谷歌宣传效果差，这些落地页优化要点你做对了吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P93OM4oibgVEiaZ4OyrplfxibcYfhgvZAzjy7kftx1hZqzw7jU2afLrZZaZEFRb8SCrib9WJcNZjlsIc3ibYyDGxjpA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P93OM4oibgVFZpdDRibg4KboO6feePZYKnr1r9kqwaslCAARtIthlz60ic5m2nIbMKjKrlh3sGrFhfDzGyOfDxzqA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">加入海外社媒交流群</strong><span style="color: black;">交流，互助，</span>分享，答疑<a style="color: black;"><span style="color: black;"><strong style="color: blue;">立即加入</strong></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因公众号平台更改了推送规则，<span style="color: black;">倘若</span>不想<span style="color: black;">错失</span>外贸社媒课堂的<span style="color: black;">优秀</span>内容，记得文末点下</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“赞”</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">和</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“在看”</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">哦！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>数据<span style="color: black;">不睬</span>想怎么办？<span style="color: black;">非常多</span>卖家<span style="color: black;">第1</span>时间想到的是优化关键词和投放竞价，其实落地页的用户体验优化<span style="color: black;">亦</span>很重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/j8Py6S6pQRxCnicIvTRSoOFvh9SDX5tfOfUrbbRR0oRg4byQWjAibtLKE79dUTwGnVKjooZDHCJzJkicKey8jPBeA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">众所周知，<span style="color: black;">宣传</span>转化是在用户看完<span style="color: black;">宣传</span><span style="color: black;">转</span>至落地页的过程中产生的，<span style="color: black;">倘若</span>页面被关闭，<span style="color: black;">无</span>产生交互，<span style="color: black;">那样</span>这个<span style="color: black;">宣传</span>就等同于失败。可见，一个落地页<span style="color: black;">是不是</span>出色，关系着网站<span style="color: black;">每日</span>的转化是1还是100的差别。<span style="color: black;">那样</span>，<span style="color: black;">怎样</span>打造一个高转化的<span style="color: black;">宣传</span>落地页呢？本文总结了<span style="color: black;">有些</span>要点，以<span style="color: black;">帮忙</span><span style="color: black;">大众</span>优化<span style="color: black;">宣传</span>落地页，更好地降低营销成本。</p>
<span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>5大落地页踩坑的<span style="color: black;">平常</span><span style="color: black;">原由</span>，你中招了吗？</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">落地页顾名思义就是用户在点击<span style="color: black;">宣传</span>后<span style="color: black;">转</span>后的<span style="color: black;">第1</span>个页面，它的功能和目的<span style="color: black;">亦</span>很<span style="color: black;">知道</span>，即洞察访客<span style="color: black;">需要</span>并促成交易。设计良好的、能让用户感兴趣的落地页，毋庸置疑<span style="color: black;">能够</span>降低网站的跳出率，<span style="color: black;">针对</span><span style="color: black;">宣传</span>主<span style="color: black;">来讲</span><span style="color: black;">亦</span><span style="color: black;">得到</span>更高的质量得分。这<span style="color: black;">寓意</span>着更高的<span style="color: black;">宣传</span>排名和更低的<span style="color: black;">宣传</span>支出。相反，<span style="color: black;">倘若</span>落地页<span style="color: black;">始终</span><span style="color: black;">无</span>达成转化<span style="color: black;">或</span>跳出率过高，可能<span style="color: black;">引起</span>谷歌<span style="color: black;">宣传</span>的展示频率降低，<span style="color: black;">乃至</span><span style="color: black;">基本</span>不展示。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">落地页的重要性<span style="color: black;">不问可知</span>，然而在实战过程中，许多卖家都曾在落地页运营上踩坑。其中，以下几种<span style="color: black;">状况</span>最为<span style="color: black;">平常</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">网站打开速度过慢</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站在用户的<span style="color: black;">方向</span>，点击<span style="color: black;">宣传</span>后等待页面加载的时间越长，耐心被消磨，关闭这个页面的可能性自然<span style="color: black;">亦</span>就越高。<span style="color: black;">按照</span>谷歌官方的数据统计，网站打开的速度每慢1秒，跳出率就高出20%。服务器响应慢、主页文件（如<span style="color: black;">照片</span>或视频）过大、<span style="color: black;">移植</span>插件<span style="color: black;">太多</span>，是<span style="color: black;">引起</span>网页加载速度慢的三大<span style="color: black;">重点</span><span style="color: black;">原由</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.</span><span style="color: black;">落地页内容与<span style="color: black;">宣传</span>文案不一致</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">保证</span>谷歌<span style="color: black;">宣传</span>投放效果的一个基本原则，<span style="color: black;">便是</span>关键词、<span style="color: black;">宣传</span>文案和落地页三者的高度统一。有些卖家或为带动站点其他<span style="color: black;">制品</span>的流量，将独立站主页<span style="color: black;">或</span>其他整合页面<span style="color: black;">做为</span>落地页。但这么做用户<span style="color: black;">亦</span>有可能会<span style="color: black;">由于</span><span style="color: black;">没法</span>直接找到自己需要的<span style="color: black;">制品</span>而失去耐心，<span style="color: black;">引起</span>直接退出页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.</span><span style="color: black;">落地页出Bug</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">落地页<span style="color: black;">显现</span>404页面，看似是低级错误，但只要稍不<span style="color: black;">重视</span>，就有可能“踩到坑里”。最<span style="color: black;">平常</span>的，<span style="color: black;">由于</span>修改了落地页url但忘记修改<span style="color: black;">宣传</span>设置，<span style="color: black;">引起</span>用户看到404页面，<span style="color: black;">亦</span>有卖家遇到过代理服务器过载<span style="color: black;">引起</span>页面出错的<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.</span><span style="color: black;">不合时宜的表单弹出</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了搜集用户信息，相信不少卖家都<span style="color: black;">运用</span>过表单弹窗插件，这种做法有利有<span style="color: black;">坏处</span>。<span style="color: black;">倘若</span>用户在尚未完全<span style="color: black;">认识</span>网站的<span style="color: black;">状况</span>下，就被弹窗干扰了<span style="color: black;">重视</span>力，则有可能会直接关闭网页。<span style="color: black;">另外</span>，弹窗插件<span style="color: black;">亦</span>会拖慢落地页的加载速度。<span style="color: black;">因此</span>，弹窗的<span style="color: black;">机会</span>就<span style="color: black;">显出</span>非常重要。比起在用户<span style="color: black;">拜访</span>落地页时<span style="color: black;">表示</span>弹窗，在用户即将离开网页时设置弹窗或许更加合适。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5.</span><span style="color: black;">移动端页面匹配性差</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，移动端的搜索体量占比越来越大。<span style="color: black;">关联</span>数据<span style="color: black;">表示</span>，<span style="color: black;">倘若</span>网页<span style="color: black;">没法</span>良好地适配移动端，用户的跳出率会<span style="color: black;">增多</span>5倍。移动端的适配性不仅<span style="color: black;">包含</span>兼容性与可拜访性，还需要<span style="color: black;">保准</span>落地页在<span style="color: black;">各样</span><span style="color: black;">区别</span>尺寸的设备中都能清晰、完整地传递信息。举个例子，有些卖家在设计网页按钮时<span style="color: black;">无</span><span style="color: black;">重视</span>移动端的<span style="color: black;">运用</span>感受，按钮的尺寸设计<span style="color: black;">不可</span>适配到所有机型，<span style="color: black;">引起</span>部分机型用户<span style="color: black;">没法</span>点到按钮，无形中就造<span style="color: black;">成为了</span><span style="color: black;">有些</span>用户流失。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/j8Py6S6pQRxCnicIvTRSoOFvh9SDX5tfOQcWGvpPyyicNb7jiaUiapfcO3PpF9KjicfmFS7ZYDpYj1AI9glWx2ibZQYw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>落地页优化，把握3大关键原则</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>要<span style="color: black;">怎样</span>规避<span style="color: black;">以上</span>“雷点”，打造出一个<span style="color: black;">优秀</span>的落地页呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在着手优化之前，应该先<span style="color: black;">知道</span><span style="color: black;">这次</span><span style="color: black;">宣传</span>的投放目的，是留资集客还是<span style="color: black;">制品</span><span style="color: black;">营销</span>等。其次，还要<span style="color: black;">知道</span><span style="color: black;">宣传</span>的<span style="color: black;">目的</span>受众群体的特征，<span style="color: black;">例如</span>受众的性别年龄特征、设备<span style="color: black;">运用</span>习惯等。落地页上的文案、按钮样式、<span style="color: black;">照片</span>视频等，都要基于人群特征，围绕营销<span style="color: black;">目的</span>来进行设计，并把握</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">关联</span>性、<span style="color: black;">靠谱</span>性、<span style="color: black;">方便</span>性</span></strong><span style="color: black;">三大原则。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;"><span style="color: black;">关联</span>性</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">选取</span>落地页时，务必<span style="color: black;">选取</span>与<span style="color: black;">宣传</span>文案和关键词高度<span style="color: black;">关联</span>的页面，用户才有兴趣继续后续的转化。例如，你的<span style="color: black;">宣传</span><span style="color: black;">倘若</span>是介绍某款<span style="color: black;">制品</span>，<span style="color: black;">那样</span>落地页则应该<span style="color: black;">供给</span>该<span style="color: black;">制品</span>的购买链接页面。在文案设计上，<span style="color: black;">意见</span><span style="color: black;">宣传</span>与落地页采用一致的标题，以<span style="color: black;">保证</span>用户能准确地找到自己想要的信息，<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">能够</span>很好地向谷歌<span style="color: black;">显示</span>这是用户想看到的内容，从而<span style="color: black;">保证</span><span style="color: black;">宣传</span>质量分。<span style="color: black;">另外</span>，还<span style="color: black;">能够</span>设计号召性用语的按钮。<span style="color: black;">例如</span>，“立即购买”、“<span style="color: black;">此刻</span>联系<span style="color: black;">咱们</span>”等标语，以此加深用户印象，促进<span style="color: black;">她们</span>采取进一步行动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">可靠性</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">落地页应向用户传递出值得信赖的品牌形象。<span style="color: black;">首要</span>，在内容和文案上需<span style="color: black;">保证</span>单词和语法<span style="color: black;">不可</span><span style="color: black;">显现</span>错误，<span style="color: black;">意见</span><span style="color: black;">大众</span>在翻译时多加把关，避免给用户带来误解。其次，<span style="color: black;">必定</span>要<span style="color: black;">保证</span>落地页是<span style="color: black;">能够</span><span style="color: black;">拜访</span>的，养成<span style="color: black;">定时</span>检测的习惯，若<span style="color: black;">显现</span>问题<span style="color: black;">即时</span>采取相应优化<span style="color: black;">办法</span>。<span style="color: black;">另外</span>，还要<span style="color: black;">重视</span>留下易于<span style="color: black;">查询</span>且能够<span style="color: black;">运用</span>的联系方式，如<span style="color: black;">tel</span>、邮件<span style="color: black;">或</span>人工客服聊天窗，让客户在想要咨询时<span style="color: black;">即时</span><span style="color: black;">得到</span><span style="color: black;">帮忙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3.</span><span style="color: black;"><span style="color: black;">方便</span>性</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个优秀的落地页，<span style="color: black;">能够</span>让用户快速<span style="color: black;">拜访</span>并清晰地获取到信息。在加载速度方面，<span style="color: black;">意见</span>不要超过3秒，可<span style="color: black;">运用</span>Google PageSpeed Insights 工具来测试。在页面设计时，可采用图文、视频结合的方式来<span style="color: black;">帮忙</span>用户理解<span style="color: black;">制品</span>。<span style="color: black;">不外</span>要<span style="color: black;">重视</span>，在上传<span style="color: black;">照片</span>视频等素材时最好提前压缩，文件<span style="color: black;">体积</span>不要超过2M，并且不要<span style="color: black;">运用</span><span style="color: black;">太多</span>的插件。<span style="color: black;">另外</span>，还要<span style="color: black;">重视</span>移动端的兼容性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，在完成页面内容后<span style="color: black;">咱们</span>还要进行A/B测试，以验证成果，改进并<span style="color: black;">连续</span>优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>集客目的的<span style="color: black;">宣传</span>，可重点参考谷歌分析后台中的跳出率和浏览时长。<span style="color: black;">一般</span><span style="color: black;">来讲</span>，只要不是内容<span style="color: black;">尤其</span>简单的页面，跳出率在30%-50%的页面属于较好的页面，50%-70%的页面还有<span style="color: black;">提高</span>空间，<span style="color: black;">倘若</span>跳出率超过70%则说明需要进一步优化了。<span style="color: black;">针对</span><span style="color: black;">营销</span>目的的<span style="color: black;">宣传</span>，<span style="color: black;">能够</span>在谷歌分析中设置转化、加购等指标，<span style="color: black;">倘若</span><span style="color: black;">制品</span>页的浏览量很大，但加购数量较低，就要继续做A/B测试，<span style="color: black;">调节</span><span style="color: black;">制品</span>的价格、描述<span style="color: black;">或</span>标题来<span style="color: black;">持续</span>验证效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/j8Py6S6pQRxCnicIvTRSoOFvh9SDX5tfOLVAMXiaic5X0XVGU2lniaqdmXjVMicYEdXUGCnx1v33cXicMfFyBJmtNAcA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，有效的<span style="color: black;">宣传</span>优化都是<span style="color: black;">创立</span>在对正确的数据分析<span style="color: black;">基本</span>之上。团队内部需要有好的运营人员，<span style="color: black;">或</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>服务商，扫描下方二维码添加<span style="color: black;">博主</span><span style="color: black;">认识</span>谷歌推广。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">加入外贸分享群</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">与<span style="color: black;">更加多</span>外贸人<span style="color: black;">一块</span>学习进步</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">认识</span>谷歌、海外社媒推广代运营服务</strong></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P93OM4oibgVFoibTnb9XlYKPeiaOMqlibvmoh60v69dQicrQqU5gMd2vJMP0pWtT0a1tYfBTttQkaSicViaicQsicVey0oQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">end</p><img src="https://mmbiz.qpic.cn/mmbiz_png/P93OM4oibgVHBV8SFlXqgV7p8lMtrqcYE9EKqlOpEyKaBNGPPZZLe5Luc8JfgGDbtL0icKd0j4JSIuOwCfxZmH7w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">往期<span style="color: black;">举荐</span></span></strong>
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<h2 style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P93OM4oibgVHjeq0LQopvncpMF2icgPH6GwRic2sB5OdNZGG60Nv5vIcPndxcSy2Jzw4b14lJHqSmH283vv4Id4Fw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></h2>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">文案</span>来<span style="color: black;">源于网络，侵删</span></span></h1>
外链发布论坛学习网络优化SEO。
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