制品动态|客户研发计划—全链条分解客户需要目的，让客户价值最大化！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一</span><span style="color: black;">个稳定的医美<span style="color: black;">公司</span>，系统内的老客户数据将<span style="color: black;">最少</span>达几百上千万，除了少部分<span style="color: black;">由于</span>服务、能力、信任的老客能给<span style="color: black;">公司</span>带来稳定的业绩，大部分留存系统内的客户<span style="color: black;">由于</span><strong style="color: blue;">管理<span style="color: black;">欠妥</span>，将面临流失或二次<span style="color: black;">研发</span>推进困难等问题</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">公司</span></span><span style="color: black;">而言，从</span><span style="color: black;">引流到</span><span style="color: black;">院，<span style="color: black;">每一个</span>客户的获客成本都不低，<strong style="color: blue;">客户需要价值最大化</strong>，<strong style="color: blue;">循序渐进的给客户制定一套完整的客户<span style="color: black;">研发</span>计划</strong>，<span style="color: black;">才可</span><span style="color: black;">保准</span><span style="color: black;">公司</span>足够的利润。<span style="color: black;">同期</span></span><span style="color: black;">计划<span style="color: black;">目的</span>制定则需要细化到人、量、项目、金额，再<span style="color: black;">根据</span>员工个人能力进行匹配，要高程度的完成还跟<span style="color: black;">咱们</span>的全链条业务服务<span style="color: black;">关联</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">方软医美管理系统，</span><strong style="color: blue;"><span style="color: black;">围绕客户<span style="color: black;">研发</span>计划制定一套完整</span><span style="color: black;">的闭环路线</span></strong><span style="color: black;">，从前期的<strong style="color: blue;">线索引进到<span style="color: black;">营销</span><span style="color: black;">需要</span>挖掘、量化二开项目计划，回访<span style="color: black;">守护</span>跟进，到最后以绩效<span style="color: black;">目的</span>考核进行监督促</strong>，全链条的分解客户，<span style="color: black;">帮忙</span><span style="color: black;">公司</span>客户价值最大化管理。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/wxGJMyicYEqQ7FjPJprYt2icSgeOq5pcgUqy95qIt3Xqwh21YmgW0rIUfOUPOpdZ3EyFia3AfGQlFZEDpmfmHoXcA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">“<strong style="color: blue;">方软软件</strong>”全链条客户<span style="color: black;">研发</span>计划<span style="color: black;">方法</span></strong></span></p><span style="color: black;"><strong style="color: blue;"> 1、线索引进管理 </strong></span><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/wxGJMyicYEqQ7FjPJprYt2icSgeOq5pcgURGI5zibxwq7Utez26WUMB1eHMOibn7bL3HFwxNEc5HVnymJGoexATYhA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><span style="color: black;">处理</span>多平台分散管理，数据统计繁琐等问题；不影响主数据，可进行<span style="color: black;">归类</span>统计分析；聊天凭证拖拽上传、数据统一分析，<span style="color: black;">需要</span>挖掘，标签智能跟进等；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手机号为<span style="color: black;">独一</span>建档标识，<strong style="color: blue;"><span style="color: black;">保准</span>多<span style="color: black;">途径</span>咨询沟<span style="color: black;">经过</span>程中档案信息的<span style="color: black;">独一</span>性。</strong></span></p><span style="color: black;"><strong style="color: blue;">2、<span style="color: black;">营销</span><span style="color: black;">需要</span>挖掘：</strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/wxGJMyicYEqQ7FjPJprYt2icSgeOq5pcgUveAGbibyefbNhbwhw12k1JhMHTbvg8XMQaIDNa4ibh6viaDUlMVbl8cBw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">市场、<span style="color: black;">途径</span>、电网咨询、现场咨询、医护人员、经营院长、售后等在</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">区别</span>的<span style="color: black;">方向</span>去挖掘客户的</span><span style="color: black;">外在<span style="color: black;">需要</span>与内在<span style="color: black;">需要</span></span></strong><span style="color: black;">，</span><span style="color: black;">如核心<span style="color: black;">需要</span>、</span><span style="color: black;">情感<span style="color: black;">需要</span>、社交<span style="color: black;">需要</span>、自我实现</span><span style="color: black;"><span style="color: black;">需要</span>等，将对应的<span style="color: black;">需要</span>归类并设定好<span style="color: black;">营销</span><span style="color: black;">方法</span>给对应的求美者；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">区别</span>的<span style="color: black;">营销</span>环节<span style="color: black;">仔细</span>记录客户各个维度的咨询意向，<span style="color: black;">帮忙</span><span style="color: black;">公司</span><strong style="color: blue;">快速判断长短期期成交意向、未成交<span style="color: black;">原由</span>、成交后需要给下次<span style="color: black;">研发</span>项目做<span style="color: black;">那些</span>沟通铺垫</strong>，真正<span style="color: black;">道理</span>上做到消费</span><span style="color: black;">医疗核心本质以<span style="color: black;">处理</span>客户<span style="color: black;">需要</span>为己任。</span></p><strong style="color: blue;"> 3、量化二开项目计划：</strong><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/wxGJMyicYEqQ7FjPJprYt2icSgeOq5pcgU2ic1c70R4aKibqjlKTbGlLeJ9KgnnwEhkMkOwogdxk99lhv0g75NRm6g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">有了<span style="color: black;">需要</span><span style="color: black;">才可</span>更好的去量化<span style="color: black;">目的</span>，<strong style="color: blue;">客户剩余的余额余项，近期成交意向、来往频次，<span style="color: black;">需要</span>意向、都<span style="color: black;">能够</span>用来针对客户进行定制化独家打造。</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如续费续项目的二次<span style="color: black;">研发</span>，近期</span><span style="color: black;">1-3个月内有意向成交、对价格<span style="color: black;">敏锐</span>的的品项活动，持有<span style="color: black;">可疑</span>状态的体验项目、因高品质客户引入<span style="color: black;">特殊</span>差异化项目等<span style="color: black;">需要</span><span style="color: black;">处理</span><span style="color: black;">方法</span>，制定日、月、年度计划。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 4、回访<span style="color: black;">守护</span>跟进：</strong></p><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/wxGJMyicYEqQ7FjPJprYt2icSgeOq5pcgUBzFsvRo4kicao4iasGYVsBn1xLibtialibHia6y2y1E2CEVtFDoM4XaQcmYg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">会员等级、客户</span><span style="color: black;">RFM价值分型、标签画像等多种<span style="color: black;">要求</span>自定义筛选客户。<span style="color: black;">经过</span><strong style="color: blue;">公众号、企业<span style="color: black;">微X</span>、短信、云外呼</strong>多种触达平台与客户保持紧密联系。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设定各岗位<strong style="color: blue;">“人”“机”自动回访与主动回访</strong>，并在<span style="color: black;">区别</span>的回访场景匹配对应的回访话术，让每次的回访跟进既不枯燥，又让客户感受到<span style="color: black;">注重</span>。</span></p><strong style="color: blue;"> 5、绩效<span style="color: black;">目的</span>监督：</strong><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/wxGJMyicYEqQ7FjPJprYt2icSgeOq5pcgUuDWq7FGEoXPjI41DMMpVnRuMejpWicU5Qju0R1RTZLpSUI21E2coXIA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">计划制定后需要有监督执行才会结果，<strong style="color: blue;">以数<span style="color: black;">据述</span>话，完成进度与绩效<span style="color: black;">目的</span>考核进行绑定，能快速的检测出未完成业绩<span style="color: black;">原由</span></strong>，是主观<span style="color: black;">原由</span>还是客观<span style="color: black;">原由</span>，如跟进方式<span style="color: black;">显现</span>问题、对客户的<span style="color: black;">需要</span>挖掘<span style="color: black;">不足</span>透彻、人能力<span style="color: black;">原因</span>、术后效果<span style="color: black;">不良</span>等，<span style="color: black;">能够</span><span style="color: black;">即时</span><span style="color: black;">调节</span>策略，留存客户做二次<span style="color: black;">研发</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">医美的本质是帮客户找到真实<span style="color: black;">需要</span>，利用系统化工具<span style="color: black;">持续</span>的去分析和调研，才不会让客户<span style="color: black;">作为</span>“一次性”客户，而是可<span style="color: black;">连续</span>发展客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">·END·</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/wxGJMyicYEqQxLM8bV1jian8vBVfLDgawOBxkvGqRcObafZ6h8SYN5U2ricqc4nQSRzKSiaKWaRV5BTRVOgZzO7buw/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
你的努力一定会被看见，相信自己，加油。
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