分享1个研发大客户的好办法
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EAy29URg3ZicShClYc2dwBfYGpIY0hdcibN3btlNaibeDXzgLdjmhr13VicbJo7jqS08cjtYxE1CnsRRibva5ZQqkrw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好久<span style="color: black;">无</span>写<span style="color: black;">文案</span>了，今天写个1篇顶10篇的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分享1个<span style="color: black;">研发</span>大客户的好<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所说</span>大客户，指的是B端的客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span><span style="color: black;">机构</span>的做法是，先收集<span style="color: black;">非常多</span>潜在客户的资料，<span style="color: black;">而后</span>给<span style="color: black;">她们</span>发邮件、打<span style="color: black;">tel</span>，博概率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这无异于大海捞针。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，有一类客户，比较好<span style="color: black;">研发</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那<span style="color: black;">便是</span>刚融到资、拿到钱的创业<span style="color: black;">机构</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span><span style="color: black;">这般</span>的客户比较好<span style="color: black;">研发</span>呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.刚拿到钱，需要烧钱，需要增长</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>融钱<span style="color: black;">便是</span>用来烧的，用来增长扩张的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.<span style="color: black;">爆发</span>户<span style="color: black;">心理</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚拿到钱，又不是自己的钱，太容易得到的，花起来不心疼。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.创业<span style="color: black;">机构</span>不成熟，需要的<span style="color: black;">非常多</span>人才还<span style="color: black;">无</span>招到</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就只能把业务外包给你，让你来帮<span style="color: black;">她们</span><span style="color: black;">处理</span>问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而其他成熟的<span style="color: black;">机构</span>，<span style="color: black;">她们</span>内部的人才就能<span style="color: black;">处理</span>问题，就不会花钱请你帮<span style="color: black;">她们</span><span style="color: black;">处理</span>问题了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">那样</span>，怎么找到这些客户呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">有些</span>创业<span style="color: black;">媒介</span>平台上面，<span style="color: black;">例如</span>创业邦，会把<span style="color: black;">近期</span>融到资的创业<span style="color: black;">机构</span>都列出来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>的创业<span style="color: black;">媒介</span>平台有<span style="color: black;">非常多</span>，还有专门做创业<span style="color: black;">机构</span><span style="color: black;">报告</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你在上面找到创业<span style="color: black;">机构</span>之后，就去<span style="color: black;">她们</span>的官网、自<span style="color: black;">媒介</span>、网店<span style="color: black;">瞧瞧</span>，还<span style="color: black;">瞧瞧</span><span style="color: black;">她们</span>正在付费购买的<span style="color: black;">宣传</span>（<span style="color: black;">亦</span>有工具<span style="color: black;">能够</span>监测到），<span style="color: black;">瞧瞧</span><span style="color: black;">她们</span>的资料，<span style="color: black;">乃至</span>买买<span style="color: black;">她们</span>的<span style="color: black;">制品</span>，分析<span style="color: black;">她们</span>目前存在的问题，整理一份深度分析报告。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>联系<span style="color: black;">她们</span><span style="color: black;">机构</span>的负责人，发EMAIL，发<span style="color: black;">微X</span>，<span style="color: black;">博客</span>发私信，等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span><span style="color: black;">亦</span>给<span style="color: black;">她们</span>的投资人，发EMAIL，发<span style="color: black;">微X</span>，<span style="color: black;">博客</span>发私信，等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Email要分<span style="color: black;">研发</span>，单独发给<span style="color: black;">机构</span>负责人和投资人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>句话就要吓唬<span style="color: black;">她们</span>，你们<span style="color: black;">机构</span>/你投资的这家<span style="color: black;">机构</span>，犯了一个严重的错误，不纠正，后果很严重，很可能会死翘翘。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>，告诉<span style="color: black;">她们</span>，<span style="color: black;">她们</span>在<span style="color: black;">那些</span><span style="color: black;">地区</span>正在犯错误，<span style="color: black;">能够</span>怎么样改进，<span style="color: black;">能够</span><span style="color: black;">怎么样</span><span style="color: black;">加强</span>ROI。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">机构</span>负责人有可能不会理你，<span style="color: black;">然则</span>，你会<span style="color: black;">发掘</span>，投资人比<span style="color: black;">机构</span>CEO更着急，更负责。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投资人会把你反馈过来的问题，告诉这家<span style="color: black;">机构</span>的负责人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是他自己的钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>，投资人很可能会把你<span style="color: black;">举荐</span>给<span style="color: black;">机构</span>的负责人，让你帮<span style="color: black;">她们</span>解决问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">由此可见，有时候，做<span style="color: black;">营销</span>，找决策影响人比决策人更好。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">立场<span style="color: black;">区别</span>，动机<span style="color: black;">区别</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就算你联系到了<span style="color: black;">机构</span>的负责人，人家不信任你，很可能<span style="color: black;">亦</span>不会把生意交给你做，但<span style="color: black;">倘若</span>是投资人介绍过去的，那事情就<span style="color: black;">成为了</span>，熟人介绍，转移了信任。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span>你能很完美的<span style="color: black;">处理</span>问题，投资人还有可能把你介绍给他投资的其他<span style="color: black;">机构</span>，相当于帮你做转介绍。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总的<span style="color: black;">来讲</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>融到钱的创业<span style="color: black;">机构</span>，都是你的潜在客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>的客户，比较<span style="color: black;">优秀</span>，<span style="color: black;">为何</span>呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a. <span style="color: black;">由于</span><span style="color: black;">她们</span>刚融到钱，有<span style="color: black;">非常多</span><span style="color: black;">非常多</span>事情要做，<span style="color: black;">她们</span>不可能花<span style="color: black;">非常多</span>时间精力去招募一个<span style="color: black;">能手</span>来<span style="color: black;">处理</span>这个问题，他多半会直接花钱请你来<span style="color: black;">处理</span>这个问题，<span style="color: black;">由于</span>这个问题是你<span style="color: black;">发掘</span>的，<span style="color: black;">况且</span>你还写了一份报告呢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b. <span style="color: black;">由于</span><span style="color: black;">她们</span>刚融到很大一笔钱，融钱<span style="color: black;">便是</span>为了烧钱的。<span style="color: black;">爆发</span>户的<span style="color: black;">心理</span>是花别人的钱不心疼，<span style="color: black;">况且</span>他花的<span style="color: black;">那样</span>一点钱相<span style="color: black;">针对</span><span style="color: black;">全部</span>融资金额<span style="color: black;">何足道哉</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c. 最神奇的部分是，<span style="color: black;">倘若</span>你直接联系<span style="color: black;">她们</span>的投资人，让投资人把你提出的问题反馈给<span style="color: black;">她们</span>的CEO，效果非常非常好，成功率非常高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d. <span style="color: black;">另一</span>，<span style="color: black;">倘若</span>你很好的帮这家<span style="color: black;">机构</span><span style="color: black;">处理</span>了问题，投资人还会把你介绍给他投资的其他创业<span style="color: black;">机构</span>，继续帮你对接业务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">办法</span>，简单<span style="color: black;">来讲</span>，<span style="color: black;">便是</span>找准<span style="color: black;">目的</span>客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适合<span style="color: black;">非常多</span>B2B的生意，<span style="color: black;">包含</span>卖营销服务的，卖<span style="color: black;">宣传</span>的，卖管理软件的，卖企业培训的……都<span style="color: black;">能够</span>用这个<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">然则</span>，<span style="color: black;">倘若</span>你<span style="color: black;">发掘</span>这个<span style="color: black;">办法</span><span style="color: black;">无</span>效果的话，那很可能是——</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">无</span>找对人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你需要找对人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">况且</span>，你还需要<span style="color: black;">连续</span>的跟进，万一人家一次两次没看见你的信息呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">P.S. <span style="color: black;">近期</span><span style="color: black;">一月</span>，遇到几个<span style="color: black;">尤其</span>大的单，大的让人不敢相信。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我要是说出来，<span style="color: black;">非常多</span>人都会认为我是瞎忽悠，<span style="color: black;">因此</span>，我<span style="color: black;">亦</span>没敢公开说。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正<span style="color: black;">由于</span>如此，我只是在一个<span style="color: black;">微X</span>小号的<span style="color: black;">伴侣</span>圈发了两个我觉得比较<span style="color: black;">可靠</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>想到，反应非常热烈，<span style="color: black;">非常多</span>读者帮忙找供应商，<span style="color: black;">这儿</span>我一并感谢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">另一</span>，我<span style="color: black;">这儿</span>帮一个读者对接个信息：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span><span style="color: black;">机构</span>做进口的，<span style="color: black;">重点</span>做鸡爪、鸡翅、鸡肉、牛肉，量<span style="color: black;">尤其</span><span style="color: black;">尤其</span>大，从巴西进口，只做大客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">鸡爪一次性要50个柜子以上的，才接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">她想让我帮忙看一下，有<span style="color: black;">无</span>读者有<span style="color: black;">关联</span>的资源的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，她的这件事儿，我觉得<span style="color: black;">欠好</span>帮她对接上，<span style="color: black;">由于</span>她只做大客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这么大的客户，全国估计<span style="color: black;">亦</span>没几个。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，成不成，我都有必要帮她问一下，<span style="color: black;">由于</span>之前欠了她的<span style="color: black;">成人</span>情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后的最后</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于本文分享的<span style="color: black;">办法</span>，如有问题，欢迎在本文下方给我留言。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我争取都回答一下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（我的<span style="color: black;">微X</span>公众号：敢死队长，<strong style="color: blue;">长按<span style="color: black;">能够</span>关注我</strong>）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EAy29URg3Z8n6GnXWTRuIibxCDPIGRliaXSLKd4ReVYYpegnTlB5TGo2eqE639Bib73vd8VyicMQiaQf2CKV6aic7icibA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
论坛外链网http://www.fok120.com/ 你的话语如春风拂面，温暖了我的心房，真的很感谢。 回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。 你的见解真是独到，让我受益匪浅。 我们有着相似的经历，你的感受我深有体会。 感谢你的精彩评论，带给我新的思考角度。 这夸赞甜到心里，让我感觉温暖无比。
页:
[1]