style="color: black;">无</span>货源</span></strong><span style="color: black;">，当<span style="color: black;">咱们</span>的某一个<span style="color: black;">制品</span>销量稳定并且<span style="color: black;">制品</span>生命周期在<span style="color: black;">提升</span>期，<span style="color: black;">咱们</span><span style="color: black;">能够</span>和供货商<span style="color: black;">创立</span>合作关系；当然，<span style="color: black;">倘若</span><span style="color: black;">制品</span>是公版<span style="color: black;">制品</span><span style="color: black;">无</span>设计版权，我<span style="color: black;">乃至</span><span style="color: black;">能够</span>联系代工厂自己生产。在<span style="color: black;">咱们</span>做店运营的过程中，<span style="color: black;">咱们</span><span style="color: black;">亦</span>不乏会遇到<span style="color: black;">哪些</span>能力强的工厂，新款出的频繁，并且新款的爆款率很高，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>和<span style="color: black;">这般</span>的工厂深度合作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>无货源不是真的无货源，而是</span><strong style="color: blue;"><span style="color: black;">让自己保有<span style="color: black;">必定</span>的<span style="color: black;">制品</span>灵活性的<span style="color: black;">基本</span>上有<span style="color: black;">选取</span>性的和工厂<span style="color: black;">创立</span>合作。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>选品的硬件框架——什么<span style="color: black;">制品</span>更适合做？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、从平台的<span style="color: black;">方向</span>看，平台禁售的，</span><strong style="color: blue;"><span style="color: black;">易侵权</span></strong><span style="color: black;">的<span style="color: black;">制品</span><span style="color: black;">不可</span>做，当然你要是专业做F的当我没说。<span style="color: black;">因此</span>不侵权的<span style="color: black;">制品</span>更适合做。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><strong style="color: blue;"><span style="color: black;">跨境电商自发货基本都是小包物流为主</span></strong><span style="color: black;">，2<span style="color: black;">公斤</span>以内，包装单边<span style="color: black;">不外</span>60cm，长宽高加<span style="color: black;">一块</span><span style="color: black;">不外</span>90cm为主，特货和<span style="color: black;">很难</span>运输的<span style="color: black;">制品</span><span style="color: black;">亦</span>不太适合；<span style="color: black;">因此</span><span style="color: black;">这般</span>的<span style="color: black;">制品</span>更适合操作。<span style="color: black;">不外</span><span style="color: black;">亦</span><span style="color: black;">由于</span>有这个限制，<span style="color: black;">因此</span>超过这个范围的<span style="color: black;">制品</span>市场做的人会少<span style="color: black;">有些</span>，卷的程度低<span style="color: black;">有些</span>；<span style="color: black;">倘若</span>市场ok，这个<span style="color: black;">亦</span>是<span style="color: black;">能够</span>克服的，要<span style="color: black;">详细</span>问题<span style="color: black;">详细</span>分析。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、陈年老款不<span style="color: black;">意见</span>做，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>生命周期<span style="color: black;">已然</span>接近尾声</span></strong><span style="color: black;">；平台做的人<span style="color: black;">已然</span><span style="color: black;">非常多</span>了；<span style="color: black;">大众</span>价格战严重，利润空间被压缩摸得了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">无</span>利润的<span style="color: black;">制品</span>不要做</span></strong><span style="color: black;">，做电商不是做慈善；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span><strong style="color: blue;"><span style="color: black;">复购率低和季节限制的<span style="color: black;">制品</span></span></strong><span style="color: black;">，选品优先级低一层。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、标品和非标品，除非有供应链能力，<span style="color: black;">否则</span>新手更适合非标品，<span style="color: black;">由于</span>非标品<span style="color: black;">更易</span>做差异化。</span><strong style="color: blue;"><span style="color: black;">标品行业<span style="color: black;">非常多</span>时候打的是硬仗，拼卖家实力。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、</span><strong style="color: blue;"><span style="color: black;">过低客单价和过高客单价的<span style="color: black;">制品</span>都不<span style="color: black;">意见</span>新手做</span></strong><span style="color: black;">，过低客单价发货比较累，过高客单价发货<span style="color: black;">危害</span>大，毕竟赔付是有上限的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">期盼</span>本篇<span style="color: black;">文案</span>对你有所<span style="color: black;">帮忙</span>，明天我会继续更新中篇，欢迎你的关注。</span></p>
回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。 你的见解真是独到，让我受益匪浅。 楼主继续加油啊！外链论坛加油！
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