外贸干货分享：研发客户的八大主流办法都在这儿了，快来取！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大众</span>好，我是外贸星哥，欢迎来到我的频道。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当你需要订单时，有<span style="color: black;">无</span>经常感到很困惑，不<span style="color: black;">晓得</span>去哪里找客户？今天我为你准备了一份超级实用的<span style="color: black;">研发</span>客户的<span style="color: black;">办法</span>，<span style="color: black;">包括</span>了最主流的八大<span style="color: black;">办法</span>。内容有点长，<span style="color: black;">倘若</span>你能够耐心看完，<span style="color: black;">必定</span>会大幅<span style="color: black;">提高</span>你<span style="color: black;">研发</span>客户的能力和视野。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>个途径，<span style="color: black;">经过</span>国内外的B2B外贸平台去<span style="color: black;">研发</span>客户。</span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">日前</span>最常用的<span style="color: black;">便是</span>阿里巴巴国际站，made in China，敦煌网、环球资源，以及tradeeasy。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/OtKF9ZAcgb8JUqYuC3lt28JTGNE5jhlrSEVWQTGhdABiaSUaV5daicF2IWAzluEZF3wDIFbhwKKNAcJD7zM8eTeA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然</span><span style="color: black;">，还有<span style="color: black;">有些</span>国外本土化的</span><span style="color: black;">B2B平台，<span style="color: black;">或</span></span><span style="color: black;">是yellow page或B2B directory。你<span style="color: black;">能够</span>在Bing、Google里搜索你行业的关键词，<span style="color: black;">例如</span>electric fan B2B marketplace或direc</span><span style="color: black;">to</span><span style="color: black;">ry，<span style="color: black;">能够</span><span style="color: black;">发掘</span><span style="color: black;">更加多</span><span style="color: black;">这般</span>的网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">而后</span>，<span style="color: black;">咱们</span>再利用Google Analytics或Alexa等工具查看它们的流量<span style="color: black;">状况</span>以及访客的国别分布。<span style="color: black;">倘若</span>来自国外的访客比较多，来自中国的访客比较少的话，就说明这个网站值得<span style="color: black;">咱们</span>去关注和<span style="color: black;">研发</span>客户。例如，欧洲的globy、美国的Thomasnet，以及巴基斯坦的Tradekey。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二个途径，是<span style="color: black;">经过</span>搜索引擎<span style="color: black;">查询</span>潜在客户的邮箱，<span style="color: black;">而后</span><span style="color: black;">经过</span><span style="color: black;">研发</span>信或<span style="color: black;">tel</span>与<span style="color: black;">她们</span>沟通。</span></strong><span style="color: black;"><span style="color: black;">这种<span style="color: black;">办法</span>基本上没什么资金成本，但时间成本很高，<span style="color: black;">由于</span>搜索起来很费事。你需要具备良好的搜索技能、语言水平，以及运用工具的能力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，要<span style="color: black;">重视</span>到，<span style="color: black;">咱们</span>找到的客户可能<span style="color: black;">已然</span>被同行的外贸人骚扰过<span style="color: black;">非常多</span>次，<span style="color: black;">因此</span>成功率不<span style="color: black;">必定</span>高。<span style="color: black;">倘若</span><span style="color: black;">选取</span>这种<span style="color: black;">办法</span>，最好是你的<span style="color: black;">机构</span>有<span style="color: black;">必定</span>实力，<span style="color: black;">制品</span>线比较特殊，<span style="color: black;">或</span>是在行业里面有<span style="color: black;">必定</span>的口碑。<span style="color: black;">另一</span>，<span style="color: black;">咱们</span>要<span style="color: black;">晓得</span>自己的<span style="color: black;">目的</span>客户是谁，<span style="color: black;">她们</span>的特征是什么，有<span style="color: black;">那些</span>痛点，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>大大<span style="color: black;">加强</span><span style="color: black;">咱们</span>搜索的准确率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在搜索的过程中，<span style="color: black;">咱们</span><span style="color: black;">能够</span>借助<span style="color: black;">有些</span>邮箱<span style="color: black;">研发</span>的工具，<span style="color: black;">例如</span>Hunter.io,RocketReach, clearbit connect等，来<span style="color: black;">加强</span>工作效率。<span style="color: black;">倘若</span>你不借助工具，一整天下来可能只能搜索到几个邮箱，很难取得比较好的成绩。<span style="color: black;">不外</span>在搜索之前，我还是<span style="color: black;">意见</span>你，<span style="color: black;">必定</span>要<span style="color: black;">保证</span>你<span style="color: black;">机构</span>的独立站和社交账号信息量是比较丰富、专业的，以此来<span style="color: black;">加强</span>客户对你的信任感，<span style="color: black;">提高</span>询盘的转化率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/OtKF9ZAcgb8JUqYuC3lt28JTGNE5jhlr0BYCFxHK5Jm1aMTZMJ1ZqQIPzO7vjhjKsBU823CPgibjNGibtZHGibMXw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三个，<span style="color: black;">便是</span>国际展会。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">展会分国内和国外的，<span style="color: black;">亦</span>有专业的和综合性的。<span style="color: black;">例如</span>说广交会<span style="color: black;">便是</span><span style="color: black;">全世界</span>最大的综合性展会，每届有20多万国外采购商过来参加。还有像CES<span style="color: black;">这般</span>的，<span style="color: black;">全世界</span>最大的消费电子展，每年都在美国拉斯维加斯举行。类似的还有IFA展，<span style="color: black;">亦</span>是很重要的，每年9月在德国柏林举办。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>行业都有自己的专业展会，<span style="color: black;">例如</span>化工、建材、服装、机械等等。你<span style="color: black;">能够</span>找专业的展览<span style="color: black;">机构</span>问问，<span style="color: black;">或</span>上网搜一下，<span style="color: black;">瞧瞧</span>哪个展会比<span style="color: black;">很强</span>、比较专业、有比较高的影响力，就<span style="color: black;">能够</span>计划参展了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span>，<span style="color: black;">咱们</span>要<span style="color: black;">重视</span>，展会的效果<span style="color: black;">已然</span>不如以前好了，<span style="color: black;">非常多</span>都没什么用。我觉得<span style="color: black;">最少</span>有70%的展会<span style="color: black;">此刻</span>是<span style="color: black;">无</span>什么效果的。<span style="color: black;">因此</span>参展前，最好<span style="color: black;">认识</span>清楚你的<span style="color: black;">目的</span>客户会去<span style="color: black;">那些</span>展会采购才行。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/OtKF9ZAcgb8JUqYuC3lt28JTGNE5jhlrHfFTj3FSS0Iib9kfIgKo6rSlKwHk4RmuJK9VSSqKMC4k6KXvv2kkPbw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参展的好处是<span style="color: black;">能够</span>直接和客户面对面交流。<span style="color: black;">倘若</span>是国内的展会，<span style="color: black;">咱们</span>还<span style="color: black;">能够</span>邀请客户来工厂参观。<span style="color: black;">倘若</span>是国外的，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>顺便做一下市场调研和拜访当地的新老客户，这种方式<span style="color: black;">更易</span>和客户快速<span style="color: black;">创立</span>起信任感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第四种途径，<span style="color: black;">便是</span><span style="color: black;">此刻</span><span style="color: black;">非常多</span>做外贸比较前卫的<span style="color: black;">机构</span>在玩的社媒营销。</span></strong><span style="color: black;"><span style="color: black;">它是<span style="color: black;">经过</span>在YouTube、Facebook、Instagram等平台去更新视频或图文动态，<span style="color: black;">或</span><span style="color: black;">经过</span>搜索引擎优化（SEO）进行内容营销，以获取免费流量，<span style="color: black;">提高</span>独立站在搜索引擎上的排名。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">详细</span>操作<span style="color: black;">过程</span><span style="color: black;">重点</span>是先做好内容策划，再创作出高质量的视频、图文内容<span style="color: black;">或</span>是博客<span style="color: black;">文案</span>，<span style="color: black;">定时</span>发布到社交<span style="color: black;">媒介</span>平台上，<span style="color: black;">经过</span>关键词和标签来优化<span style="color: black;">咱们</span>的内容，<span style="color: black;">提高</span><span style="color: black;">揭发</span>量，<span style="color: black;">而后</span>再利用分析工具，<span style="color: black;">例如</span>说Google Analytics去监测内容的表现和受众的反馈<span style="color: black;">状况</span>，以此来<span style="color: black;">调节</span><span style="color: black;">咱们</span>的营销内容。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第五种<span style="color: black;">办法</span>是利用LinkedIn去<span style="color: black;">研发</span>客户。</span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span><span style="color: black;">全世界</span>最大的职业社交平台，LinkedIn<span style="color: black;">持有</span>着庞大的用户群，达到了8.6亿人。尤其在欧美国家，用户数量<span style="color: black;">非常多</span>，<span style="color: black;">况且</span>质量很高，<span style="color: black;">包含</span>企业白领、采购决策人、老板，以及各行各业的专家教授。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/OtKF9ZAcgb8JUqYuC3lt28JTGNE5jhlrx6fjRKC01VmicKLSyq9Iw3QloDDFciarkSbcLWz3iawsd40ibWG61jo1uQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些用户都是实名注册，<span style="color: black;">供给</span>了丰富的个人信息，<span style="color: black;">包含</span><span style="color: black;">机构</span>背景、职位信息和教育经历等。<span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>利用LinkedIn进行客户搜索、内容营销和个人品牌建设，<span style="color: black;">同期</span>扩展<span style="color: black;">咱们</span>的行业人脉，从而实现业务上的转化和成交。<span style="color: black;">另外</span>，LinkedIn还<span style="color: black;">供给</span><span style="color: black;">有些</span>付费版本，<span style="color: black;">例如</span>说Sales Navigator，可实现比较<span style="color: black;">精细</span>的客户搜索功能。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第六种<span style="color: black;">办法</span>是进行海<span style="color: black;">外区</span>推，<span style="color: black;">便是</span>直接前往你的<span style="color: black;">目的</span>市场进行市场调研、拜访客户，并且达成交易。</span></strong><span style="color: black;"><span style="color: black;">这种方式有利于获取海外市场的<span style="color: black;">第1</span>手信息，<span style="color: black;">亦</span><span style="color: black;">能够</span>面对面地与客户洽谈生意。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/OtKF9ZAcgb8JUqYuC3lt28JTGNE5jhlrENf25Mbh5N58ic9FdHAhysEDFYwuicmZ3f9vERzic4ueNvsO9pA5pG3Ng/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种方式看似成本很高，<span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">选取</span>在机票淡季出行，住宿<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span></span><span style="color: black;">airbnb预订，但需要<span style="color: black;">思虑</span>个人外语水平和海外<span style="color: black;">存活</span>能力，<span style="color: black;">保证</span>安全后再去行动。去年我去墨西哥待了1个多月，总共花费8万多块钱，带了5个货柜的订单回来，性价比还是不错的吧？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第七种<span style="color: black;">办法</span>是<span style="color: black;">经过</span><span style="color: black;">创立</span>自己的独立站，并利用谷歌广、必应<span style="color: black;">宣传</span>或其他区域性搜索引擎进行<span style="color: black;">宣传</span>投放。</span></strong></span><span style="color: black;">当客户搜到你的行业关键词的时候，<span style="color: black;">倘若</span>排名好的话，<span style="color: black;">宣传</span>就会<span style="color: black;">显现</span>，从而引导客户来<span style="color: black;">拜访</span><span style="color: black;">咱们</span>的独立站，<span style="color: black;">从而</span>促成交易。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第八种<span style="color: black;">办法</span>是购买海关数据或其他<span style="color: black;">商场</span>数据库，如邓白氏、国贸通、跨境搜、跨境魔方等等。</span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>这些数据库，<span style="color: black;">咱们</span><span style="color: black;">能够</span>挖掘客户信息，<span style="color: black;">而后</span><span style="color: black;">经过</span>邮箱、<span style="color: black;">tel</span>或其他的在线沟通软件与客户进行接触。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">海关数据<span style="color: black;">一般</span>价格较高，可能在3万到6万块钱之间，据我所知，跨境魔方的价格还是比较实惠的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些数据<span style="color: black;">包括</span>真实的进出口信息，<span style="color: black;">仔细</span>记录了买家、卖家、商品数量、品名等信息，<span style="color: black;">乃至</span>还<span style="color: black;">包含</span><span style="color: black;">有些</span><span style="color: black;">机构</span>的提单数据，<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>分析客户的购买<span style="color: black;">行径</span>特征，<span style="color: black;">然则</span>我认为<span style="color: black;">针对</span><span style="color: black;">研发</span>客户而言，效果并不<span style="color: black;">显著</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了上面所说的八个<span style="color: black;">重点</span>的<span style="color: black;">办法</span>以外，还有<span style="color: black;">有些</span>野路子，<span style="color: black;">咱们</span>就不多讲了。</span><span style="color: black;"><strong style="color: blue;">对<span style="color: black;">每一个</span><span style="color: black;">机构</span>，<span style="color: black;">每一个</span>外贸人来讲，并不是要把里面所有的<span style="color: black;">办法</span>都用上，这<span style="color: black;">亦</span>不现实，毕竟术业有专攻，可能有些人会<span style="color: black;">善于</span>做展会，有些人只<span style="color: black;">爱好</span>阿里巴巴国际站，还有些人玩得比较花，团队能力强，<span style="color: black;">因此</span>能够把社媒营销玩得很溜，但不管怎么样，<span style="color: black;">咱们</span>只要找到适合自己<span style="color: black;">研发</span>客户的方式就<span style="color: black;">能够</span>了。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我是外贸星哥，感谢你的<span style="color: black;">陪同</span>，愿每一次分享都能助你驰骋外贸江湖，继续关注我，下期精彩，<span style="color: black;">咱们</span>再会。</span></span></p>
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