论坛 › 天津 › 蓝皮书诠释16丨数字时代，网络宣传有了哪些新突破与新挑战？

j8typz 发表于 2024-8-31 11:23:32

蓝皮书诠释16丨数字时代，网络宣传有了哪些新突破与新挑战？

<img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZB62IQEYJs7iaUEYIkpqKx9iaAiaah3cHYiayeicUL11D2ibkibFTmT3ia1RvD9gsu50AibR4pVSyr1YoNnozLz76qEGdZg/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">作者 |&nbsp;</strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">卡比兽</span></strong></strong></strong></strong></strong></strong></span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">编辑&nbsp;|&nbsp;</strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">小花</span></strong></strong></strong></strong></strong></strong></span></strong></strong></span></strong></strong></strong></strong></strong></strong></span></strong></strong></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">24级新传考研交流QQ4群：</span></strong><strong style="color: blue;"><span style="color: black;">770341874</span></strong></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">cctalk搜索群号90611171，加入24全年公开课，<span style="color: black;">得到</span>复习规划</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">专题答题班8月24号开课，冲刺复习一个就够，欢迎咨询课程顾问！</strong></span></strong></span></strong></span></strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/ZB62IQEYJs7VCTA0lRq6YKPp26S1SPIWLqaard5DBJMCXgn5XucJb4wCpBLuttwxl5a5rK5510fNIV0TFsINvQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/ZB62IQEYJs7lAL5ujXgz3nMSmAafM0iae0JJmZpgdjXw8xp315GXq0icqgROvucrflfKQS8xianvtSe4ocKaRewCQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【章节定位】</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/ZB62IQEYJs7lAL5ujXgz3nMSmAafM0iaeRnZ5fjtTUQ3dDBYxGy4S7u0VaicH4fjI4v5mxP4reibTE1icZ1VjfOM6w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">B.21
                2022年中国网络<span style="color: black;">宣传</span>发展报告</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/ZB62IQEYJs7lAL5ujXgz3nMSmAafM0iae0JJmZpgdjXw8xp315GXq0icqgROvucrflfKQS8xianvtSe4ocKaRewCQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【整体<span style="color: black;">诠释</span>】</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/ZB62IQEYJs7lAL5ujXgz3nMSmAafM0iaeRnZ5fjtTUQ3dDBYxGy4S7u0VaicH4fjI4v5mxP4reibTE1icZ1VjfOM6w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/ZB62IQEYJs7lAL5ujXgz3nMSmAafM0iaeeqBJ8Dux27xnXFPu5jfQbtsbHe2RFvXLve1hge5OQFjksn4o6k6EkA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年，我国网络<span style="color: black;">宣传</span>产业呈现回暖态势，互联网<span style="color: black;">媒介</span>平台<span style="color: black;">机构</span>大有所为，新技术赋能<span style="color: black;">促进</span><span style="color: black;">宣传</span>营销<span style="color: black;">出现</span>质变跳跃，网络<span style="color: black;">宣传</span><span style="color: black;">关联</span>法律规制、市场监管和舆论监督等方面进一步完善。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">面对问题与挑战，我国网络<span style="color: black;">宣传</span>应<span style="color: black;">保持</span>服务中国式现代化，以优化政策环境、加强人才建设与资源<span style="color: black;">优良</span>，实现我国网络<span style="color: black;">宣传</span>产业向专业化和价值链高端延伸。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">状况</span>与趋势</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（一）网络<span style="color: black;">宣传</span>呈现回暖趋势，市场规模依旧占据<span style="color: black;">媒介</span>产业龙头地位</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">摘录</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">受新冠疫情等<span style="color: black;">消极</span><span style="color: black;">原因</span>的影响，<span style="color: black;">宣传</span>主投放意愿与市场期待下降，但2022年我国网络<span style="color: black;">宣传</span>市场规模仍维持在5000亿元以上，依然占据我国<span style="color: black;">媒介</span><span style="color: black;">宣传</span>市场的一半以上。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">数据</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中关村互动营销实验室等发布的《2022中国<span style="color: black;">宣传</span>数据报告》<span style="color: black;">表示</span>，2022年我国网络<span style="color: black;">宣传</span>市场规模为5088亿元，年增长率为－6.38％，这是25年来首次<span style="color: black;">显现</span>负增长。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（二）元宇宙等新技术赋能：<span style="color: black;">宣传</span>营销实现从“+”到“x”的发展质变</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">摘录</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国家高度<span style="color: black;">注重</span>，资本市场积极介入，各家互联网平台企业主动参与，有效形<span style="color: black;">成为了</span>虚拟直播、虚拟人、虚拟物和虚拟空间等元宇宙传播场景与网络<span style="color: black;">宣传</span>生态链，推动了2022年我国XR、<span style="color: black;">设备</span>人建构的<span style="color: black;">资讯</span>信息与<span style="color: black;">宣传</span>传播的产业创新与发展繁荣。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">诠释</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">数字<span style="color: black;">宣传</span></strong></span><span style="color: black;">即<span style="color: black;">创立</span>在计算机技术和网络技术的<span style="color: black;">基本</span>上，将<span style="color: black;">宣传</span>信息由计算机二进制编码存储和表现，<span style="color: black;">经过</span>数字信号传输，可实现<span style="color: black;">精细</span>推送、实时交互通讯和反馈的<span style="color: black;">宣传</span>形式，是值得关注的重要概念。其中，它的数字化<span style="color: black;">表现</span>为5G、云计算和边缘计算技术构<span style="color: black;">成为了</span>数字<span style="color: black;">宣传</span>技术的底层支撑，覆盖了<span style="color: black;">宣传</span>运作流程中<span style="color: black;">宣传</span>运作者、客户管理、用户洞察、策划创意、<span style="color: black;">宣传</span>投放、效果<span style="color: black;">评定</span>、用户互动等方面，实现了营销服务全流程的数字化升级。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而元宇宙基于扩展现实技术<span style="color: black;">供给</span>沉浸式体验，基于数字孪生技术生成现实世界的镜像，基于区块链技术搭建经济体系，将虚拟世界与现实世界在经济系统、社交系统、身份系统上密切融合，其实时性与在场感、虚拟与现实的融合性、可操作性与<span style="color: black;">连续</span>性等特性<span style="color: black;">能够</span>深度促进数字营销与<span style="color: black;">宣传</span>产业发展，打造新的链接现实世界与虚拟世界的场景营销、与沉浸式<span style="color: black;">宣传</span>体验，<span style="color: black;">宣传</span>在元宇宙中将迸发出<span style="color: black;">更加多</span>的创造力与想象力，<span style="color: black;">亦</span>将借助元宇宙构筑的虚拟空间更好地从现实融入虚拟环境。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中，</span><span style="color: black;"><strong style="color: blue;">元宇宙赋能<span style="color: black;">宣传</span><span style="color: black;">重点</span><span style="color: black;">表现</span>在以下方面：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">一是<span style="color: black;">加强</span>现实技术将构筑<span style="color: black;">宣传</span>营销新空间</strong></span><span style="color: black;">，众多品牌<span style="color: black;">能够</span>借助VR、AR、XR等技术构筑全新的消费场景体验空间，让购物、试衣、健身等消费体验在<span style="color: black;">加强</span>现实的虚拟空间中得以完成；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">二是沉浸式文化场景吸引新兴受众，</strong></span><span style="color: black;">元宇宙契合了<span style="color: black;">宣传</span>创新发展的需要，<span style="color: black;">经过</span>虚拟现实技术与数字<span style="color: black;">媒介</span>技术构筑中国文化内核的想象空间，吸引<span style="color: black;">青年</span>的新世代群体；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">三是营造想象空间，</strong></span><span style="color: black;">元宇宙借助虚拟世界述说现实的<span style="color: black;">制品</span>故事，为<span style="color: black;">制品</span>和品牌搭建“可能世界”，并在搭建过程中诉说着品牌故事，<span style="color: black;">提高</span>消费者的认同感；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">四是借助虚拟数字人<span style="color: black;">提高</span>吸引力，</strong></span><span style="color: black;">与新世代消费者<span style="color: black;">创立</span>全新连接，让品牌故事与个性鲜明的视觉形象联动，使<span style="color: black;">宣传</span>营销<span style="color: black;">再也不</span>拘泥于即时效果的呈现。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">将来</span>为媒介化社会的<span style="color: black;">将来</span>生态图景</span><span style="color: black;">，元宇宙及<span style="color: black;">关联</span>技术能够<span style="color: black;">处理</span>数字<span style="color: black;">宣传</span>产业当前存在的<span style="color: black;">有些</span>问题，<span style="color: black;">包含</span>区块链赋能<span style="color: black;">宣传</span>程序化购买、NFT赋能数字<span style="color: black;">宣传</span>价值创新、虚拟数字人赋能品牌IP化营销等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">全世界</span>性网络营销<span style="color: black;">机构</span>蓝色光标于2022年1月发布首个数字虚拟人“苏小妹”，以古代知性美女形成IP业务的首发形象，并于4月上线数字藏品发行平台MEME，布局IP矩阵、元宇宙营销与网络<span style="color: black;">宣传</span>经营<span style="color: black;">行业</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、蓝色宇宙Uniblue（蓝色光标全资子<span style="color: black;">机构</span>）在百度希壤创建了国内首个国内元宇宙营销空间“蓝宇宙”，<span style="color: black;">亦</span>是国内首个元宇宙品牌“<span style="color: black;">商场</span>街”，基于沉浸互动、虚拟智能的特点，在其发布后不到两个月就有110万人参与体验。2022年，蓝宇宙<span style="color: black;">叫作</span>为百度“文心一言”首批生态合作伙伴，并在之后接入ChatGPT4.0。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、蓝色光标计划借助“苏小妹”等虚拟人推动AI对话及其生产，形成<span style="color: black;">拥有</span>数字身份发展<span style="color: black;">特殊</span>、AIGC生产属性的内容输出、虚拟资产制作、<span style="color: black;">宣传</span>运营等服务，在元宇宙时代助力各类品牌<span style="color: black;">宣传</span>主与<span style="color: black;">宣传</span>消费者形成全新全面的联通与连接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（三）网络<span style="color: black;">宣传</span>业发展阵痛与变局，互联网<span style="color: black;">媒介</span>平台<span style="color: black;">机构</span>有所<span style="color: black;">做为</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">摘录</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">媒介</span>平台网络<span style="color: black;">宣传</span>延续2021年发展态势，在阵痛期<span style="color: black;">持续</span>更新进步，继续推动我国网络<span style="color: black;">宣传</span>业向前发展。其中，电商平台、社交<span style="color: black;">媒介</span>平台的网络<span style="color: black;">宣传</span>收入占比有所<span style="color: black;">提升</span>，而视频平台、搜索平台、<span style="color: black;">资讯</span><span style="color: black;">新闻</span>平台的网络<span style="color: black;">宣传</span>收入有所下降。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">数据</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Marketing所<span style="color: black;">供给</span>的数据，2022年前三季度，我国<span style="color: black;">重点</span>互联网<span style="color: black;">机构</span>的发展态势各有<span style="color: black;">区别</span>，整体呈现下降趋势。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度、腾讯网络<span style="color: black;">宣传</span>收入同比下降，继续<span style="color: black;">叫作</span>为第二梯队的头部平台，腾讯、爱奇艺、知乎、<span style="color: black;">外链论坛：www.fok120.com</span>等知名<span style="color: black;">媒介</span>平台，汽车之家等垂直类网站平台，虎牙、斗鱼等知名游戏直播平台的同期增长<span style="color: black;">状况</span>不容<span style="color: black;">阳光</span>，而快手、B站等短视频、视频网站发展势头较好，同期增长<span style="color: black;">状况</span>较好，并推动电商经营及其<span style="color: black;">宣传</span>营销<span style="color: black;">持续</span>发展。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">诠释</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这儿</span>需要<span style="color: black;">弥补</span>的是社交电商模式。</strong></span><span style="color: black;">这种模式是将网络媒介和电<span style="color: black;">商场</span>务链接与融合起来，<span style="color: black;">经过</span>人际互动和<span style="color: black;">优秀</span>内容来收获流量、从事商品交易和<span style="color: black;">供给</span>服务。其核心机制<span style="color: black;">能够</span>概括为：以社交激发消费<span style="color: black;">需要</span>和助力营销推广，以信任<span style="color: black;">提高</span>购买效率和<span style="color: black;">促进</span>消费转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相较于传统电商，</span><span style="color: black;"><strong style="color: blue;">社交电商<span style="color: black;">拥有</span><span style="color: black;">明显</span>的特点及<span style="color: black;">优良</span>。</strong></span><span style="color: black;"><span style="color: black;">首要</span>，就消费<span style="color: black;">需要</span>产生和购买模式来看，电商经营者借助社交网络和人际传播刺激用户产生购买兴趣，<span style="color: black;">从而</span>升级为消费<span style="color: black;">行径</span>。其次，就面向的用户群体和消费黏性来看，社交电商<span style="color: black;">经过</span>熟人社群之间的口碑进行传播，用户<span style="color: black;">针对</span>来自熟人社群的意见传达<span style="color: black;">更易</span>产生信任，消费黏性较高。最后，站在平台内商家的经营成本<span style="color: black;">方向</span>看，社交电商的入驻门槛较低，商家依赖社群口碑传播，在收获较好营销效果的<span style="color: black;">同期</span>无需缴纳过高的<span style="color: black;">宣传</span>宣传<span style="color: black;">花费</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总的来看，</span><span style="color: black;"><strong style="color: blue;">社交电商相较于传统电商在拓宽用户社交关系、<span style="color: black;">加强</span>消费转化效率、创新营销传播推广方式、<span style="color: black;">加强</span>社会整体效益等方面均实现了价值创新。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（四）深化网络<span style="color: black;">宣传</span>的国家战略、法律规制、市场监督和舆论监督</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">摘录</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我国29个国家<span style="color: black;">宣传</span>产业园区<span style="color: black;">保持</span>“政府引导、市场主导”原则，<span style="color: black;">保持</span>规划确定的“国际视野”和“国家战略”的发展定位和发展方向，促进网络<span style="color: black;">宣传</span>产业<span style="color: black;">作为</span>推动数字经济发展的重要力量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《中华人民共和国<span style="color: black;">宣传</span>法（2021年修订）》《中华人民共和国反垄断法（2022年修订）》等法律法规的实施与生效，以良法善治推动我国互联网<span style="color: black;">机构</span>与网络<span style="color: black;">宣传</span>健康发展。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国家市场监督总局强化监测监管，并发挥部际联席会议机制<span style="color: black;">功效</span>，大力整治虚假违法网络<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">央视“3·15”晚会有利于强化对网络<span style="color: black;">宣传</span>语市场营销的舆论监督，<span style="color: black;">守护</span>消费者合法权益与良性市场环境。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">诠释</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">国家战略方面，</strong></span><span style="color: black;">为了顺应数字时代，国家<span style="color: black;">宣传</span>产业园区建设与运营方<span style="color: black;">保持</span>“政府引导、市场主导”原则，在政策支持下培育孵化了一批新生数字<span style="color: black;">宣传</span>企业，吸引国际性或区域性资本、各类投融资<span style="color: black;">公司</span>与影响力大的互联网企业入驻，有利于催生<span style="color: black;">宣传</span>发展与经营的新技术、新业态、新模式，汇聚<span style="color: black;">全世界</span>范围内最新、最具创意的<span style="color: black;">宣传</span>作品。这种集约化发展有助于<span style="color: black;">连续</span><span style="color: black;">提高</span><span style="color: black;">宣传</span>的专业化水平，遵循了当前<span style="color: black;">全世界</span>网络<span style="color: black;">宣传</span>产业的发展趋势。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">法律规制方面，</strong></span><span style="color: black;">数字化在重构网络<span style="color: black;">宣传</span>业，数字<span style="color: black;">宣传</span>透明化、安全化等问题<span style="color: black;">持续</span>凸现，针对网络<span style="color: black;">宣传</span><span style="color: black;">行业</span>的数据安全、跨境传输与算法管理，<span style="color: black;">相关</span><span style="color: black;">分部</span><span style="color: black;">持续</span>出台了<span style="color: black;">关联</span>法律法规，有效强化了网络<span style="color: black;">宣传</span>的数据资源、传播辐射与<span style="color: black;">运用</span>支撑，促进了网络<span style="color: black;">宣传</span>数据的<span style="color: black;">有效</span>沟通，<span style="color: black;">创立</span>了<span style="color: black;">宣传</span>知识产权、交易流通和安全<span style="color: black;">守护</span>等<span style="color: black;">基本</span>制度和标准规范。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">市场监督方面，</strong></span><span style="color: black;">监管<span style="color: black;">分部</span><span style="color: black;">保持</span>依法严厉打击违背社会公序良俗、损害未成年身心健康、以虚假内容<span style="color: black;">诈骗</span>误导消费者等互联网违法<span style="color: black;">行径</span>，致力于营造风清气正的网络<span style="color: black;">宣传</span>发展空间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.针对数字网络<span style="color: black;">宣传</span><span style="color: black;">日前</span>面临的问题，<span style="color: black;">关联</span><span style="color: black;">分部</span>出台了《网络安全审查办法》、《互联网信息服务算法<span style="color: black;">举荐</span>管理规定》、《互联网用户账号信息管理规定》、《互联网弹窗信息推送服务管理规定》、《数据出境安全<span style="color: black;">评定</span><span style="color: black;">办法</span>》、《个人信息跨境处理活动安全认证规范》等法律法规。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.2022年，中央网信办确定了“清朗”系列专项行动十大重点任务，如打击网络直播、短视频<span style="color: black;">行业</span>乱象、打击流量造假、黑公关、网络水军专项行动。截止2022年8月，共计清理16家重点直播、短视频平台违规短视频235万余条，处置处罚违规主播、短视频账号22万余个。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.央视“3.15”晚会对永德祥玉器、石力派玉器等<span style="color: black;">机构</span>在直播中以江湖骗术编造主播翡翠业内身份的事实，对英迈思、天津企航、<span style="color: black;">损伤</span>牛推等<span style="color: black;">机构</span>对搜索排名、删帖处理等方面的信息<span style="color: black;">操作</span>，对腾牛网、ZOL等软件等<span style="color: black;">机构</span>告诉下载<span style="color: black;">隐匿</span>陷阱软件的<span style="color: black;">行径</span>进行了一一<span style="color: black;">揭发</span>监督。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>问题与挑战</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（一）激发市场活力，提振业界<span style="color: black;">自信心</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">摘录</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一是<span style="color: black;">各样</span>产业发展面临挑战，网络<span style="color: black;">宣传</span>业务完全恢复仍需要一<span style="color: black;">按时</span>间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二是各类<span style="color: black;">宣传</span>传播主体可能更加注重“短平快”的利益导向模式，<span style="color: black;">忽略</span>网络<span style="color: black;">宣传</span>系统及其信息技术基建，各类“色、丑、怪、假、俗、奢、赌”等违法违规信息内容随之而来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三是传播主流<span style="color: black;">媒介</span>因不<span style="color: black;">拥有</span>平台<span style="color: black;">媒介</span>技术<span style="color: black;">优良</span>而在网络<span style="color: black;">宣传</span>话语权方面稍显不足，主流<span style="color: black;">媒介</span>面临边缘化的“破圈”挑战。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">四是新技术日新月异，<span style="color: black;">亦</span>令人眼花缭乱，<span style="color: black;">宣传</span>业界<span style="color: black;">怎样</span>形成系统、科学与有效的发展路径，还需要探讨与实践。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">诠释</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>恢复市场信息、提振品牌雄心，需要较<span style="color: black;">长期</span>的规划与实践。在这<span style="color: black;">时期</span>，“短平快”的利益导向容易<span style="color: black;">引起</span><span style="color: black;">宣传</span>传播主体<span style="color: black;">忽略</span><span style="color: black;">宣传</span>系统及其信息技术基建，各类违法违规信息内容随之而来，<span style="color: black;">导致</span>“群魔乱舞”的乱象，而尚未完善的<span style="color: black;">宣传</span>业界系统与尚未<span style="color: black;">知道</span>的<span style="color: black;">宣传</span>发展路径都将对网络<span style="color: black;">宣传</span>生态系统的良性发展带来损害，这些都是当前网络<span style="color: black;">宣传</span>业界所面临的考验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（二）突破网络<span style="color: black;">宣传</span>发展的痛点和难点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">摘录</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>建成<span style="color: black;">拥有</span>自主知识体系的<span style="color: black;">全世界</span>性网络<span style="color: black;">宣传</span>生态系统，是我国网络<span style="color: black;">宣传</span>发展过程中的重点、难点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一是操作系统使得我国在网络<span style="color: black;">宣传</span>发展中的<span style="color: black;">全世界</span>话语权受到限制。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二是网络<span style="color: black;">宣传</span>的技术创新、业态创新、模式创新有待加强。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三是<span style="color: black;">怎样</span>深化与网络<span style="color: black;">宣传</span><span style="color: black;">关联</span>的<span style="color: black;">全世界</span>规则建设。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">四是用户隐私<span style="color: black;">守护</span>的国内外差异使得我国网络<span style="color: black;">宣传</span>系统的<span style="color: black;">全世界</span>化布局受到阈限影响。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">五是网络<span style="color: black;">宣传</span>向专业化和价值链高端延伸及其<span style="color: black;">关联</span>政策有待深化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">六是重点<span style="color: black;">行业</span>网络<span style="color: black;">宣传</span>违法问题易发多发，网络<span style="color: black;">宣传</span>市场秩序<span style="color: black;">连续</span>好转的技术<span style="color: black;">基本</span>依然薄弱，<span style="color: black;">提高</span><span style="color: black;">宣传</span>市场主体的示范性与引领性仍在路上。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">诠释</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">操作系统方面，</strong></span><span style="color: black;"><span style="color: black;">因为</span>苹果、安卓两大操作系统的通用性升级及IDFA隐私隐私政策的重大变化，形<span style="color: black;">成为了</span>海外市场强势主导的格局，对我国网络<span style="color: black;">宣传</span>系统的海外发展带来<span style="color: black;">阻碍</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">创新方面，</strong></span><span style="color: black;">我国网络<span style="color: black;">宣传</span>的开放应用编程接口、软件即服务、平台即服务、云端即服务等方面需要创新，软硬件<span style="color: black;">基本</span><span style="color: black;">设备</span>与海外法律法规方面的主导性、融通性有待<span style="color: black;">提高</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">规则建设方面，</strong></span><span style="color: black;">针对平台企业及其网络<span style="color: black;">宣传</span>的算法、人工智能、元宇宙等方面，应先一步形成网络<span style="color: black;">宣传</span>有效管理、科学监管等方面的“中国<span style="color: black;">方法</span>”，为<span style="color: black;">全世界</span><span style="color: black;">供给</span>可供参考的中国经验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">隐私<span style="color: black;">守护</span>方面，</strong></span><span style="color: black;">我国网络<span style="color: black;">宣传</span>面临用户隐私<span style="color: black;">守护</span>缺乏法律的通用限制，<span style="color: black;">怎样</span><span style="color: black;">提高</span>海内外网络隐私法律与政策一致性与通用性，是我国网络<span style="color: black;">宣传</span>业必须面对的问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">发展延伸方面，</strong></span><span style="color: black;"><span style="color: black;">怎样</span>形成<span style="color: black;">拥有</span><span style="color: black;">全世界</span>竞争力与传播话语权的品牌，<span style="color: black;">怎样</span>把中国文化融入原生<span style="color: black;">宣传</span>等内容传播新业态，<span style="color: black;">提高</span>我国数字<span style="color: black;">宣传</span>系统的内生传播力，<span style="color: black;">亦</span>是一大发展<span style="color: black;">困难</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>治理方面</strong></span><span style="color: black;"><strong style="color: blue;">，</strong>网络<span style="color: black;">宣传</span>的监管智慧化水平仍然有待<span style="color: black;">提高</span>，网络<span style="color: black;">宣传</span>知识产权与建设有待加强，预防和制止<span style="color: black;">宣传</span><span style="color: black;">行业</span>的市场垄断现象优待强化，形成<span style="color: black;">拥有</span>中国<span style="color: black;">特殊</span>的网络<span style="color: black;">宣传</span>治理体系还任重道远。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（三）海外市场拓展受<span style="color: black;">繁杂</span>国家形势影响</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">摘录</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对华实施遏制与打压政策，客观上影响了我国社交<span style="color: black;">媒介</span>及其网络<span style="color: black;">宣传</span>海外的经营，这将损害<span style="color: black;">全世界</span>数字经济的生态系统，<span style="color: black;">亦</span>将对我国网络<span style="color: black;">宣传</span>走向世界、拥抱海外、促进内外循环<span style="color: black;">形成</span><span style="color: black;">很强</span>的挑战。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">诠释</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">国家是国际传播活动最大的推动者和规则制定者，这使得国际传播体系与国际资本主义体系<span style="color: black;">同样</span>，在诞生之初就<span style="color: black;">拥有</span>空间的不平衡性和霸权的性质。</strong></span><span style="color: black;">对华遏制打压行政禁令的产生，<span style="color: black;">更加多</span>来自于规则的推动与制定者，对TikTok等<span style="color: black;">跨境</span><span style="color: black;">媒介</span>所带来<span style="color: black;">认识</span>形态侵袭性，数字媒介空间<span style="color: black;">引起</span>的不平衡性及其股权架构非西方国家资本属性，超过正常反应程度的一种担忧与恐惧外化，<span style="color: black;">从而</span>产生的一种<span style="color: black;">守护</span>其霸权的行政命令。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国际传播中数字<span style="color: black;">媒介</span>的发展要实现真正的去国界化、去资本属性化、去文化差异化、去<span style="color: black;">认识</span>形态化，而回归到其核心传播本质与<span style="color: black;">商场</span>本质，仍然任重道远。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.美国等国家控告TikTok收集信息、监控用户，以及<span style="color: black;">害处</span>青少年健康成长，<span style="color: black;">持续</span>采取<span style="color: black;">各样</span>手段进行严厉打压，<span style="color: black;">乃至</span>严禁下载与<span style="color: black;">运用</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.印度政府曾经借口中印边境紧张关系，关停我国互联网<span style="color: black;">机构</span>在印度市场的各类App。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（四）<span style="color: black;">宣传</span><span style="color: black;">反常</span><span style="color: black;">揭发</span>、<span style="color: black;">反常</span>点击<span style="color: black;">状况</span>较为严重</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">摘录</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为追求网络流量，为虚假品牌造势，形成对<span style="color: black;">宣传</span>的虚假点击、<span style="color: black;">反常</span><span style="color: black;">揭发</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">诠释</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">互联网<span style="color: black;">宣传</span>虚假流量的<span style="color: black;">平常</span>类型<span style="color: black;">包含</span>：</strong></span></p><span style="color: black;">（1）用户信息<span style="color: black;">反常</span>流量，即<span style="color: black;">反常</span>网络IP或<span style="color: black;">反常</span>设备ID所携带的虚假流量；</span><span style="color: black;">（2）投放<span style="color: black;">反常</span>流量，即在<span style="color: black;">宣传</span>投放环节产生的虚假流量；</span><span style="color: black;">（3）浏览<span style="color: black;">反常</span>流量，即<span style="color: black;">经过</span><span style="color: black;">宣传</span><span style="color: black;">源自</span><span style="color: black;">反常</span>或浏览器分布<span style="color: black;">反常</span>所<span style="color: black;">发掘</span>的虚假流量；</span><span style="color: black;">（4）<span style="color: black;">揭发</span><span style="color: black;">反常</span>流量，即在<span style="color: black;">宣传</span><span style="color: black;">揭发</span>层面产生的虚假流量。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">海量</span>虚假流量产生的<span style="color: black;">原由</span><span style="color: black;">包含</span>：</strong></span></p><span style="color: black;">一是<span style="color: black;">宣传</span>主<span style="color: black;">宣传</span>投放<span style="color: black;">需要</span>与<span style="color: black;">优秀</span><span style="color: black;">媒介</span>资源供给之间存在矛盾；</span><span style="color: black;">二是<span style="color: black;">宣传</span>产业链延长，众多<span style="color: black;">宣传</span>环节<span style="color: black;">显现</span>流量造假；</span><span style="color: black;">三是<span style="color: black;">宣传</span>交易链不透明，加剧<span style="color: black;">宣传</span>作<span style="color: black;">坏处</span><span style="color: black;">行径</span>滋生。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">海量</span>产生的虚假流量给<span style="color: black;">宣传</span>主及<span style="color: black;">全部</span>互联网<span style="color: black;">宣传</span>生态都带来了<span style="color: black;">害处</span>。</strong></span></p><span style="color: black;"><span style="color: black;">首要</span>，对<span style="color: black;">宣传</span>主而言，虚假流量让<span style="color: black;">宣传</span>主浪费了<span style="color: black;">海量</span><span style="color: black;">宣传</span>预算，<span style="color: black;">亦</span><span style="color: black;">无</span>达到<span style="color: black;">宣传</span>投放的预期效果，<span style="color: black;">乃至</span>在<span style="color: black;">宣传</span>被投放到不恰当环境时还使<span style="color: black;">宣传</span>主品牌形象遭受损失，从而<span style="color: black;">亦</span>降低了<span style="color: black;">宣传</span>主对互联网<span style="color: black;">宣传</span>行业的信任。</span><span style="color: black;">其次，<span style="color: black;">针对</span><span style="color: black;">全部</span>互联网<span style="color: black;">宣传</span>生态而言，虚假流量扰乱行业秩序，<span style="color: black;">乃至</span><span style="color: black;">引起</span>劣币驱逐良币，<span style="color: black;">害处</span>互联网行业的健康发展。<span style="color: black;">因此呢</span>，清除虚假流量势在必行。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">数据</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《2022年中国全域<span style="color: black;">宣传</span>行业<span style="color: black;">反常</span>流量白皮书》<span style="color: black;">表示</span>，2022年全域<span style="color: black;">宣传</span><span style="color: black;">反常</span><span style="color: black;">揭发</span>占比25.3％，2022年主流社交平台的全年无效流量为55.4％。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>对策与<span style="color: black;">意见</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">摘录</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（一）<span style="color: black;">保持</span>社会效益，服务中国式现代化</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要基于网络<span style="color: black;">宣传</span>的公益性，发挥<span style="color: black;">宣传</span>的正能量，构建全体人民<span style="color: black;">一起</span>富裕的传播景观。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要加强虚假网络<span style="color: black;">宣传</span>的市场监督指标建设，坚守正确导向与市场方向双发展，要<span style="color: black;">保持</span>社会效益与市场效益相统一，深化物质文明和精神文明相协调的<span style="color: black;">宣传</span>环境，推动人与自然和谐共生的绿色<span style="color: black;">宣传</span>发展。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">应加强网络<span style="color: black;">宣传</span>系统建设，与<span style="color: black;">全世界</span>数字经济融合共生，<span style="color: black;">守护</span><span style="color: black;">全世界</span>互联网产业健康发展和互联网传播秩序。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（二）推动网络<span style="color: black;">宣传</span>产业向专业化和价值链高端延伸</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一是深化网络<span style="color: black;">宣传</span>发展前景，互联网平台企业、新型主流<span style="color: black;">媒介</span>要跟进和引领<span style="color: black;">宣传</span>发展趋势，在经营理念与经营模式上进行创新与探索，积极<span style="color: black;">研发</span>与完善网络<span style="color: black;">宣传</span>系统，加快<span style="color: black;">创立</span>关于数字<span style="color: black;">宣传</span>的<span style="color: black;">基本</span>制度和标准规范。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二是<span style="color: black;">提高</span>我国平台主体化、网络<span style="color: black;">宣传</span>法制化与市场<span style="color: black;">全世界</span>化水平。借鉴海外法律法规，有效<span style="color: black;">提高</span><span style="color: black;">宣传</span>监管的智慧化水平，推动网络<span style="color: black;">宣传</span>市场秩序<span style="color: black;">连续</span>向好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三是实施“数字化+公益<span style="color: black;">宣传</span>”行动，充分采用数字技术手段，创新公益<span style="color: black;">宣传</span><span style="color: black;">制品</span>和服务，引导发展数字公益<span style="color: black;">宣传</span>事业。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（三）以优化政策环境提振市场<span style="color: black;">自信心</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各级政府应有所<span style="color: black;">做为</span>，以数字<span style="color: black;">宣传</span>服务促进和带动就业，发挥产业辐射<span style="color: black;">功效</span>，<span style="color: black;">重点</span>表<span style="color: black;">此刻</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一是优化产业发展环境。推动符合我国<span style="color: black;">宣传</span>发展规律的政策出台，支持市场监督<span style="color: black;">分部</span>对网络数字<span style="color: black;">宣传</span>发展给予积极<span style="color: black;">指点</span>，形成<span style="color: black;">宣传</span>产业与其他产业间融合发展的框架。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二是制定出台符合网络<span style="color: black;">宣传</span>产业发展特征和发展<span style="color: black;">需要</span>的政策。支持符合<span style="color: black;">要求</span>的网络<span style="color: black;">宣传</span>产业市场主体，按规定享受文化产业、现代服务业或高新技术企业<span style="color: black;">关联</span>支持政策。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三是推动出台支持人工智能、区块链、大数据、云计算、元宇宙与ChatGPT等技术在<span style="color: black;">宣传</span>产业广泛应用的各类政策，推进<span style="color: black;">宣传</span>、品牌与电子商务、人工智能、5G、区块链等的深度融合。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（四）以人才建设与资源创新推动可<span style="color: black;">连续</span>发展</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">围绕数字产业发展格局，以人才链集聚创新链，带动产业链发展，<span style="color: black;">提高</span>网络<span style="color: black;">宣传</span>附加值。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">守护</span>非遗<span style="color: black;">制品</span>和弘扬传统文化，<span style="color: black;">经过</span>网络<span style="color: black;">宣传</span>传播形成地域<span style="color: black;">优良</span>、地区<span style="color: black;">特殊</span>、产业价值与品牌传统。<span style="color: black;">同期</span>，以发展网络<span style="color: black;">宣传</span>为契机，积极组织、参加国际或地区的评奖、展览、交流、考察活动，为建设社会主义核心价值观、推动区域文化产业发展和数字<span style="color: black;">宣传</span>创新<span style="color: black;">供给</span>良好的示范效应。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【真题链接】</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">1、请简述智媒时代下<span style="color: black;">宣传</span>业的变革和挑战。（上海大学，2023）</span><span style="color: black;">2、数字<span style="color: black;">宣传</span>的内涵与外延。（上海师范大学，2023）</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、简析社交电商模式的手段及特点。（北京大学，2021）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【参考文献】</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、《元宇宙视域下<span style="color: black;">宣传</span>视觉想象空间的建构》
            郭梅雨</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、《数字<span style="color: black;">宣传</span>：概念、特征与<span style="color: black;">将来</span>》
            王静 邢饶佳 张猛</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、《社交电商的法律问题与监管优化》
            梁栋</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、《浅析互联网<span style="color: black;">宣传</span>虚假流量的<span style="color: black;">平常</span>类型及产生<span style="color: black;">原由</span>》
            赵月奇 </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、《国际传播中数字<span style="color: black;">媒介</span>的发展性初探——以抖音TikTok<span style="color: black;">全世界</span>发展与美国禁令为例》
            董浩宇</span></p><strong style="color: blue;">上期题目及参考思路</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Q：</span></strong><span style="color: black;">数字化时代<span style="color: black;">宣传</span>创意的趋向。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">A：</span></strong><span style="color: black;">本题考查的是数字化时代<span style="color: black;">宣传</span>创意的趋向，源自于书本中的小标题，考生<span style="color: black;">能够</span><span style="color: black;">精细</span>定位到第七章<span style="color: black;">宣传</span>创意第四节<span style="color: black;">宣传</span>创意的发展趋向，考生需要以书本上的内容为<span style="color: black;">基本</span>并且补充相应的理论、案例，使得答案层次更加丰富。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于数字化时代<span style="color: black;">宣传</span>的变化、<span style="color: black;">宣传</span>创意的变化<span style="color: black;">已然</span>考察不止一次，<span style="color: black;">朋友</span>们需要在阅读课本的<span style="color: black;">同期</span>思考在数字化时代有何变化。例如在阅读<span style="color: black;">宣传</span>策略、<span style="color: black;">宣传</span>媒介等章节时都应该思考在新<span style="color: black;">媒介</span>环境下有何嬗变。</span></p><strong style="color: blue;">参考框架</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>感觉交互体验<span style="color: black;">宣传</span></span></strong></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>情感交互体验<span style="color: black;">宣传</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>创造性认知体验<span style="color: black;">宣传</span></span></strong><strong style="color: blue;">本期思考题</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简述平台化治理的内涵与特征和治理路径</strong><strong style="color: blue;">。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请将自己的思考框架写在留言里，规范小标题更好哦~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">留言就有机会得到希希哥的答题<span style="color: black;">指点</span>！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考思路下期<span style="color: black;">颁布</span>。</span></p><strong style="color: blue;">往期<span style="color: black;">举荐</span>:</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">2023版【蓝皮书<span style="color: black;">诠释</span>】重磅来袭！合集福利、新书好礼等你领取！</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>02 | 年年都考的<span style="color: black;">媒介</span>融合，今年又有什么新趋势！</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>03 | 多维度、</a>全观察！必考舆论场新动态一文拿下</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>04丨<span style="color: black;">认识</span>我国数字文化产业，一篇<span style="color: black;">文案</span>就够了！</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>05｜<span style="color: black;">做为</span>近年来<span style="color: black;">专题</span>焦点的“元宇宙”，其产业园最新发展<span style="color: black;">怎样</span>？</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>06&nbsp;| <span style="color: black;">经过</span>梳理西方社交平台发展，<span style="color: black;">累积</span>众多考试可用的新<span style="color: black;">媒介</span>案例</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>07｜走好新时代网上群众路线，南京报业“听语+” 都做对了什</a>么？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>08 | 元宇宙、<span style="color: black;">将来</span>电视，视听新<span style="color: black;">媒介</span>发展将走向融合创新？</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>09丨火了<span style="color: black;">数年</span>的“短视频”，今年又有什么新考点？</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>10丨叮！您有一份“县级融<span style="color: black;">媒介</span>”最全分析待查收！</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>11｜直击网传生态，一篇搞定网络公众参与的问与解！</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>12 |&nbsp;少儿融合出版发展<span style="color: black;">科研</span>报告上线，p</a>ick你心中的“童年最佳”<span style="color: black;">诠释</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书<span style="color: black;">诠释</span>13｜地市级<span style="color: black;">媒介</span>融合发展之道，这两篇报告都给你整理好了！</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书专题14｜短视频内容创新点，都在这篇报告里啦！</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">蓝皮书专题15｜<span style="color: black;">隐匿</span>加分点get，<span style="color: black;">做为</span>发展契机的中视频！</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">END</strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2024版《真题解析》来啦！</span></strong></span></h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">110+院校真题+答案</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">助你上岸</span></strong></span></span></h1>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">过重</span>磅！</strong></span></h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">《网络传播概论》第五版：消失的边界，重构的版图</span></strong></h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">拖鞋哥划重点课</strong></h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">Kath学姐带你学习网传！</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">24级</strong></span><span style="color: black;"><strong style="color: blue;">「专题答题班」</strong></span><span style="color: black;"><strong style="color: blue;">上线啦！</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">专题讲解+答题技巧+热点+模拟考</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">8月底-12月的<span style="color: black;">提高</span>课程都<span style="color: black;">包括</span>了</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">另有</strong></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">14次大作业精批+15次小作业精批</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">原价4000，</strong></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">拼团只需3900</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>课程详情，请点击下方<span style="color: black;">照片</span></span></p><span style="color: black;">▼</span><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">原价4000元，</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">『拼团优惠』</span></strong></span><strong style="color: blue;"><span style="color: black;">只需要<span style="color: black;">3900元</span>！</span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">详情可扫码咨询课程顾问</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">报名后记得联系课程顾问进<span style="color: black;">微X</span>群</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▼</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">「2024级实务班课程安排」</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">共151课时，加量不加价</strong></span></p><span style="color: black;"><strong style="color: blue;">共计42次作业批改</strong></span><span style="color: black;"><strong style="color: blue;">原价2499，拼团可优惠200元！</strong></span><span style="color: black;">▼</span><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><span style="color: black;"><strong style="color: blue;">拖鞋哥新传考研24全程班</strong></span><strong style="color: blue;">分院校小班已开启！</strong><span style="color: black;"><strong style="color: blue;">100+所分院校等着你</strong></span><span style="color: black;"><strong style="color: blue;">课程<span style="color: black;">仔细</span>介绍请戳</strong></span><span style="color: black;">▼</span><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; 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margin-bottom: 20px;"></strong></span><span style="color: black;"><strong style="color: blue;">各位舰长请查收！</strong></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">爱好</span><span style="color: black;">文案</span>记得一键三连~</strong></span></p>

wrjc1hod 发表于 2024-9-29 18:30:40

论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。

m5k1umn 发表于 2024-11-5 10:09:02

哈哈、笑死我了、太搞笑了吧等。

查看完整版本: 蓝皮书诠释16丨数字时代，网络宣传有了哪些新突破与新挑战？