怎么样设计一款专业的落地页
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/66df496d374e41e794866fb54b87c610~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675807&x-signature=L55q%2BXc9tM%2FpwixPSv8FSMCzsfs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">落地页，<span style="color: black;">亦</span>叫引导页，着陆页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在互联网营销中，落地页<span style="color: black;">便是</span>当潜在用户点击<span style="color: black;">宣传</span>后<span style="color: black;">表示</span>给用户的网页。<span style="color: black;">通常</span>这个页面会<span style="color: black;">表示</span>和所点击<span style="color: black;">宣传</span><span style="color: black;">关联</span>的扩展内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络<span style="color: black;">宣传</span>投放环节<span style="color: black;">其中</span>，落地页是个非常重要的环节，落地页起着承接流量、转化用户的重要<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">- 01 - 落地页<span style="color: black;">归类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">落地页<span style="color: black;">按照</span>转化<span style="color: black;">目的</span>的<span style="color: black;">区别</span>，<span style="color: black;">归类</span><span style="color: black;">亦</span>不相同：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、用户注册、用户下载类：<span style="color: black;">经过</span>落地页的介绍，刺激用户下载相应APP，游戏、商城类<span style="color: black;">运用</span><span style="color: black;">占多数</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、线索收集类：<span style="color: black;">经过</span>对某一类服务<span style="color: black;">或</span><span style="color: black;">制品</span>的介绍，<span style="color: black;">促进</span>客户留下联系方式，<span style="color: black;">营销</span>人员会进一步同客户联系，达成交易。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、其他类型：专题类等</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/23349fc5f8104145a7f0967816c89786~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675807&x-signature=KoeVsxXTXdw5GoO2YHlAUF%2BlpY8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">- 02 - 落地页设计</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、客户体验度：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户体验度，简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>做出来的东西，<span style="color: black;">必定</span>是给人看的，让人能看懂，看明白。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）文案：简洁，准确。避免<span style="color: black;">显现</span>任何<span style="color: black;">导致</span>歧义的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）设计：简洁、吸睛。<span style="color: black;">根据</span>客户的思维习惯进行排版布局，<span style="color: black;">循序渐进</span>把客户引导到他需要下决定的区域，下载<span style="color: black;">或</span>留电。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）<span style="color: black;">宣传</span>法：<span style="color: black;">熟练</span><span style="color: black;">宣传</span>法，规避禁用词语、<span style="color: black;">重视</span><span style="color: black;">敏锐</span>词语的<span style="color: black;">运用</span>。<span style="color: black;">倘若</span>遇到一个审核不严格的<span style="color: black;">媒介</span>，即使<span style="color: black;">宣传</span>投放了，<span style="color: black;">亦</span>会<span style="color: black;">由于</span>违规被监管<span style="color: black;">分部</span>处罚。网络上有<span style="color: black;">非常多</span>筛查<span style="color: black;">宣传</span>禁用词汇的小工具，<span style="color: black;">能够</span><span style="color: black;">协同</span><span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">目的</span>：一个落地页只表达一个内容。所有的文字<span style="color: black;">照片</span>都要围绕这一个<span style="color: black;">目的</span>展开。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）文案创意：文案创意<span style="color: black;">需求</span>语言<span style="color: black;">尽可能</span>精炼，<span style="color: black;">由于</span>是<span style="color: black;">宣传</span>页面，文字不必太多，<span style="color: black;">能够</span>抓住用户心理，<span style="color: black;">赢得</span>眼球<span style="color: black;">就可</span>。还<span style="color: black;">能够</span>结合准确数据、行业背书等客户比较关心的问题进行表达。避免过于夸大、虚假的信息宣传。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）素材：<span style="color: black;">尽可能</span><span style="color: black;">运用</span>真实、有效的素材。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3fba63e6911e483e8974f953df724a00~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675807&x-signature=G9GewwBbQU70Ga9w8cZBdYrrtok%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、布局</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>移动端的<span style="color: black;">拜访</span>量越来越大，<span style="color: black;">因为</span>移动端的屏幕和pc端相比还是小，<span style="color: black;">因此</span>在设计落地页的时候，<span style="color: black;">通常</span><span style="color: black;">意见</span>设计移动端和pc端两个版本。应<span style="color: black;">尽可能</span>避免同一个页面放在两个端上<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）<span style="color: black;">次序</span>：<span style="color: black;">按照</span>用户的阅读习惯、理解习惯排序。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）首屏必须满足的三个<span style="color: black;">要求</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">1、</span><span style="color: black;">能够</span>为客户<span style="color: black;">供给</span>的<span style="color: black;">制品</span>或服务是什么；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">2、</span>所<span style="color: black;">供给</span>的<span style="color: black;">制品</span>或服务的<span style="color: black;">特殊</span>是什么（与同类<span style="color: black;">制品</span>或服务的区别）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">3、</span><span style="color: black;">尽可能</span><span style="color: black;">能够</span>方便的让客户找到你的联系方式<span style="color: black;">或</span><span style="color: black;">能够</span>方便的让客户留下他的联系方式（取决于你的转化<span style="color: black;">目的</span>是什么）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）一屏一主题：总-分-总是非常实用的结构。围绕一个<span style="color: black;">目的</span>，<span style="color: black;">保准</span>每屏内容一目了然，用户只需浏览一遍便可记住，减少了信息间的互相干扰。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）恰当留白：页面大忌过满，恰当留白，<span style="color: black;">增多</span>内容层次感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（5）页面长度：不宜过长。不要超过5屏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（6）配色：与UI一致，<span style="color: black;">尽可能</span>不要超过三种颜色。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（7）字体：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a、<span style="color: black;">重视</span>字体版权：<span style="color: black;">运用</span>免费字体，<span style="color: black;">倘若</span>是有版权的字体，付费<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b、设计过程中，文字类，<span style="color: black;">尽可能</span>避免<span style="color: black;">运用</span>描边。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ef580f6ea2124847b26e45f8b732ddd8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675807&x-signature=gVvuaO5f66rS915bUZZkQtHLtuo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">- 03 - 落地页转化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">知道</span>用户画像，你的落地页是做给谁看的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）<span style="color: black;">知道</span>投放区域、客户性别、客户年龄；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">知道</span>客户的消费能力，消费习惯；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）<span style="color: black;">知道</span>客户上网习惯，先从流量大的<span style="color: black;">地区</span>入手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">知道</span>客户购买目的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）弄清楚客户购买的<span style="color: black;">原由</span>是什么？远离痛苦还是<span style="color: black;">得到</span><span style="color: black;">愉快</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）你的<span style="color: black;">制品</span>或服务与同行的区别、<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）<span style="color: black;">经过</span>行业背书，客户服务体系，<span style="color: black;">增多</span>客户的信任度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、转化<span style="color: black;">目的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）转化<span style="color: black;">目的</span>不宜<span style="color: black;">太多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）转化方式要足够<span style="color: black;">方便</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）<span style="color: black;">经过</span>恰当的活动、激励，<span style="color: black;">促进</span>用户完成<span style="color: black;">目的</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">重视</span>落地页打开速度。<span style="color: black;">照片</span>不宜过长，过大。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/014ef556a17f44dc85e308e8d32ed36c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675807&x-signature=qK6nTJtd98ippx%2ByULnFexJCtDI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">- 04 - 总 结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">落地页是承接用户、转化客户、传递<span style="color: black;">制品</span>和品牌价值的<span style="color: black;">功效</span>担当。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上内容<span style="color: black;">期盼</span>对您有<span style="color: black;">帮忙</span>！</p>
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