「干货」客户研发，这4种途径你必定得晓得
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">No.1</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">SNS/EDM营销</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">烧钱程度：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b8d9913dfbcf408484b1eaecc2300620~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=uD0vQQgUGvvytzGJ4VwD38Bubmk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/64b176d83300401f84e10cf65b519e22~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=5KytR9F54khiG51munuwFmwNz2c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">操作难度：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d200c0a6b13d436f9db9c3f1c037507b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=p0rL1yVrY8ZCkXbc5RsIDXjI2bE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">效果指数：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a4440da583c9499f9255e230e5fa3369~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=RF4g4anLw8L7eSYGkEO4TaWclYE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/565017f30d854e2695f7e73ed4bd1c99~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=8%2FYTuBn%2FkyiCR%2BDe5oGT5lbYhn4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SNS营销：</span>社会化<span style="color: black;">媒介</span>推广，例如利用Facebook， Instagram，Twitter，<span style="color: black;">微X</span>、QQ等社交软件<span style="color: black;">研发</span>潜在客户</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">EDM营销：</span>电子邮件营销，<span style="color: black;">经过</span>发送电子<span style="color: black;">宣传</span>、<span style="color: black;">制品</span>、<span style="color: black;">营销</span>等信息<span style="color: black;">捕捉</span>潜在客户</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">应该说SNS以及EDM营销的花费是最少的，操作<span style="color: black;">亦</span>是简单粗暴，手动<span style="color: black;">或</span>利用软件就能实现群发邮件，<span style="color: black;">然则</span>这种广撒网的方式存在的最大<span style="color: black;">坏处</span>端即是：</span><strong style="color: blue;"><span style="color: black;">低客户<span style="color: black;">报答</span>率</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>这两种<span style="color: black;">已然</span>是发展最为成熟的营销手段</span></strong><span style="color: black;">，大<span style="color: black;">都数</span>人<span style="color: black;">亦</span>都经历过各类邮箱<span style="color: black;">宣传</span>以及社交私信的轰炸，后果<span style="color: black;">便是</span><span style="color: black;">宣传</span>类邮件的屏蔽和打开量的骤减，客户转换率<span style="color: black;">亦</span>不尽人意</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结一下<span style="color: black;">便是</span>，SNS/ EDM营销<span style="color: black;">能够</span><span style="color: black;">做为</span>辅助营销手段，<span style="color: black;">然则</span><span style="color: black;">倘若</span>指望仅靠这两种方式<span style="color: black;">研发</span>客户，效果多半是事倍功半</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优良</span>：花费少，易操作</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">劣势：用户打开率低，转化率低</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">No.2</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">线下展会</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">烧钱程度：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/09c8dc2c620240fa9ffa08bbc9376485~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=Agocdjxfbuq9KzCEkCzMZjLFFOM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/269accb159344ad896d991ccd9df4dc3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=9tvRFAGhqwCEz2GcUFnC6zy1%2Bdo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/157ada4cf04444c1b4f70aa13e1f3fef~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=rtDDRztFWiXcDQgJYtT%2FMVPi76Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/057ebab38297443e91e21a14c7e44e27~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=DPLm0B0ZQxfpm69Hs7FsjjBOn%2FE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">操作难度：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7810302156d341f19d3cadd36baa6d74~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=MyjFGqPpUbg0%2BOYCM7bXrbI1j7o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/15f8357aaf0441bd9ac416c0715bf74c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=auKd5MumecWySp9jhhWsZ%2BQ3SjA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/678c27c8a7aa4e63b9e2548b42c26e8b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=SuOojvAjaZcIrcIT%2Bt2iOU72n6M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7822ccd726c940d481e89ebe50b6c887~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=Q%2F7QDIAZ2koL%2BxOQ%2BPyZItNAGqk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">效果指数：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/72d60eb793f544afba9b448ba258457c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=GDc%2FPOXin3dKnJMWoJhKCqT3wv4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e167fe1c81d6432bb6c4085fccf17d51~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=uylUqNcAH6dxQiQL7NEu3pi9vgI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1d4d3ca8dd414a1b9b97c997e902bdb3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=iZpxrDVflaLjTwHlEDCOkHCaxig%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">参展有用吗？肯定是有的，<span style="color: black;">咱们</span><span style="color: black;">能够</span>直接在展会现场找到意向买家，<span style="color: black;">乃至</span><span style="color: black;">有些</span>订单在现场就<span style="color: black;">能够</span>直接拿下，<span style="color: black;">因此</span><span style="color: black;">经过</span>参展来<span style="color: black;">研发</span>客户<span style="color: black;">亦</span>是<span style="color: black;">非常多</span>企业的<span style="color: black;">选取</span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4dee2567ba244db0a459e10d933555c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=hdEoAiYFyOfMeW%2FnuDmrRFZy%2F6g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中国制造网参展现场图</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一场收效良好的展会<span style="color: black;">包含</span>以下几大<span style="color: black;">过程</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">参展前期</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">选取</span>展会：</span></strong><span style="color: black;">就单个行业<span style="color: black;">来讲</span>，每年<span style="color: black;">能够</span>参加的大<span style="color: black;">体积</span>小展会就多至几十场，在高成本投入的考量下，挑选合适的展会就尤为重要。<span style="color: black;">日前</span>商展市场良莠不齐，有些花了大投入的展会现场人流量却非常低，转化率可想而知</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">参展策划：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不管是标摊还是特装展，每场展会的投入都不会低，这就需要提前做好<span style="color: black;">目的</span>设定及实施<span style="color: black;">方法</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>，各项资料及样品<span style="color: black;">亦</span>需要提前准备，大部分的国际展会需要提前将样品海运，<span style="color: black;">选取</span><span style="color: black;">可靠</span>的货代就尤为重要，其次，海运的样品<span style="color: black;">亦</span>需要好好挑选</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">参展中期</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">展台<span style="color: black;">部署</span>：</span></strong><span style="color: black;">角落的展位该怎么<span style="color: black;">部署</span>？中心的展位该怎么<span style="color: black;">部署</span>？<span style="color: black;">这儿</span>面都有门道</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">买家对接：</span></strong><span style="color: black;">重中之重，现场对接不比线上的联系，这是实时的，<span style="color: black;">因此</span>需要对接人员有<span style="color: black;">必定</span>的语言<span style="color: black;">贮存</span>，并且具备谈判技巧</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">展会后期</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">展后跟进：</span></strong><span style="color: black;">现场交换了名片的买家<span style="color: black;">即时</span>邮件/<span style="color: black;">tel</span>跟进，意向<span style="color: black;">制品</span>的完备资料<span style="color: black;">即时</span>整理发送</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>在一场展会上的投入<span style="color: black;">能够</span>达到几万<span style="color: black;">乃至</span>几十万，<span style="color: black;">倘若</span>是国际型展会成本会更高，而<span style="color: black;">实质</span>参展时长<span style="color: black;">仅在</span>两天半<span style="color: black;">上下</span>。<span style="color: black;">因此</span><span style="color: black;">倘若</span>想<span style="color: black;">经过</span>展会<span style="color: black;">途径</span>去挖掘订单，<span style="color: black;">意见</span>配备成熟的外贸团队以及有充裕资金支持的企业<span style="color: black;">思虑</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优良</span>：现场直接签单的机率更大</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">劣势：成本高，需要有专业人才对接；需要挑选<span style="color: black;">优秀</span>展会</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0c5cfbbcb67841429b0e6c13cc00d193~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=aBpJ3PN%2FsKdRidiptfki6tVtzbs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">IOTE国际物联网展展会现场图</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">No.3</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸B2B平台</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">烧钱程度：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a1ac805710a542df8f607d510531afcf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=NV%2F67PrAnKApMbmnRE49jSnF7kc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b6da0eaba8b24df8badd30fed7be6396~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=Hcay2xjdvUTDQy8v3ZAuKrMT%2BqM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/caca52f518d64150a2720290da25f60c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=HIPs3U5RD6ZbQhw6VGcsnSfmqGg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">操作难度：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/652fec4cea734145b92adca8ae3d3670~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=3kplqv72MBNTxIH41frxbYPiOMk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9186c30d5ef346969fb4e9b2dedddc9e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=ml5%2F59tZnmCyjY2dpP4uKhnKJMg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">效果指数：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/53f03bae134141cea5399eca5c0b17d1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=tMD3TYPbOPzhHzQ8hP6Hiat6wak%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0eeb3696c91149b2b07bf24a08c4e327~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=HcYjBRDUGc1Hg7BGvZ%2B5hl0xMp4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b470e9dd84db4b318630b8c83c1399af~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=slt6IhqmZj2X5LNircXO63hfCPI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7f35ceedd89c45519fe7cb036271dd65~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=tsYUImzO5Z5Wlh9poNQvyVEhY7E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">应该说在当前展会成本愈来愈高，邮件营销效果越来越不及预期的<span style="color: black;">状况</span>下，初试或深耕外贸平台业已<span style="color: black;">作为</span>大部分外贸人的<span style="color: black;">选取</span>。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">同期</span>，<span style="color: black;">有些</span>成熟的老牌B2B平台<span style="color: black;">包括</span>的业务已<span style="color: black;">能够</span>满足外贸人的各类<span style="color: black;">需要</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外贸培训</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外贸<span style="color: black;">怎样</span>起步？<span style="color: black;">研发</span>信怎么写？询盘怎么回复？买家<span style="color: black;">怎样</span>对接？这些疑问都能在平台上的培训课程中找到，线上线下同步答疑，<span style="color: black;">乃至</span>还会印制专门的外贸杂志赠送给会员</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">全世界</span>展会</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">有些</span><span style="color: black;">优秀</span>的外贸平台会免费携带会员企业的<span style="color: black;">制品</span>参加国际展会，并且以特装展（35-60平米）的形式参展，配以专业人员对接买家。相比企业自己的标摊<span style="color: black;">来讲</span>，<span style="color: black;">揭发</span>量成倍<span style="color: black;">提高</span>，还免去了几万<span style="color: black;">乃至</span>几十万的成本</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">海关数据</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平时需要额外花钱购买的海关数据在平台上<span style="color: black;">亦</span>是可<span style="color: black;">以避免</span>费<span style="color: black;">得到</span>的，这些数据<span style="color: black;">能够</span>用于主动<span style="color: black;">研发</span>客户并对接</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，B2B平台的<span style="color: black;">揭发</span><span style="color: black;">途径</span><span style="color: black;">重点</span><span style="color: black;">包含</span><span style="color: black;">全世界</span>各大搜索引擎(<span style="color: black;">重点</span>为Google)、展会投放、地推以及各知名社交<span style="color: black;">媒介</span>平台（Twitter/Ins/Facebook）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span><span style="color: black;">此刻</span><span style="color: black;">非常多</span>平台都支持中文账号操作页面，非常<span style="color: black;">方便</span><span style="color: black;">亦</span>容易上手</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外贸B2B平台的功能更为全面，投入和<span style="color: black;">报答</span>比相对<span style="color: black;">来讲</span><span style="color: black;">亦</span>更匹配。想要多<span style="color: black;">途径</span><span style="color: black;">研发</span>买家，多国域推广<span style="color: black;">制品</span>的企业更<span style="color: black;">意见</span><span style="color: black;">运用</span>平台；<span style="color: black;">同期</span>，<span style="color: black;">有些</span>同行的成功案例<span style="color: black;">亦</span>是借鉴之处，能够<span style="color: black;">帮忙</span>更快更<span style="color: black;">有效</span>地运营账户</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0f3e5671be574b69ab5075c92496e78c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=EZ0gpP8wEuMa81m29UpcHtybBaA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中国制造网站</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优良</span>：成本较低，操作容易，功能业务全面</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">劣势：需挑选<span style="color: black;">优秀</span>的平台（买家资源多）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">No.4</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">企业自建站</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">烧钱程度：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1f614b10731b47c2b869560f73fafd72~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=4DnLYG0%2BJQnkTOzZ6u5jJGvBQGo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f7593fb6b8a641848f1e28aa00f54051~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=%2FckEjE3bmHbm4R5JOqFXs1YZkHs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/42def5d9ce9040eb89b45331dd66fb1b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=2jtoh%2BpoJGw6FOCE2yfQqyEMtFc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/01a1534912974434b23824a90421b27c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=tt5zD6abaCBlvtCBQGLdY9sCsbI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">操作难度：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e63b05e8d4a34cf7bbce9ddec6142185~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=9cP6bbqi%2FxmPIaUp9ggIrJlQtgs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8044a7a806d840ac8a8aed31c5fc5460~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=k4BoQplv%2BnvS66dPvJt6i28pS4g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/03f299b73b0d47c6a65df884bbbd335d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=tg5awQ6uS7XM9Gg6fkHvlqTC0tw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e04ed687f5d94604bc2bb2b1b2ae19c8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=dpem15Xy4mm2uP%2Bu3ikp%2Bb9eEQQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">效果指数：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/08a92183d11b47bb84c4d71eccdeabfd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=9F2ddapGfjKEzKAr9O59eZulffY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5ffd423e45b444c78cec63fb5fe96041~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=Ohlofg%2FvLvbv8grAqcxBgImVucY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/89e613cae097476c87fd1395e5f610ff~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725354395&x-signature=692GVcmoQbZtqnko2xI1b78ZYyQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自建站有别于B2B网站在于，B2B网站上<span style="color: black;">能够</span>展示上万家企业与<span style="color: black;">制品</span>信息，<span style="color: black;">因此</span>同<span style="color: black;">制品</span><span style="color: black;">行业</span>的<span style="color: black;">区别</span>企业间存在竞争，<span style="color: black;">然则</span>自建站只展示自己的企业信息，推广企业自己的<span style="color: black;">制品</span>，相对来说有<span style="color: black;">更加多</span>机会抓住用户；</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">不外</span><span style="color: black;">怎样</span>在<span style="color: black;">第1</span>步引流用户<span style="color: black;">拜访</span>自家的网站是让大<span style="color: black;">都数</span>企业头疼的事情</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>到底是自建站好，还是入驻平台更优呢？这取决于企业<span style="color: black;">自己</span>的规模</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>企业规模<span style="color: black;">很强</span>，<span style="color: black;">能够</span>一<span style="color: black;">起始</span>就成立专门的网络<span style="color: black;">分部</span>自建网站。</span></strong><span style="color: black;">一来网站功能多内容广，建站的成本<span style="color: black;">能够</span>均摊，其次<span style="color: black;">针对</span>大企业<span style="color: black;">来讲</span>，构建<span style="color: black;">自己</span>的客户生态更有利于企业的长久发展</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>企业只是中小规模，还是<span style="color: black;">意见</span>入驻平台。</span></strong><span style="color: black;">自建网站需要有技术，后期更需要<span style="color: black;">长时间</span>的运营<span style="color: black;">守护</span>，<span style="color: black;">包含</span>后期的网站推广，人力支出等，这些综合<span style="color: black;">花费</span>与精力一项项加起来，早已超过了入驻B2B平台所需得花费；<span style="color: black;">同期</span><span style="color: black;">根据</span>搜索引擎的检索规则<span style="color: black;">来讲</span>，小型自建站的引流收效甚微</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">自建站流量怎么来：<span style="color: black;">重点</span><span style="color: black;">经过</span>SEO，主利用引擎巨头：Google，百度，雅虎，必应，<span style="color: black;">提高</span>网站排名来引流客户。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优良</span>：转化率高</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">劣势：成本高，操作难，需<span style="color: black;">长时间</span><span style="color: black;">守护</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以上是站长给<span style="color: black;">大众</span><span style="color: black;">陈列</span>出4种<span style="color: black;">有效</span><span style="color: black;">研发</span>客户<span style="color: black;">途径</span>，并对每一种<span style="color: black;">途径</span>的利<span style="color: black;">坏处</span>加以分析和总结，供<span style="color: black;">大众</span>参考！</span></strong></span></p>
感谢楼主分享，祝愿外链论坛越办越好！ 期待楼主的下一次分享！” 外贸网站建设方法 http://www.fok120.com/ “沙发”（SF，第一个回帖的人） 可以发布外链的网站 http://www.fok120.com/
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