4zhvml8 发表于 2024-8-30 09:01:19

4500亿独角兽的隐秘成长史,多亏了南京!|周末阅读

<img src="https://mmbiz.qpic.cn/mmbiz_jpg/lf4YlManSiaA8nI4Y2D7UicXZ7aVVSSdUaJeF75Umt85ZWJKaPiaJ3TkxeiaJLHhFVE6zOL00OiaDRq69EGUz9OWNJQ/640?wx_fmt=webp&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案</span><span style="color: black;">源自</span>丨奔流财经社</strong></span></strong></strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">作者丨刘社长、姜宏</strong></span></strong></strong></span></strong></strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>,SHEIN再次传出赴美上市的<span style="color: black;">信息</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据知情人士披露,<span style="color: black;">已然</span>有投资人收到路演邀请,且SHEIN已<span style="color: black;">奥密</span>完成交表。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一时间,这家在胡润百富<span style="color: black;">颁布</span>的2023年独角兽榜单中<strong style="color: blue;">以4500亿估值排名<span style="color: black;">全世界</span>第四的<span style="color: black;">机构</span></strong></span><span style="color: black;">再度挤进了人们的视野中。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SHEIN是谁?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单介绍一下,SHEIN即“希音”,原主体<span style="color: black;">机构</span>叫“南京希音电子商务有限<span style="color: black;">机构</span>”,是一家专注于快时尚的跨境B2C互联网企业,集商品设计,仓储供应链,互联网<span style="color: black;">开发</span>以及线上运营于一体,<span style="color: black;">重点</span>面向北美欧洲等地区,致力于<span style="color: black;">作为</span>世界一流的快时尚品牌。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">翻译成大白话<span style="color: black;">便是</span>:<strong style="color: blue;">做跨境电商的,在线上给外国人卖中国的女装</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/mfY6eRg4eCr7m0bTialSicB0qp0AVDImeyHf2m6ksjEQ2Bafo0ceNTEX6pqsJIqq3CtN4rd7LgBXO11pXo0woCvw/640?wx_fmt=jpeg&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年10月,当2023胡润百富榜在成都发布,<strong style="color: blue;">SHEIN<span style="color: black;">机构</span>创始人许仰天以500亿身价跻身<span style="color: black;">巨豪</span></strong>之列时,全网都在问一个问题:<span style="color: black;">为何</span>是许仰天?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而如今,一个新的问题被<span style="color: black;">公众</span><span style="color: black;">热榜</span>:<strong style="color: blue;"><span style="color: black;">为何</span>许仰天能把SHEIN做成<span style="color: black;">全世界</span>最大的快时尚女装互联网电商<span style="color: black;">机构</span>?</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天,<span style="color: black;">咱们</span>就来聊一聊许仰天和他的原点。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/lf4YlManSiaBJdjjmy78dQiawic3sQod50daqQT7spcIIc5MGq87av5x1kCicz2QxgFcYq19XQRURAdmKxCBvAehQw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">南京软件的土壤:奥道科技和四海商舟</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">许仰天,这位出<span style="color: black;">此刻</span>胡润百富榜上的“黑马”<span style="color: black;">名人</span>,这位一手打造了一个快时尚帝国的<span style="color: black;">奥秘</span>富豪,出生于1984年,来自山东淄博,毕业于青岛科技大学。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">有些</span><span style="color: black;">媒介</span>的<span style="color: black;">报告</span>,许仰天有一个“通稿式”的成长故事:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没钱没背景,父母都是土生土长的山东农民,小时候过着“馒头泡酱油”的苦日子,背负着“读书改变命运”的期望刻苦学习,后来从淄博考到了青岛科技大学国际贸易专业。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但青岛,不是故事里的命运转折点,它只是许仰天上学<span style="color: black;">周期</span>的一个句点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">南京,才是这个故事的原点。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2007年,<span style="color: black;">刚才</span>大学毕业的许仰天在南京一家<span style="color: black;">机构</span>谋得了一份从事SEO(搜索引擎优化)的工作。从<span style="color: black;">这儿</span><span style="color: black;">起始</span>,许仰天的人生掀开了与众<span style="color: black;">区别</span>的新篇章。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>这家<span style="color: black;">机构</span>,不是什么普通<span style="color: black;">机构</span>,而是当时南京大名鼎鼎的两家跨境电商“黄埔军校”之一——<strong style="color: blue;">奥道科技</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">奥道科技是中国<span style="color: black;">第1</span>家外贸营销咨询服务<span style="color: black;">机构</span>,全国<span style="color: black;">第1</span>家提出并<span style="color: black;">科研</span>外贸整合营销的<span style="color: black;">机构</span>,由海外营销推广和培训专家夏涛、王彦宏以及外贸实践和<span style="color: black;">科研</span>专家方保华、电子商务技术<span style="color: black;">开发</span>专家周兵<span style="color: black;">一起</span>创立。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其核心竞争力是利用技术在谷歌搜索引擎上做SEO优化,<span style="color: black;">因此呢</span>培养了大批跨境电商的优秀人才,业内<span style="color: black;">亦</span>有“奥道帮”这个说法。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">后来的SHEIN,以及华东乃至全国<span style="color: black;">非常多</span>颇具影响力的<span style="color: black;">机构</span>和老板,都出自这家<span style="color: black;">机构</span></span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">此刻</span>的抖音创业大网红华超,当初<span style="color: black;">便是</span>从奥道科技走出来的,他创办的米课<span style="color: black;">此刻</span><span style="color: black;">已然</span><span style="color: black;">作为</span>国内外贸B2B线上培训<span style="color: black;">行业</span>的老大。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/mfY6eRg4eCr7m0bTialSicB0qp0AVDImeyf8ic1EMC0PqXRdUz4j3dwsdmVqaRlnze1x6aeYMflw4C9vfyL1M5fVA/640?wx_fmt=jpeg&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>是在奥道科技,许仰天接触到海外市场,<span style="color: black;">认识</span>到同一种商品,哪怕质量和款式一模<span style="color: black;">同样</span>,在国内外的价格却相差巨大。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2008年,许仰天和李鹏等人<span style="color: black;">一起</span>成立<strong style="color: blue;">南京点唯信息技术有限<span style="color: black;">机构</span></strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">划重点,这个李鹏,<span style="color: black;">便是</span>从另一家“黄埔军校”——四海商舟离职的原CEO助理。</span><strong style="color: blue;"><span style="color: black;">之后<span style="color: black;">咱们</span>将会看到,这位四海商舟前员工的<span style="color: black;">显现</span><span style="color: black;">怎么样</span>为SHEIN的成功添上关键一笔</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那时候点唯的<span style="color: black;">重点</span>模式是从服装批发市场拿货,把批发商的服装<span style="color: black;">照片</span>挂到网站SheInside.com上,有订单了就从批发商那拿货、发货。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2009年,<span style="color: black;">由于</span>“理念不合”许仰天和李鹏分道扬镳。</span><strong style="color: blue;"><span style="color: black;">许仰天离开点唯,自立门户,做婚纱礼服类<span style="color: black;">制品</span>跨境电商,赚到了<span style="color: black;">第1</span>桶金。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李鹏<span style="color: black;">起始</span>做快时尚女装跨境电商项目Romwe。李鹏的动作让许仰天嗅到了这一商机。更重要的是,他让许仰天学到了一种新的营销模式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当时,淘宝推出“淘女郎”计划,孵化出了一批国内初代网红。李鹏<span style="color: black;">发掘</span>,找网红做内容类的服装测评恰好<span style="color: black;">能够</span>吸引海外博客网站上的大批<span style="color: black;">青年</span>女性用户,是获取流量的好<span style="color: black;">办法</span>。<span style="color: black;">因此呢</span>李鹏找来了<span style="color: black;">非常多</span>中腰部甜美系的网红,既有<span style="color: black;">必定</span>的关注度,又不需要花很高的价格。李鹏的Romwe<span style="color: black;">亦</span>是国内最早开展网红营销的<span style="color: black;">机构</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">随后,嗅到网红经济血腥味的许仰天<span style="color: black;">亦</span><span style="color: black;">起始</span>用这个方式获取流量。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2012年</span><span style="color: black;">,许仰天放弃跨境婚纱业务,全力转做跨境女装生意。他</span><span style="color: black;">拿下了SHEIN的前身SheInside.com的域名,并<span style="color: black;">创立</span>了独立站,紧跟快时尚女装潮流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有从奥道科技习得的SEO技术经验做支撑,许仰天<span style="color: black;">能够</span><span style="color: black;">容易</span>从<span style="color: black;">各样</span>平台为SheInside导流,结合国内极具<span style="color: black;">优良</span>的女装柔性供应链,项目<span style="color: black;">快速</span>做大,<span style="color: black;">火速</span>就超越了竞争对手,<span style="color: black;">作为</span>行业老大。不久之后,许仰天收购了李鹏的Romwe。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2015年,SheInside改名为SHEIN。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">仔细咂摸一下SHEIN的起步之路,会<span style="color: black;">发掘</span>南京两座跨境电商“黄埔军校”为许仰天的原始<span style="color: black;">累积</span>打下了坚实的<span style="color: black;">基本</span></span></strong><span style="color: black;">:</span><span style="color: black;">一方面许仰天<span style="color: black;">自己</span>来自奥道,<span style="color: black;">把握</span>了SEO技术,<span style="color: black;">同期</span>又理解奥</span><span style="color: black;">道提出的先进营销策略;</span><span style="color: black;">另一方面,许仰天还得到了四海商舟原CEO助理李鹏的启发。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">深得两座“黄埔军校”之精髓,SHEIN的萌芽<span style="color: black;">不外</span>是时间问题</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/lf4YlManSiaBJdjjmy78dQiawic3sQod50daqQT7spcIIc5MGq87av5x1kCicz2QxgFcYq19XQRURAdmKxCBvAehQw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>不是在南京,希音可能早就被狙击</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>原点,其<span style="color: black;">道理</span>不止是起点,<span style="color: black;">更加是</span>一个积蓄力量的<span style="color: black;">地区</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">南京,不仅孕育了SHEIN的种子,更为SHEIN的成长<span style="color: black;">供给</span>了必要的支持和一件“隐身衣”</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如今人们讨论SHEIN的时候,有一个点常常被cue到——<strong style="color: blue;">低调、<span style="color: black;">奥秘</span></strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期网上<span style="color: black;">显现</span>的关于SHEIN赴美上市的<span style="color: black;">有些</span><span style="color: black;">文案</span><span style="color: black;">亦</span>不例外,<span style="color: black;">瞧瞧</span>这些title:</span><span style="color: black;">“200亿美元营收隐秘巨头”“中国最低调的千亿富豪”</span><span style="color: black;">……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实上,在SHEIN<span style="color: black;">起始</span>频频<span style="color: black;">显现</span>IPO传闻之前,国内很少有人<span style="color: black;">晓得</span>这家<span style="color: black;">机构</span>,而此时它早<span style="color: black;">已然</span>是一个<strong style="color: blue;">营收百亿美元</strong>级别的巨型<span style="color: black;">机构</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相比同为互联网巨头<span style="color: black;">机构</span>创始人张一鸣、马云等人的“妇孺皆知”,许仰天的名字<span style="color: black;">非常多</span>人可能听都没听过。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自创业<span style="color: black;">败兴</span>,许仰天几乎没接受过任何<span style="color: black;">媒介</span>采访,网上<span style="color: black;">亦</span>鲜有照片。《财富》(中文版)在2023年选出了“中国40位40岁以下的商界精英”,许仰天的名字出<span style="color: black;">此刻</span>其中,但<span style="color: black;">无</span>照片。<span style="color: black;">据述</span>,许仰天<span style="color: black;">乃至</span><span style="color: black;">需求</span><span style="color: black;">机构</span>不必整理他的个人信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>说低调是许仰天自己的一种<span style="color: black;">选取</span>,<span style="color: black;">那样</span><span style="color: black;">奥秘</span>则是南京给予SHEIN的一</span></strong><span style="color: black;"><strong style="color: blue;">重<span style="color: black;">守护</span></strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">很长一段时间里,SHEIN都把南京<span style="color: black;">做为</span>其运营大本营,<span style="color: black;">机构</span>人数<span style="color: black;">亦</span>从最初的几十人扩展到几千人。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SHEIN之<span style="color: black;">因此</span>能在南京<span style="color: black;">奥密</span><span style="color: black;">成长</span>,与一个特殊的大背景紧密相关——南京跨境电商产业发展成熟度</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>谈及跨境电商,人们<span style="color: black;">首要</span>想到的<span style="color: black;">必定</span>会是巨无霸阿里。</span><span style="color: black;">但其实在南京,<span style="color: black;">亦</span>有这么一家土生土长的跨境电商先行者——</span><strong style="color: blue;"><span style="color: black;">焦点科技</span></strong><span style="color: black;">,它几乎与阿里同期“出道”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">焦点科技旗下的中国制造网曾一度是除阿里巴巴和环球资源外的第三大B2B电商平台。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然此后焦点科技因转型受累,发展与阿里相差甚远,但以焦点科技为<span style="color: black;">表率</span>的南京跨境电商行业的发展,却对后来全国跨境电商<span style="color: black;">行业</span>的发展起到了示范性<span style="color: black;">功效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">总的来看,南京具备发展跨境电商产业的实力,但又不像北京深圳那样竞争激烈,且整座城市风气不浮夸,崇尚简朴,<span style="color: black;">这般</span>一种土壤就像是一片“世外桃源”,给了SHEIN默默做大做强的机会</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕竟,这种企业<span style="color: black;">倘若</span>在北京、上海或中国跨境电商的龙头城市深圳,它不可能这么<span style="color: black;">长期</span>不被外人<span style="color: black;">晓得</span>,<span style="color: black;">况且</span>它的核心团队<span style="color: black;">亦</span>很可能被同行“挖墙脚”,种种<span style="color: black;">原因</span>都可能<span style="color: black;">引起</span>它没法顺利发展成今天这般规模巨大。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2013年至2017年<span style="color: black;">时期</span>,正值我国跨境电商重要转型时期,跨境电商全产业链都<span style="color: black;">显现</span>了<span style="color: black;">商场</span>模式的变化。这一时期内,我国跨境电商<span style="color: black;">途径</span>和品类实现快速扩张,交易规模<span style="color: black;">连续</span>高速增长;跨境自主品牌、自检独立站等分化模式<span style="color: black;">显现</span>并<span style="color: black;">显现</span>引领巨头;跨境电商服务<span style="color: black;">快速</span>完善。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">彼时,南京发达的外贸行业让SHEIN抢在风口来临之前<span style="color: black;">饱满</span>了羽翼。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">南京<span style="color: black;">持有</span>舜天、苏豪、苏美达等多家外贸上市<span style="color: black;">机构</span>,这些大型外贸<span style="color: black;">机构</span><span style="color: black;">持有</span>强大的外贸供应链整合能力,<span style="color: black;">这儿</span>面蕴藏着巨大的产业能量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人才方面,南京<span style="color: black;">持有</span>一批如南大、南航、南理工等在IT<span style="color: black;">行业</span><span style="color: black;">持有</span><span style="color: black;">优良</span>专业的高校,每年都能<span style="color: black;">供给</span><span style="color: black;">海量</span>的专业技术人才。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>,当年从四海商舟和奥道科技走出来的高管或员工,在南京成立跨境电商<span style="color: black;">机构</span>的有<span style="color: black;">非常多</span>,这类龙头企业会吸纳<span style="color: black;">更加多</span>的人才源源<span style="color: black;">持续</span>涌向南京。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>说<strong style="color: blue;">南京给予了“幼年”SHEIN足够的<span style="color: black;">守护</span>与能量,帮他安全渡过了最脆弱的时期。</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/lf4YlManSiaBJdjjmy78dQiawic3sQod50daqQT7spcIIc5MGq87av5x1kCicz2QxgFcYq19XQRURAdmKxCBvAehQw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">南京,永远不要失去自己的“甩”劲儿</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2015年前后,许仰天认识到广州服装产业的既有市场与产业价值,便亲自去广州<span style="color: black;">创立</span>了一支设计团队用于服装打版,并在广州搭建了服装工厂产业链,将供应链中心放在了广州番禺,<span style="color: black;">机构</span><span style="color: black;">制品</span><span style="color: black;">亦</span>由女装向多品类延伸。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">此后,SHEIN<span style="color: black;">起始</span>凶猛扩张,<span style="color: black;">持续</span>拓展至<span style="color: black;">全世界</span>市场,<span style="color: black;">机构</span>的重心<span style="color: black;">亦</span><span style="color: black;">逐步</span>向广州偏移</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据天眼查信息<span style="color: black;">表示</span>,SHEIN广州<span style="color: black;">机构</span>已于2023年5月完<span style="color: black;">成为了</span>G+轮20亿美元融资,本轮融资后估值为660亿美元,妥妥的超级独角兽。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这大概是史上估值<span style="color: black;">提升</span>最快的时尚<span style="color: black;">机构</span>了,大胆、野心和运气,造就了许仰天,<span style="color: black;">亦</span>成就了SHEIN。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而随着SHEIN<span style="color: black;">作为</span>跨境电商巨头企业,<span style="color: black;">有些</span>质疑的声音<span style="color: black;">亦</span>指向了南京:</span><strong style="color: blue;"><span style="color: black;">有人觉得留不住SHEIN,是南京的错。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但<span style="color: black;">咱们</span>觉得,<strong style="color: blue;">南京给了SHEIN最初的成长力量,是SHEIN的福地,只是南京当时的产业特点可能不适合SHEIN的进一步成长,这一点,<span style="color: black;">咱们</span>应该<span style="color: black;">安然</span>面对</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕竟,南京有自己的路要走,<span style="color: black;">不必</span>看着别人的路,忘记了自己最<span style="color: black;">善于</span>做什么。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">南京的广阔天地,在智造,在<span style="color: black;">研究</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>几天,有4个榜单密集发布,南京频频上榜并占据高位:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">英国《自然》增刊《2023自然指数—<span style="color: black;">研究</span>城市》<span style="color: black;">表示</span>,南京是世界排名第六的<span style="color: black;">研究</span>城市;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外籍人才眼中城市吸引力,南京位居全国第八;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国创新人才指数2023报告,南京位居全国第六;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">江苏科技企业孵化器绩效<span style="color: black;">评估</span>,南京连续四年排名全省<span style="color: black;">第1</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而去年在国家工信部直属单位赛迪<span style="color: black;">科研</span>院赛迪顾问发布的《先进制造业百强市(2022)<span style="color: black;">科研</span>报告》,南京位列《2022先进制造业百强市》榜单第四位。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">南京在这些榜单上的位次,从<span style="color: black;">区别</span><span style="color: black;">方向</span>充分彰显了这座城市强大的实力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实上,在服装产业之外的其他<span style="color: black;">行业</span>,南京有<span style="color: black;">非常多</span>拿得出手的企业,其分量不亚于SHEIN。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>在<strong style="color: blue;">中高端绿色制造业<span style="color: black;">行业</span></strong>,南京有一家企业<span style="color: black;">刚才</span>领取了2022年“国家制造业单项冠军”证书。它还是2021年<span style="color: black;">全世界</span>环保含金量最高奖保尔森大奖的<span style="color: black;">独一</span><span style="color: black;">得到</span>者。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个企业<span style="color: black;">便是</span>1991年成立于南京的<strong style="color: blue;">天加环境科技有限<span style="color: black;">机构</span></strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">天加环境科技有限<span style="color: black;">机构</span>专注于空气环境全净化工业制程,经过32年的<span style="color: black;">奋斗</span>奋斗,企业已<span style="color: black;">作为</span>这一<span style="color: black;">行业</span>的“领头羊”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">天加净化<span style="color: black;">制品</span>已连续13年在国内排名<span style="color: black;">第1</span>。天加旗下的“SMARDT”品牌,<span style="color: black;">做为</span>国际磁悬浮<span style="color: black;">第1</span>品牌,<span style="color: black;">全世界</span>占有率达30%,在国内<span style="color: black;">更加是</span>以“宁波<span style="color: black;">轻轨</span><span style="color: black;">有效</span>机房”等节能国际示范项目引领了<span style="color: black;">全部</span>行业的发展。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">例如</span><strong style="color: blue;">工业<span style="color: black;">设备</span>人</strong><span style="color: black;">行业</span>,南京有一家老牌企业——1993年成立的<strong style="color: blue;">埃斯顿</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年,埃斯顿<span style="color: black;">设备</span>人出货量1.8万台,再次<span style="color: black;">作为</span>国内整体工业<span style="color: black;">设备</span>人、国产六关节工业<span style="color: black;">设备</span>人出货量<span style="color: black;">第1</span>,并连续四年跻身<span style="color: black;">全世界</span>工业<span style="color: black;">设备</span>人品牌中国市场出货量TOP10。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场上有则流传甚广的说法:埃斯顿是中国的“小发那科”,<span style="color: black;">亦</span>是国内实力最接近“四<span style="color: black;">大众</span>族”(瑞士ABB、德国库卡、日本发那科和安川电机)的企业。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个说法可能并不严谨,但<span style="color: black;">亦</span>可窥见埃斯顿在中国工业<span style="color: black;">设备</span>人<span style="color: black;">行业</span>的地位。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<strong style="color: blue;">通讯<span style="color: black;">行业</span></strong>,<span style="color: black;">非常多</span>人<span style="color: black;">晓得</span>,华为、中兴是通讯业“大厂”,却不<span style="color: black;">晓得</span>6G传输速率<span style="color: black;">全世界</span>最高纪录,是在<span style="color: black;">位置于</span>南京的<strong style="color: blue;">紫金山实验室</strong>里完成的;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<strong style="color: blue;">集成</strong><strong style="color: blue;">电路<span style="color: black;">行业</span></strong>,被<span style="color: black;">叫作</span>为“芯片之母”的EDA(电子设计自动化),在南京落地了全国<span style="color: black;">第1</span>家集成电路设计<span style="color: black;">行业</span>国家级技术创新中心——<strong style="color: blue;">EDA国创中心</strong>,<span style="color: black;">况且</span>南京还是首个中国软件名城。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你看,虽然南京<span style="color: black;">无</span>留住SHEIN,<span style="color: black;">然则</span>在“为国探路”的关键<span style="color: black;">行业</span>,南京从来都有一股“甩”劲儿。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“甩”是南京方言里特有的形容词,有不在乎、不计较的意思。南京人常会自嘲有一股稳中带“甩”的做派,<span style="color: black;">例如</span>生活中遇挫时,南京人会在心里来一句:多大事啊,我<span style="color: black;">便是</span>有得儿“甩”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>南京这座城市而言,这股“甩”劲儿还有更丰富的内涵</span></strong><span style="color: black;">:</span></p><span style="color: black;">它是面对前沿科技,勇于突破,敢为人先的创新;是以<span style="color: black;">将来</span>产业之布局,为国家在<span style="color: black;">全世界</span>竞合中积蓄底气的雄心;是镌刻在这座城市基因里的开放<span style="color: black;">包涵</span>,是涌动在这座城市里的百万人才碰撞出的活力。</span><span style="color: black;">就像“南京大萝卜”是对性情直爽的南京男人明贬暗褒<span style="color: black;">同样</span>,“甩”的<span style="color: black;">背面</span>,其实还是“稳稳”的扎实,网上曾经有一种说法,<span style="color: black;">为何</span>是背景其实很普通的许仰天做<span style="color: black;">成为了</span>这件大事,带着SHEIN<span style="color: black;">步行到</span>了今天的位置?</span><span style="color: black;"><span style="color: black;">由于</span>SHEIN本质上除了是一家电商<span style="color: black;">机构</span>,还是一家服装零售<span style="color: black;">机构</span>。<span style="color: black;">倘若</span>有面料市场/打版间/车间体验的人,就会清楚服装行业<span style="color: black;">背面</span>有多辛苦。这么<span style="color: black;">数年</span>里,<span style="color: black;">最少</span>在<span style="color: black;">起始</span>创业的<span style="color: black;">哪些</span>年里,泡在服装行业里,其毅力远超<span style="color: black;">通常</span>人的想象。</span><strong style="color: blue;"><span style="color: black;">稳中带甩,在南京生活<span style="color: black;">数年</span>的许仰天是真懂的</span></strong><span style="color: black;">。</span><span style="color: black;">稳,是坚守自己的<span style="color: black;">选取</span>。背景优秀的聪明人<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>能吃苦的,但<span style="color: black;">选取</span>太多的时候,<span style="color: black;">她们</span>反而<span style="color: black;">不易</span><span style="color: black;">保持</span>,而<span style="color: black;">保持</span>,本身<span style="color: black;">便是</span>一种能力。</span><span style="color: black;">甩,<span style="color: black;">便是</span>一种独属于南京的血质性格,大大咧咧、不走寻常路的“甩”和属于对立面的“稳”能在南京融为一体,本身就<span style="color: black;">已然</span>说明了<span style="color: black;">非常多</span>问题。</span><span style="color: black;"><span style="color: black;">因此</span>,<span style="color: black;">咱们</span>觉得其实SHEIN在哪里发展并不重要,重要的是:</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">南京不要失去自己的“甩”劲儿</span></strong><span style="color: black;">,就像当初奥道科技这些信息技术企业初创时候<span style="color: black;">同样</span>,只要有<span style="color: black;">这般</span>的奋斗力,相信南京<span style="color: black;">最后</span>将培育出永远属于自己的“SHEIN”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文<span style="color: black;">源自</span>:&nbsp;奔流财经社《许仰天的原点,隐秘而伟大的南京》,转载请联系原公众号。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/lf4YlManSiaCqDLNryaQsv3kWwqibtiamHXvbW9PDLx3QgLrnEt09JBOpmJ1e9ia8tIBH0gKKHbMXWnsFibpcBqw6cA/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></strong></span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【往期<span style="color: black;">举荐</span>】</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/lf4YlManSiaBWKXn75u7wKmF6jRyx15OaicShC6ANz8xaQz8MTAUCia8XV6LSQiaiaAFIWUZu8libBVx84UUic9JkUicibQ/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/lf4YlManSiaBWKXn75u7wKmF6jRyx15OadxZY53R28tjEPjk67xDwe0DM4GMP8oRM9yLq3ib4KdqZHk63fib4cu2A/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a></p><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/lf4YlManSiaBWKXn75u7wKmF6jRyx15Oart5f2M8KKhMpkWHtmEQOgTVXicMoLDu6AyW4ibrO5fOH7Ah7JsVQyuKw/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【创客记】</span></p><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/lf4YlManSiaDV7JUKvN8KX70OS5fuHI3a5GtYCqqzxuUxZtNVoM7daEsTPmezufVY5ZbSwXIQwzCkVpVoa06BgQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></span></span></a><a style="color: black;">丰疆智能</a><a style="color: black;">丨</a><span style="color: black;"><a style="color: black;">星融<span style="color: black;">丨</span></a></span><span style="color: black;"><a style="color: black;"><span style="color: black;">润石科技</span></a></span><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">南京慧目</span>丨</a><a style="color: black;">承泽医疗</a><span style="color: black;">丨</span><a style="color: black;">感图科技</a><span style="color: black;">丨</span><a 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    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【重磅报告】</span></h2>
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    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【江苏高校创业图谱】</span></h2>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;">南京大学</a><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;">东南大学</a><span style="color: black;">丨</span><a style="color: black;">苏州大学</a><a style="color: black;">丨</a><span style="color: black;"><a style="color: black;">南京</a></span><a style="color: black;">航空</a><a style="color: black;">航天大学</a><span style="color: black;"><a style="color: black;">丨</a></span><span style="color: black;"><a style="color: black;">南京工业大学&amp;南京邮电大学</a></span></h2>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></h2>




bitheerani12500 发表于 2024-9-6 05:28:05

说得好啊!我在外链论坛打滚这么多年,所谓阅人无数,就算没有见过猪走路,也总明白猪肉是啥味道的。

xuaiqiang 发表于 2024-9-9 03:33:12

这篇文章真的让我受益匪浅,外链发布感谢分享!

nqkk58 发表于 2024-9-30 07:09:56

期待更新、坐等、迫不及待等。

wrjc1hod 发表于 2024-10-2 09:09:49

期待与你深入交流,共探知识的无穷魅力。

m5k1umn 发表于 2024-10-22 02:17:08

哈哈、笑死我了、太搞笑了吧等。

1fy07h 发表于 2024-11-11 11:11:32

你的言辞如同繁星闪烁,点亮了我心中的夜空。
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