论坛 › 广东 › 一步步入门二类电商（二）：落地页设计技巧

tw4ld6 发表于 2024-8-31 18:10:36

一步步入门二类电商（二）：落地页设计技巧

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">博主</span>邀请到一位二类电商的老司机为<span style="color: black;">大众</span>做教程式的分享，一步步教你<span style="color: black;">怎样</span>玩转二类电商运营，老司机将逐一为<span style="color: black;">大众</span>解开二类电商运营的奥秘，带你入门。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">前言</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">二类电商的特点有两个：<span style="color: black;">第1</span>个<span style="color: black;">首要</span><span style="color: black;">便是</span>非品牌，不是什么知名品牌；第二个<span style="color: black;">便是</span>短时爆款，<span style="color: black;">包含</span>非标品。</span></span><span style="color: black;"><span style="color: black;">从</span>15年做到了16年，直到<span style="color: black;">此刻</span></span><span style="color: black;"><span style="color: black;">越来越</span></span><span style="color: black;"><span style="color: black;">多</span></span><span style="color: black;"><span style="color: black;">的</span></span><span style="color: black;"><span style="color: black;">团队在操</span></span><span style="color: black;"><span style="color: black;">作</span></span><span style="color: black;"><span style="color: black;">，这个项目流程比较的简单，不需要<span style="color: black;">尤其</span>麻烦的团队管理，中间<span style="color: black;">亦</span><span style="color: black;">无</span>什么<span style="color: black;">繁杂</span>的环节，<span style="color: black;">便是</span>比较简单的投钱买<span style="color: black;">制品</span>，</span></span><span style="color: black;"><span style="color: black;">运营得好，月入</span>20万是真的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;&nbsp;&nbsp;<span style="color: black;">老司机将从如下方面进行分享：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>&nbsp;</span><span style="color: black;"><span style="color: black;">爆品<span style="color: black;">选取</span><span style="color: black;">办法</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span>&nbsp;</span><span style="color: black;"><span style="color: black;">落地页设计技巧</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、</span>&nbsp;</span><span style="color: black;"><span style="color: black;">信息流<span style="color: black;">宣传</span>平台分析</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、</span>&nbsp;</span><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>投放定位</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、</span>&nbsp;</span><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>投放策略</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6、</span>&nbsp;</span><span style="color: black;"><span style="color: black;">开户<span style="color: black;">途径</span><span style="color: black;">选取</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7、</span>&nbsp;</span><span style="color: black;"><span style="color: black;">创意计划配图技巧</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8、</span>&nbsp;</span><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>优化技巧</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">9、</span>&nbsp;</span><span style="color: black;"><span style="color: black;">账户架构搭建攻略</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十、&nbsp;</span><span style="color: black;">SEM<span style="color: black;">数据分析</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">1、</span>&nbsp;</span><span style="color: black;"><span style="color: black;"><span style="color: black;">签定</span>物流</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">2、</span>&nbsp;</span><span style="color: black;"><span style="color: black;">发货</span>/<span style="color: black;">退货处理</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">3、</span>&nbsp;</span><span style="color: black;"><span style="color: black;">资金收回及循环启用</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">4、</span>&nbsp;</span><span style="color: black;"><span style="color: black;"><span style="color: black;">关联</span>工具网站</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span>落地页设计技巧</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在信息流<span style="color: black;">宣传</span>中，用户是被动接受<span style="color: black;">宣传</span>及创意的，用户点击是<span style="color: black;">由于</span>被你的创意所吸引，<span style="color: black;">因此呢</span>，你的落地页<span style="color: black;">必定</span>要满足他<span style="color: black;">针对</span>入口标题素材的兴趣点和好奇心。信息流<span style="color: black;">宣传</span>的<span style="color: black;">照片</span><span style="color: black;">重点</span>出<span style="color: black;">此刻</span>两个位置，<span style="color: black;">第1</span>是入口</span> <span style="color: black;">创意题图部分，第二是</span> <span style="color: black;">在落地页上。落地页是实现转化率的关键之中的关键。<span style="color: black;">非常多</span>信息流<span style="color: black;">宣传</span>中</span>,80%<span style="color: black;">都死在了落地页上。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1<span style="color: black;">、落地页</span><span style="color: black;">3</span><span style="color: black;">大忌讳</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)&nbsp;</span><span style="color: black;"><span style="color: black;">忌第三方</span>H5(<span style="color: black;"><span style="color: black;">没法</span>统计到有效数据</span><span style="color: black;">/</span><span style="color: black;"><span style="color: black;">行径</span><span style="color: black;">源自</span></span><span style="color: black;">)</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)&nbsp;</span><span style="color: black;"><span style="color: black;">忌与入口标题素材无关</span>(<span style="color: black;">骗进来<span style="color: black;">无</span><span style="color: black;">道理</span></span><span style="color: black;">)</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)&nbsp;</span><span style="color: black;"><span style="color: black;">忌内容繁复无主次（要有<span style="color: black;">招数</span>）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2<span style="color: black;">、信息流<span style="color: black;">宣传</span>落地页的首屏设计要点：</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)&nbsp;</span><span style="color: black;"><span style="color: black;">抓住用户痛点，简单粗暴</span>;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)&nbsp;</span><span style="color: black;"><span style="color: black;"><span style="color: black;">陈列</span>核心卖点，<span style="color: black;">供给</span>有价值信息</span>;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)&nbsp;</span><span style="color: black;"><span style="color: black;">表单填写噱头，刺激用户后续<span style="color: black;">行径</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3<span style="color: black;">、</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">落地页</span></span></strong><span style="color: black;"><span style="color: black;">优秀素材基本要素：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">）<span style="color: black;">知道</span>推广<span style="color: black;">目的</span>：制作素材之前<span style="color: black;">首要</span>确定<span style="color: black;">宣传</span>要对谁说、说什么、达到什么样的转化<span style="color: black;">目的</span>，做到有的放矢，<span style="color: black;">才可</span>箭不虚发。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2<span style="color: black;">）避免重复：<span style="color: black;">宣传</span>素材并不是以多取胜，避免<span style="color: black;">运用</span>相同素材重复进行投放，<span style="color: black;">太多</span>重复的素材会<span style="color: black;">运用</span>户视觉疲劳，降低点击率。相同定向<span style="color: black;">要求</span>的<span style="color: black;">类似</span><span style="color: black;">宣传</span>素材投放</span><span style="color: black;">1~2</span><span style="color: black;">个<span style="color: black;">就可</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3<span style="color: black;">）文案清晰：文案抓住重点，尽可能有针对性和吸引力，不要<span style="color: black;">运用</span>泛滥通俗的文案。<span style="color: black;">能够</span>采用主题</span><span style="color: black;">+</span><span style="color: black;">辅助说明的形式，<span style="color: black;">意见</span>不超过</span><span style="color: black;">2</span><span style="color: black;">种字体</span><span style="color: black;">/</span><span style="color: black;">颜色。尽可能<span style="color: black;">运用</span>标准字体，不要<span style="color: black;">运用</span>变形字体以及较为低龄化的字体。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4<span style="color: black;">）构图简洁、主次分明：在有效的<span style="color: black;">宣传</span>尺寸内，尽可能的<span style="color: black;">明显</span>表达重点，去繁存简。<span style="color: black;">尽可能</span><span style="color: black;">运用</span>稳定（倒三角，垂直）、对<span style="color: black;">叫作</span>（左图右文，右图左文）的构图，<span style="color: black;">尽可能</span>避免<span style="color: black;">运用</span><span style="color: black;">太多</span>的装饰形式，<span style="color: black;">全部</span>画面要<span style="color: black;">运用</span>户能够快速、清晰的感知图、文、背景的关系。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5<span style="color: black;">）整体协调：素材整体的色调、风格保持统一，背景<span style="color: black;">尽可能</span><span style="color: black;">运用</span>纯色、平面、微质感的<span style="color: black;">照片</span>，避免<span style="color: black;">运用</span>过于具像<span style="color: black;">或</span>比较抢眼的<span style="color: black;">照片</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6<span style="color: black;">）<span style="color: black;">恰当</span><span style="color: black;">选取</span>尺寸：参考以上<span style="color: black;">意见</span>的<span style="color: black;">同期</span>，还需要为您的<span style="color: black;">宣传</span>素材<span style="color: black;">选取</span>一个合适的<span style="color: black;">宣传</span>尺寸。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">区别</span>的投放平台均<span style="color: black;">供给</span>了<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>尺寸供<span style="color: black;">选取</span>，这些尺寸对应了<span style="color: black;">区别</span>的<span style="color: black;">揭发</span>量和点击<span style="color: black;">花费</span>，<span style="color: black;">按照</span><span style="color: black;">自己</span>需要进行<span style="color: black;">恰当</span>的<span style="color: black;">选取</span>，<span style="color: black;">能够</span>达到更理想的效果。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>推广<span style="color: black;">目的</span>是以较少的预算，在<span style="color: black;">短期</span>内<span style="color: black;">得到</span>高<span style="color: black;">揭发</span>，<span style="color: black;">提高</span>品牌的公众认知度，<span style="color: black;">那样</span><span style="color: black;">能够</span><span style="color: black;">选取</span>日均<span style="color: black;">揭发</span>量高，<span style="color: black;">同期</span>点击单价低的<span style="color: black;">照片</span><span style="color: black;">宣传</span>位进行投放。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">、落地页转化能力<span style="color: black;">提高</span>优化</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">）<span style="color: black;">宣传</span>素材与着陆页要<span style="color: black;">制品</span>一致<span style="color: black;">或</span><span style="color: black;">关联</span>；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2<span style="color: black;">）<span style="color: black;">加强</span>网站制作质量，<span style="color: black;">包含</span>内容丰富、易读性高；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3<span style="color: black;">）<span style="color: black;">加强</span>您的<span style="color: black;">制品</span><span style="color: black;">优良</span>，<span style="color: black;">包含</span>在价格、<span style="color: black;">制品</span>本身质量、品牌、<span style="color: black;">评估</span>上<span style="color: black;">提高</span>；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4<span style="color: black;">）线上<span style="color: black;">帮忙</span>页面相对完善，客服响应<span style="color: black;">即时</span>；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5<span style="color: black;">）店铺</span><span style="color: black;">/</span><span style="color: black;">商品页面的自助购物提示，有新用户指南，客服引导；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6<span style="color: black;">）<span style="color: black;">是不是</span>有针<span style="color: black;">针对</span>新用户的刺激手段；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7<span style="color: black;">）减少任何可能<span style="color: black;">导致</span>低安全感的信息。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5<span style="color: black;">、</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">落地页挑图技巧</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页<span style="color: black;">照片</span>需要满足</span> <span style="color: black;">吸引<span style="color: black;">重视</span>、传递信息、激发<span style="color: black;">心情</span></span> <span style="color: black;">的功能。<span style="color: black;">这里</span><span style="color: black;">基本</span>上，再结合落地页中<span style="color: black;">详细</span>的文案，匹配对应内容选配图。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选好<span style="color: black;">照片</span>后，你<span style="color: black;">能够</span>依次问自己以下四个问题：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">）、这张图表达了我要表达的内容吗？<span style="color: black;">倘若</span>觉得<span style="color: black;">无</span>达到，回去重挑。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2<span style="color: black;">）、这张图<span style="color: black;">是不是</span>干扰了用户看到我要他看的内容？<span style="color: black;">倘若</span>有，去掉。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3<span style="color: black;">）、这张图加重了重点<span style="color: black;">心情</span>吗？<span style="color: black;">无</span>的话，换一张。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4<span style="color: black;">）、这张图会<span style="color: black;">诱发</span>用户的不适吗？<span style="color: black;">倘若</span>有，换一张。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">以上</span>四个问题都能<span style="color: black;">经过</span>，你的落地页配图就合格了。实践证明，大部分<span style="color: black;">状况</span>下，选对<span style="color: black;">照片</span>对<span style="color: black;">加强</span>你的<span style="color: black;">宣传</span>转化率有很大的<span style="color: black;">帮忙</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">认识</span>完怎么选图之后，你和<span style="color: black;">宣传</span>主、<span style="color: black;">或</span>设计师、<span style="color: black;">或</span>美工，沟通起来<span style="color: black;">亦</span>有了标准，会方便许多，<span style="color: black;">例如</span>，你<span style="color: black;">能够</span>说：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">我需要能更煽动类似这种<span style="color: black;">心情</span>的图</span><span style="color: black;">”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">或</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">我需要找<span style="color: black;">有些</span>真实场景的、更有说服力的图</span><span style="color: black;">”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>对方还搞不明白：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">你到底要哪种<span style="color: black;">心情</span>啊？</span><span style="color: black;">”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">或</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;"><span style="color: black;">怎么样</span>才算有说服力啊？</span><span style="color: black;">”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你<span style="color: black;">能够</span>用</span> <span style="color: black;">拆字</span> <span style="color: black;">的<span style="color: black;">办法</span>去解答。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6<span style="color: black;">、五秒打动用户的技巧（举例）</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在海量的信息流中，<span style="color: black;">宣传</span>主<span style="color: black;">想要</span><span style="color: black;">自己</span>的<span style="color: black;">宣传</span>快速博取用户眼球，让其产生阅读兴趣，标题要取得好，取得妙。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span>从</span>2个方面为各位<span style="color: black;">供给</span>取出好标题的参考意见。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">从人性的<span style="color: black;">方向</span>，结合行业、<span style="color: black;">制品</span>、客户群体拟定标题</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">）、恐惧心</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">利用人<span style="color: black;">针对</span><span style="color: black;">将来</span>、未知<span style="color: black;">或</span>麻烦的恐惧来拟定标题，刺激<span style="color: black;">她们</span>进一步阅读内容。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaMniboQNznJGl4RH7A9sNZK3o4icaABOs4dqibCBnwcvGLxeZVhlEFtR9xQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2<span style="color: black;">）、归属性</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">人都有归属于某一群体的心理，<span style="color: black;">例如</span>地域、<span style="color: black;">兴趣</span>等。<span style="color: black;">宣传</span>主<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">目的</span>客户的特点，抓住<span style="color: black;">她们</span>和<span style="color: black;">制品</span><span style="color: black;">相关</span>的归属心理拟定标题。</span>&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaMTMxnQItjibUunEFJEzib4twCNXoPSnXibTuhickP0JEXibsAicQj4iaRxlkJA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3<span style="color: black;">）、好奇心</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">好奇心害死猫，对自己不<span style="color: black;">晓得</span>的东西有一种好奇，<span style="color: black;">期盼</span>一探<span style="color: black;">到底</span>。</span>&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaMicBIH3PW1O2uqnlCOzewyL9PrRiaVSZEK4icMJCsv57Qg4K69ELmRrgIQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaMxCZwyIT4PbR7wb2wmjmBEvooqSlSVPkP8TfI8Ntm4Aw11TDDKAo1wA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4<span style="color: black;">）、求知心</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">利用人<span style="color: black;">针对</span>较为专业<span style="color: black;">行业</span>知识的<span style="color: black;">需要</span>来拟定标题。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaM23q1LgSvibiaibkLqwia2OZISR1icvuoNG3rLALdmNK35wVSERIGb57Yiaicw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaMch3YLKKyibKDPS96CmNzUIWE37FeVdtiaHeeC3iapCgw2BhSBUcicgyaOw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5<span style="color: black;">）、从众心</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中国人<span style="color: black;">爱好</span>热闹，越是受众人追捧的东西，<span style="color: black;">亦</span>想要围观参与。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaMYYiaJoq3uQVUMDt2TLesMElCESVa37iarbiaJeJXmgE3ic7KzbjibDYn23w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6<span style="color: black;">）、爱美心</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对<span style="color: black;">漂亮</span>事物或美好生活向往的心理。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaMsaxefv2CCtWoNictKF4icJ07HYbxhm42MM6bCdW78bAoricXpdLutWBAQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7<span style="color: black;">）、好色心</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">人都有好色的一面，<span style="color: black;">针对</span>色<span style="color: black;">没法</span>抗拒。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8<span style="color: black;">）、贪婪心</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">爱好</span>占小便宜。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaMsoMicRIPL9tthFEmOc9qkOvl2qobN1JUialEOmlP42JTkrD1svUicYyjw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9<span style="color: black;">）、权威心</span></span><span style="color: black;"><span style="color: black;">利用权威<span style="color: black;">公司</span>的身份拟定标题。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaMPDwK03SSISnibbSI3UfE2ABvJib5KHK4qibezSjj0WpPQFKOWz2ZrJk5A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当你在拟定标题<span style="color: black;">无</span>思路的时候，就<span style="color: black;">能够</span>从上面</span>9<span style="color: black;">个方面来思考。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">优化细节，更好的抓住用户的眼球</span> </span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span><span style="color: black;"><span style="color: black;">）、</span></span><span style="color: black;"><span style="color: black;">巧用数字和符号。<span style="color: black;">由于</span>人<span style="color: black;">针对</span>数字和符号比较<span style="color: black;">敏锐</span>，在一段信息中，<span style="color: black;">首要</span><span style="color: black;">重视</span>到<span style="color: black;">常常</span>是数字和符号，<span style="color: black;">例如</span>：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原标题</span>—五个点，<span style="color: black;">提高</span><span style="color: black;">文案</span>的打开率，优化后—<span style="color: black;">5</span><span style="color: black;">个点！<span style="color: black;">文案</span>打开率<span style="color: black;">提高</span></span><span style="color: black;">50%</span><span style="color: black;">！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span><span style="color: black;"><span style="color: black;">）、</span></span><span style="color: black;"><span style="color: black;">巧用加粗和强调。在<span style="color: black;">文案</span>前面添加加粗强调语，例【福利！】、【重磅！】。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3</span><span style="color: black;"><span style="color: black;">）、</span></span><span style="color: black;"><span style="color: black;">利用可结合的热点。将标题与近期热点结合，来<span style="color: black;">提高</span>吸引力，像之前比较流行的佛系语标题。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4</span><span style="color: black;"><span style="color: black;">）、</span></span><span style="color: black;"><span style="color: black;">放大痛点优化：将用户痛点放大了以后，<span style="color: black;">她们</span>会积极<span style="color: black;">认识</span><span style="color: black;">宣传</span><span style="color: black;">供给</span>的<span style="color: black;">处理</span><span style="color: black;">方法</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaMaxdUMCngtDg6z7RnI2icxGkNurRGIiaDS1Mvn757JBoW90HWCVUKWibSA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>需要推送信息流<span style="color: black;">宣传</span>的商家或<span style="color: black;">宣传</span>主，微当家基于<span style="color: black;">自己</span></span>10<span style="color: black;">万</span><span style="color: black;">+WiFi</span><span style="color: black;">热点<span style="color: black;">优良</span>，推出场景化信息流<span style="color: black;">宣传</span>，并且分为三种：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">公众号<span style="color: black;">宣传</span>：用户阅读<span style="color: black;">文案</span>，自主关注公众号，为公众号增粉。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商品信息<span style="color: black;">宣传</span>：用户阅读商品信息，领取优惠劵，<span style="color: black;">提高</span><span style="color: black;">制品</span>销量。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">活动信息<span style="color: black;">宣传</span>：最新活动信息，用户自主参与，为活动引流。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在匹配场景，<span style="color: black;">宣传</span>主可实现<span style="color: black;">精细</span>推送信息流<span style="color: black;">宣传</span>到<span style="color: black;">目的</span>用户的手机移动端，打开率高达</span>50%<span style="color: black;">，并且实时查看<span style="color: black;">宣传</span>效果的反馈数据，<span style="color: black;">调节</span>投放策略，优化<span style="color: black;">宣传</span>投放。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7<span style="color: black;">、</span><span style="color: black;">SEM</span><span style="color: black;"><span style="color: black;">宣传</span>落地页转换率<span style="color: black;">提高</span></span><span style="color: black;">10</span><span style="color: black;">倍的</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">实践</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">办法</span></span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以下是<span style="color: black;">咱们</span>在工作中<span style="color: black;">经过</span><span style="color: black;">实质</span>操作总结的<span style="color: black;">有些</span>小心得。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">实践</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对原页面分析</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaMpxRiaeo2L62m0Rxl1jJek5l0wWqwthX0M1pyicDPib1QptEVsjJ3st6Ng/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">、<span style="color: black;">经过</span><span style="color: black;">行径</span>层分析<span style="color: black;">发掘</span>，其它指标正常但跳出率较高，从而得出是设计而非内容方面问题的结论。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2<span style="color: black;">、利用用户模拟测试进行了<span style="color: black;">心情</span>层分析，<span style="color: black;">发掘</span>原设计将用户直接引导至活动部分，<span style="color: black;">引起</span>用户忽略了注册部分。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3<span style="color: black;">、在视觉线最后的舆论部分，因数据<span style="color: black;">原因</span>失去可信度，<span style="color: black;">作为</span>了页面上的反向<span style="color: black;">原因</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">优化<span style="color: black;">方法</span></span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7gCvQoSI1ibhFYhSrE8krGaj8CgKgxaiaM6K0W56Zia3hkqlbrarWR9EQZuKgr5gvFh2B0RLCbD1tzq4A9UMfgWng/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">、利用人设分割了功能部分与活动部分，强调了注册下载的<span style="color: black;">同期</span>，<span style="color: black;">保准</span>了活动部分促进注册。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2<span style="color: black;">、用背景色区分了上中下三块，防止用户直接被引导至页面下方。<span style="color: black;">做为</span><span style="color: black;">赔偿</span>，职业部分<span style="color: black;">运用</span>了富交互。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3<span style="color: black;">、删除了<span style="color: black;">包括</span>反向<span style="color: black;">原因</span>的模块。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">该页面经过<span style="color: black;">以上</span><span style="color: black;">过程</span>优化之后的注册转化率<span style="color: black;">得到</span>大幅<span style="color: black;">提高</span>。受篇幅所限，<span style="color: black;">这里</span><span style="color: black;">再也不</span>给出<span style="color: black;">更加多</span>实例展示。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/7gCvQoSI1ibiavt2uRxAWpWH1fFdibuBILjiasWoj6SbSDfg5ic8ysCrdOg0BRdMX0znic1tXd5Jmianzrpn36ug3L96g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>

流星的美 发表于 2024-9-9 09:39:27

感谢您的精彩评论，为我带来了新的思考角度。

b1gc8v 发表于 2024-10-11 11:24:57

请问、你好、求解、谁知道等。

wrjc1hod 发表于 2024-10-29 08:23:27

这夸赞甜到心里，让我感觉温暖无比。

m5k1umn 发表于 2024-11-8 06:22:09

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4lqedz 发表于 昨天 18:24

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