独立站落地页的形式有哪几种？有哪些优化小技巧吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页即<span style="color: black;">拜访</span>者进入网站的<span style="color: black;">第1</span>个页面，落地页的好坏，直接影响的<span style="color: black;">便是</span>网站跳出率以及转化率。<span style="color: black;">那样</span>独立站落地页的形式有哪几种？有<span style="color: black;">那些</span>优化小技巧吗？</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ff4286c5cc1c404d9dba46562be45f7e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672270&x-signature=xXeVXXWrxRjYe7iKa2%2F30yfnaJM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">落地页形式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>页：<span style="color: black;">制品</span>页<span style="color: black;">通常</span>会被<span style="color: black;">做为</span>付费<span style="color: black;">宣传</span>的落地页，相较于首页，<span style="color: black;">制品</span>页会更加直接。消费者<span style="color: black;">经过</span><span style="color: black;">宣传</span>链接，直接进入<span style="color: black;">制品</span>页进行购买，可大大缩短购物路径，避免消费者在网站中迷失。<span style="color: black;">另外</span>消费者点击<span style="color: black;">宣传</span>，就<span style="color: black;">表率</span>着其对<span style="color: black;">宣传</span>中的<span style="color: black;">制品</span>是有兴趣的，<span style="color: black;">倘若</span><span style="color: black;">转</span>到首页，反倒<span style="color: black;">增多</span>了购物<span style="color: black;">阻碍</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网站单页：网站单页<span style="color: black;">一样</span>会被<span style="color: black;">做为</span>付费<span style="color: black;">宣传</span>的落地页，网站单页<span style="color: black;">实质</span>上<span style="color: black;">便是</span>重新设计过的<span style="color: black;">制品</span>页。<span style="color: black;">同期</span><span style="color: black;">倘若</span>卖家测试新品，单页<span style="color: black;">亦</span>能避免对网站进行大幅修改。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">文案</span>：<span style="color: black;">文案</span><span style="color: black;">做为</span>落地页更<span style="color: black;">大都是</span>用于吸引自然流量，<span style="color: black;">经过</span>更加丰富的内容、<span style="color: black;">更加多</span>的关键词、更吸引人的标题，来<span style="color: black;">提高</span><span style="color: black;">拜访</span>者点击的概率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">温馨小贴士：卖家可在<span style="color: black;">文案</span>的末尾，以<span style="color: black;">连续</span>推送<span style="color: black;">文案</span>为由，邀请用户留下邮箱，这有利于再次推广。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优化小技巧</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">持续</span>测试：落地页显然不是一成不变的，卖家需要对落地页中的元素，<span style="color: black;">持续</span>进行测试，找到转化率最高的组合形式。落地页的变化，一方面会更加<span style="color: black;">鲜嫩</span>，另一方面<span style="color: black;">亦</span>能<span style="color: black;">提高</span>转化率。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/83060440f7184e6587ec3cade56d2a5c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672270&x-signature=H5bJ1qib6TNB%2BW5l6gRcqHD3azw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">注册表单、邮箱填写：不管是注册表单，还是邮箱信息收集，卖家都要避免设置<span style="color: black;">太多</span>的项目。需要填写的内容太多，<span style="color: black;">拜访</span>者大概率会直接放弃，这就会<span style="color: black;">引起</span>落地页的跳出率<span style="color: black;">上升</span>，转化率下降。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点内容放前面：<span style="color: black;">倘若</span>卖家需要在落地页中<span style="color: black;">安置</span>较多的内容，那<span style="color: black;">必定</span>要<span style="color: black;">重视</span>将重点内容放前面。落地页需要滚动向下拉，<span style="color: black;">倘若</span>前面无用的内容太多，<span style="color: black;">拜访</span>者就会<span style="color: black;">无</span>耐心看下去，<span style="color: black;">同期</span><span style="color: black;">亦</span>很难直接形成购买决策。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>第二人<span style="color: black;">叫作</span>：<span style="color: black;">运用</span>第二人<span style="color: black;">叫作</span>，能让<span style="color: black;">拜访</span>者感觉你是在与他进行对话的。<span style="color: black;">交流</span>的形式能够弱化<span style="color: black;">宣传</span>属性，从而降低<span style="color: black;">拜访</span>者的<span style="color: black;">警觉</span>心理。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">简单明了：落地页中，卖家要避免添加<span style="color: black;">太多</span>的内容，一方面这会拖慢页面的打开速度，另一方面繁复的内容会<span style="color: black;">提高</span>阅读难度，这不利于快速阅览。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>CTA：CTA是引导用户<span style="color: black;">行径</span>的关键元素，<span style="color: black;">因此</span>CTA按钮是必不可少的，而CTA按钮的形式与内容则需要卖家<span style="color: black;">自动</span>测试。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cebc949b2e1441e7a02946987fc108dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672270&x-signature=mHNyPuy16j%2BXl48WspCkc1x4kno%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>对比国外某知名建站<span style="color: black;">机构</span>，一大<span style="color: black;">优良</span>在于<span style="color: black;">咱们</span>的功能插件基本是免费的，<span style="color: black;">例如</span>说单品<span style="color: black;">营销</span>页和落地页，这能够<span style="color: black;">帮忙</span>卖家更好地运营网站，<span style="color: black;">提高</span>工作效率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">国外某知名建站<span style="color: black;">机构</span>，功能插件大多<span style="color: black;">源自</span>于第三方<span style="color: black;">机构</span>，<span style="color: black;">因此</span>基本上都是按月付费的，一年下来成本其实会高<span style="color: black;">非常多</span>。<span style="color: black;">另外</span><span style="color: black;">咱们</span>是免佣金的，不管卖家的订单量是多少，但国外某知名建站平台是需要收取交易佣金的，总的来看，建站成本会高<span style="color: black;">非常多</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页是影响<span style="color: black;">宣传</span>效果，网站转化率的关键所在，卖家需要<span style="color: black;">注重</span>起来，避免<span style="color: black;">导致</span><span style="color: black;">宣传</span>成本浪费。</span></span></p>
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