今日头条信息流宣传有哪些？展现位置和宣传样式详解
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今日头条<span style="color: black;">宣传</span>粗略的<span style="color: black;">能够</span>分为品牌<span style="color: black;">宣传</span>和效果类<span style="color: black;">宣传</span>。<span style="color: black;">日前</span>我所描述的都是效果类<span style="color: black;">宣传</span><span style="color: black;">关联</span>内容。<span style="color: black;">大众</span>开完户以后得到的投放后台<span style="color: black;">咱们</span><span style="color: black;">通常</span>简<span style="color: black;">叫作</span>AD后台。AD后台分为<span style="color: black;">宣传</span>组-<span style="color: black;">宣传</span>计划-<span style="color: black;">宣传</span>创意三个层级，而<span style="color: black;">大众</span>关心的<span style="color: black;">宣传</span>样式和展现位置是在创建<span style="color: black;">宣传</span>计划这个过程中会碰到的：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">展现位置：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 优选<span style="color: black;">宣传</span>位：默认为<span style="color: black;">宣传</span>位全选，<span style="color: black;">设备</span>自动开启智能投放，优选转化率最佳的位置</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b715f2d7190446e0a65b9ef64cd27bf6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674785&x-signature=MYEpHXjs%2BlH52yg5te%2Bw1hLqd7Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4e37a2770fae459681e9f344beb248a2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674785&x-signature=HZQrvQpO6ThX7e5dZMhoiQS%2BBhY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/36e05121e41e440486ae80495bae5504~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674785&x-signature=f%2ByHFyTm3uIzEcXYsBcEJ1lr4wo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b8fb85e9a3ef4e6090719f79670094fa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674785&x-signature=qfhv6%2FpZeFJUmOoRSJHgifZBteI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0b0a8897c2294e95930d2d235ed98078~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674785&x-signature=bYll5x7lIY76G6Gm0pjdJ2DqJbg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/02f76d92ddb8400b92e90c224a14d3e1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674785&x-signature=mCYx6M2iAIT5FRkwfn%2FUyaOu7yA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆ 指定<span style="color: black;">媒介</span>：可投放资源：今日头条、西瓜、火山、抖音，穿山甲</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1262e6635eba4c4a8bd21e2bcf586e67~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674785&x-signature=%2BpnGZVF5KnefPvesa9%2FyRyWJhAc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优选<span style="color: black;">宣传</span>位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您可<span style="color: black;">经过</span>设置投放位置<span style="color: black;">选取</span>您要投放的<span style="color: black;">宣传</span>位，如<span style="color: black;">选取</span>头条信息流，则您的<span style="color: black;">宣传</span>将投放到头条信息流<span style="color: black;">宣传</span>位中；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优选<span style="color: black;">宣传</span>位是一款自动为<span style="color: black;">宣传</span>优选最佳展现位置的托管式智能工具， 勾选了优选<span style="color: black;">宣传</span>位后，默认为头条系广告位和穿山甲<span style="color: black;">宣传</span>位全选，<span style="color: black;">设备</span>自动开启智能投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对<span style="color: black;">区别</span>用户对<span style="color: black;">宣传</span>的历史转化<span style="color: black;">行径</span>，优选转化率最佳的位置， <span style="color: black;">按照</span>分位置效果表现，智能分配预算。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">素材样式：</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1e234880c05a41bab60b0cef50c50017~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674785&x-signature=gk1YWSsoEUmZEXtfA3iNYE%2BzGCg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/41796c988e0e460e8880da2c75a2dfd4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674785&x-signature=c0OATcJNTR7P7714eHCSz5wvwlQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f6a7a33c441e46e1ad4b8bc971b9f955~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674785&x-signature=fK7ESvQ4DwIImDzflEUjcmHYmOY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大图尺寸：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">横版1280*720px；竖版720*1280，<span style="color: black;">体积</span>500K以内</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小图&组图尺寸：456*300px，<span style="color: black;">体积</span>500K以内，3张为一组</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">落地页（优先制作）：宽640px，高度不限参考；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频：1280*720（横版视频） ，720*1280（竖版视频），时长不得长于60S，宽高比16:9<span style="color: black;">或</span>9:16，<500M,支持格式mp4,mpeg,3gp,avi，码率：>=516kbps,<span style="color: black;">体积</span><=100M,分辨率≥720*1280</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实质</span>投放中，<span style="color: black;">意见</span>准备多种样式素材测试<span style="color: black;">区别</span><span style="color: black;">宣传</span>位效果。结合<span style="color: black;">自己</span>业务灵活<span style="color: black;">调节</span>。</p>
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