估值3000亿,江苏奥秘“独角兽”要IPO了?揭秘80后创始人:靠卖女装年入600亿!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/lf4YlManSiaBULBB5qRFQUBQNicneClxTMmcu9M5qibBNwWl7pmKYjxIJ6jRdDcVxia0kCPKNYv44SjNgibdW2RTzVA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">创客公社<span style="color: black;">微X</span>号:</strong><strong style="color: blue;">chuangkegongshe</strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">估值3000亿元南京独角兽即将上市?</span></strong></span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">本文由 创客公社 编辑整理,资料<span style="color: black;">源自</span>自投资界、企查查、</span><span style="color: black;">SHEIN</span><span style="color: black;">官网、晚点LatePost、亿恩网、登场君</span><span style="color: black;">等</span><span style="color: black;">,图源自网络,</span><span style="color: black;">转载请注明<span style="color: black;">源自</span>。</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一只江苏超级独角兽正在引爆创投圈。</span></p><span style="color: black;">据投资界<span style="color: black;">信息</span>,南京跨界电商</span><strong style="color: blue;"><span style="color: black;">SHEIN最新一轮融资估值<span style="color: black;">已然</span>超3000亿元</span></strong><span style="color: black;">。与此<span style="color: black;">同期</span>,</span><strong style="color: blue;"><span style="color: black;">SHEIN<span style="color: black;">已然</span><span style="color: black;">起始</span>筹备IPO</span></strong><span style="color: black;">,近期有望提交上市招股书。</span><span style="color: black;">“SHEIN是什么?不太<span style="color: black;">认识</span>。” 99%的国人应该都没听说过<span style="color: black;">SHEIN</span>这家南京的快时尚创业<span style="color: black;">机构</span>。</span><span style="color: black;"><span style="color: black;">事实上,SHEIN</span><span style="color: black;">曾经被</span><span style="color: black;">媒介</span><span style="color: black;">叫作</span>为“中国最<span style="color: black;">奥秘</span>的百亿美元独角兽”!</span><span style="color: black;">在长城战略咨询发布的《中国独角兽企业<span style="color: black;">科研</span>报告2021》,</span><span style="color: black;">SHEIN</span><span style="color: black;">此前全国排名55位,今年已<span style="color: black;">提升</span>至全国第9,<span style="color: black;">亦</span>是此次</span><strong style="color: blue;"><span style="color: black;">江苏<span style="color: black;">独一</span>一家入围全国TOP10的超级独角兽企业</span></strong><span style="color: black;">。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/lf4YlManSiaBULBB5qRFQUBQNicneClxTMP3EibbYOoKlf9OiaQJ24gQJtCcUq0Lcdl7kk9MsiaFRJ2MoYzfKT7QDMQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">估值3000亿元,这家南京<span style="color: black;">机构</span>是做什么的?</span></strong></p><span style="color: black;"><span style="color: black;">据<span style="color: black;">认识</span>,SHEIN</span>创立于2008年,<span style="color: black;">机构</span>起源于南京。其前身为婚纱电商<span style="color: black;">SHEINSIDE</span>.COM,从2014年起,<span style="color: black;">机构</span>创建自主品牌<span style="color: black;">SHEIN</span>,并推出网站和APP,<span style="color: black;">起始</span>品牌化进程,</span><span style="color: black;">2016年正式定<span style="color: black;">位置于</span>“跨境快时尚互联网<span style="color: black;">机构</span>”。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/lf4YlManSiaCD7AZRH8XJH0Gq14nk5BDGPI6YCSNeYAXeEG6H8R57VrdRXXCDk6xJq01vPYibcw0xQYWvTMsp4CA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图源:<span style="color: black;">晚点LatePost</span></span><span style="color: black;">虽然名声不显,可SHEIN的实力早已吸引投资<span style="color: black;">公司</span>竞相追逐。</span><span style="color: black;">低调的SHEIN此前成功在2020年8月,完成E轮融资,估值超150亿美元。1年不到,</span><strong style="color: blue;"><span style="color: black;">其估值翻了3倍。</span></strong><span style="color: black;"><span style="color: black;">日前</span>,幕后支持的知名<span style="color: black;">公司</span>有IDG资本、Tiger Global、红杉、集富亚洲、景林等。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/lf4YlManSiaBULBB5qRFQUBQNicneClxTMnrfrVF5pCGQfAwHxuelH5mCoHc7odQduVquC37M1F4ibHEp2vCksFqA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而在今年5月11日,SHEIN<span style="color: black;">作为</span>美国Android上安装次数最多的购物应用;5月17日在54个国家iOS购物应用中的下载量排名<span style="color: black;">第1</span>,在13个国家的Android设备中排名<span style="color: black;">第1</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">应用<span style="color: black;">跟踪</span><span style="color: black;">机构</span>App Annie和Sensor Tower数据曾<span style="color: black;">表示</span>,</span><strong style="color: blue;"><span style="color: black;">SHEIN下载量成功超越了2020年GMV为49000亿美元的亚马逊</span></strong><span style="color: black;">,<span style="color: black;">作为</span>独立站大佬。</span></p><span style="color: black;">站在<span style="color: black;">SHEIN</span><span style="color: black;">背面</span>,</span><strong style="color: blue;"><span style="color: black;">80后掌门人许仰天</span></strong><span style="color: black;"><span style="color: black;">亦</span>尤为<span style="color: black;">奥秘</span>,网上关于他的资料<span style="color: black;">非常</span><span style="color: black;">稀疏</span>。2008年,从青岛科技大学毕业的许仰天来到了南京,13年时间,他凭什么在“隐秘的角落”打造出估值超3000亿的超级“独角兽”?</span><span style="color: black;">揭秘许仰天的创业故事及<span style="color: black;">SHEIN</span>的发展历程,<span style="color: black;">咱们</span><span style="color: black;">能够</span>窥探到真正江苏本土超级“独角兽”的打法,创始人许仰天遭受过的挫折与抓住过的机遇,或许正在如今的创业者身边潜藏。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/lf4YlManSiaBJdjjmy78dQiawic3sQod50daqQT7spcIIc5MGq87av5x1kCicz2QxgFcYq19XQRURAdmKxCBvAehQw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">80后男生卖女装:</strong></span><span style="color: black;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“把中国服装产业<span style="color: black;">全部</span>搬到网上”</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SHEIN</span>是<span style="color: black;">怎样</span>发展起来的,这得从其</span><strong style="color: blue;"><span style="color: black;">80后掌门人——许仰天</span></strong><span style="color: black;">说起。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是位极其低调的创始人,互联网上零星的资料<span style="color: black;">表示</span>,许仰天出生于1984年,2007年从青岛科技大学毕业,次年便南下来到了南京。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从其早年一位合伙人李鹏的描述中,大概<span style="color: black;">能够</span>勾勒出许仰天早年生涯:年幼生活穷苦,常以馒头泡酱油果腹。尽管如此,体格精瘦的许仰天为人<span style="color: black;">非常</span>勤奋,高三便外出打工,大学<span style="color: black;">亦</span>是半工半读。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/lf4YlManSiaBULBB5qRFQUBQNicneClxTMLuaFPvnu6Wib9R4lkOhWEjRMpxzjicLU0sVBvZW9uJlWlltJq95kv6jg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大学时代的SHEIN创始人许仰天</span></p><strong style="color: blue;"><span style="color: black;">2008年10月,在许仰天来到南京的第二年,SHEIN成立。</span></strong><span style="color: black;">彼时,<span style="color: black;">机构</span>名为南京点唯信息技术有限<span style="color: black;">机构</span>。<span style="color: black;">按照</span>工商信息,创始人许仰天持股45%的股份,他还有两位合伙人,王小虎、李鹏各占45%、10%的股份。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">许仰天做SEO(搜索引擎优化)起家。</span></strong><span style="color: black;">一位许仰天的<span style="color: black;">初期</span>合作伙伴<span style="color: black;">暗示</span>,创立南京点唯之前,许仰天是南京奥道<span style="color: black;">机构</span>(做外贸线上营销)的员工。许仰天的SEO团队在外面接活,把赚来的钱投入到点唯<span style="color: black;">机构</span>。</span></p><span style="color: black;">点唯<span style="color: black;">机构</span>的主业业务只经营了不到一年。</span><span style="color: black;">2009年前后,中国跨境电商行业正处<span style="color: black;">起步</span>期,一批<span style="color: black;">跨境</span>B2C网站<span style="color: black;">起始</span>展露锋芒。</span><strong style="color: blue;"><span style="color: black;">许仰天<span style="color: black;">亦</span>带着团队做起了婚纱跨境电商。</span></strong><span style="color: black;">婚纱当时是仅次于数码<span style="color: black;">制品</span>的跨境电商品类。</span><span style="color: black;">凭借售卖婚纱赚来的钱,他迎来了<span style="color: black;">第1</span>次快速发展,<span style="color: black;">亦</span>拿下了SheInside.com的域名<span style="color: black;">创立</span>了自己的独立站,<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">SHEIN</span>的前身。</span><strong style="color: blue;"><span style="color: black;">2012年初,许仰天则放弃婚纱业务,当时<span style="color: black;">已然</span>固定下来的域名SHEINSIDE.COM<span style="color: black;">起始</span>全力转做跨境女装。</span></strong><span style="color: black;">做跨境电商,<span style="color: black;">通常</span>的思路是,先在海外电商平台开账户,<span style="color: black;">例如</span>亚马逊、ebay。阿里速卖通要在2010年才成立。</span><span style="color: black;">和当时<span style="color: black;">非常多</span>跨境服装网站的潮牌定位<span style="color: black;">区别</span>,Shelnside的定位是快时尚,用彼时其竞争者的话<span style="color: black;">来讲</span>,</span><strong style="color: blue;"><span style="color: black;">“<span style="color: black;">便是</span>啥都卖,把中国服装产业<span style="color: black;">全部</span>搬到网上。”</span></strong><span style="color: black;"><span style="color: black;">原SHEIN高管</span>裴旸的观点是,“amazon和ebay基本上被中国人<span style="color: black;">霸占</span>,任何一个品类95%是中国卖家。”</span><span style="color: black;">拿什么去竞争?</span><span style="color: black;">裴旸曾在知乎上说,“很可惜,中国到<span style="color: black;">此刻</span>为止都只是<span style="color: black;">制品</span>输出,品牌输出非常少,价值观输出基本为零。”意思是,</span><strong style="color: blue;"><span style="color: black;">SHEIN</span></strong><strong style="color: blue;"><span style="color: black;">要做的是品牌。</span></strong><span style="color: black;">在亚马逊<span style="color: black;">起始</span>布局<span style="color: black;">全世界</span>的2012年,跨境电商行业<span style="color: black;">亦</span>爆发了。这一年,Zara掌舵者阿曼西奥•奥尔特加的财富达到466亿美元,超过巴菲特,<span style="color: black;">作为</span><span style="color: black;">全世界</span>排名第三的富豪。</span><span style="color: black;">彼时,跨境电商是个热门赛道,<span style="color: black;">许仰天</span>用何种<span style="color: black;">心理</span>、何种方式带领<span style="color: black;">SHEIN发展</span>才是关键。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/lf4YlManSiaBJdjjmy78dQiawic3sQod50daqQT7spcIIc5MGq87av5x1kCicz2QxgFcYq19XQRURAdmKxCBvAehQw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">SHEIN起航:</strong></span><span style="color: black;"><strong style="color: blue;">抓住网红经济红利与构建供应链</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">热忱,或许是许仰天对SHEIN的态度。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">许仰天Facebook页面<span style="color: black;">表示</span>,自2000年来,他仅发布的20多条帖子中,有绝大部分都是关于工作的,从这些帖子中依稀能够看到SHEIN发展的历程。如SHEIN起家的业务,婚纱品牌Sheinsid。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而关于自己<span style="color: black;">机构</span>发展<span style="color: black;">状况</span>,许仰天在2013年的一条帖子中<span style="color: black;">第1</span>次,<span style="color: black;">亦</span>是<span style="color: black;">独一</span>一次透漏。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他写道:</span><strong style="color: blue;"><span style="color: black;">My company is developing fast,I have over 50 employees right now!(我的<span style="color: black;">机构</span>发展<span style="color: black;">火速</span>,<span style="color: black;">此刻</span>有50多名员工!)</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/DbHEiau19SJMyWVibI3bmzM14qCmque36yEabE1osVmPeYBpMI3HZv23Vj0WSTk0akChZkR0dgv2e8p14orkiakuA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">字里行间,不难看出他内心深处的喜悦,以及对自己这份事业的<span style="color: black;">喜欢</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而对这份<span style="color: black;">喜欢</span>的事业,许仰天<span style="color: black;">亦</span>投入了十二万分的精力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SHEIN初期,许仰天做了<span style="color: black;">那些</span>事情?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回溯到2012年,业界有一个说法是</span><strong style="color: blue;"><span style="color: black;">SHEIN是<span style="color: black;">全世界</span>最早尝试网红推广的<span style="color: black;">机构</span>之一。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那时候的SHEIN才<span style="color: black;">刚才</span><span style="color: black;">起始</span>做自主品牌,布局独立站版图,利用网络红人在Twitter、Instagram、Facebook等社交<span style="color: black;">媒介</span>上<span style="color: black;">起始</span>品牌营销,2011年,Shein100%流量来自于网红,当时的ROI能做到1:30。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/lf4YlManSiaBULBB5qRFQUBQNicneClxTMA2amEkOGKbMRic1eO6kicya0PDnx4U23PoDQMkxYJdibIFACcbiaib8RJ8w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">值得提及的是,与<span style="color: black;">SHEIN</span>合作的一位网红当时只需30美元,到了2016年则要价5万美元。</span><span style="color: black;">几年的耕耘后,<span style="color: black;">截止</span>2020年7月底,YouTube上与SHEIN<span style="color: black;">关联</span>的服装评测或穿搭视频播放量10W+。Instagram粉丝量1180万,SHEIN<span style="color: black;">关联</span>帖子超过116万,Facebook主页点赞数达1561万,Facebook粉丝增长高达6000+。</span><span style="color: black;">当然,网红经济红利还不足以让SHEIN成长得如此顺利。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/lf4YlManSiaCD7AZRH8XJH0Gq14nk5BDG4Hjgia1AxvUiaPzpNlxRxgIOz3gTegygbia7JiaWstjmg7j6icRMgWZzYAg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>个瓶颈,在2014年年底到来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这之前,Shelnside<span style="color: black;">重点</span>从广州十三行服装批发市场拿货,把批发商的服装<span style="color: black;">照片</span>改一改,挂到自己的网站上,有订单了再拿货、发货,但2014年底,Shelnside订单量猛增,达到了<span style="color: black;">每一个</span>月两三千万元,高峰时四五千万,但<span style="color: black;">因为</span><span style="color: black;">没法</span><span style="color: black;">所有</span>备货,这<span style="color: black;">成为了</span>Shelnside当时的瓶颈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">机构</span>的一位高管说,“劣势<span style="color: black;">便是</span>这么多SKU没法<span style="color: black;">所有</span>备货,<span style="color: black;">引起</span>收货体验<span style="color: black;">始终</span>上不去,回头率<span style="color: black;">始终</span>徘徊,营销成本却在<span style="color: black;">提升</span>,不是一个良性循环,纠结中。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2014年,许仰天决定把供应链做起来。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他从南京来到广州,组建了一支设计团队,建板房用于服装打版,但一次一百件下单,几乎<span style="color: black;">无</span>工厂愿意搭理许仰天,接这么小的订单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">设备</span>开机一次都不只这个成本,做<span style="color: black;">便是</span>亏。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国内想做100件<span style="color: black;">乃至</span>1件小单,再<span style="color: black;">按照</span>市场反应加单(<span style="color: black;">所说</span> “小单快返”)的<span style="color: black;">机构</span><span style="color: black;">非常多</span>,但基本都没能<span style="color: black;">保持</span>下来,但许仰天做<span style="color: black;">成为了</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>在国外的卖价很高,他<span style="color: black;">能够</span>给工厂<span style="color: black;">补助</span>资金,<span style="color: black;">保证</span>工厂生产100件<span style="color: black;">亦</span>不亏。<span style="color: black;">同期</span>,许仰天自己承担样衣打版的工作,大大降低了工厂的成本,让其有利可图。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还要很重要的一点,许仰天从不拖欠货款,他<span style="color: black;">乃至</span>会提前给供应商结账,这种“本分”在国内<span style="color: black;">商场</span>大环境下<span style="color: black;">非常</span>难得。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据说</span>,SHEIN的<strong style="color: blue;"><span style="color: black;">结账周期</span></strong>在供应商圈内<span style="color: black;">始终</span>很准时,在疫情<span style="color: black;">时期</span>,<span style="color: black;">由于</span>销量暴增,SHEIN还针对100多家稳定优秀的供应商,<strong style="color: blue;"><span style="color: black;">从月结缩短到半月结账期结算</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">帮忙</span>许仰天打开了局面,在工厂中赢得了口碑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有了自己的供应链后,许仰天正式将Shelnside更名为SHEIN,崛起故事<span style="color: black;">亦</span>由此<span style="color: black;">起始</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/lf4YlManSiaBJdjjmy78dQiawic3sQod50daqQT7spcIIc5MGq87av5x1kCicz2QxgFcYq19XQRURAdmKxCBvAehQw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">SHEIN的逆袭:</strong></span><span style="color: black;"><strong style="color: blue;">年入600亿,下载量反超亚马逊</strong></span><span style="color: black;"><span style="color: black;"><span style="color: black;">实质</span>上,SHEIN</span>的模式并不<span style="color: black;">繁杂</span>。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>,SHEIN<span style="color: black;">选取</span>了国际市场。</span></strong><span style="color: black;">这令它从一<span style="color: black;">起始</span>就绕开了国内时尚市场,<span style="color: black;">亦</span>绕开了淘宝。</span><span style="color: black;">这显然不是一个容易的决定,毕竟中国是一个太大而难以放弃的市场。</span><strong style="color: blue;"><span style="color: black;">2010年,</span></strong><strong style="color: blue;"><span style="color: black;">SHEIN</span></strong><strong style="color: blue;"><span style="color: black;">推出西班牙网站,杀入Zara老家</span></strong><span style="color: black;">,2012年到2015年又先后在法国、俄罗斯、德国、意大利、阿拉伯都推出网站。</span><span style="color: black;"><span style="color: black;"><span style="color: black;">机构</span>官网介绍,<span style="color: black;">截止</span>2020年4月,<span style="color: black;">SHEIN</span>面向</span><span style="color: black;">美国、欧洲、中东、印度</span><span style="color: black;">等市场,覆盖了</span><span style="color: black;"><span style="color: black;">全世界</span>200多个国家和地区</span><span style="color: black;">,日发货量</span><span style="color: black;">最高超过300万件</span><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;">另外</span>,<strong style="color: blue;"><span style="color: black;">中国的供应链<span style="color: black;">优良</span><span style="color: black;">亦</span>是关键。</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/lf4YlManSiaBULBB5qRFQUBQNicneClxTMw0pEic2hLqeFKJG0VEcEibevCPtnxOJjYwefzZFzg8hOibSdqoOSZSmww/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">按照</span>官方透露,<span style="color: black;">SHEIN</span>的</span><span style="color: black;">新品从设计到出成品只需短短2周时间,都在当地完成,<span style="color: black;">制品</span>能在1周内运往<span style="color: black;">重点</span>市场,一整年下来能<span style="color: black;">研发</span>超过1万个SKU。</span><span style="color: black;">相较于Zara等传统快时尚从欧洲设计,到东南亚和中国制造,发回总部仓储后再统一发货的周期,<span style="color: black;">SHEIN</span>的效率<span style="color: black;">拥有</span>不可比拟的<span style="color: black;">明显</span><span style="color: black;">优良</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴同</span>供应链、网红营销以及移动电商等多个决胜<span style="color: black;">原因</span>,<span style="color: black;">SHEIN</span>历年来的成绩<span style="color: black;">亦</span>令同行眼红不已——2018年GMV突破百亿,2019年破200亿。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而真正的爆发是在2020年,当各大快时尚品牌<span style="color: black;">由于</span>疫情而关闭门店求生时,<span style="color: black;">无</span>线下门店的<span style="color: black;">SHEIN</span>一骑绝尘。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2020年,</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SHEIN</span></strong></span><strong style="color: blue;"><span style="color: black;">总营收近100亿美元(约合人民币超600亿元),这<span style="color: black;">亦</span>是<strong style="color: blue;"><span style="color: black;">SHEIN</span></strong>连续第8年营收超100%增长。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>App Annie数据<span style="color: black;">表示</span>,<span style="color: black;">SHEIN</span><span style="color: black;">已然</span>成为美国Android上安装次数最多的购物应用,6天后又登顶iOS排行榜。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这<span style="color: black;">寓意</span>着,</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SHEIN</span></strong></span><strong style="color: blue;"><span style="color: black;">的下载量<span style="color: black;">已然</span>超越了2020年GMV 4900亿美元的亚马逊。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与此<span style="color: black;">同期</span>,这款软件正以<span style="color: black;">难以置信</span>的速度在<span style="color: black;">全世界</span>风靡——在54个国家iOS购物应用中排名<span style="color: black;">第1</span>,在13个国家Android设备中排名<span style="color: black;">第1</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>,</span><span style="color: black;">SHEIN的高速发展与它的团队<span style="color: black;">亦</span>有密不可分的关系。</span></p><span style="color: black;">2016年,许仰天曾罕见在<span style="color: black;">媒介</span>采访中分享“管理秘诀”,他说:“我觉得做老板最重要的不是管理技能,而是<span style="color: black;">心理</span>要开放,把<span style="color: black;">机构</span>当作<span style="color: black;">大众</span>的<span style="color: black;">机构</span>,<span style="color: black;">这般</span><span style="color: black;">才可</span>让员工真正把<span style="color: black;">机构</span>当成自己的去用心投入。”</span><span style="color: black;">为了实现这个<span style="color: black;">目的</span>,许仰天采取了两个关键<span style="color: black;">办法</span>:</span><strong style="color: blue;"><span style="color: black;">一是“自己坐着绝不会让员工站着”,就是不精打细算自己赚了多少钱,而要让员工参与<span style="color: black;">机构</span>分红;</span></strong><strong style="color: blue;"><span style="color: black;">二是<span style="color: black;">机构</span>财务对核心团队公开,<span style="color: black;">大众</span>清楚<span style="color: black;">认识</span>团队的<span style="color: black;">奋斗</span>成果和个人<span style="color: black;">报答</span>,<span style="color: black;">那样</span>当<span style="color: black;">机构</span>遇到困难时<span style="color: black;">亦</span>不会轻易离开,反而会更加团结。</span></strong><span style="color: black;">值得一提的是,在国内互联网的发展史上,<span style="color: black;">因为</span>隔壁杭州阿里巴巴的“强大”,南京<span style="color: black;">始终</span>被认为在这一<span style="color: black;">行业</span>落后于杭州。<span style="color: black;">然则</span>,近几年跨境电商的发展,或许能为南京“扳回一局”。</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/lf4YlManSiaCqDLNryaQsv3kWwqibtiamHXvbW9PDLx3QgLrnEt09JBOpmJ1e9ia8tIBH0gKKHbMXWnsFibpcBqw6cA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/lf4YlManSiaBULBB5qRFQUBQNicneClxTMR46TqiczKibf5QTtHNnllg9QS67iaBoqczAWUiaqjRx39FOKZTWQB60BvQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">【创客记】</span><span style="color: black;"><a style="color: black;">丰疆智能</a><a style="color: black;"><span style="color: black;">丨</span></a>小得环保</span><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;">星融</a><span style="color: black;">丨</span><span style="color: black;"><a style="color: black;"><span style="color: black;">润石科技</span></a></span><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">南京慧目</span>丨</a><a style="color: black;">承泽医疗</a><span style="color: black;">丨</span><a style="color: black;">感图科技</a><span style="color: black;">丨</span><a 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black;">小白无忧</span></a><a style="color: black;"><span style="color: black;">丨</span><span style="color: black;">踢馆足球</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">歌者盟</span></a><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;">童yan</a><span style="color: black;">丨</span><span style="color: black;"><a style="color: black;"><span style="color: black;">富鑫林</span></a></span><span style="color: black;"><span style="color: black;">丨</span><span style="color: black;"><a style="color: black;"><span style="color: black;">天创电子</span></a></span><span style="color: black;"> | </span></span><a style="color: black;"><span style="color: black;">天数科技</span></a><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;">萌小明</a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">好e家</span></a><a style="color: black;"><span style="color: black;">丨</span><span style="color: black;">喵呜健身</span></a><span style="color: black;"> | </span><a style="color: black;"><span style="color: black;">亲爱的</span></a><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;">BoCloud博云</a><span style="color: black;"><span style="color: black;">丨</span><span style="color: black;"><span style="color: black;"><a style="color: black;">猎宝网</a></span><span style="color: black;">丨</span></span></span><a style="color: black;"><span style="color: black;">睿悦信息<span style="color: black;">丨</span></span></a><a style="color: black;"><span style="color: black;">町町单车</span></a><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;">珊瑚虫</a><span style="color: black;"><a style="color: black;">| </a><a style="color: black;"><span style="color: black;">枇杷派</span></a></span><span style="color: black;"><span style="color: black;">丨</span><span style="color: black;"><a style="color: black;"><span 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style="color: black;">丨</span></span><a style="color: black;"><span style="color: black;">芝麻科技</span></a><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;">车喇叭</a><span style="color: black;"><span style="color: black;">丨</span><span style="color: black;"><a style="color: black;"><span style="color: black;">万商壹站</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">噜噜VR</span></a></span></span><span style="color: black;">丨</span><a style="color: black;">沙拉日记</a><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;">睿博数据</a><span style="color: black;"><a style="color: black;"><span style="color: black;">丨</span></a></span><a style="color: black;">云集微店</a><a style="color: black;"><span style="color: black;">丨</span><span style="color: black;"><span style="color: black;">西红柿</span>互娱</span></a><span style="color: black;">丨</span><a style="color: black;">鲜果壹号</a><span style="color: black;"><a style="color: black;">丨</a></span><span style="color: black;"><a style="color: black;"><span style="color: black;">多棱镜</span></a><span style="color: black;">丨</span></span><a style="color: black;">吉浦迅</a><span style="color: black;"><span style="color: black;">丨</span><span style="color: black;"><a style="color: black;"><span style="color: black;">擎盾科技</span></a></span></span><span style="color: black;">丨</span><span style="color: black;"><a style="color: black;"><span style="color: black;">玩友时代</span></a><span style="color: black;"><a style="color: black;">丨</a></span></span><a style="color: black;">酒花科技</a><span style="color: black;"><span style="color: black;">丨</span><span style="color: black;"><a style="color: black;">贝登医疗</a></span><span style="color: black;">丨</span><span style="color: black;"><a style="color: black;"><span style="color: black;">盟联科技</span></a><a style="color: black;"><span style="color: black;">丨</span></a></span></span><a style="color: black;">启拍科技</a><span style="color: black;"><a style="color: black;">丨</a></span><span style="color: black;"><a style="color: black;"><span style="color: black;">WoWiFi</span><span style="color: black;">丨</span></a><a style="color: black;"><span style="color: black;">试达测评</span></a><span style="color: black;">丨</span></span><a style="color: black;">喔趣智慧考勤</a><span style="color: black;"><a style="color: black;">丨</a></span><span style="color: black;"><a style="color: black;">火米互动</a></span><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">医瘤助手</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">契约互联</span></a><span style="color: black;">丨</span><a style="color: black;">保掌柜</a><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;">呆呆阿卜</a><span style="color: black;">丨</span><a style="color: black;">有质--IT质量实验室</a><span style="color: black;">丨</span><a style="color: black;">奇蛙无人机</a><span style="color: black;"><a style="color: black;">丨</a></span><span style="color: black;"><a style="color: black;">TimePack</a></span><span style="color: black;"><span style="color: black;">丨</span><span style="color: black;"><a style="color: black;"><span style="color: black;">就爱广场舞</span></a></span><span style="color: black;">丨</span></span><a style="color: black;">快找机械网</a><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;"><span style="color: black;">设备</span>人云<span style="color: black;">药店</span></a><span style="color: black;">丨<a style="color: black;"><span style="color: black;">喵咚家</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">亿动非凡</span><span style="color: black;">丨</span></a><span style="color: black;"><a style="color: black;">美篇</a></span></span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【重磅报告】</span></h2>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;">2019江苏</span></a>年度融资报告<span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">2018江苏年度融资报告</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">2017苏商上市<span style="color: black;">机构</span>观察报告</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">2017江苏年度融资报告</span></a><span style="color: black;"><span style="color: black;">|</span></span><a style="color: black;">2016江苏年度融资报告</a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">2015江苏年度融资报告</span></a></h2>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【江苏创投圈年度活动】</span></h2><a style="color: black;">第六届i创杯总决赛</a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">第五届i创杯总决赛</span></a><span style="color: black;">丨</span><a style="color: black;">第四届i创杯总决赛</a><span style="color: black;"> | </span><a style="color: black;">第三届i创杯总决赛</a><span style="color: black;"> | </span><a style="color: black;">第二届i创杯总决赛</a><span style="color: black;"> | </span><a style="color: black;"><span style="color: black;">第1</span>届i创杯总决赛</a><span style="color: black;"> | </span><a style="color: black;"><span style="color: black;">2020创客</span></a>风云会<span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">2019创客风云会</span></a><span style="color: black;">丨</span><a style="color: black;">2018创客风云会</a><a style="color: black;"><span style="color: black;">丨</span></a><a style="color: black;"><span style="color: black;">2017创客风云会</span></a><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;"><span style="color: black;">2016创客风云会</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">江苏省2018年度互联网双十评选</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">江苏省2017年度互联网双十评选</span></a>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【江苏高校创业图谱】</span></h2>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;">南京大学</span></a><span style="color: black;"><a style="color: black;">丨</a></span><a style="color: black;"><span style="color: black;">东南大学</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">苏州大学</span></a><a style="color: black;"><span style="color: black;">丨</span></a><span style="color: black;"><a style="color: black;">南京</a></span><a style="color: black;">航空</a><a style="color: black;">航天大学</a><span style="color: black;"><a style="color: black;">丨</a></span><span style="color: black;"><a style="color: black;">南京工业大学&南京邮电大学</a></span></h2>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></h2>
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