营销型文案写作的5大技巧
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销型<span style="color: black;">文案</span>是写作<span style="color: black;">行业</span>里一个很重要的一个分支，写作是有技巧的，营销型的<span style="color: black;">文案</span><span style="color: black;">更加是</span>需要技巧，让读者看过<span style="color: black;">文案</span>接受的你的观点，认同你的说法，还要为你买单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.集合总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类<span style="color: black;">文案</span>有个特点，<span style="color: black;">便是</span>善于把同类的做个集合，<span style="color: black;">而后</span>起一个<span style="color: black;">高挑</span>上的标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">咱们</span>经常看到的“十大”系列。《2018十部最受欢迎的电影》《中国十大野营圣地》，这类<span style="color: black;">文案</span><span style="color: black;">通常</span>都会<span style="color: black;">得到</span>很不错的点击。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">营销</span><span style="color: black;">制品</span>的和服务行业的<span style="color: black;">能够</span>借鉴这个思路，<span style="color: black;">亦</span><span style="color: black;">全部</span>十大出来。<span style="color: black;">例如</span>你是做设计的，你<span style="color: black;">能够</span><span style="color: black;">全部</span>《中国十大设计<span style="color: black;">机构</span>排行榜》<span style="color: black;">而后</span>花点钱发布到各大<span style="color: black;">资讯</span>平台。当然<span style="color: black;">倘若</span>你们本来<span style="color: black;">便是</span>比<span style="color: black;">很强</span>的<span style="color: black;">机构</span>，<span style="color: black;">能够</span>把自己放到<span style="color: black;">第1</span>位，<span style="color: black;">倘若</span>是个名不见经传的<span style="color: black;">机构</span>，<span style="color: black;">能够</span>把自己<span style="color: black;">机构</span>排到三四位的位置，即借了领头羊的光环，又让读者感觉你们和行业<span style="color: black;">第1</span>的差距不大，要让人感觉到<span style="color: black;">文案</span>的真实性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类的<span style="color: black;">文案</span>很容易被各大网站转载，影响力比<span style="color: black;">很强</span>，资料的收集整理<span style="color: black;">必定</span>要全面，<span style="color: black;">明显</span><span style="color: black;">文案</span>的真实性和客观性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《中国十大真石漆品牌》《中国十大真石漆厂家排行榜》都是类似的写法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">能够</span><span style="color: black;">按照</span>你售卖的<span style="color: black;">制品</span><span style="color: black;">或</span>服务，来创作<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.爆黑</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爆黑<span style="color: black;">便是</span>揭内幕，这个是利用的读者的好奇心和猎奇心。这类的<span style="color: black;">文案</span><span style="color: black;">必定</span>要<span style="color: black;">重视</span>客观性和资料的真实性，在揭露行业<span style="color: black;">或</span>同行黑幕的<span style="color: black;">同期</span>，轻轻地点一下自己的<span style="color: black;">制品</span>，<span style="color: black;">重视</span><span style="color: black;">必定</span>不要过，一笔带过就好，<span style="color: black;">明显</span>了就让读者感觉到<span style="color: black;">宣传</span>性质了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">揭黑是为了引出自己的<span style="color: black;">制品</span>，不显山露水的给用户呈现出来是最高境界。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.技巧</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类<span style="color: black;">文案</span>最好写，比方《word<span style="color: black;">运用</span>中的十个小技巧会让你事半功倍》，<span style="color: black;">针对</span>做软件、培训的是非常适合运用技巧性<span style="color: black;">文案</span>来推广的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技巧性<span style="color: black;">文案</span>的传播范围很广，读者的阅读率高，并且<span style="color: black;">文案</span>的下载和<span style="color: black;">保藏</span>都很高，<span style="color: black;">很久</span>性<span style="color: black;">亦</span>非常好。技巧性<span style="color: black;">文案</span>在于资料的整理和经验的<span style="color: black;">累积</span>，<span style="color: black;">常常</span>内容较短，成文<span style="color: black;">快速</span>，可读性强。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比方《真石漆喷涂的五个技巧，让你节省30%》，<span style="color: black;">针对</span>真石漆施工方面的读者是不是<span style="color: black;">特别有</span>价值？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.权威</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">权威性<span style="color: black;">文案</span>要以权威性的<span style="color: black;">公司</span>名义发布，<span style="color: black;">然则</span>又<span style="color: black;">不可</span>直接用现有的真实性<span style="color: black;">公司</span>的名义。<span style="color: black;">那样</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>用“某某实验室““某某协会“”的名义来发布。这类的<span style="color: black;">文案</span>有很强的影响力和很强的专业性。很容易让读者信服。<span style="color: black;">亦</span><span style="color: black;">更易</span><span style="color: black;">得到</span>阅读量和转载量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>权威性<span style="color: black;">文案</span>的写作难度<span style="color: black;">很强</span>，需要<span style="color: black;">关联</span>而又真实的数据支撑。应以搜索整理数据、<span style="color: black;">科研</span>资料为主，适当的做<span style="color: black;">有些</span>小型实验、<span style="color: black;">科研</span>，<span style="color: black;">发布</span><span style="color: black;">有些</span>测试结果，<span style="color: black;">或</span>针对某些问题<span style="color: black;">发布</span>观点。权威性<span style="color: black;">文案</span>的<span style="color: black;">宣传</span>性质<span style="color: black;">不可</span>太严重，<span style="color: black;">宣传</span>味太重了很容易被读者厌恶。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，我要说的是，营销类<span style="color: black;">文案</span>的关键在于多收集素材，多练习，多总结，多看<span style="color: black;">文案</span>发布后的效果，总结经验在后期再进行优化。</p>
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