砺剑计划丨大客户研发与保护策略
<img src="https://mmbiz.qpic.cn/mmbiz_png/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdKKibW7oAzMGtTlE2rsMJ9uibw84sWZvda7DxnmUfxc0Q48KiaDibZ7jjxg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">"Key-Account Selling Management"</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">砺剑计划</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《大客户<span style="color: black;">研发</span>与<span style="color: black;">守护</span>策略》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2023年4月，砺剑计划迎来第二<span style="color: black;">周期</span>学习。为了<span style="color: black;">提高</span>营销人员大客户<span style="color: black;">营销</span>技能、<span style="color: black;">营销</span>项目运作管理能力，以全新的视角洞察客户、开展客户、服务客户<span style="color: black;">从而</span><span style="color: black;">得到</span><span style="color: black;">连续</span>高增长的卓越绩效，新明珠学堂特邀大客户营销教练张诚忠老师为学员们做专项<span style="color: black;">提高</span>。来自全体营销管理中心共297位学员参与<span style="color: black;">这次</span>培训。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdmTPQFJI4yKa9WM7Fic0smwowBuM1D4rBJjELwrde9MmOzdkQIXX1suQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">培训现场</p><img src="https://mmbiz.qpic.cn/mmbiz_png/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtduQCHBHMJN9Qf5j6ia9hbTQO0Ts57bqiaO7YqkFZEN7ys8kz2emDcQsfg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">规律</span>思维<span style="color: black;">提高</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Logical thinking</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdyOM6jSb5Y3DFNh5GPydrzTOo6aL2eTUUeX2vqkJOoIOYunSLS1kEOw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">张诚忠老师</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这次</span>课程张诚忠老师给<span style="color: black;">大众</span>带来的是《大客户<span style="color: black;">研发</span>与<span style="color: black;">守护</span>策略》金牌课程。张老师是KA营销系统模拟沙盘创始人，国际经理人协会审核的注册高级培训师，<span style="color: black;">持有</span>20<span style="color: black;">数年</span>著名企业实战工作与近10年的营销咨询经历。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">清晰有条理的<span style="color: black;">规律</span>思考有利于做出准确判断。<span style="color: black;">这次</span>张老师用“<span style="color: black;">发掘</span>问题-分析问题-<span style="color: black;">处理</span>问题”的<span style="color: black;">办法</span>论来<span style="color: black;">帮忙</span>营销人员<span style="color: black;">创立</span>问题<span style="color: black;">认识</span>和系统思维的能力。</p>
<img src="https://mmbiz.qpic.cn/mmbiz_png/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtduQCHBHMJN9Qf5j6ia9hbTQO0Ts57bqiaO7YqkFZEN7ys8kz2emDcQsfg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Part.01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">发掘</span>问题</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdWUZ7tMiaIKvCbtODyaQJwARb7XFcb0jpvtuq5Aen1Iiaia07rKgu93U7Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdtN3nF1Gr7BtNojmy7iaicWEwcpK4qMibMgroFAw8jbdpxnnDA0EXUzewg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdpYABTODicHicgjtU8Eu2L7KUJCXAqEKVvCXEGztohCuF4pxW4ZEyiaG3Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">敏锐的机会<span style="color: black;">认识</span>是营销人员的<span style="color: black;">必须</span>武器。张老师强调<span style="color: black;">咱们</span>应将关键客户<span style="color: black;">做为</span>一项核心的战略资产<span style="color: black;">长时间</span>投资。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">张老师准备了<span style="color: black;">海量</span>真实案例，引导学员边思考边记录，采用沙盘模拟的形式，激发思考和实操。<span style="color: black;">经过</span>集体研讨，让学员们<span style="color: black;">把握</span>科学<span style="color: black;">营销</span>标准流程和项目<span style="color: black;">营销</span>中容易产生的误区。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtduQCHBHMJN9Qf5j6ia9hbTQO0Ts57bqiaO7YqkFZEN7ys8kz2emDcQsfg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Part.02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">分析问题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大客户<span style="color: black;">营销</span>过程中，<span style="color: black;">咱们</span>应<span style="color: black;">把握</span>工作中的<span style="color: black;">周期</span>性<span style="color: black;">目的</span>，发挥关键角色的<span style="color: black;">功效</span>，善用利用社会资源是取得成功的关键。在这一<span style="color: black;">周期</span>，学员们运用沙盘推演<span style="color: black;">评定</span>自己的<span style="color: black;">营销</span>执行力，设计<span style="color: black;">营销</span>流程，逐步认识到“关键人”的重要性。</p>
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdCT0picm0A3gibA9ZU20v4IPQz0YqBXRl6YuxUxvVVlFViaaK5XXlpCa2w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdW5Lqg6lHoagQyUA2G5SufFDhKCIvUOuAzK4fngRVphnv3pNheicEDbw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtduQCHBHMJN9Qf5j6ia9hbTQO0Ts57bqiaO7YqkFZEN7ys8kz2emDcQsfg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Part.03</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">处理</span>问题</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdtOmEiajic7kfOK5iaNPAq03AZpMnwvsA4gUfmNew5ohkZMOzWBY1Un94g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdiamPK51ttgw249ibF1EOsXAjqdhBYZicwTnA6F2GOxYHYic3btx1qNfSUw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdpYABTODicHicgjtU8Eu2L7KUJCXAqEKVvCXEGztohCuF4pxW4ZEyiaG3Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">残酷的市场竞争中，群策群力比单枪匹马更有成效。<span style="color: black;">营销</span>团队有其特定价值与卓越潜能。在这个<span style="color: black;">周期</span>学员们重点学习<span style="color: black;">怎样</span>与关键客户<span style="color: black;">创立</span>信任、准确挖掘客户<span style="color: black;">需要</span>与释放团队潜能的能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">课堂上，学员们发挥主观能动性，积极参与互动，现场学习氛围浓厚。</p><img src="https://mmbiz.qpic.cn/mmbiz_svg/bNqVZcia7iaBxFktY5N98M6BNyMRxibW9uT8yMjYSaksY7984CxWSTiaZmAgbmcBZ39SvibcerdNtz8ZY24Gs2AwjLuAXjTk6uCza/640?wx_fmt=svg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/bNqVZcia7iaBxFktY5N98M6BNyMRxibW9uTwhAgLv1K59Hq6FibIhwnOpz3hXJW1uurrLurDD6icDYqyNOXgkC661xHRUwR4gHNSia/640?wx_fmt=svg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">学习中的<span style="color: black;">咱们</span>···</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdxQ5L9tqMqZUiaHPE1NpPUIJJMiaDOORf7BJOEErR3g8CJHL6FF9dVp7w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdhV6d3JTsl7Rp2TBOmeJbWABMJnQM01sLL5dtZkv0vultyp5Tdib3hqQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdb5StWdgX8xt9Ak6CnuhSx7N9Z3VkTvAqQUJic7pADR6K55E6EHsXRdw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtd5NMqvbXI6alDibDHok1DLn3rwu2hDTFZdQbNYBP4bMxWbIFTicY7bhyA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtd6fCIGibKXacZTDAGiawlQ5d0ppsJZQKNWib98Hb3m3USyiaDv5iaLQMhdqg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdIdxE77SeKoRs8eMeWqpqpEtibnszweCjCrgD3BU7Rf3X7Bg8KIk5aMQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdIeBVEygE5Bb3O6fW1MWlBm4ia5fYIXKDTeUK9FMkcHGjpx3l2aWEtLg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtd8XwCaAaI6gmmPdAsWNueqFYV5WcdYROy8iaWFA3veb22KNUpNjKcic8g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdj6UlsTqftOguF2DzEQjMG5A3cyosXOdg92bmRWiakcm9KpnxBuTkQibA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">学无止境，砺剑计划每月大课干货<span style="color: black;">持续</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>五月再见！</p><img src="https://mmbiz.qpic.cn/mmbiz_png/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdfbbicEibEC7CCNdAibaGWrIb6ibSuvgswN00tTja35Dc11P8X4ica7zZ0JQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1rZDNKtOqEwHj6GIlNcMOC3P1hknyUtdCQ1CTFCgTMJYDv4Zhn5T5JU4HJgianFPiaTRrG0HubgWFD9aG3E6jZIA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
你的见解真是独到，让我受益匪浅。 一看到楼主的气势，我就觉得楼主同在社区里灌水。 “板凳”（第三个回帖的人）
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