新老手做拼夕夕三分钟认识多多场景，听TOP商家教你破解翻车案
<h1 style="color: black; text-align: left; margin-bottom: 10px;">点击上方“博君一战jl”私信“学习”领取“拼多多实操干货资料”打造你的电商梦吧流程<span style="color: black;">过程</span>是<span style="color: black;">怎么样</span>的今天我来给<span style="color: black;">大众</span>分享一下，我是<span style="color: black;">怎样</span>从一个新品从上架<span style="color: black;">起始</span>到打造爆款。</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>多场景是什么？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展示位置：<span style="color: black;">基本</span>流量<span style="color: black;">包括</span>全网站的优秀资源位</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">排名规则：<span style="color: black;">宣传</span>排名=点击率*点击出价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">扣费规则：（下一位出价*下一位点击率）/自己的点击率+0.01元</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/66ac103eb36145a89ac0fa20ca4fe4f7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725682129&x-signature=YcHPJ2eVRj%2Bn7PjLHU5fcbvpxKw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">多多场景的优点</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span>低成本大流量高<span style="color: black;">揭发</span></span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">0.1元<span style="color: black;">容易</span>推广,点击收费展现不扣费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3亿+用户,5大类场景:营销活动页(推单品)、各类目页(推单品).商品详情页底部(推单品)、店铺<span style="color: black;">保藏</span>夹(推店铺).用户好评后(推店铺)。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/994fe6a03b0146038a7ed4f7eda31256~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725682129&x-signature=HZCGl5oiVCYNdY2eRoQvvfdSRCE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span>一举两得</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">推广<span style="color: black;">制品</span>打爆款,推广店铺打品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">精细</span>锁定<span style="color: black;">目的</span>人</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我的老客、竞品的顾客、行业<span style="color: black;">优秀</span>顾客。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4、</span>测款测图利器</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">支持多图<span style="color: black;">同期</span>测试，1-4张<span style="color: black;">宣传</span>位主图<span style="color: black;">同期</span>测试，哪个点击率和ROI高用哪个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">5、</span><span style="color: black;">加强</span>流量利用率</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商家可设置系统24小时<span style="color: black;">区别</span>时段自动<span style="color: black;">调节</span>出价,让流量高峰期和低谷期出价更<span style="color: black;">精细</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4fe09523d9864a759e273aa5689a1be7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725682129&x-signature=d80PjECmWGEhCFfuiGKxATzcQDs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这么多场景怎么玩?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">人群定向</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.所有普通用户:<span style="color: black;">平常</span>引流,拉新,新品推广-。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.访客重定向:老客<span style="color: black;">守护</span>,高客单品推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">类似</span>商品定向:竞品拉新,价格<span style="color: black;">优良</span>商品推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">类似</span>店铺定向:竞店拉新,获取竞店访客。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.叶子类目定向:类目拉新,活动引流。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、兴趣点定向:<span style="color: black;">平常</span>引流,高客单品推广。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c727393dd16c4871a6c9b6064f837f97~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725682129&x-signature=WCbK%2BD42YGg%2FLZbsPDM3Q2Fb%2FTA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">提示:定向有过改动或计划暂停重启,需要1-2天重新匹配<span style="color: black;">类似</span>商品。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">资源位定向</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">基本</span>流量包:涵盖全网站内<span style="color: black;">优秀</span>资源位置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.溢价资源为:类目商品页、商品详情页、营销活动页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">核心理念</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多多场景的核心理念<span style="color: black;">便是</span><span style="color: black;">按照</span>运营计划找出适合自己<span style="color: black;">制品</span>的人群和资源位的组合!</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/84ca1df2e3de46e6a491c49eb4445bb0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725682129&x-signature=NPGxM9yiDuRTnwGfP3JPjck8t0E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">我最新整理了<span style="color: black;">有些</span>辅助【拼多多新手从0<span style="color: black;">起始</span>全套运营<span style="color: black;">提高</span>版】的干货资料，<span style="color: black;">其中</span><span style="color: black;">包括</span>拼多多平台规则，售后红线规则、新店操作打造，<span style="color: black;">基本</span>运营知识、新手从0到日销千单技巧（爆款、付费推广、流量，转化率，DSR店铺质量分等等）、货源网一系列拼多多<span style="color: black;">必须</span>的专业知识点。</strong></p>
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