白帽 SEO 和黑帽 SEO
<img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGKPYwUJR3TEVU12pssUbAEnm7v6LHEs9rCHpj70tBOnAsXVlue8d8Oib01OeGhM3Sp1/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击上方</span><span style="color: black;">蓝色</span><span style="color: black;">字关注<span style="color: black;">咱们</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/ImWmwAyAAhXnxmyggT41H9DEkRAEVyFx0icU6Fnia9QxgU5Nx78FicrkicbkniaEqfI0d39QhmXbAdIvSM5pic2qflVA/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">在西方的电影中,白帽和黑帽<span style="color: black;">一般</span><span style="color: black;">表率</span>着好人和<span style="color: black;">暴徒</span>。在 SEO 中,这两个术语用于划分网站优化所采用的手法:遵循谷歌网站站长指南的优化手段,和利用 Google 算法漏洞的优化手段。</span><span style="color: black;">01</span><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGKKS7ib3iaY7ywCDy5ysicLkdvUqdggKySBjcf8Z7myibvUnuT3JGscbRdxzB30AL0U4Xl/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGK72NlGeAxMWeP7quAPCD6iaEqibwTL7v6NFPBkA0NehK2k4V1cESdj3gibuhLa8snwHk/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">白帽 SEO</span></h1><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGK8ia6E9V8ksFmxFjrgV981ic38Nqo8xunWuryf5rOeib85tian3xhrpBQIGp6twwSYTibW/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ImWmwAyAAhXnxmyggT41H9DEkRAEVyFxt9fxnzicJCYYf8ZlRyUE0Vo5mz9gke5gatLs0ic7eDK6yh3gJsHUcicqw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是遵守谷歌的<span style="color: black;">指点</span>方针,利用常规、安全的优化手段<span style="color: black;">帮忙</span>网站获取<span style="color: black;">更加多</span>的搜索引擎排名权重。</span><span style="color: black;">白帽 SEO 是一项<span style="color: black;">长时间</span>的优化策略,对</span><span style="color: black;">应的,<span style="color: black;">经过</span>白帽方式获取的网站排名<span style="color: black;">亦</span>会比较稳定,不会莫名其妙的丢失。</span></p><span style="color: black;">02</span><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGKKS7ib3iaY7ywCDy5ysicLkdvUqdggKySBjcf8Z7myibvUnuT3JGscbRdxzB30AL0U4Xl/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGK72NlGeAxMWeP7quAPCD6iaEqibwTL7v6NFPBkA0NehK2k4V1cESdj3gibuhLa8snwHk/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">黑帽 SEO</span></h1><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGK8ia6E9V8ksFmxFjrgV981ic38Nqo8xunWuryf5rOeib85tian3xhrpBQIGp6twwSYTibW/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ImWmwAyAAhXnxmyggT41H9DEkRAEVyFxt9fxnzicJCYYf8ZlRyUE0Vo5mz9gke5gatLs0ic7eDK6yh3gJsHUcicqw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一般</span>是利用搜索引擎的算法漏洞,采用作<span style="color: black;">坏处</span>的手段<span style="color: black;">加强</span>网站排名。这些作<span style="color: black;">坏处</span>的手段,有可能让网站在<span style="color: black;">短期</span>内到达搜索结果的首页,但<span style="color: black;">不消</span>多久就会被搜索引擎<span style="color: black;">发掘</span>,<span style="color: black;">从而</span>处罚和封禁。</span></p><span style="color: black;">03</span><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGKKS7ib3iaY7ywCDy5ysicLkdvUqdggKySBjcf8Z7myibvUnuT3JGscbRdxzB30AL0U4Xl/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGK72NlGeAxMWeP7quAPCD6iaEqibwTL7v6NFPBkA0NehK2k4V1cESdj3gibuhLa8snwHk/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">正确的 Google SEO 策略</span></h1><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGK8ia6E9V8ksFmxFjrgV981ic38Nqo8xunWuryf5rOeib85tian3xhrpBQIGp6twwSYTibW/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ImWmwAyAAhXnxmyggT41H9DEkRAEVyFxt9fxnzicJCYYf8ZlRyUE0Vo5mz9gke5gatLs0ic7eDK6yh3gJsHUcicqw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎都是靠一个<span style="color: black;">繁杂</span>的算法来给网站分出名次,Google <span style="color: black;">亦</span>是<span style="color: black;">同样</span>。而这个算法不是一成不变的,Google 会<span style="color: black;">连续</span><span style="color: black;">持续</span>地升级,更新它的算法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">到<span style="color: black;">日前</span>为止,Google 算法<span style="color: black;">已然</span>从最初的机械死板升级到了自动智能,它越来越脱离人工的参与,<span style="color: black;">经过</span>自我学习,改进<span style="color: black;">自己</span>。<span style="color: black;">因此</span>,Google SEO 再<span style="color: black;">亦</span><span style="color: black;">不可</span>像十年前那样,<span style="color: black;">经过</span>刷外链等作<span style="color: black;">坏处</span>手段愚弄搜索算法,它早已不是当初<span style="color: black;">呆滞</span>的程序了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO 是依托于搜索引擎存在的技术,Google SEO 策略<span style="color: black;">想要</span>有效,就得<span style="color: black;">认识</span>时下的 Google 算法动态,<span style="color: black;">把握</span>其发展方向。当然,<span style="color: black;">亦</span>有些<span style="color: black;">原因</span>,无论算法<span style="color: black;">怎样</span>变化,重要性<span style="color: black;">始终</span><span style="color: black;">无</span>改变。Google <span style="color: black;">始终</span><span style="color: black;">注重</span>网站自身的质量,并且<span style="color: black;">持续</span>地<span style="color: black;">经过</span>改进算法加强对网站的理解,识别网站的质量好坏。<span style="color: black;">仅有</span><span style="color: black;">优秀</span>的网站,才值得<span style="color: black;">举荐</span>给搜索用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>优化网站,方便 Google 理解网站内容,并进一步收录网站。<span style="color: black;">同期</span>,SEO 不是单纯地为了搜索引擎而优化网站,其<span style="color: black;">最后</span>目的是<span style="color: black;">尽可能</span><span style="color: black;">提高</span>网站的用户体验,这<span style="color: black;">亦</span>是 Google <span style="color: black;">始终</span>在做的事情。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span> Google 推出的语义式结构,富文本都是为了更好地识别网站内容,<span style="color: black;">提高</span>其<span style="color: black;">最后</span>的搜索结果质量。<span style="color: black;">因此</span>,谷歌SEO的做法概括起来<span style="color: black;">亦</span>很简单,那<span style="color: black;">便是</span>为用户创造价值。网站有了价值,就有了权重;再<span style="color: black;">恰当</span>、有效地分配权重到关键词上,<span style="color: black;">那样</span>你的网站自然就能<span style="color: black;">得到</span>不错的排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的核心价值来自于它的内容,<span style="color: black;">亦</span><span style="color: black;">便是</span>用户<span style="color: black;">能够</span>从你的网站<span style="color: black;">得到</span>的信息。<span style="color: black;">认识</span>用户<span style="color: black;">需要</span>,并<span style="color: black;">供给</span>其需要的内容,是网站能够<span style="color: black;">很久</span>发展的最强动力。Google SEO 离不开内容,就好比中国的一句俗语:“巧妇难为无米之炊”。当然,光有内容<span style="color: black;">亦</span>不行,网站布局<span style="color: black;">是不是</span><span style="color: black;">恰当</span>,链接<span style="color: black;">是不是</span>能有效传递权重,站外能否给网站带来<span style="color: black;">更加多</span>的权重加成等等,都是排名的重要<span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>,SEO 和内容的结合<span style="color: black;">才可</span>真正<span style="color: black;">帮忙</span>网站获取好的 Google 排名,这<span style="color: black;">亦</span>是<span style="color: black;">咱们</span><span style="color: black;">始终</span>让客户<span style="color: black;">注重</span>内容更新的<span style="color: black;">原由</span>。</p><span style="color: black;">05</span><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGKKS7ib3iaY7ywCDy5ysicLkdvUqdggKySBjcf8Z7myibvUnuT3JGscbRdxzB30AL0U4Xl/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGK72NlGeAxMWeP7quAPCD6iaEqibwTL7v6NFPBkA0NehK2k4V1cESdj3gibuhLa8snwHk/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">Google SEO 要以人为本</span></h1><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGK8ia6E9V8ksFmxFjrgV981ic38Nqo8xunWuryf5rOeib85tian3xhrpBQIGp6twwSYTibW/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着科技的发展,搜索不在仅仅局限于电脑,人们有了<span style="color: black;">更加多</span>的上网<span style="color: black;">途径</span>,移动端急速兴起。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创立</span>适宜移动端的网站,并且在执行 SEO 策略时,时刻<span style="color: black;">重视</span><span style="color: black;">是不是</span>符合移动端的规则。如今的搜索<span style="color: black;">亦</span>更加地强调定制化,个人化,从以下<span style="color: black;">方向</span>理解用户的搜索<span style="color: black;">需要</span>:搜索类型,搜索结果,搜索时间,搜索<span style="color: black;">原由</span>,搜索地点,搜索方式。<span style="color: black;">经过</span>最细致的分析,获取最准确的 SEO <span style="color: black;">目的</span>,收获最精确的流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google SEO 工作不是建站后的下一步,<span style="color: black;">想要</span>取得最好的 SEO 效果,从建站之初就应该贯彻 SEO 思路,<span style="color: black;">包含</span>域名空间<span style="color: black;">选取</span>,网站结构搭建。为了实现这点,要<span style="color: black;">选取</span>真正懂得 SEO 的人给你建站,<span style="color: black;">以避免</span>后期网站<span style="color: black;">不可</span>完全符合 SEO <span style="color: black;">需要</span>,影响<span style="color: black;">最后</span>效果。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/ImWmwAyAAhXnxmyggT41H9DEkRAEVyFxFdQEO0lftkHc21Vqicyw0V5Tcg9P3g0pNiaticia4BRlsougMkJk6vWQSQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGK7icDlkQaOf0fLWTgE3W5VNrYiavubtUBic7vREaY3eKmV92mQU8vyxIiaL5c0WjHWld1/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/0nn3FBrD9a3FnibElPpukuSza9Fq3TYGK01geGqiaypibJzT2ZEYwoqeLJ8mBMBMn0qsjTIODxbBUiclM5LWgWC5zWKVf6Y0pbicc/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">惠升运营社</span>
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