干货丨速卖通运营之账号害处认识够不足？看完这篇就晓得！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/q6MDdbnB6CwwoloPSpcmTXwyicRibC0t7OkS8JAnCz4P857nNfFgeVnibZl3N38uWJPWk0qIECboDJicg7BrNX1arw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">导读</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“1000
刀”是CSS跨境电商服务平台2016年春季重磅推出“日销1000刀”培育计划，由CSS平台事业部的账号运营团队将新账号从申请到实现日销1000刀
的运营日志整理播报——在《亚马逊新账号90天从0-1000刀／天》操作实况播报中，Bella女神以日销2377刀的成绩圆满收官，在《eBay新账
号90天从0-1000刀／天》的操作实况播报中，Aimee女神以1560刀的成绩圆满收官。<span style="color: black;">此刻</span>是《速卖通新账号90天从0-1000刀／天》的操作
日志发布中，<span style="color: black;">期盼</span>CSS平台的诸位卖家用户从中get所需要的，并能更好更快更<span style="color: black;">方便</span>地实现跨境电商之路的梦想。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Hello everybody，这一晃<span style="color: black;">便是</span>周三了，<span style="color: black;">大众</span>今天过的怎么样呢？Nancy今天要和小伙伴们讲的是速卖通后台规则的<span style="color: black;">关联</span>知识，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重点</span>内容分为<span style="color: black;">全世界</span>速卖通禁售商品目录和知识产权规则。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">昨天Nancy在讲到卖家服务等级分时截取了一个图，用黑线框出的知识产权禁限售违规，扣分0.2，小伙伴们在查看详情里可看到。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/q6MDdbnB6Cyg4gTCJVoMsYohRjRbSrqsRd7VzicLeZAYIrdkd0nu7ic9VIpZHF2KXxHAib0upNcYJ11D5t7flVepQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从上图<span style="color: black;">表示</span>中<span style="color: black;">能够</span>看出，<span style="color: black;">由于</span>咱们发布的商标标题里含有jeep，侵犯了他人知识产权并且扣除了0.2分，<span style="color: black;">制品</span>审核不<span style="color: black;">经过</span>，且<span style="color: black;">咱们</span>没得到授权就发布，<span style="color: black;">因此</span><span style="color: black;">没法</span>申诉，只能下架<span style="color: black;">制品</span>。<span style="color: black;">那样</span>，接下来<span style="color: black;">咱们</span>先就知识产权规则来进行讲解。</span></p><span style="color: black;">1、</span>知识产权规则<strong style="color: blue;"><span style="color: black;">1</span></strong><span style="color: black;">知识产权侵权<span style="color: black;">行径</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/q6MDdbnB6Cyg4gTCJVoMsYohRjRbSrqsL2NDia6I6oHcaCj9lcYicibbUPDtodp9JK6Rg7ibfcMSXZ1ibpicp5mycb4w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">2</span></strong><span style="color: black;">知识产权扣分管理规则</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/q6MDdbnB6Cyg4gTCJVoMsYohRjRbSrqsiagWHeTgvo8ZpCv4GRobZS7o6O60HXLibSVMnYMOW5EzG6kCIXkpoHZQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">3</span></strong><span style="color: black;">知识产权处罚</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/q6MDdbnB6Cyg4gTCJVoMsYohRjRbSrqspHhSounXnDLLhCVxkDF86vYj5FszMbJiasDuJ0J1my736wQ4llp1Aaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关联</span>参考URL：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">http://seller.aliexpress.com/education/rules/intellectual_property/index.html</span></p><strong style="color: blue;"><span style="color: black;">重视</span>：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对
于在自己认知范围的知名品牌，<span style="color: black;">首要</span>标题和详情描述<span style="color: black;">必定</span>要<span style="color: black;">尽可能</span>规避品牌名以及logo名，其次<span style="color: black;">照片</span>方面<span style="color: black;">亦</span>需要<span style="color: black;">重视</span>，<span style="color: black;">尽可能</span>不要去盗别人的创意图，<span style="color: black;">倘若</span>自己没条
件的话就拍简单的白底图就好了。CSS系统<span style="color: black;">研发</span>的<span style="color: black;">有些</span><span style="color: black;">制品</span>有<span style="color: black;">显著</span>品牌名和logo，需要问下客服有<span style="color: black;">无</span>得到授权。<span style="color: black;">通常</span><span style="color: black;">状况</span>下刊登时已知侵权的商品都会标注
侵权，当你用CSS系统进行刊登的时候都会有刊登提醒。因侵权是结合<span style="color: black;">区别</span>平台的，<span style="color: black;">因此</span><span style="color: black;">能够</span>结合自己的<span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">做为</span>相应参考。<span style="color: black;">在店铺经营表现里<span style="color: black;">能够</span>看到知识产权权利人的投诉以及平台抽样<span style="color: black;">检测</span>扣分<span style="color: black;">状况</span>，见下图。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/q6MDdbnB6Cyg4gTCJVoMsYohRjRbSrqsYcnenoWgibwIrTMcZibqImJs0As3bAcAhH6OPp9xciau85lLmq5ebjNIg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Nancy<span style="color: black;">此刻</span>将自己整理归纳的被权利人投诉的<span style="color: black;">制品</span>发出来，让卖家<span style="color: black;">伴侣</span>们<span style="color: black;">做为</span>参考，<span style="color: black;">尽可能</span>规避哈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/q6MDdbnB6Cyg4gTCJVoMsYohRjRbSrqsIzzcKoz7rT27Bick1mtajqCfcCb9WckzZ7DX6tELiaXyKb6N63uUCKpg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">EEW17-18外观设计侵权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/q6MDdbnB6Cyg4gTCJVoMsYohRjRbSrqsxk8lLpIOcDQy8aX3WB9PElXmhw1wE3ib2ADj9icgoXuwcMS0L0K3TbSg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/q6MDdbnB6Cyg4gTCJVoMsYohRjRbSrqsX0XD9ZQNuGGxRsM5byxflHq0k2MaPDN2UGUjCs9jHUFiaiacOwQXfRuQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">EIA80、EIX73 著作权侵权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面不一一贴图了,</span><span style="color: black;">EEW31、EEW34、EEW33 、EEW58-60著作权侵权ELU15、EEX04外观设计专利权。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下<span style="color: black;">来讲</span>说今天第二部分内容：</span></p><span style="color: black;">2、</span><span style="color: black;">全世界</span>速卖通禁售商品目录<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、 枪
支、军警用品、危险武器类；2、毒品、易制毒化学品、毒品工具类；3、易燃易爆、危险化学品类；4、反动等破坏性信息类；5、色情低俗、催情用品类；6、
<span style="color: black;">触及</span>人身安全、隐私类；7、<span style="color: black;">药物</span>、医疗器械、美容仪器类；8、<span style="color: black;">违法</span>服务、票证类；9、动植物、动植物器官及动物捕杀工具类；<span style="color: black;">十、</span><span style="color: black;">触及</span>盗取等<span style="color: black;">违法</span>所得及非
法用途软件、工具或设备类；11、烟草及制品、电子烟类；12、<span style="color: black;">保藏</span>类；13、虚拟类；14、其他类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/q6MDdbnB6Cyg4gTCJVoMsYohRjRbSrqsWfuZFtrktkB0NREnsSgcSwjTJZpGYkblbmymwUriaqThFI5plibCxUeQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">仔细</span>目录内容以及扣分规则请参考：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">http://activities.aliexpress.com/adcms/seller-aliexpress-com/education/rules/post001.php</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亲爱的卖家<span style="color: black;">伴侣</span>们，在注重账号<span style="color: black;">营销</span><span style="color: black;">同期</span>，账号<span style="color: black;">危害</span><span style="color: black;">认识</span><span style="color: black;">亦</span>是非常重要的。想在平台<span style="color: black;">安身</span>，必须<span style="color: black;">根据</span>平台规则来走，遵守<span style="color: black;">关联</span>的规则，对自己的账号进行更好的<span style="color: black;">守护</span>。</span><span style="color: black;">Nancy个人的一点小<span style="color: black;">意见</span>是<span style="color: black;">制品</span><span style="color: black;">研发</span>时<span style="color: black;">亦</span>要有<span style="color: black;">关联</span>知识产权以及账号安全方面的培训。</span></p><strong style="color: blue;">需要强调的是：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图
片方面的处理<span style="color: black;">亦</span>是重中之重，当<span style="color: black;">咱们</span><span style="color: black;">研发</span>一款<span style="color: black;">制品</span>，看到供应商的效果图，就想直接贴在自己的详情页面，省去做图的流程。<span style="color: black;">然则</span>有些供应商是不<span style="color: black;">准许</span>的，<span style="color: black;">必定</span>得拿
货回来自己拍，<span style="color: black;">运用</span>别人的<span style="color: black;">照片</span>，并不是美工简单的抹去水印，就<span style="color: black;">能够</span>上架<span style="color: black;">运用</span>以及避开盗图投诉，<span style="color: black;">倘若</span>供应商想告你，只要他<span style="color: black;">有没有</span>ps痕迹的原图，<span style="color: black;">必定</span><span style="color: black;">能够</span>告倒
你。<span style="color: black;">因此</span>在<span style="color: black;">研发</span>的时候<span style="color: black;">重视</span>问下供应商<span style="color: black;">是不是</span><span style="color: black;">准许</span><span style="color: black;">运用</span><span style="color: black;">她们</span>的<span style="color: black;">照片</span>。Nancy曾经<span style="color: black;">亦</span>收到过盗图的投诉，差点账号被扣6分呢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>CSS系统上架的时候呢，<span style="color: black;">倘若</span>提示侵权<span style="color: black;">制品</span>，<span style="color: black;">意见</span>不要上架。在速卖通后台上架时，<span style="color: black;">倘若</span>有侵权词汇，提交的时候<span style="color: black;">亦</span>会提醒，<span style="color: black;">此时</span><span style="color: black;">大众</span>需返回删除侵权词汇，修改标题<span style="color: black;">或</span>详情描述。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">品牌列表请参考：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">http://activities.aliexpress.com/adcms/seller-aliexpress-com/education/rule/product/bra</span><span style="color: black;">nd.php?tracelog=rules_homepage#c</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，Nancy今天的分享就到<span style="color: black;">这儿</span>了，小伙伴们<span style="color: black;">能够</span>结合今天讲的内容想一想自己的<span style="color: black;">账号风险<span style="color: black;">认识</span>够<span style="color: black;">不足</span>呢？</span></span></p>
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你的见解真是独到，让我受益匪浅。 楼主的文章非常有意义，提升了我的知识水平。
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