信息流宣传区别行业落地页招数汇总
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>声明，所有行业<span style="color: black;">包括</span>在一个<span style="color: black;">文案</span>中不现实，<span style="color: black;">咱们</span>从<span style="color: black;">另一</span>一个<span style="color: black;">方向</span>来看这个落地页的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>类别：<span style="color: black;">平常</span>的有电商单页、软文单页、营销单页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商单页<span style="color: black;">通常</span>以单品<span style="color: black;">协同</span>订单管理系统<span style="color: black;">占多数</span>。头条中页面可自建。订单管理系统<span style="color: black;">能够</span>用黑眼圈、小清新、聚风这类的，<span style="color: black;">然则</span>付费的。需要<span style="color: black;">重视</span>的是页面网址的后面需要加入与创意物料对应的编号，这<span style="color: black;">亦</span>是<span style="color: black;">为何</span>前面的<span style="color: black;">文案</span>中强调的，一个创意1个物料的缘故，方便<span style="color: black;">咱们</span>统计；例如xx.html?gzid=001</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/740f68589a0a4de7b1bf41439762f451~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672541&x-signature=V1J35A%2Fpif%2FWjBDcudAUQX7R9uY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c3a9fa35978b4dffb19f944eb26d7a66~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672541&x-signature=Nj8ivO3JvCaLURzDDyZgbVdz2%2B8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/159456238f2d4884b2e4731c485e8370~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672541&x-signature=lSc9RmzYIsgY8PaLJS3u8Epe3oM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再有<span style="color: black;">便是</span>软文吸粉的，这类为审核保险起见，还是弄个首页做引导<span style="color: black;">转</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/33d6bc259e4d44a1812b931933a1b978~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672541&x-signature=iESwjQ94oshRynYcqiTg%2BbKO91c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/17a34825a5c14498a6090f1847204620~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672541&x-signature=S%2FZ%2BUxSYpzy85QV7%2FqKkvJOk1BU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在软文中去引导加微。这类形式黑5的用的<span style="color: black;">非常多</span>，用二跳、域名<span style="color: black;">转</span>、端口<span style="color: black;">转</span>、地域<span style="color: black;">转</span>这类都很<span style="color: black;">广泛</span>。这类页面的基本<span style="color: black;">招数</span>为：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提出问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例自述</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">处理</span><span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老师<span style="color: black;">微X</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网友评论</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次<span style="color: black;">便是</span>营销单页，这种形式在传统的行业非常<span style="color: black;">广泛</span>，<span style="color: black;">重视</span>页面<span style="color: black;">尽可能</span>不要超过3屏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>的页面<span style="color: black;">招数</span>是：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.活动主题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.核心卖点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.表单/<span style="color: black;">tel</span>（上）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.噱头/<span style="color: black;">引诱</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.活动内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.表单/<span style="color: black;">tel</span>（下）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.报名成功</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.导航按钮</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/64ccf334e5094fa594512130cf517636~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672541&x-signature=kZ37ealk%2BYeTe7q2YWw6McN2o10%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上3种类型，<span style="color: black;">表率</span>了大<span style="color: black;">都数</span>的行业页面模式。但在营销漏斗<span style="color: black;">其中</span>，<strong style="color: blue;">网站的打开速度</strong><span style="color: black;">亦</span>会影响落地页的转化<span style="color: black;">状况</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>从几个方面去排查，<span style="color: black;">照片</span>问题、代码问题、线程问题、服务器问题等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>转化这块<span style="color: black;">亦</span>必不可少，表单填写、一键拨号、客服<span style="color: black;">微X</span>/<span style="color: black;">tel</span>、在线聊天工具等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">落地页设计</strong><span style="color: black;">举荐</span>工具：ps宽度640/720px,高度3屏内、订单管理系统（类似淘宝后台<span style="color: black;">制品</span>编辑页面）、<span style="color: black;">倘若</span>投头条，最好用自带的建站工具；金数据、风铃建站、<span style="color: black;">外链论坛：www.fok120.com</span>快站、百度营销页等等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/42eb24ba81a249858a752e3e6c80bb68~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672541&x-signature=RD96piLrnqBcH2z3X0TYOHC7YyA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提前<span style="color: black;">亦</span><span style="color: black;">能够</span>把落地页的内容用文档写下来，便于推广人员与设计文案人员<span style="color: black;">一起</span>交流。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f39e9fc35b7c4e90883284f8412603d1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672541&x-signature=hYoZ2zqjvQD1MV5rCjpFr%2Fan6i0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此落地页内容可结合推广内容，使其承上启下、暗示促进、形成订单</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/add70b7d306d41fca14ee786a173ff4c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725672541&x-signature=SYnVAtQ56LBSdGO3RSrXKEt9nGw%3D" style="width: 50%; margin-bottom: 20px;"></div>
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