社群内容｜怎么样打造用户看一眼就忍不住下单的落地页？6大要素必须
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关注【社群新<span style="color: black;">商场</span>】<span style="color: black;">每日</span>更新精彩实操干货</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">本文关键词：社群 内容 营销 落地页</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">阅读时长：5分钟</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“社群”这个词，对<span style="color: black;">非常多</span>人<span style="color: black;">来讲</span>既<span style="color: black;">熟练</span>又陌生。<span style="color: black;">熟练</span>是<span style="color: black;">由于</span>它<span style="color: black;">好似</span>是一个新的风口，人人都能以很低的门槛进入；陌生是<span style="color: black;">由于</span>你学了<span style="color: black;">非常多</span><span style="color: black;">亦</span>无从下手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尽管我在之前的<span style="color: black;">许多</span><span style="color: black;">文案</span>中详解了<span style="color: black;">非常多</span>社群营销案例，社群引流，成交，运营，裂变，爆品，流量等干货，但你看完<span style="color: black;">乃至</span><span style="color: black;">保藏</span>后可能还是觉得<span style="color: black;">没法</span>完全落地，<span style="color: black;">为何</span>呢？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/84b27d7d1739449e80233d31d5def144~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675100&x-signature=MlLJYWgGFM%2FtvnMHpMwRrkaV5Io%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就像我之前说的，<strong style="color: blue;">营销<span style="color: black;">必定</span>是一个闭环系统</strong>，不是拍拍脑袋想一出是一出，社群运营<span style="color: black;">亦</span>是如此，<span style="color: black;">因此呢</span>我在之前的<span style="color: black;">文案</span>里有为<span style="color: black;">大众</span>系统详解了社群营销六步法（还不懂的<span style="color: black;">伴侣</span>就私信我吧）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说到底，运营只<span style="color: black;">不外</span>是社群架构的最底层<span style="color: black;">规律</span>，核心是什么呢？<strong style="color: blue;">内容！</strong><span style="color: black;">无</span>内容支撑的社群就好比<span style="color: black;">无</span>血肉的行尸走肉，你的一切动作都不会与用户<span style="color: black;">出现</span><strong style="color: blue;">情感连接，</strong><span style="color: black;">无</span>连接<span style="color: black;">亦</span>就<span style="color: black;">无</span>焦集和成交。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/edb9855e7fd740acb8643a896480d63d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675100&x-signature=AmShNLwTI4BIf2wTqr4nYOJtEOw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在互联网上<span style="color: black;">挣钱</span>，永远是内容为王<strong style="color: blue;">。<span style="color: black;">将来</span>，能<span style="color: black;">连续</span>创作<span style="color: black;">优秀</span>内容的人，将占据<span style="color: black;">商场</span>主动权。</strong>今天就给<span style="color: black;">大众</span>分享内容引流的<span style="color: black;">第1</span>件利器--<strong style="color: blue;">长图落地页。</strong>什么是落地页？<span style="color: black;">怎样</span>打造让用户看一眼就忍不住下单的落地页？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先回答第一个问题：通俗的讲<span style="color: black;">便是</span>店铺展示商品的宣传页，<span style="color: black;">然则</span><span style="color: black;">针对</span>移动端的用户<span style="color: black;">来讲</span>，你的宣传页可能就一张海报，<span style="color: black;">亦</span>可能是多张海报的组合。但针对链接里的落地页，为了给用户展示<span style="color: black;">更加多</span>的商品信息，商家<span style="color: black;">广泛</span>会占据用户手机3屏~5屏，<span style="color: black;">乃至</span><span style="color: black;">更加多</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/21ba44100b844920831793bbbddcc7bc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675100&x-signature=HSUGa81j8KbjdTK27j6Gsudn%2FFA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">01<span style="color: black;">怎样</span>打造让客户看一眼就忍不住下单的落地页？</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>需要<span style="color: black;">按照</span>你的用户的心理路径来设计。我总结了打造落地页的5大要素和15大必答！缺一不可。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">要素一：手机首屏展示</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是触达用户的<span style="color: black;">第1</span>张海报，<span style="color: black;">首要</span>你的<strong style="color: blue;">主标题</strong><span style="color: black;">必定</span>要一句话说清楚你是谁，你是干什么的？<strong style="color: blue;">副标题</strong>1~2句话塑造独一无二的卖点，<strong style="color: blue;"><span style="color: black;">表现</span>差异化的品牌</strong>，最好再设置3~4个<span style="color: black;">拥有</span>高识别度的标签词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【必答】</strong><span style="color: black;">按照</span>要素一你要清楚的<span style="color: black;">晓得</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）你是谁？（2）你是做什么的？（（3）你能为我<span style="color: black;">供给</span>什么？（4）<span style="color: black;">处理</span>什么问题？（5）你有什么<span style="color: black;">优良</span>？（6）你跟同行比起来有什么特点？（设置标签词区别同行）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/72c3fe5fc29940269672e4b050ae6cb1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675100&x-signature=hBlg31p8IICDg5XeWiZuEgOaFIk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">要素二：手机第二屏</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">场景带入，在<span style="color: black;">这儿</span><span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">能够</span>针对用户痛点进行<strong style="color: blue;">挖痛</strong>。这是<span style="color: black;">非常多</span>教育，培训，养生等行业屡试不爽的<span style="color: black;">办法</span>。<span style="color: black;">不外</span>在挖痛带入的过程中，<span style="color: black;">重视</span><span style="color: black;">必定</span>要<span style="color: black;">按照</span><strong style="color: blue;">一个点进行深入，就像一根针要有刺痛感</strong>。但切忌用力过猛，这会让用户觉得你<span style="color: black;">便是</span>个键盘侠，<span style="color: black;">不仅</span><span style="color: black;">无</span>感觉，反而会产生严重的反感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">挖痛我<span style="color: black;">意见</span>在第二屏海报里【<strong style="color: blue;">必答】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）你的用户一级痛点是什么？（2）<span style="color: black;">按照</span>一级痛点，我能向下延伸哪几个维度？（最好延伸两个维度<span style="color: black;">就可</span>，<span style="color: black;">必定</span>要言简意赅!）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2dc90c2d5614416bb68e0d1a9d42dd7b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675100&x-signature=gLjDtXyHQCvno%2BNGSZvdJN5zlU8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">要素三：手机第三屏</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>带入！</strong>当你的用户深陷痛苦的场景时，<span style="color: black;">倘若</span>与你产生了<span style="color: black;">心情</span>共鸣，那<span style="color: black;">此时</span>候<span style="color: black;">亦</span>是带货的最佳<span style="color: black;">机会</span>。<span style="color: black;">一样</span>，一句话说清楚你的<span style="color: black;">制品</span>疗效，<span style="color: black;">这儿</span><span style="color: black;">必定</span>要区别首屏的内容。<span style="color: black;">这儿</span><span style="color: black;">重点</span>讲你的<span style="color: black;">制品</span>能给用户带来<span style="color: black;">那些</span>好处？<strong style="color: blue;">重点讲疗效！</strong>（疗效<span style="color: black;">必定</span>和二屏的痛点匹配，切忌浮夸风）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">要素四：手机第四屏</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你说的都是真的吗？<span style="color: black;">无</span>人愿意做一只实验的白鼠！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">客户证言：</strong>相信你<span style="color: black;">亦</span><span style="color: black;">晓得</span>这是做微商的惯用杀手锏！但<span style="color: black;">一样</span>适用于你第四屏的落地页，<span style="color: black;">为何</span>呢？<span style="color: black;">由于</span>你需要用别人的嘴来强化你的<span style="color: black;">制品</span>的NB感。<span style="color: black;">这儿</span>的客户见证你<span style="color: black;">能够</span>放<span style="color: black;">制品</span>咨询截图，<span style="color: black;">制品</span>反馈截图，以及红包成交截图等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【必答】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）你有<span style="color: black;">那些</span>成功案例？（2）<span style="color: black;">运用</span>过的客户<span style="color: black;">怎样</span><span style="color: black;">评估</span>？（3）<span style="color: black;">是不是</span>有权威认证？（4）已有多少用户<span style="color: black;">运用</span>？（5）多少客户下单购买？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2d4acb272230415dbc5a000a6e1f5d3c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675100&x-signature=YoJzsdx8pohQY3atZxOB%2BFkdQOI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">要素五：手机第五屏</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">到<span style="color: black;">这儿</span>应该是成交的临门一脚了，<span style="color: black;">那样</span>你需要强有力的<strong style="color: blue;">行动号召：我<span style="color: black;">为何</span>要立即下单？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">首要</span></strong>：你的互惠活动是什么？ （<span style="color: black;">例如</span>原价xxx元，年底优惠价xxx元）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">其次</strong>：制造稀缺感（<span style="color: black;">例如</span>“仅剩”或“仅限”xxx位！）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">再次</strong>：高附加值赠品（高价值、低成本、让用户无路可退，有占尽便宜的感觉）关于附赠品的设置，<span style="color: black;">能够</span>看我之前<span style="color: black;">文案</span>的案例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后：</strong>零<span style="color: black;">危害</span>承诺--<span style="color: black;">例如</span>：xxx<span style="color: black;">运用</span>后<span style="color: black;">1星期</span>内不满意，全额退款！ </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【必答】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）<span style="color: black;">此刻</span>下单有什么好处？（2）<span style="color: black;">此刻</span>不下单有什么损失？（3）万一你说的是假的怎么办？（4）我还有<span style="color: black;">有些</span>细节问题需要<span style="color: black;">认识</span>，有人<span style="color: black;">能够</span>咨询吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">要素六：最后一屏</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到这，你<span style="color: black;">亦</span>明白了，最后一屏肯定要设置购买路径了，最简单的<span style="color: black;">便是</span><strong style="color: blue;">一张二维码</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【必 答】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）我还有<span style="color: black;">有些</span>细节问题需要<span style="color: black;">认识</span>，有人<span style="color: black;">能够</span>咨询吗？显眼的二维码（添加<span style="color: black;">也</span>可<span style="color: black;">得到</span>xxx赠品，想办法留住客户与你产生连接！）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f4e601e88d814188b48a5d3d8d6dd45a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675100&x-signature=Ci%2F2WNug04cHKD%2BfXOc%2F8OPGgik%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">02 总结：</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把握</span>落地页这5大要素，15大必答，关键是要有<strong style="color: blue;">营销的闭环思维</strong>。这<span style="color: black;">亦</span>是依靠内容引流的重要门面，是单纯的一张海报所<span style="color: black;">不可</span>比的。在你还<span style="color: black;">无</span>足够的文案功底，<span style="color: black;">宣传</span>策划能力时，不妨用链接做一张长图落地页去传播，<span style="color: black;">常常</span>能起到事半功倍的效果！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了，今天社群内容运营之落地页的打造，就先分享到这，<span style="color: black;">倘若</span>对你有启发，不妨<strong style="color: blue;">关注，转发，<span style="color: black;">保藏</span></strong>一下！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——END——</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在评论区回复【落地页】的<span style="color: black;">伴侣</span><span style="color: black;">能够</span><span style="color: black;">得到</span>免费辅导的机会哦~~</strong></p>
我深受你的启发，你的话语是我前进的动力。 你的话深深触动了我，仿佛说出了我心里的声音。 你说得对，我们一起加油，未来可期。 感谢你的精彩评论，为我的思绪打开了新的窗口。
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