从0初始的SEO教程-SEO名词解释
<strong style="color: blue;">前言</strong><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在去年<span style="color: black;">咱们</span>发布了小白建站的教程，<span style="color: black;">咱们</span>的服务收获了<span style="color: black;">海量</span>的好评，让<span style="color: black;">海量</span>的外贸人从0<span style="color: black;">起始</span><span style="color: black;">持有</span>了<span style="color: black;">得到</span>询盘的独立站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/d2ZV5PicMP8by5ppXtcXfAVd19t6ZibxvfPehHXZELKrbS9BT3VjYUQQ922XVjBjSGSe1mggyF7oncrMG4U4gkeg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/d2ZV5PicMP8by5ppXtcXfAVd19t6ZibxvfO1387NL5JpicjeBsyPMvMjcVvaS4QRbDkemMMlxPlTQh87ociaKZ4YVg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/d2ZV5PicMP8by5ppXtcXfAVd19t6ZibxvfM7YZBl269KVtzXb3u48fpFcC6vkBrDlueYXByL1Z8h4vORdsvq5slg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><strong style="color: blue;">教程目录</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">部分<span style="color: black;">朋友</span>在建站之后，<span style="color: black;">发掘</span>效果<span style="color: black;">不睬</span>想，其实<span style="color: black;">重点</span>是<span style="color: black;">无</span>针对网站内容进行SEO，为了响应<span style="color: black;">大众</span>的诉求，贸知事开展SEO的扫盲教程。以下是本期SEO教程的大纲，方便<span style="color: black;">大众</span>快速上手SEO（本教程主要供新手学习<span style="color: black;">运用</span>，从0<span style="color: black;">起始</span>的快速上手）。</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO名词解释</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO<span style="color: black;">基本</span>原理</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO<span style="color: black;">基本</span>设置</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">4</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO关键词寻找</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">5</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO关键词<span style="color: black;">选取</span>/布局</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">6</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO<span style="color: black;">文案</span>/<span style="color: black;">制品</span>页/落地页</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">7</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>利用AI写一篇符合<span style="color: black;">需求</span><span style="color: black;">文案</span></span></p><strong style="color: blue;">0</strong><strong style="color: blue;">8</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">收录及<span style="color: black;">平常</span>问题处理</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">9</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内链的重要性</span></p><strong style="color: blue;">0</strong><strong style="color: blue;">10</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重要<span style="color: black;">然则</span>正在被削弱的外链</span></p><strong style="color: blue;">名词解释</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在学习SEO的过程中总能听见诸如收录、</span><span style="color: black;">Site Map</span><span style="color: black;">、</span><span style="color: black;">noindex、robots.txt、KTD、规范、H标签等等名词，让<span style="color: black;">非常多</span>新加入建站和SEO的<span style="color: black;">伴侣</span>们迷失其中，从而整体看下来<span style="color: black;">显出</span>云里雾里，<span style="color: black;">从而</span>放弃学习SEO。本篇<span style="color: black;">文案</span><span style="color: black;">咱们</span>深入浅出的解释一下<span style="color: black;">平常</span>的SEO<span style="color: black;">平常</span>术语的含义。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是SEO？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Search Engine Optimization 的缩写，翻译为搜索引擎优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸人<span style="color: black;">一般</span>所说的SEO<span style="color: black;">指的是</span>谷歌SEO，至于白帽黑帽SEO<span style="color: black;">针对</span>初学者来讲太遥远了，<span style="color: black;">通常</span><span style="color: black;">来讲</span><span style="color: black;">意见</span><span style="color: black;">运用</span>白帽SEO，<span style="color: black;">针对</span>绝大部分人<span style="color: black;">来讲</span>白帽SEO是他能够上手的<span style="color: black;">独一</span>路径。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是关键词？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人们在搜索引擎中<span style="color: black;">运用</span>的单词或短语。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词<span style="color: black;">一般</span>与<span style="color: black;">所说</span>的搜索意图<span style="color: black;">关联</span>联，即用户在搜索引擎中输入的<span style="color: black;">查找</span>问题。SEO专业人员<span style="color: black;">运用</span>关键字来优化网站内容，以便它们能够更好地匹配用户搜索意图，并<span style="color: black;">因此呢</span>在搜索引擎结果页面上<span style="color: black;">得到</span>更高的排名。关键字还用于编写元标签，标题和描述等HTML元素，以<span style="color: black;">帮忙</span>搜索引擎更好地理解页面内容并<span style="color: black;">加强</span>其可<span style="color: black;">发掘</span>性。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是核心关键词？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">较短，范围更广的词，<span style="color: black;">通常</span>对应的<span style="color: black;">亦</span>是搜索量更大，竞争力更大的词</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是长尾关键词？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Long-tail Keywords，较长或更<span style="color: black;">详细</span>的关键词短语，<span style="color: black;">一般</span><span style="color: black;">拥有</span>更低的竞争度和更高的转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本内容为自己的解释，<span style="color: black;">平常</span>的长尾关键词解释<span style="color: black;">通常</span>是较长且更<span style="color: black;">详细</span>的词语，而非较长或更<span style="color: black;">详细</span>的词语，<span style="color: black;">然则</span><span style="color: black;">思虑</span>到外贸<span style="color: black;">非常多</span>B2B网站存在<span style="color: black;">海量</span>的<span style="color: black;">制品</span>，<span style="color: black;">制品</span>规格<span style="color: black;">做为</span>一种较短，但<span style="color: black;">非常</span><span style="color: black;">详细</span>的词语，<span style="color: black;">亦</span>是长尾的一种，但这种词并不长，<span style="color: black;">因此</span>我用或来解释，避免产生非必要的歧义，<span style="color: black;">倘若</span>您的站点并不存在这些<span style="color: black;">状况</span>，请参照<span style="color: black;">平常</span>的解释。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是关键词密度？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网页上某个关键词<span style="color: black;">显现</span>频率与总字数的比率，<span style="color: black;">一般</span><span style="color: black;">来讲</span><span style="color: black;">咱们</span>单个关键词的比例应该<span style="color: black;">掌控</span>2-3%之间。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是<span style="color: black;">元标签（Meta Tags）</span>？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">HTML代码中的元素，<span style="color: black;">供给</span>网页描述、关键词等信息，</span><span style="color: black;">但对搜索引擎排名影响较小。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是</strong><span style="color: black;"><strong style="color: blue;">网页标题（Title Tag）</strong></span><strong style="color: blue;">？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">表示</span>在浏览器标签栏上的文字，<span style="color: black;">亦</span>是搜索引擎结果页面中链接上方<span style="color: black;">表示</span>的标题。</span><span style="color: black;">影响排名！</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是</strong><span style="color: black;"><strong style="color: blue;">描述标签（Description Tag）</strong></span><strong style="color: blue;">？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网页上<span style="color: black;">表示</span>的描述性文本，</span><span style="color: black;"><span style="color: black;">能够</span>影响用户点击率和搜索引擎排名。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是<span style="color: black;">ALT</span>？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">图像的替代文本</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当图像<span style="color: black;">没法</span>正常加载时，浏览器会<span style="color: black;">表示</span><span style="color: black;">包括</span>在alt属性中的文本，从而<span style="color: black;">帮忙</span>人们<span style="color: black;">认识</span>图像内容。<span style="color: black;">另外</span>，搜索引擎<span style="color: black;">亦</span><span style="color: black;">能够</span>读取和<span style="color: black;">运用</span>这些信息来更好地理解图像内容，并将其与<span style="color: black;">关联</span>搜索<span style="color: black;">查找</span>匹配。<span style="color: black;">因此呢</span>，在优化网站时，<span style="color: black;">运用</span><span style="color: black;">拥有</span>描述性和<span style="color: black;">关联</span>性的alt属性<span style="color: black;">能够</span><span style="color: black;">加强</span>网站在搜索引擎结果页面上<span style="color: black;">表示</span>的机会。</span></p><strong style="color: blue;">进阶名词</strong><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是</strong><span style="color: black;"><strong style="color: blue;">H标签（Header Tags）</strong></span><strong style="color: blue;">？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">HTML代码中用来定义标题和子标题格式的标签。<span style="color: black;">一般</span><span style="color: black;">运用</span>H1~H6进行结构化组织。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是</strong><span style="color: black;"><strong style="color: blue;">内部链接（Internal Links）</strong></span><strong style="color: blue;">？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">指向同一网站内其他页面的链接。<span style="color: black;">能够</span><span style="color: black;">帮忙</span>分配页面权重，并改善用户体验。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是</strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外边</span>链接（External Links）</strong></span><strong style="color: blue;">？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">指向其他网站或域名下页面的链接。<span style="color: black;">能够</span><span style="color: black;">加强</span>页面权重和可信度，但需<span style="color: black;">重视</span>质量和数量。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是</strong><span style="color: black;">蜘蛛（Spider）</span><strong style="color: blue;">？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎程序用来抓取和索引网页的程序。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是</strong><span style="color: black;"><strong style="color: blue;">爬行</strong></span><strong style="color: blue;">？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎蜘蛛<span style="color: black;">拜访</span>网站并抓取页面内容的过程。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是<span style="color: black;">索引</span>？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将网页内容存储到搜索引擎数据库中以备<span style="color: black;">查找</span><span style="color: black;">运用</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">一般</span>说的收录<span style="color: black;">便是</span>它！</strong></span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是</strong><span style="color: black;">网站地图（Site Map）</span><strong style="color: blue;">？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>网站所有页面的列表，可<span style="color: black;">帮忙</span>搜索引擎更好地索引网站。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是</strong><span style="color: black;"><strong style="color: blue;">排名</strong></span><strong style="color: blue;">？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">指在搜索结果中<span style="color: black;">表示</span>的<span style="color: black;">次序</span>，<span style="color: black;">一般</span><span style="color: black;">根据</span><span style="color: black;">关联</span>性、权重、流量等<span style="color: black;">原因</span>排序。</span></p><strong style="color: blue;">Q</strong><strong style="color: blue;">A</strong><strong style="color: blue;">什么是<span style="color: black;">关键词<span style="color: black;">科研</span></span>？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当用户在搜索引擎中输入关键词时，会<span style="color: black;">表示</span>出一系列<span style="color: black;">关联</span>的网页链接、标题和描述信息等内容，这<span style="color: black;">便是</span>搜索引擎结果页面。</span></p><strong style="color: blue;">SERP（搜索引擎结果页）</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当用户在搜索引擎中输入关键词时，会<span style="color: black;">表示</span>出一系列<span style="color: black;">关联</span>的网页链接、标题和描述信息等内容，这<span style="color: black;">便是</span>搜索引擎结果页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SERP<span style="color: black;">一般</span><span style="color: black;">包括</span>有机排名、<span style="color: black;">宣传</span>排名和其他有用的信息，如<span style="color: black;">特殊</span>片段、知识图谱等等。它们<span style="color: black;">经过</span>算法确定，并<span style="color: black;">按照</span>关键词<span style="color: black;">关联</span>性、网站权重和其他<span style="color: black;">原因</span>进行排序。</span></p><strong style="color: blue;">结尾</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO过程中<span style="color: black;">大众</span>可能会遇到<span style="color: black;">海量</span>的名词解释，<span style="color: black;">这儿</span>面<span style="color: black;">重点</span>是针对<span style="color: black;">有些</span><span style="color: black;">平常</span>的名词进行扫盲，不针对部分自创名词或小众名词进行<span style="color: black;">太多</span>解释。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">SEO是一个<span style="color: black;">长时间</span>而<span style="color: black;">连续</span>的工作，在实操过程中<span style="color: black;">必定</span>不要焦虑，焦虑就会变成韭菜！</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>的教程会<span style="color: black;">根据</span>每周五和<span style="color: black;">大众</span>准时见面，欢迎<span style="color: black;">大众</span>关注<span style="color: black;">咱们</span>贸知事<span style="color: black;">或</span>回复SEO和<span style="color: black;">咱们</span><span style="color: black;">一块</span>讨论<span style="color: black;">更加多</span><span style="color: black;">相关</span>于SEO的问题。</p>
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