竞价推广——十大行业优秀落地页搭建案例「附模板」
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>好，今天我是一个</span><span style="color: black;"><strong style="color: blue;">心系大西瓜，却得不到的<span style="color: black;">马铃薯</span>！</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">别误会，不是暗恋“<span style="color: black;">果蔬</span>军团”的西瓜小姐姐。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此瓜非彼瓜，我说的瓜是下面这个：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f78d96a8d446403f934bdeb7fe036bbe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=Yh%2Bn%2F44VnqlqmRucif0lvGMnKSw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了<span style="color: black;">这般</span>一个花花绿绿的<span style="color: black;">果蔬</span>大拼盘，我<span style="color: black;">已然</span>奋战两个<span style="color: black;">夜晚</span>了！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">玩着玩着，我想到了咱们的落地页，它<span style="color: black;"><span style="color: black;">做为</span>承载流量的重要载体，自上负责承载流量，吸引访客留电；而下负责引导流量，与客服产生对话。<span style="color: black;">能够</span>说，着陆页在竞价推广中起着至关重要的<span style="color: black;">功效</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页看似只是几张简单的页面，最多<span style="color: black;">不外</span>五屏，但里面却大有<span style="color: black;">文案</span>。</span><strong style="color: blue;"><span style="color: black;">做为</span>一名竞价员，<span style="color: black;">最后</span>追求的<span style="color: black;">目的</span><span style="color: black;">便是</span>转化，而落地页直接决定了流量<span style="color: black;">是不是</span>会转化。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>今天，<span style="color: black;">咱们</span>收集了十大行业的落地页案例及其优化方向，<span style="color: black;">来看一下吧~</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/06ba275f1ae94d0e8533fc85e646e157~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=3Jr3A8v4GNMIWHC5tb%2FIPd0qBlc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">PS：</span></strong>我为<span style="color: black;">大众</span>准备了【<strong style="color: blue;">7大行业高转化页面搭建模板</strong>】<span style="color: black;">，其中<span style="color: black;">包括</span></span><strong style="color: blue;"><span style="color: black;">教育行业、装修行业、餐饮行业、招商加盟行业、学历证书行业、软件<span style="color: black;">研发</span>行业、机械行业</span></strong><span style="color: black;">等，如下图：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bfb502cdc347499c946c5663ac7b12c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=kkcvofR93ueWF%2F%2Fw4%2BvTjrxewDI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（这只是其中之一哟，资料包里都是高清完整的模板）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有需要资料的<span style="color: black;">朋友</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">评论：基木鱼模板</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">私信：7</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就<span style="color: black;">能够</span>带走<span style="color: black;">所有</span><strong style="color: blue;">7大行业基木鱼</strong><span style="color: black;"><strong style="color: blue;">高转化页面搭建模板</strong></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">机械行业</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优化方向：</span></strong><span style="color: black;"><span style="color: black;">重视</span></span>图文并茂，结构化信息展现<span style="color: black;">制品</span>；避免所有<span style="color: black;">制品</span>词都指向首页；避免单一页面<span style="color: black;">区别</span><span style="color: black;">制品</span><span style="color: black;">陈列</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例一：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/16ec8e66e9184ab493009eb2d290dcfe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=bovT7olXkH25USCembV7AO2bucM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例二：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b77bee9bf6d84694a9f0ebfbf79b76d9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=cX%2FGUte7JNtExqy4ETtSlfr0%2F%2BM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">化工行业</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优化方向：</strong><span style="color: black;">制品</span>词投放属性强，<span style="color: black;">意见</span><span style="color: black;">运用</span>动态落地页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ccdfea91a7044d96a16cca7a69e9e684~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=xJx2gNJrYnFNu%2BNerpetUtQwVpA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">房产家居行业</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优化方向：</strong>单<span style="color: black;">制品</span>词<span style="color: black;">运用</span>二级投放页面或新增<span style="color: black;">制品</span>详情页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例一：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d34a7a183d0c4343befd45f39a496671~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=%2BSl5BByQXY%2BYTi%2BlcLRPYYGkqCM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例二：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f6cef589c23547f6a3e615d1716b90dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=Qglf0O%2BZoKI2g4Br%2Fo8cz8%2B1MlM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">生活服务行业</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优化方向：</strong>地域属性强，页面代入地域筛选结果呈现。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3e53e2d84e2d402c8794d7cc69baa266~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=K%2FipYLxXe17v5wb3%2BHEReGaO2Yg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">商务服务行业</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优化方向：</strong>拆迁纠纷业务，<span style="color: black;">经过</span>业务范围介绍、<span style="color: black;">文案</span>、案例、业务知识指南、团队介绍等多种形式结构化介绍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6d7f6d2a37e540398448904c55742b4b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=hfEArPKwIsZK6Yi0SjVl52L1U4k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">教育行业</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优化方向：</strong>职业培训，如关键词<span style="color: black;">触及</span>地域、<span style="color: black;">花费</span>、报名、时间、<span style="color: black;">要求</span>、<span style="color: black;">平常</span>疑问等，落地页需多种形式结构化介绍<span style="color: black;">关联</span>内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f386a0ab66054ad49fb851463a3414c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=yOxOhU%2FFjIf8xtRVXlQ3HhMK77g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">旅游行业</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优化方向：</strong>旅游行业强依赖地域属性，传统做法是将用户ip地域代入落地页，<span style="color: black;">意见</span>自建站动态落地页改为“关键词地域”优先“ip地域”代入。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/62dbe3ff3b57490d853cab4e049b3990~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=ZZDp6pyiLryWx%2FreQTEe%2BZzzrno%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">电商平台</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优化方向：</strong>多商品客户，<span style="color: black;">意见</span><span style="color: black;">运用</span>动态落地页<span style="color: black;">或</span>站内搜索结果页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/5703fe5631294509a01930fc68c08b5c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=GiDc7Fo6%2Bt5JsRyuEhLE10rBXno%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">内容平台</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优化方向：</strong>内容平台型客户，<span style="color: black;">意见</span>下载页披露部分可视化内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例一：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d5018eaa2b7b458f94ddb14177bd3152~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=GPY8Dw2814%2BmGy4ndj2t3gCofFw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例二：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f6d7241b8a0b477da1ade7768f7e4309~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=w8S2blr9nRRR6LEB4%2B%2FCgb1hq3c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">物流行业</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优化方向：</strong><span style="color: black;">意见</span>用户意图平行的<span style="color: black;">区别</span>业务/<span style="color: black;">制品</span>，<span style="color: black;">或</span>同业务的<span style="color: black;">区别</span>子类，<span style="color: black;">运用</span>二级页面，或新增详情页进行投放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">案例：</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5131bb9f6ba048ef96c840f8d3dc8a8b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=lhH6w%2F3DVpo3IKS153A2AlLHMaA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能<span style="color: black;">不可</span>做出一个高转化落地页，<span style="color: black;">招数</span><span style="color: black;">便是</span>这么简单：吸引用户的<span style="color: black;">能够</span>是品牌、<span style="color: black;">制品</span>卖点，为了说服客户<span style="color: black;">能够</span>采用更有代入感的原生场景和真实经历，<span style="color: black;">同期</span>更要<span style="color: black;">重视</span><span style="color: black;">宣传</span>创意与落地页头图的强<span style="color: black;">关联</span><span style="color: black;">协同</span>。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">最后说两句</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近年来，经常听到有人在唱衰竞价。搜索引擎流量的变少，这个是趋势，<span style="color: black;">没法</span>阻挡，流量成本的<span style="color: black;">提升</span>始终是所有企业要面对的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">账户环节方面的优化会越来越受限，企业之间竞争的主战场<span style="color: black;">已然</span>悄<span style="color: black;">而后</span>置，谁能设计转化<span style="color: black;">率更高的页面，谁的话术更有效，谁的<span style="color: black;">营销</span>跟进更积极，客户就会买谁的<span style="color: black;">制品</span>，</span><strong style="color: blue;"><span style="color: black;">ROI的<span style="color: black;">掌控</span>能力被压缩到从落地页<span style="color: black;">起始</span>的<span style="color: black;">每一个</span>承接细环。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还是那句话，竞价行业从来<span style="color: black;">无</span>衰退一说，当<span style="color: black;">咱们</span>工作不顺利，职场发展速度变慢的时候，先想想，是行业不行，还是<span style="color: black;">咱们</span><span style="color: black;">不足</span><span style="color: black;">奋斗</span>？<span style="color: black;">因此呢</span>，<span style="color: black;">意见</span><span style="color: black;">大众</span>时不时地问自己一句“<span style="color: black;">近期</span>学新东西了吗”？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我为<span style="color: black;">大众</span>准备了</span><span style="color: black;">【</span><strong style="color: blue;"><span style="color: black;">7大行业高转化页面搭建模板</span></strong><span style="color: black;">】</span><span style="color: black;">，其中<span style="color: black;">包括</span></span><strong style="color: blue;"><span style="color: black;">教育行业、装修行业、餐饮行业、招商加盟行业、学历证书行业、软件<span style="color: black;">研发</span>行业、机械行业</span></strong><span style="color: black;">等，如下图：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/38836bf5015242b3978167335558a9b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675965&x-signature=t6xA2bN60iQpiaNM8W9%2FHzFTxqw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（这只是其中之一哟，资料包里都是高清完整的模板）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有需要资料的<span style="color: black;">朋友</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">评论：基木鱼模板</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">私信：7</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就<span style="color: black;">能够</span>带走<span style="color: black;">所有</span><strong style="color: blue;">7大行业基木鱼</strong><span style="color: black;"><strong style="color: blue;">高转化页面搭建模板</strong></span></p>
网站建设seio论坛http://www.fok120.com/ 感谢你的精彩评论，为我的思绪打开了新的窗口。 我完全同意你的看法，期待我们能深入探讨这个问题。
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