论坛 › 江西 › 恰当安排时间，加强外贸业务员的工作效率！

qzmjef 发表于 2024-8-28 11:35:29

恰当安排时间，加强外贸业务员的工作效率！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/MCaS49A3azgkoaCkXCKvm5w1Jvu5ANHzppibThlyhLygpLEUxAQvFdwMCV5N8aLz4eQZgyNQXvSzYZxbUemWhlw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>做外贸的<span style="color: black;">伴侣</span>都会碰到<span style="color: black;">这般</span>的<span style="color: black;">状况</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span>发多少邮件，报多少价格，发多少<span style="color: black;">研发</span>信出去，但<span style="color: black;">常常</span>几个月下来，都<span style="color: black;">无</span>什么成效，于是很失望，很<span style="color: black;">可疑</span>，觉得自己<span style="color: black;">奋斗</span>白费了……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">类似<span style="color: black;">这般</span>，<span style="color: black;">每日</span>工作很久，睡前还发邮件，凌晨还算好时差给<span style="color: black;">非常多</span>客人发email，但<span style="color: black;">便是</span>效果甚微。</span><span style="color: black;">感觉自己明明很<span style="color: black;">奋斗</span>了，<span style="color: black;">为何</span>还是不见效果呢？</span><span style="color: black;">在外贸圈，其实从来不缺乏<span style="color: black;">奋斗</span>，不缺乏拼命三郎，缺的是思考。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">来<span style="color: black;">一块</span>看一下外贸业务员应该<span style="color: black;">怎样</span><span style="color: black;">加强</span>工作效率?</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/fuvhfDwwHB0TVthDicykmiaLP6egzsPUQNEEwAWeB3ibPFJTK1nsPNSCxZL0KY1PicBIoUQEZLv5jpJZ4bXlsfo6nQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">每日</span>查看汇率原材料价格等<span style="color: black;">状况</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">汇率<span style="color: black;">通常</span>以</span><span style="color: black;"><strong style="color: blue;">中行或央<span style="color: black;">行径</span>参考</strong></span><span style="color: black;">，<span style="color: black;">做为</span>一个外贸业务员，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">即时</span><span style="color: black;">认识</span>汇率动向是很必要的工作。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，我<span style="color: black;">通常</span>还要<span style="color: black;">瞧瞧</span>国内原材料的价格走向，顶多<span style="color: black;">非常</span>钟就<span style="color: black;">能够</span>完成。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/fuvhfDwwHB0TVthDicykmiaLP6egzsPUQNEEwAWeB3ibPFJTK1nsPNSCxZL0KY1PicBIoUQEZLv5jpJZ4bXlsfo6nQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">每日</span>查看客户跟进<span style="color: black;">状况</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">浏览</span><span style="color: black;"><strong style="color: blue;">客户跟踪<span style="color: black;">状况</span>表、客户跟进表，查看一下有<span style="color: black;">那些</span>客户<span style="color: black;">已然</span>有一段时间<span style="color: black;">无</span>联系</strong></span><span style="color: black;">。我<span style="color: black;">通常</span>是<span style="color: black;">根据</span> 2-3 个星期<span style="color: black;">上下</span>的周期给<span style="color: black;">她们</span>逐个发<span style="color: black;">有些</span>问候的邮件，邮件的内容<span style="color: black;">按照</span><span style="color: black;">区别</span>的对象会有所<span style="color: black;">选取</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MCaS49A3azhStm0eGFw8aBhP1DbJZgm5RTLJmenSh7koX8FK27nt34LDDc8Fyh4rgeZaAMtnWQU9sgg3OhTI6Q/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">邮件的内容需要简洁、轻描淡写，千万别写太长，客户没时间看</strong></span><span style="color: black;">。有些业务员写<span style="color: black;">研发</span>信的时候<span style="color: black;">已然</span>写了一堆介绍<span style="color: black;">机构</span><span style="color: black;">优良</span><span style="color: black;">怎样</span>的内容，<span style="color: black;">这般</span>跟进的时候<span style="color: black;">基本</span>不需要再写了，写多了客户会反感。<span style="color: black;">大众</span>虽然肤色<span style="color: black;">区别</span>，但人的心理还是有共性的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">和未成交客户保持联系，让他始终记得你</strong></span><span style="color: black;">。这一点在客户准备更换供应商的时候尤为重要，他会<span style="color: black;">第1</span>时间想到你。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">连续</span>地联系会给客户<span style="color: black;">这般</span>一种感觉：</span><span style="color: black;"><strong style="color: blue;">你的服务很好并且有诚意跟他合作</strong></span><span style="color: black;">，<span style="color: black;">那样</span>当他之前的供应商出问题的时候，他就会给你机会！下面是几个维护客户关系的参考邮件。</span></p><span style="color: black;">&nbsp;Example</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Dear XXX,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">How are you? I hope your everything is going well.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">I wonder whether you have any pending orders or inquiries recently.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">If so, please contact me without hesitate, we are sure any of your inquiry will get our prompt attention &amp; reply. Thanks.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Best regards,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">XXX</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">和<span style="color: black;">已然</span>成交客户增进关系，展示服务！</span><span style="color: black;"><strong style="color: blue;">客户都<span style="color: black;">爱好</span>有跟进<span style="color: black;">认识</span>的服务人员。</strong></span><span style="color: black;">有些业务员认为出了货，收了尾款这一单就结束了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实，<span style="color: black;">实质</span><span style="color: black;">状况</span>告诉<span style="color: black;">咱们</span>：</span><span style="color: black;"><strong style="color: blue;">每一次的售后跟进都可能是客户决定返单的一个契机。</strong></span><span style="color: black;">这对加强客户对你的印象和信任，都会起到潜移默化的<span style="color: black;">功效</span>。<span style="color: black;">这般</span>随手就能发的邮件，<span style="color: black;">为何</span>不做呢?</span></p>&nbsp;Example<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Dear XXX,</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Hope this email finds you well.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Have you received the goods? How do you think?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">I hope you are satisfied with our quality. If any comments, please let me know. Thanks.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Best regards,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">XXX</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">提醒老客户<span style="color: black;">思虑</span>新的订单计划</strong></span><span style="color: black;">。老客户收到后<span style="color: black;">通常</span>会<span style="color: black;">火速</span>回复你的邮件，<span style="color: black;">况且</span>有些客户会<span style="color: black;">通知</span>你<span style="color: black;">详细</span>什么时候会有新的订单。</span></p>查看每日工作计划表<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸业务是一项<span style="color: black;">拥有</span>连续性的工作，比较辛苦，但贵在<span style="color: black;">保持</span>。<span style="color: black;">针对</span>昨天没完成的工作，要大致<span style="color: black;">思虑</span>好今天安排在哪个时间完成。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">起始</span>再计划。有些人缺乏计划性，想到什么做什么。<span style="color: black;">每日</span>忙得不可开交，但客户却丢着好几个月<span style="color: black;">无</span>跟进。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">每日</span>先把要做的事情列一下，<span style="color: black;">而后</span>添加到每日工作计划表中。</strong></span><span style="color: black;"><span style="color: black;">按照</span>事情的性质分为四类：</span><span style="color: black;"><strong style="color: blue;">重要且紧急、重要不紧急、紧急不重要、既不紧急<span style="color: black;">亦</span>不重要</strong></span><span style="color: black;">。优先处理重要且紧急和重要不紧急两类。</span></p>&nbsp;工作<span style="color: black;">归类</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">重要且紧急：</span></strong><span style="color: black;">跟客户谈判，催客户尾款，给意向客户报价，给客户做PI，准备样品（维持你现有的业绩的事务），完成工作计划；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">重要不紧急：</strong><span style="color: black;">研发</span>新客户，跟进未成交客户，<span style="color: black;">科研</span><span style="color: black;">目的</span>市场，学习<span style="color: black;">更加多</span>的<span style="color: black;">制品</span>知识，汲取<span style="color: black;">更加多</span>业务经验，和客户<span style="color: black;">创立</span>信任，制定<span style="color: black;">营销</span>计划和工作<span style="color: black;">目的</span>，改进与供应商的关系，<span style="color: black;">熬炼</span>身体，好好吃一顿午饭，适当<span style="color: black;">休憩</span>等（一切对你<span style="color: black;">将来</span>业绩<span style="color: black;">提高</span>有直接关系的事务）；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">紧急不重要：</strong>其他<span style="color: black;">分部</span><span style="color: black;">需求</span>你<span style="color: black;">协同</span>的工作，领导交待的非业务性工作。<span style="color: black;">非常多</span>事情看似很“紧急”，<span style="color: black;">实质</span>上拖一拖，<span style="color: black;">乃至</span>不办，<span style="color: black;">亦</span>无关大局。学会<span style="color: black;">拜托</span>或分配这些事务交给助理、跟单<span style="color: black;">乃至</span>新业务员去做；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">既不紧急<span style="color: black;">亦</span>不重要：</strong>娱乐、上网、闲聊、消遣。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平时把<span style="color: black;">重点</span>时间和精力集中于前两类事务，工作时才是真正有效率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">另外</span>，以下这些技巧还能<span style="color: black;">帮忙</span>你进一步成长：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span>固定花半个小时对<strong style="color: blue;">一段时间未联系的客户</strong>&nbsp;say hello；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span>花半个小时时间阅读一下<strong style="color: blue;">国际站的英文<span style="color: black;">资讯</span></strong>，对时事多<span style="color: black;">认识</span><span style="color: black;">有些</span>，并且<span style="color: black;">熬炼</span>阅读能力，当有客户来拜访时，<span style="color: black;">最少</span>你就有<span style="color: black;">非常多</span>当下热点的<span style="color: black;">专题</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span>用半小时至一小时用来<strong style="color: blue;">回复老客户的邮件</strong>，简洁表达清楚<span style="color: black;">就可</span>，把<span style="color: black;">更加多</span>的精力用来<span style="color: black;">思虑</span>和<span style="color: black;">科研</span><span style="color: black;">怎么样</span>去跟进和回复潜在客户，力求<span style="color: black;">创立</span>起信任；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span>花<strong style="color: blue;">半小时的时间来<span style="color: black;">科研</span><span style="color: black;">认识</span><span style="color: black;">目的</span>市场</strong>，对一个<span style="color: black;">目的</span>市场的<span style="color: black;">认识</span>起码<span style="color: black;">晓得</span>市场<span style="color: black;">营销</span>价格、市场<span style="color: black;">平常</span>品牌、做这个品牌的供应商和分销商有<span style="color: black;">那些</span>、<span style="color: black;">营销</span><span style="color: black;">途径</span>有<span style="color: black;">那些</span>、<span style="color: black;">目的</span>市场上行业内的标杆客户、<span style="color: black;">重点</span>规格类型、该国最大的几个supermarket等。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/fuvhfDwwHB0TVthDicykmiaLP6egzsPUQNEEwAWeB3ibPFJTK1nsPNSCxZL0KY1PicBIoUQEZLv5jpJZ4bXlsfo6nQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">恰当</span><span style="color: black;">有效</span>地运用工具<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">早上的这段时间，对大<span style="color: black;">都数</span>人<span style="color: black;">来讲</span>，都属于效率不高的一段时间。这段时间内适合</span><span style="color: black;"><strong style="color: blue;">做<span style="color: black;">有些</span>机械的、闲杂的工作，用来发<span style="color: black;">研发</span>信</strong></span><span style="color: black;">，是再合适<span style="color: black;">不外</span>了。（<span style="color: black;">通常</span>为半小时或一小时，<span style="color: black;">掌控</span>在 10 点半之前结束）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然有些人认为，</span><span style="color: black;"><strong style="color: blue;">应该<span style="color: black;">按照</span><span style="color: black;">区别</span>时区的客户，<span style="color: black;">选取</span><span style="color: black;">区别</span>的时区去发<span style="color: black;">研发</span>信</strong></span><span style="color: black;">，<span style="color: black;">这般</span><span style="color: black;">保证</span><span style="color: black;">研发</span>信能够出<span style="color: black;">此刻</span>客户邮件列表的最上部。我认为，这个<span style="color: black;">思虑</span>是 OK 的。<span style="color: black;">然则</span>我<span style="color: black;">能够</span>同样用别的<span style="color: black;">办法</span>去吸引客户的<span style="color: black;">重视</span>力来弥补。比方说：</span><span style="color: black;"><strong style="color: blue;">邮件标题的写法、设置邮件高优先级标签等</strong></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">除了<span style="color: black;">恰当</span>安排自己的工作计划，<span style="color: black;">把握</span>有效的外贸工具<span style="color: black;">亦</span>是摆脱佛系外贸人的<span style="color: black;">必须</span>技巧。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">以上内容整理自外贸新顾问，解释权归原作者所有</span>）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">关于佳佳供应链</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Be Better INTL (Langfang) Ltd</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">■</span>24小时服务热线：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">400-825-1112</span></strong></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▾ 往期精品<span style="color: black;">文案</span> ▾</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">•</span></strong></span><a style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一样</span>的进出口企业，海关<span style="color: black;">薪水</span>却不<span style="color: black;">同样</span>？</span></strong></span></a></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">•</span><a style="color: black;"><strong style="color: blue;"><span style="color: black;">出口企业<span style="color: black;">必定</span>要<span style="color: black;">认识</span>“<span style="color: black;">反常</span>凭证”退税问题！</span></strong></a></p><span style="color: black;">点击</span><span style="color: black;">阅读原文</span><span style="color: black;"><span style="color: black;">认识</span><strong style="color: blue;">佳佳供应链！</strong></span>

gao808909 发表于 2024-9-8 10:23:06

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