论坛 › 内蒙古 › 怎么样借助微X生态，打造高价值营销入口？

fny5jt9 发表于 2024-8-31 19:51:28

怎么样借助微X生态，打造高价值营销入口？

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8accfb4939fa48bda2c49f71eed7ec5d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678607&amp;x-signature=Wvi0DMzIFdLEHAC5IvbBfoxlBE4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">微X</span><span style="color: black;">已然</span><span style="color: black;">持有</span>超过12亿用户，海量的用户加上其特有的社交属性使其<span style="color: black;">作为</span>极佳的营销入口，针对<span style="color: black;">日前</span>国内企业正面临的获客<span style="color: black;">途径</span>少、获取流量少、营销成本高等问题，<span style="color: black;">倘若</span>能够妥善利用好<span style="color: black;">微X</span>的营销入口价值，<span style="color: black;">那样</span>将给企业营销带来巨大助力，<span style="color: black;">帮忙</span>企业走出困境。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">-01-</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">借助<span style="color: black;">微X</span>多触点影响客户</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">微X</span>生态中有多个触点<span style="color: black;">能够</span>影响到客户，<span style="color: black;">包含</span>公众号、小程序、<span style="color: black;">伴侣</span>圈、<span style="color: black;">微X</span>群等等，<span style="color: black;">日前</span>看来，<span style="color: black;">因为</span>企业<span style="color: black;">微X</span>的<span style="color: black;">持续</span>发展，<span style="color: black;">非常多</span>企业<span style="color: black;">已然</span><span style="color: black;">逐步</span>将<span style="color: black;">伴侣</span>圈和<span style="color: black;">微X</span>群的营销工作转移到了更加方便管理的企业<span style="color: black;">微X</span>平台，但<span style="color: black;">微X</span>公众号和小程序却是<span style="color: black;">没法</span>迁移的，它们的价值<span style="color: black;">亦</span><span style="color: black;">显出</span>尤为独特。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">微X</span>公众号</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">非常多</span>企业的营销体系中，<span style="color: black;">微X</span>公众号仅仅是一个发布<span style="color: black;">文案</span>的<span style="color: black;">途径</span><span style="color: black;">罢了</span>，但其实它<span style="color: black;">能够</span>有更大的价值，企业<span style="color: black;">能够</span>将其打<span style="color: black;">导致</span>除官网之外的另一个“内容中心”。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">优秀</span>内容<span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业吸引用户的<span style="color: black;">重视</span>力，<span style="color: black;">例如</span><span style="color: black;">有些</span>干货图文、白皮书、<span style="color: black;">处理</span><span style="color: black;">方法</span>、线上直播、线下活动等等，企业<span style="color: black;">能够</span>先搜集制作这些多元化的内容，打造一个网站形式的内容中心，之后再和<span style="color: black;">微X</span>公众号结合，<span style="color: black;">例如</span>将<span style="color: black;">关联</span>入口嵌入到官微菜单内，以此打通<span style="color: black;">微X</span>生态，借助这些内容推广企业的<span style="color: black;">制品</span>和服务，<span style="color: black;">连续</span>进行获客以及孵化未成熟线索。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">微X</span>小程序</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">微X</span>小程序是<span style="color: black;">能够</span>在<span style="color: black;">微X</span>生态中下载和运行的应用程序，特点是用户<span style="color: black;">能够</span>很方便地在<span style="color: black;">微X</span>中找到并打开小程序，<span style="color: black;">亦</span><span style="color: black;">能够</span>进行快速分享，<span style="color: black;">例如</span>转发<span style="color: black;">微X</span>好友<span style="color: black;">或</span>分享到<span style="color: black;">伴侣</span>圈，<span style="color: black;">这般</span>的特性使得<span style="color: black;">微X</span>小程序在营销方面的应用非常广泛，<span style="color: black;">能够</span><span style="color: black;">研发</span>个性化、针对性的小程序用于<span style="color: black;">详细</span>的场景，<span style="color: black;">例如</span>MarketUP<span style="color: black;">研发</span>的企业名片小程序，<span style="color: black;">能够</span>有效<span style="color: black;">帮忙</span>企业分发信息内容、进行社交分享、扩展业务、充当<span style="color: black;">营销</span>工具等等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.<span style="color: black;">微X</span>群</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">前几年，私域流量的概念<span style="color: black;">起始</span>大火，而私域流量大部分<span style="color: black;">状况</span>下需要借助<span style="color: black;">微X</span>群，<span style="color: black;">微X</span>群的特点是<span style="color: black;">能够</span><span style="color: black;">同期</span>容纳<span style="color: black;">海量</span><span style="color: black;">目的</span>用户，并<span style="color: black;">能够</span>随时触达进行培育转化，企业通常的做法是在<span style="color: black;">微X</span>群里分发<span style="color: black;">优秀</span>内容、群福利、线上讲座活动等等，<span style="color: black;">能够</span><span style="color: black;">增多</span>和成员的互动，实现培育转化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当前，企业<span style="color: black;">微X</span><span style="color: black;">持有</span>相对完善的群工具支持，<span style="color: black;">起始</span>承担越来越多的企业营销工作，<span style="color: black;">因此呢</span>企业<span style="color: black;">微X</span>群<span style="color: black;">亦</span>正在<span style="color: black;">逐步</span>替代传统的<span style="color: black;">微X</span>群。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a2faab2b57d94196836d75fd9dc053fa~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678607&amp;x-signature=CBXMOKd8Y0tF2bPVuVW9RtVD8DA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">亦</span>是重要的营销入口，企业<span style="color: black;">能够</span>专门配置<span style="color: black;">有些</span>小助手<span style="color: black;">微X</span>用来宣发企业的最新<span style="color: black;">信息</span>、干货内容、<span style="color: black;">处理</span><span style="color: black;">方法</span>、<span style="color: black;">优秀</span>客户案例等等，小助手的<span style="color: black;">功效</span>还<span style="color: black;">包含</span><span style="color: black;">能够</span>直接和客户沟通交流，拉近关系产生<span style="color: black;">更加多</span>的信任。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>企业<span style="color: black;">通常</span>用企业<span style="color: black;">微X</span>的<span style="color: black;">伴侣</span>圈功能，和<span style="color: black;">微X</span>是打通的，MarketUP针对企业<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">亦</span><span style="color: black;">研发</span>了统一发布和管理<span style="color: black;">伴侣</span>圈的功能，<span style="color: black;">能够</span>发布<span style="color: black;">伴侣</span>圈任务<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">跟踪</span>任务执行<span style="color: black;">状况</span>和数据效果，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>想要体验，<span style="color: black;">能够</span>点击文末的【阅读原文】<span style="color: black;">自动</span>注册试用。</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e17cfbf64638450abd2eaf4323bdd2f9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678607&amp;x-signature=D2e9bCDbWznzzOK%2BHFjdl4K6oOs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">-02-</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">MarketUP<span style="color: black;">怎样</span><span style="color: black;">帮忙</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">企业拓展<span style="color: black;">微X</span>营销入口</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">MarketUP的首要任务是<span style="color: black;">帮忙</span>企业搭建自己的营销官网以及聚合全<span style="color: black;">途径</span>数据</span></strong><span style="color: black;">，<span style="color: black;">这里</span><span style="color: black;">基本</span>上，MarketUP<span style="color: black;">亦</span>推出了<span style="color: black;">帮忙</span>企业搭建微站以连接<span style="color: black;">微X</span>生态以及<span style="color: black;">供给</span>企业名片小程序以直接连接用户的功能。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">帮忙</span>企业搭建微站</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">企业在搭建微站时需要<span style="color: black;">思虑</span>的重点是：系统能否自动识别用户身份以及合并信息，<span style="color: black;">例如</span>用户A曾经从官网<span style="color: black;">途径</span>下载过企业资料，当用户A来到微站并且下载其他资料时，系统能否自动识别出他的身份，并将他的两次<span style="color: black;">行径</span>记录下来合并成连续的、可查阅的<span style="color: black;">拜访</span>记录，方便营销人员去<span style="color: black;">认识</span>客户的<span style="color: black;">全部</span>互动过程。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">MarketUP<span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业搭建自己的营销网站和微站，并且能够做到将它们的数据<span style="color: black;">所有</span>打通，统一汇集到MarketUP自带的CRM中进行管理。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>MarketUP制作微站<span style="color: black;">亦</span><span style="color: black;">非常</span>方便，只需要在设计营销官网时<span style="color: black;">选取</span>手机端链接，将链接嵌入到官方<span style="color: black;">微X</span>服务号中就<span style="color: black;">能够</span>形成微站，之后不管是官网还是官微收集到的数据<span style="color: black;">例如</span>表单信息、登录信息等都会汇集到统一的数据平台，实现数据打通。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/50a64961100c4e2ba79b73fd0f16c05d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678607&amp;x-signature=K0bWGr4LvEzQll8rrXvZBlXMD80%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">供给</span>企业名片小程序</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">企业名片小程序<span style="color: black;">针对</span>企业的营销价值总结来看<span style="color: black;">包含</span>三点，它不仅<span style="color: black;">能够</span><span style="color: black;">做为</span>企业新的营销入口，还<span style="color: black;">能够</span><span style="color: black;">做为</span><span style="color: black;">营销</span>工具，并且具备可继承的特点和价值。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fcc7dc3e16b14a159d3ba546532b8aa0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678607&amp;x-signature=XvVRF4Fr4XJ1molc9%2Fd8OJpHX3o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1）新的营销入口</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">MarketUP<span style="color: black;">研发</span>的企业名片小程序，<span style="color: black;">第1</span>个价值在于创建了一个新的营销入口，客户<span style="color: black;">能够</span>直接在<span style="color: black;">微X</span>中打开企业名片查看感兴趣的内容，并且，企业名片上有着工作人员的联系方式<span style="color: black;">包含</span>姓名、职位、手机号、<span style="color: black;">微X</span>号、邮箱等等，客户能够在对内容感兴趣之后<span style="color: black;">第1</span>时间联系到企业人员，无缝进行下一步沟通。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>MarketUP制作的企业名片，<span style="color: black;">首要</span><span style="color: black;">能够</span>支持添加<span style="color: black;">海量</span>模块，以满足企业个性化的业务<span style="color: black;">需要</span>，<span style="color: black;">另一</span>，它<span style="color: black;">亦</span><span style="color: black;">能够</span>和MarketUP自带的内容管理功能打通，<span style="color: black;">能够</span>非常快速方便地替换名片上的内容，并且支持批量创建并管理电子名片，实现全员营销，<span style="color: black;">针对</span>全员营销<span style="color: black;">得到</span>的访客，<span style="color: black;">亦</span>能够<span style="color: black;">跟踪</span>其内容<span style="color: black;">拜访</span>轨迹，进一步<span style="color: black;">认识</span>用户<span style="color: black;">需要</span>点。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d031c77b961a401dae3127b31c7be116~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678607&amp;x-signature=ikv9omWmbUVwM8MPBF6I97lv58k%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2）<span style="color: black;">营销</span>工具</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">企业名片<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">做为</span>一件<span style="color: black;">营销</span>工具，<span style="color: black;">营销</span>在接待客户时需要准备常用的内容资料，以随时应对客户的<span style="color: black;">各样</span><span style="color: black;">需要</span>，以往<span style="color: black;">营销</span>大<span style="color: black;">大都是</span>直接把资料给对方发送过去，<span style="color: black;">这般</span><span style="color: black;">引起</span>的结果是难以<span style="color: black;">跟踪</span>客户的浏览<span style="color: black;">状况</span>，客户有<span style="color: black;">无</span>查看资料，以及<span style="color: black;">详细</span>看了<span style="color: black;">那些</span>内容，换句话说，<span style="color: black;">因为</span><span style="color: black;">无</span>得到有效反馈，传统发送资料的方式对<span style="color: black;">营销</span>工作的<span style="color: black;">帮忙</span>比较有限。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而MarketUP的企业名片使<span style="color: black;">状况</span><span style="color: black;">出现</span>了转变，<span style="color: black;">营销</span><span style="color: black;">再也不</span>需要直接发送资料，而是<span style="color: black;">能够</span>发送自己的企业名片，<span style="color: black;">这般</span>做的好处有两点，<span style="color: black;">第1</span>点<span style="color: black;">便是</span>企业名片中展示有<span style="color: black;">海量</span>内容，客户不仅<span style="color: black;">能够</span>得到自己想要的资料，还得到了其他<span style="color: black;">关联</span>拓展内容，<span style="color: black;">更加多</span>的内容和交互能够<span style="color: black;">增多</span>客户对企业的<span style="color: black;">认识</span>和信任，<span style="color: black;">亦</span>更有利于后续客户跟进转化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>一点，正如上文<span style="color: black;">说到</span>的，MarketUP企业名片支持全员营销，能够<span style="color: black;">跟踪</span>访客的<span style="color: black;">拜访</span>轨迹和<span style="color: black;">拜访</span>内容，<span style="color: black;">营销</span>能够得到<span style="color: black;">更加多</span>信息反馈，更有针对性地<span style="color: black;">回复</span>客户<span style="color: black;">需要</span>和痛点。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4a75b1eab29849a09f1f65a51d3d1d89~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678607&amp;x-signature=B4H5cdW6xyzJ%2F5U9Eau7VzsTU2I%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3）具备可继承的特点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>企业<span style="color: black;">来讲</span>，人员变动的<span style="color: black;">状况</span>在所难免，那是不是人员离职后，他的企业名片就失效了呢，从前的<span style="color: black;">哪些</span>数据<span style="color: black;">亦</span><span style="color: black;">无</span>价值了？并不是，MarketUP的企业名片具备可继承的特点，当人员离职后，后台管理员<span style="color: black;">能够</span>设置修改名片信息，并转交给下一个人<span style="color: black;">运用</span>，<span style="color: black;">这儿</span>面的数据将<span style="color: black;">保存</span>下来，继续给企业<span style="color: black;">供给</span>数据上的支持，可继承这一特点<span style="color: black;">保准</span>了客户数据的连续性，有效<span style="color: black;">守护</span>了企业资源。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">-END-</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>，MarketUP<span style="color: black;">已然</span>开放7天免费试用，</span><span style="color: black;"><span style="color: black;">倘若</span>您想要体验MarketUP的<span style="color: black;">关联</span>功能，</span>企业用户<span style="color: black;">能够</span>在PC端进入官网<span style="color: black;"><span style="color: black;">自动</span>注册<span style="color: black;">运用</span></span><span style="color: black;">。</span></span></p>

j8typz 发表于 2024-10-15 11:52:15

我完全同意你的看法，期待我们能深入探讨这个问题。

qzmjef 发表于 2024-10-16 02:58:42

哈哈、笑死我了、太搞笑了吧等。

1fy07h 发表于 2024-11-6 13:58:32

外链发布论坛学习网络优化SEO。

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