微XSEO十万个为么，微X指数与百度指数的区别
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>要做好</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>SEO</span></strong><span style="color: black;">，<span style="color: black;">不可</span>单纯<span style="color: black;">思虑</span><span style="color: black;">微X</span>指数分析<span style="color: black;">或</span>只看百度指数高低，而要结合2种指数的<span style="color: black;">区别</span>性质，去综合分析<span style="color: black;">科研</span>，找到最理想的<span style="color: black;">目的</span>关键词和优化方面。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>什么是百度指数</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百度指数(Baidu Index)是以百度海量网民<span style="color: black;">行径</span>数据为<span style="color: black;">基本</span>的数据分析平台，是当前互联网乃至<span style="color: black;">全部</span>数据时代最重要的统计分析平台之一，自发布之日便<span style="color: black;">作为</span>众多企业营销决策的重要依据。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“世界很<span style="color: black;">繁杂</span>，百度更懂你”，百度指数能够告诉用户：某个关键词在百度的搜索规模有多大，一段时间内的涨跌态势以及<span style="color: black;">关联</span>的<span style="color: black;">资讯</span>舆论变化，关注这些词的网民是什么样的，分布在哪里，<span style="color: black;">同期</span>还搜了<span style="color: black;">那些</span><span style="color: black;">关联</span>的词，<span style="color: black;">帮忙</span>用户优化数字营销活动<span style="color: black;">方法</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">截止</span>2014年，百度指数的<span style="color: black;">重点</span>功能模块有：基于单个词的趋势<span style="color: black;">科研</span>(<span style="color: black;">包括</span>整体趋势、PC趋势还有移动趋势)、<span style="color: black;">需要</span>图谱、舆情管家、人群画像;基于行业的整体趋势、地域分布、人群属性、搜索时间特征。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百度指数的理想是“让<span style="color: black;">每一个</span>人都<span style="color: black;">作为</span>数据<span style="color: black;">专家</span>”。对个人而言，大到置业<span style="color: black;">机会</span>、报考学校、入职企业发展趋势，小到约会、旅游目的地<span style="color: black;">选取</span>，百度指数<span style="color: black;">能够</span>助其实现“智赢人生”;<span style="color: black;">针对</span>企业而言，竞品<span style="color: black;">跟踪</span>、受众分析、传播效果，均以科学图标全景呈现，“智胜市场”变得<span style="color: black;">容易</span>简单。大数据驱动<span style="color: black;">每一个</span>人的发展，而百度倡导数据决策的生活方式，正是为了让<span style="color: black;">更加多</span>人<span style="color: black;">认识</span>到数据的价值。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">特殊</span>功能</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、趋势<span style="color: black;">科研</span>——独家引入无线数据</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">PC趋势<span style="color: black;">累积</span>了2006年6月<span style="color: black;">迄今</span>的数据，移动趋势展现了从2011年1月<span style="color: black;">迄今</span>的数据。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">用户不仅<span style="color: black;">能够</span>查看<span style="color: black;">近期</span>7天，<span style="color: black;">近期</span>30天的单日指数，还<span style="color: black;">能够</span>自定义时间<span style="color: black;">查找</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">需要</span>图谱——直接表达网民<span style="color: black;">需要</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个用户在百度的检索<span style="color: black;">行径</span>都是主动意愿的展示，每一次的检索<span style="color: black;">行径</span>都可能<span style="color: black;">作为</span>该消费者消费意愿的表达，百度指数的<span style="color: black;">需要</span>图谱基于语义挖掘技术，向用户呈现关键词<span style="color: black;">隐匿</span>的关注焦点、消费欲望。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举一个例子，<span style="color: black;">倘若</span>你搜索的是一个品牌名(例如京东)，“<span style="color: black;">需要</span>图谱”工具能<span style="color: black;">表示</span>用户对该网站的形象认知分布，<span style="color: black;">认识</span>到用户在<span style="color: black;">运用</span>百度搜索过程中经常把<span style="color: black;">那些</span>词语与该品牌联系起来，对<span style="color: black;">制品</span>分析与营销能<span style="color: black;">供给</span>更为直观的数据<span style="color: black;">基本</span>，<span style="color: black;">拥有</span><span style="color: black;">很强</span><span style="color: black;">帮忙</span>，而<span style="color: black;">不仅</span>是当年的那个SEO工具。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">新闻</span>关注——<span style="color: black;">媒介</span>资源一网打尽</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">新闻</span>指数以百度智能分发和<span style="color: black;">举荐</span>内容数据为<span style="color: black;">基本</span>，将网民的阅读、评论、转发、点赞、不<span style="color: black;">爱好</span>等<span style="color: black;">行径</span>的数量加权求和、指数化处理后得出，全面衡量网民对智能分发和<span style="color: black;">举荐</span>内容的被动关注程度。<span style="color: black;">新闻</span>指数连同搜索指数形成完美闭环，从被动到主动，从信息触达到主动搜索，用“主动搜索+内容关注”来表达和诠释网民对某一<span style="color: black;">专题</span>的关注程度。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百度指数<span style="color: black;">准许</span><span style="color: black;">保藏</span>最多50个关键词，<span style="color: black;">针对</span>市场、<span style="color: black;">制品</span>工作人员，需要<span style="color: black;">长时间</span>监控自己品牌名、竞争对手舆情的，不需要每次进行多次输入，转而<span style="color: black;">经过</span>一张列表呈现。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、人群画像——立体展现</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>人群画像，以往需要花费精力开展的调研，输入关键词，可<span style="color: black;">得到</span>用户年龄、性别、区域、兴趣的分布特点，并真实且比较客观。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>什么是<span style="color: black;">微X</span>指数</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">微X</span>指数是<span style="color: black;">微X</span>官方<span style="color: black;">供给</span>的基于<span style="color: black;">微X</span>大数据分析的移动端指数。2017年3月23日晚，<span style="color: black;">微X</span>官方推出了“<span style="color: black;">微X</span>指数”功能。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">应用场景</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">捉捕</span>热词，看懂趋势</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">微X</span>指数整合了<span style="color: black;">微X</span>上的搜索和浏览<span style="color: black;">行径</span>数据，基于对海量数据的分析，<span style="color: black;">能够</span>形成当日、7日、30日以及90日的“关键词”动态指数变化<span style="color: black;">状况</span>，方便看到某个词语在一段时间内的热度趋势和最新指数动态。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.监测舆情动向，形成<span style="color: black;">科研</span>结果</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">微X</span>指数<span style="color: black;">能够</span><span style="color: black;">供给</span>社会舆情的监测，能实时<span style="color: black;">认识</span>互联网用户当前最为关注的社会问题、热点事件、舆论焦点等等，方便政府、企业对舆情进行<span style="color: black;">科研</span>，从而形成有效的舆情应对<span style="color: black;">方法</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.洞察用户兴趣，助力<span style="color: black;">精细</span>营销</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">微X</span>指数<span style="color: black;">供给</span>的关键词的热度变化，<span style="color: black;">能够</span>间接获取用户的兴趣点及变化<span style="color: black;">状况</span>，<span style="color: black;">例如</span><span style="color: black;">平常</span>消费、娱乐、出行等，从而对品牌企业的<span style="color: black;">精细</span>营销和投放形成决策依据，<span style="color: black;">亦</span>能对品牌投放效果形成有效监测、跟踪和反馈。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后<span style="color: black;">微X</span>官方<span style="color: black;">亦</span><span style="color: black;">暗示</span>，<span style="color: black;">微X</span>指数还是一个尚未成熟的功能，接下来<span style="color: black;">亦</span>会慢慢优化改善。<span style="color: black;">期盼</span><span style="color: black;">经过</span>这一功能能<span style="color: black;">帮忙</span>企业或自<span style="color: black;">媒介</span>完成更精确化营销。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cb28ad21954441ebb8d0dec98b57e6e8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725601752&x-signature=KuClHzDqfRldYkQ96ke152XSUu0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">微X</span>指数与百度指数的相同处</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">捉捕</span>热词，看懂趋势</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">监测舆情动向，形成<span style="color: black;">科研</span>结果</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">洞察用户兴趣，助力<span style="color: black;">精细</span>营销</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span><span style="color: black;">微X</span>指数与百度指数的<span style="color: black;">区别</span>处</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">百度指数</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、以百度海量网民<span style="color: black;">行径</span>数据为<span style="color: black;">基本</span>，是当前互联网最重要的统计分析平台之一</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、精确的查看投放后在百度网页上的变化</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、可添加关键词对比</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、PC：2006<span style="color: black;">迄今</span>的数据，移动：2011-<span style="color: black;">迄今</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、<span style="color: black;">供给</span><span style="color: black;">需要</span>图谱，舆情管家，人群画像</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6、<span style="color: black;">重点</span>基于搜索热度</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>指数</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、<span style="color: black;">微X</span>基于<span style="color: black;">微X</span>大数据的移动端指数</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、对<span style="color: black;">微X</span>生态圈里指数变化，从而判断<span style="color: black;">宣传</span>的投放效果好<span style="color: black;">欠好</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、数据分析：7日，30日，90日</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、<span style="color: black;">日前</span>只能<span style="color: black;">供给</span>趋势图与当前热点</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、<span style="color: black;">重点</span>基于事件热度(不是搜索这个动作)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>在做<span style="color: black;">微X</span>SEO和百度SEO的时候，要基于2个<span style="color: black;">区别</span>的平台指数，综合<span style="color: black;">思虑</span>分析。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然<span style="color: black;">微X</span>搜一搜和百度搜索在某一方面的用户搜索习惯有所<span style="color: black;">区别</span>(<span style="color: black;">详细</span><span style="color: black;">能够</span>查看：<span style="color: black;">微X</span>SEO<span style="color: black;">精细</span>引流<span style="color: black;">背面</span>的战略与战术)，但用户的整体搜索思维是<span style="color: black;">同样</span>的，<span style="color: black;">便是</span><span style="color: black;">经过</span>问题(关键词)去找答案(内容)，会有<span style="color: black;">非常多</span>类似的搜索习惯，不管是在什么平台内搜索。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>在做<span style="color: black;">微X</span>SEO的时候，<span style="color: black;">不可</span>但靠<span style="color: black;">微X</span>指数的高低去做判断，而是<span style="color: black;">经过</span>百度指数和<span style="color: black;">微X</span>指数双向<span style="color: black;">都数</span>据分析。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百度指数<span style="color: black;">更加多</span>的是基于用户搜索<span style="color: black;">行径</span>的一个判断分析，<span style="color: black;">微X</span>指数<span style="color: black;">更加多</span>的是社会化问题和内容热点去整体分析。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有的关键词<span style="color: black;">乃至</span>都在<span style="color: black;">微X</span>指数中为0，但在百度指数又很高，<span style="color: black;">倘若</span>在<span style="color: black;">微X</span>中把<span style="color: black;">这般</span>的<span style="color: black;">需要</span>词<span style="color: black;">经过</span><span style="color: black;">微X</span>SEO做到前3位，依然会<span style="color: black;">每日</span>有<span style="color: black;">精细</span>用户关注。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">像关键词“企业”在<span style="color: black;">微X</span>指数中就非常的高有 4千多万，而百度指数<span style="color: black;">仅有</span> 1500多，要做<span style="color: black;">微X</span>SEO的话，<span style="color: black;">倘若</span>你能把“企业”这个账户拿到手，价值会非常的大。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>这些根词都<span style="color: black;">已然</span>被注册掉，<span style="color: black;">况且</span>关键词“企业”<span style="color: black;">需要</span>点太多，搜索这类用户多半不是你的<span style="color: black;">精细</span><span style="color: black;">目的</span>客户，<span style="color: black;">况且</span>竞争度又大，是不<span style="color: black;">意见</span>花成本专门优化关键词”企业“<span style="color: black;">这般</span>的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你是做专门针对企业投资的，就<span style="color: black;">能够</span>优化“企业投资”，<span style="color: black;">倘若</span>是针对企业加盟的，就去优化“企业加盟”等，<span style="color: black;">这般</span><span style="color: black;">不仅</span>竞争小、用户<span style="color: black;">精细</span>，还<span style="color: black;">能够</span>省去<span style="color: black;">海量</span>的工作和成本。</span></span></p>
论坛是一个舞台，让我们在这里尽情的释放自己。 楼主节操掉了，还不快捡起来！ 你说得对，我们一起加油，未来可期。
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