高转化的电商落地页都是怎么做的？日用百货类创意指引
<h1 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">课程学习 | 人才孵化 | 求职招聘 | 资源对接</span></strong></span></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">加艾奇明猪<span style="color: black;">微X</span>：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">aiqijun66</span></strong></span></strong></span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIHo29icfF14QxCcwnm4epH0j9iaRGOjPoCic6DkvOwW50sxsxfnGQbCfwia6cvC3LGA500cfd63YCeOJg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
</h1><span style="color: black;">相信<span style="color: black;">非常多</span>客户都有<span style="color: black;">这般</span>的<span style="color: black;">困惑</span>，<span style="color: black;">揭发</span>量不错，但过了<span style="color: black;">1星期</span>啥订单信息都木有……焦躁！</span><span style="color: black;">心累！</span><span style="color: black;"><span style="color: black;">为何</span>你的落地页各方面都不错<span style="color: black;">便是</span><span style="color: black;">无</span>转化？</span><span style="color: black;">别急！</span><span style="color: black;"><span style="color: black;">博主</span>今天整理了这份<strong style="color: blue;">电商日用百货<span style="color: black;">宣传</span>落地页创意指引</strong>，销量3000+不是梦。在进入正题之前，<span style="color: black;">咱们</span>先来<span style="color: black;">知道</span>一下电商落地页的基本结构：</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUiaJ2FTQMTFsRG107NPJx6pKw2IndIvaGsNBu4bwTU2bwhtgRkQNdCag/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来，<span style="color: black;">咱们</span>就<span style="color: black;">按照</span>这5个结构来唠一唠，高转化量的日用百货落地页有什么创意要点？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">创意要点</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、首屏设计</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首屏<span style="color: black;">重点</span>是<strong style="color: blue;">表达商品内容</strong>+<strong style="color: blue;">展现吸睛卖点。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">意见</span><span style="color: black;">选择</span></span><span style="color: black;">商品</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景图</span></strong><span style="color: black;"><span style="color: black;">加强</span>用户代入感；</span><strong style="color: blue;"><span style="color: black;">文案精简</span></strong><span style="color: black;">，展示最核心的吸睛卖点，放在最下方<span style="color: black;">或</span>最上方，<span style="color: black;">尽可能</span>不遮挡商品。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUtSZu0phKyx5b2F8icZEicZAg1YMBdr9ibBY3M4hiaZTLzI5T8xewYcYICQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">日用百货-清洁剂</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUOgOia0QOg8SLqZaNCu4gSwFLot65Sd5ycFOianhPae2FFXFiaPhlPymag/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日用百货-节能罩</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、促销说明</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打折促销是直营电商<span style="color: black;">平常</span>的营销方式，让用户一眼看上去就觉得“<strong style="color: blue;">很便宜</strong>”，例如：1折大促、买一送<span style="color: black;">1、</span>两件99元等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>促销说明<span style="color: black;">运用</span><span style="color: black;"><strong style="color: blue;">撞色</strong></span>搭配，并<span style="color: black;">协同</span><strong style="color: blue;">GIF动图</strong>展示效果更佳。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUD1bSsB11nTYUZ81xZDxmC69kHM98wkjc1iapoZDduibJSvic39UXnNRcQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、功能卖点</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span><span style="color: black;">包括</span>挖掘痛点+<span style="color: black;">处理</span>痛点，<strong style="color: blue;">针对用户痛点，<span style="color: black;">明显</span>卖点功效</strong>并<span style="color: black;">处理</span><span style="color: black;">她们</span>的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">意见</span>将<span style="color: black;">制品</span></span><span style="color: black;">最核心的卖点放于第三屏</span><span style="color: black;">，能够更加直观、<span style="color: black;">详细</span>地传达出<span style="color: black;">制品</span>信息，刺激用户对商品的购买欲。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUUkI0Xqvicl2aP2aib7jI6l7FMrkvDTicvWmS1JDZYHrq1R4aibyqBG6YpA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、<span style="color: black;">制品</span>展示</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span><strong style="color: blue;">商品细节、商品实拍、<span style="color: black;">过程</span>展示</strong>等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">意见</span><span style="color: black;">照片</span><span style="color: black;">选取</span>多<span style="color: black;">方向</span>的</span><strong style="color: blue;"><span style="color: black;">细节局部放大</span></strong><span style="color: black;">展示，让客户看出<span style="color: black;">制品</span>的质感，<span style="color: black;">整体风格追求真实、接地气，有代入感。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUcJgo0Ma8jEp3a9wXLz6SZoZNzeWs6ocnXsic54kKRuyMiasvMSibojPiaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5、临门一脚</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">消费者都动心了？还<strong style="color: blue;">差临门一脚，给个承诺</strong>，下单先<span style="color: black;">不消</span>付款，七天无理由退换货，<span style="color: black;">处理</span>消费者对<span style="color: black;">制品</span>质量、外观等后顾之忧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">一样</span><span style="color: black;">意见</span><span style="color: black;">运用</span>撞色搭配，</span><span style="color: black;">吸引用户眼球</span><span style="color: black;">，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">明显</span>无忧承诺</span></strong><span style="color: black;">等</span><span style="color: black;">信息。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUkI9xhEaswYyopNd2M4O8gI9FDviblxSNeFLUv9D5uriasYnUofr8h23Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图例1</p>
</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUAcqEkVibBGJzOetUfYhuQjFk9UBnhIg6ndYHPMnMrSBxX7DOu1JT19A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图例2</span></p><span style="color: black;"><span style="color: black;">以上为电商日用百货落地页必要元素，除以上内容<span style="color: black;">亦</span>可<span style="color: black;">按照</span>客户需要，</span><span style="color: black;">加入</span><span style="color: black;"><strong style="color: blue;">资质证书、配件赠送优惠</strong></span><span style="color: black;">以及</span><span style="color: black;"><strong style="color: blue;">商品<span style="color: black;">运用</span><span style="color: black;">办法</span></strong></span><span style="color: black;">等信息，但要<span style="color: black;">恰当</span><span style="color: black;">掌控</span>落地页长度。如图所示：</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUnicbOnUticiaG1Om2vdeT4YKVyfTg9gm2ZubvbeD05f9QA75JwwJP3ibFw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说了这么多，接下来<span style="color: black;">咱们</span><span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>一个完整的高转化落地页，到底长什么样子？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">高转化落地页展示</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUJ0J8DX2WHLiaqmks8icTaO7PQic169pOXuAhW3xP2KnJ8mK66RibsPwlqw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUMNp4dic2sCHalxsJ3U7Zd0QJiaSOBKfaPe8YNlOpSLPnqUBPhicFrZyZQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7T2NNuiaQuJWXZuNfTvJhrRUwAS29XqEuibeib1UnCBgOcO0BVcBSiaAQAuHbImCk472P8vbgFKsFfhlA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">好了，今天的电商日用百货落地页技巧就到<span style="color: black;">这儿</span>了！</span><span style="color: black;">祝<span style="color: black;">宣传</span>主爸爸们销量<span style="color: black;">大涨</span>，日进斗金！</span><span style="color: black;"><span style="color: black;">大众</span>新的<span style="color: black;">1星期</span>开心<span style="color: black;">愉快</span>，好运满满！</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>：青蓝计划</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主创：唐华元</span></p><strong style="color: blue;"><span style="color: black;">▼ 行业热文<span style="color: black;">举荐</span> ▼</span></strong><span style="color: black;">| <a style="color: black;">流量平台榜单</a> | <a style="color: black;">2019优化师行业报告</a> | <a style="color: black;">SEM干货76讲</a> | <a style="color: black;">搜索oCPC</a> | <a style="color: black;">各大信息流<span style="color: black;">途径</span>特性</a> | 各<a style="color: black;">行业</a>案例数据 | </span><span style="color: black;"><a style="color: black;">抖音运营全攻略</a></span><span style="color: black;"><span style="color: black;"> | </span><a style="color: black;"><span style="color: black;">宣传</span>优化手册</a><span style="color: black;"><span style="color: black;"> | </span><a style="color: black;">竞价<span style="color: black;">基本</span>技能</a><span style="color: black;"> |</span><a style="color: black;"><span style="color: black;">SEM账户搭建</span></a><span style="color: black;">|</span> <a style="color: black;">SEM账户分析</a><span style="color: black;"> |</span></span><a style="color: black;">SEM账户归因</a><span style="color: black;"> | </span><a style="color: black;">SEM思路</a></span><span style="color: black;">|</span><span style="color: black;"><span style="color: black;"> <a style="color: black;">SEM数据分析</a> | <a style="color: black;">SEM关键词</a> | <span style="color: black;"><a style="color: black;">SEM实战心得</a>|</span><span style="color: black;"> <a style="color: black;">搜索账户搭建</a> | <a style="color: black;">竞价工作<span style="color: black;">平常</span></a> <span style="color: black;"><span style="color: black;">|</span> </span></span><a style="color: black;">数据分析</a><a style="color: black;">思维</a> |<span style="color: black;"><a style="color: black;">信息流入门</a><span style="color: black;">| </span></span><span style="color: black;"><a style="color: black;">信息流账户搭建</a></span><span style="color: black;"><a style="color: black;">|</a><a style="color: black;">优化<span style="color: black;">办法</span>论</a> </span><span style="color: black;">|</span></span> <a style="color: black;"><span style="color: black;">广点通投放指南</span></a><span style="color: black;">|</span><span style="color: black;"> <a style="color: black;"><span style="color: black;">伴侣</span>圈投放</a></span><span style="color: black;"> |</span></span><a style="color: black;"><span style="color: black;">医疗实操案例</span></a><span style="color: black;">|</span><span style="color: black;"><span style="color: black;"><a style="color: black;">创意文案撰写</a> |<a style="color: black;">文</a>案优化</span></span><span style="color: black;"> |</span><span style="color: black;"><a style="color: black;">网站文案优化</a></span><span style="color: black;"><span style="color: black;"> | <a style="color: black;">整合营销</a><span style="color: black;"> |</span> </span></span><span style="color: black;"><a style="color: black;">营销网址大全</a> | </span><span style="color: black;"><a style="color: black;">抖音运营</a> |</span><span style="color: black;">信息流<span style="color: black;">宣传</span>系统学习，点击底部“<span style="color: black;">阅读原文</span>”报名学习</span><strong style="color: blue;">信息流<span style="color: black;">宣传</span>投放<span style="color: black;">办法</span>论</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
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