“营销”到底是干啥的？
<img src="https://p3-sign.toutiaoimg.com/pgc-image/SToRvxu8qP1UFE~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725683397&x-signature=lBBV%2FibffwEoWdNNhkYMgzCruFs%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文作者：宿言本言，头图<span style="color: black;">源自</span>：《<span style="color: black;">宣传</span>狂人》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这篇<span style="color: black;">文案</span>，是我很早之前就想写的。为了能写的通透<span style="color: black;">有些</span>，自己前段时间看了好多书。之<span style="color: black;">因此</span><span style="color: black;">始终</span>在拖稿儿，是<span style="color: black;">由于</span>看的书越多，自己越迷糊。<span style="color: black;">此刻</span>有动力去写，取决于两件事情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>是自己的工作与生活中，有<span style="color: black;">非常多</span>人会问“你是做什么的”，<span style="color: black;">例如</span>过年的家庭聚会啊，新结识的<span style="color: black;">伴侣</span>啊，<span style="color: black;">或</span>理发时理发师随口的一问啊，每次我回答完“我是个营销人”，<span style="color: black;">大众</span>的五官都会纠结在<span style="color: black;">一块</span>，<span style="color: black;">经过</span>结合自己以往的认知，给予一个回复，<span style="color: black;">例如</span>“你是做推广的”、“你是写文案的”、“你是做新<span style="color: black;">媒介</span>的”、“你是做<span style="color: black;">宣传</span>的”、“你是拍抖音的”等等五花八门的回复，让我无力反驳。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二是看到任思远老师关于营销的理解，以及空手老师关于营销的<span style="color: black;">文案</span>，给予了我<span style="color: black;">有些</span>新的启发，对营销人到底是干啥的有了更深一层的<span style="color: black;">认识</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>以上两点，自己决定写这篇<span style="color: black;">文案</span>，不<span style="color: black;">必定</span>对，就当看个热闹。完全是分享一下自己对这个职业的<span style="color: black;">有些</span>理解，<span style="color: black;">亦</span>欢迎各路营销人来探讨。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span><span style="color: black;">非常多</span>人都不<span style="color: black;">晓得</span>营销人是干啥的？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在国内，行内人和行外人都很难<span style="color: black;">尤其</span><span style="color: black;">容易</span>用几句话讲明白营销人是干啥的。这取决于国内中小企业对营销人的定位模糊以及社会<span style="color: black;">公众</span>对营销人的误解所<span style="color: black;">导致</span>的。<span style="color: black;">例如</span>下图中这些企业职位以及<span style="color: black;">公众</span>眼里营销人所干的工作。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SToRvypGfKoMOw~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725683397&x-signature=U0JExxyxaWfftCNSZx6LOfQVb00%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>中小企业会<span style="color: black;">按照</span>某个特定工作来设定职位，<span style="color: black;">亦</span>许是<span style="color: black;">由于</span>HR对<span style="color: black;">有些</span>职位的工作理解不<span style="color: black;">仔细</span>，<span style="color: black;">因此</span>会在工作内容里填充上“营销”二字，感觉<span style="color: black;">这般</span>工作内容就会变得饱满起来。<span style="color: black;">另一</span><span style="color: black;">因为</span><span style="color: black;">非常多</span>微商团队胡乱设定岗位，<span style="color: black;">引起</span>一大批的<span style="color: black;">营销</span>人员被迫变<span style="color: black;">成为了</span>“营销顾问”，<span style="color: black;">例如</span>宿言就曾经见到过<span style="color: black;">伴侣</span>圈<span style="color: black;">一晚上</span>之间冒出了好几十个清肠道品牌的营销顾问以及瘦身品牌营销顾问。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在宿言从事营销工作的13年里，这些误解并<span style="color: black;">无</span>随着时间的流逝而被解开，反而变得越来越不可控了。给予营销人毁灭性打击的便是“营销号”的横空出世，硬生生把营销人变<span style="color: black;">成为了</span>“为了利益偷盗别人视频再加工引流的人”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营销是什么？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在弄明白营销人是干啥的之前，需要先弄明白“营销是什么”。宿言认为<strong style="color: blue;">营销<span style="color: black;">便是</span>A<span style="color: black;">发掘</span>或挖掘B的<span style="color: black;">需要</span>，创造对方需要的价值，<span style="color: black;">创立</span>并维持关系，<span style="color: black;">最后</span><span style="color: black;">得到</span><span style="color: black;">报答</span>的思维过程</strong>。说简单些，<span style="color: black;">机构</span>的使命是创造客户，<span style="color: black;">机构</span>经营的目的是创造客户价值并<span style="color: black;">得到</span><span style="color: black;">报答</span>，<span style="color: black;">那样</span>“营销<span style="color: black;">便是</span>帮助企业<span style="color: black;">创立</span>以客户为中心的重要战略<span style="color: black;">构成</span>部分”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>拿谈<span style="color: black;">爱情</span>来举个小例子，<span style="color: black;">例如</span>你<span style="color: black;">爱好</span>上一个叫李铁柱的小<span style="color: black;">女子</span>，你很想跟她谈<span style="color: black;">爱情</span>，于是你就<span style="color: black;">起始</span>调研她的<span style="color: black;">博客</span>，<span style="color: black;">伴侣</span>圈之类的，<span style="color: black;">发掘</span>对方是双鱼座，<span style="color: black;">始终</span><span style="color: black;">爱好</span>看韩剧，<span style="color: black;">爱好</span>浪漫，很期<span style="color: black;">薪水</span>到一个有趣又帅气的男生，并且<span style="color: black;">始终</span>在社交<span style="color: black;">媒介</span>分享精致可爱的小摆件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于这些调研得来的成果，你<span style="color: black;">起始</span>分析，得出<span style="color: black;">有些</span>结论。<span style="color: black;">按照</span>对方的<span style="color: black;">需要</span>打造自己，你<span style="color: black;">起始</span>盘算制造浪漫的邂逅，<span style="color: black;">起始</span><span style="color: black;">重视</span>自己的形象，把自己往韩流艺人方向打造，看<span style="color: black;">非常多</span>脱口秀把自己变得幽默，并且<span style="color: black;">起始</span>购买<span style="color: black;">有些</span>精致的小物件。<span style="color: black;">乃至</span>请李铁柱的好<span style="color: black;">伴侣</span>吃饭，让李铁柱的好<span style="color: black;">伴侣</span>有意无意的帮你助攻，<span style="color: black;">持续</span>向对方的<span style="color: black;">需要</span><span style="color: black;">挨近</span>，一次一次的邂逅，<span style="color: black;">最后</span><span style="color: black;">最终</span>把李铁柱变<span style="color: black;">成为了</span>自己的女<span style="color: black;">伴侣</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上这个小例子，<span style="color: black;">便是</span>营销思维，<span style="color: black;">发掘</span><span style="color: black;">需要</span>，满足<span style="color: black;">需要</span>，维持关系，<span style="color: black;">得到</span><span style="color: black;">报答</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营销人是干啥的？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>说营销是<span style="color: black;">发掘</span><span style="color: black;">需要</span>，满足<span style="color: black;">需要</span>，维持关系，<span style="color: black;">得到</span><span style="color: black;">报答</span>的思维过程，<span style="color: black;">那样</span>营销人<span style="color: black;">便是</span>将这套思维落地的实践者。落地需要用到一个营销公式组合，<span style="color: black;">便是</span>STP+4P+CRM，如下图。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SToRvzUHr7wFCV~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725683397&x-signature=2HRUc51rJCVtj2RxKdaD7WG9w%2B0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在宿言的职业生涯中，遇到过<span style="color: black;">非常多</span>很多赌徒式的创业者，这些创业者的通病<span style="color: black;">便是</span>“<span style="color: black;">茫然</span>创业”，举个例子，某创业者在家经营着一家卖白酒的小店，自家酿的白酒在当地卖得不错，于是这个创业者就认为自己的白酒应该尽快做成品牌化，<span style="color: black;">起始</span>注册商标、设计包装、雇佣工人、引进设备，<span style="color: black;">海量</span>投入过后，白酒品牌<span style="color: black;">最终</span>面世，<span style="color: black;">营销</span>额却极其惨淡。<span style="color: black;">咱们</span>延续这个案例，假设这个创业者是一名营销人，<span style="color: black;">那样</span>他会怎么做呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，营销人需要调研市场，寻找自己<span style="color: black;">能够</span>切入的细分市场。虽然不愿意承认，<span style="color: black;">然则</span><span style="color: black;">此刻</span><span style="color: black;">所说</span>的纯蓝海市场<span style="color: black;">已然</span>越来越少了，品牌想要在庞大的白酒市场分一杯羹并<span style="color: black;">不易</span>，<span style="color: black;">因此</span>需要<span style="color: black;">实质</span>的调研市场，<span style="color: black;">发掘</span>某一群人还未被满足的<span style="color: black;">需要</span>。调研是乏味的，<span style="color: black;">能够</span>从专业网站寻找数据报告，<span style="color: black;">能够</span>去其他白酒品牌电商去看<span style="color: black;">评估</span>，<span style="color: black;">能够</span>线下填写调查问卷，<span style="color: black;">亦</span><span style="color: black;">能够</span>去超市白酒区蹲着<span style="color: black;">瞧瞧</span><span style="color: black;">大众</span>的消费习惯，当然<span style="color: black;">亦</span><span style="color: black;">能够</span>在饭店吃饭时<span style="color: black;">瞧瞧</span><span style="color: black;">大众</span>都在喝什么酒以及对<span style="color: black;">各样</span>酒的<span style="color: black;">评估</span>。总之，你需要<span style="color: black;">发掘</span>未被满足的<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">海量</span>的调研，你收获到了<span style="color: black;">非常多</span>的细分数据，有按年龄细分的、有按场景细分的、有按口味细分的、有按性别细分的、有按竞品细分的，<span style="color: black;">最后</span>通过数据的统计与分析，你<span style="color: black;">发掘</span><span style="color: black;">此刻</span>的白酒大多都有华丽的包装，但过于古板，缺少个性化。18~30岁的<span style="color: black;">青年</span>男性缺少属于<span style="color: black;">她们</span>自己的“<span style="color: black;">青年</span>”白酒。于是，你<span style="color: black;">起始</span>在网上发布新一轮的调研，以及继续线下验证自己的想法，以确定这个<span style="color: black;">需要</span>是真实存在的。<span style="color: black;">经过</span>第二轮的调研，你确认了自己的白酒品牌接下来要进入的<span style="color: black;">目的</span>市场，并且为自己的品牌定位为“<span style="color: black;">青年</span>人的<span style="color: black;">第1</span>瓶白酒”。这个过程，<span style="color: black;">便是</span>营销中的STP。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过STP之后，就确认了<span style="color: black;">目的</span>市场及<span style="color: black;">目的</span>人群，以及针对<span style="color: black;">目的</span>人群的品牌定位。接下来就会进入4P<span style="color: black;">周期</span>，<span style="color: black;">咱们</span>需要<span style="color: black;">按照</span><span style="color: black;">目的</span>人群的<span style="color: black;">实质</span><span style="color: black;">需要</span>来设计<span style="color: black;">制品</span>，<span style="color: black;">例如</span><span style="color: black;">经过</span>调研，<span style="color: black;">咱们</span><span style="color: black;">发掘</span><span style="color: black;">目的</span>人群每次都喝不完500ML的白酒，于是为了方便<span style="color: black;">目的</span>人群，就<span style="color: black;">开发</span>出了小瓶装的白酒；<span style="color: black;">例如</span><span style="color: black;">经过</span>调研<span style="color: black;">发掘</span><span style="color: black;">目的</span>人群需要社会认同，需要用白酒来<span style="color: black;">处理</span>压力与<span style="color: black;">懊恼</span>，于是<span style="color: black;">咱们</span>就<span style="color: black;">能够</span><span style="color: black;">开发</span>出带有“身份”的酒瓶，<span style="color: black;">例如</span>可口可乐之前的“昵<span style="color: black;">叫作</span>瓶”；<span style="color: black;">例如</span><span style="color: black;">目的</span>人群想尝试<span style="color: black;">更加多</span>口味，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span><span style="color: black;">开发</span>出水蜜桃味的白酒；<span style="color: black;">例如</span><span style="color: black;">青年</span>人<span style="color: black;">爱好</span>猎奇，<span style="color: black;">咱们</span>还<span style="color: black;">能够</span>出8个口味的白酒盲盒，<span style="color: black;">隐匿</span>款是榴莲味。<span style="color: black;">例如</span><span style="color: black;">目的</span>人群<span style="color: black;">爱好</span>个性化的口味，<span style="color: black;">咱们</span>还<span style="color: black;">能够</span>在酒瓶上放一个二维码，扫一下就能视频学习8种关于白酒的调酒<span style="color: black;">办法</span>。随着市场<span style="color: black;">目的</span>人群的变化，营销人<span style="color: black;">亦</span>需要<span style="color: black;">持续</span>满足新的<span style="color: black;">需要</span>或做出应对策略。这些工作内容<span style="color: black;">便是</span>4P中围绕“<span style="color: black;">制品</span>”展开的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在确定<span style="color: black;">目的</span>市场时，还需要调研<span style="color: black;">目的</span>人群对价格的接受程度来确定<span style="color: black;">制品</span><span style="color: black;">基本</span>定价。<span style="color: black;">例如</span><span style="color: black;">青年</span>人愿意为情怀买单，<span style="color: black;">咱们</span>就需要为<span style="color: black;">制品</span><span style="color: black;">增多</span>情怀，<span style="color: black;">这般</span>既可模糊价格。当然<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>赠品或<span style="color: black;">制品</span>组合的形式来模糊价格。针对价格，<span style="color: black;">咱们</span>一方面<span style="color: black;">能够</span><span style="color: black;">经过</span>打通供应链来压低成本，<span style="color: black;">得到</span>更大的盈利空间。另一方面，<span style="color: black;">咱们</span>需要赋予<span style="color: black;">制品</span><span style="color: black;">更加多</span>价值来让<span style="color: black;">目的</span>人群感觉物超所值。这部分工作<span style="color: black;">便是</span>4P中围绕“价格”展开的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定了<span style="color: black;">制品</span>和价格之后，就到了国内大<span style="color: black;">都数</span>中小型企业对营销人寄予厚望的环节了，<span style="color: black;">同期</span><span style="color: black;">亦</span>是<span style="color: black;">公众</span>认为营销人<span style="color: black;">重点</span>负责的环节，那<span style="color: black;">便是</span>“推广”。有效的推广<span style="color: black;">必定</span>是基于品牌的“<span style="color: black;">目的</span>人群”来做的，<span style="color: black;">否则</span><span style="color: black;">便是</span>竹篮打水一场空。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推广方面<span style="color: black;">能够</span>做的工作实在是太多了，<span style="color: black;">咱们</span>不在<span style="color: black;">这儿</span>一一赘述，依然继续拿白酒品牌举例，<span style="color: black;">按照</span><span style="color: black;">目的</span>人群属性及品牌定位，<span style="color: black;">咱们</span>创造<span style="color: black;">目的</span>人群喜闻乐见的内容，<span style="color: black;">例如</span>自媒<span style="color: black;">身体</span>容《当老外遇上中国白酒，全程表情高能！》，<span style="color: black;">例如</span>硬广内容《让平时说不出口的话，酒后一贯说出》，再<span style="color: black;">经过</span><span style="color: black;">新闻</span>类<span style="color: black;">媒介</span>、自<span style="color: black;">媒介</span>、传统<span style="color: black;">宣传</span>、效果<span style="color: black;">宣传</span>等多个<span style="color: black;">媒介</span><span style="color: black;">途径</span>传递内容，<span style="color: black;">经过</span><span style="color: black;">实质</span>数据来更改推广内容，<span style="color: black;">最后</span>选定性价比最高的传播<span style="color: black;">途径</span>，让<span style="color: black;">更加多</span>的<span style="color: black;">目的</span>人群<span style="color: black;">晓得</span><span style="color: black;">咱们</span>，<span style="color: black;">爱好</span><span style="color: black;">咱们</span>，愿意购买<span style="color: black;">咱们</span>品牌的白酒。<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>和其他品牌合作，<span style="color: black;">增多</span><span style="color: black;">制品</span>的<span style="color: black;">揭发</span>度及好感度，<span style="color: black;">例如</span>“白酒品牌×大白兔”，<span style="color: black;">例如</span>“白酒品牌×老干妈”等等，这部分工作<span style="color: black;">便是</span>4P中围绕“推广”展开的。（下图为<span style="color: black;">有些</span><span style="color: black;">平常</span>的推广<span style="color: black;">途径</span>）</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SToRvzv6NPdDcJ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725683397&x-signature=wFEtkpy4Iq0JONFcDuh2wgUovbc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定了<span style="color: black;">制品</span>、价格及推广策略之后，就要让<span style="color: black;">咱们</span>的白酒<span style="color: black;">起始</span>接触消费者了，<span style="color: black;">否则</span>推广再厉害<span style="color: black;">亦</span>没用，毕竟买不到啊。随着互联网及移动互联网的普及，大大缩短了<span style="color: black;">制品</span>与消费者之间的距离。过去<span style="color: black;">咱们</span>买<span style="color: black;">制品</span>大<span style="color: black;">大都是</span><span style="color: black;">经过</span>线下综合卖场、垂直卖场、超市或电视购物，但<span style="color: black;">此刻</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>非常多的<span style="color: black;">途径</span>购买到<span style="color: black;">咱们</span>想要的<span style="color: black;">制品</span>，<span style="color: black;">例如</span>各大电商平台、各大外卖平台、抖音橱窗、<span style="color: black;">各样</span>直播带货平台、<span style="color: black;">乃至</span>是你的<span style="color: black;">伴侣</span>圈或<span style="color: black;">微X</span>群内。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>依然拿白酒品牌举例，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">青年</span>人喝白酒的场景，把白酒铺货至线下的火锅店、饭店、超市等线下<span style="color: black;">途径</span>。<span style="color: black;">亦</span><span style="color: black;">能够</span>在各大电商平台开通自己的网店，当然<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">作为</span>社区团购的<span style="color: black;">制品</span>供应商，让白酒直接<span style="color: black;">经过</span>社区团购进入千家万户。<span style="color: black;">乃至</span><span style="color: black;">能够</span>策划让自己的用户<span style="color: black;">作为</span>自己的代理商，每一个用户都是一个新<span style="color: black;">途径</span>，<span style="color: black;">帮忙</span>快速打开市场。再<span style="color: black;">或</span><span style="color: black;">能够</span><span style="color: black;">经过</span>众筹平台实现先有订单再生产<span style="color: black;">制品</span>，最大程度节省成本。这部分工作<span style="color: black;">便是</span>4P中围绕“<span style="color: black;">途径</span>”展开的。（下图为<span style="color: black;">平常</span>卖货<span style="color: black;">途径</span>）</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SToRw0QIxSAfdc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725683397&x-signature=KqwcBikqnsXgp3yXUWnJPHRQR6E%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">晓得</span><span style="color: black;">目的</span>人群是谁，<span style="color: black;">晓得</span>自己品牌的市场定位，有了<span style="color: black;">制品</span>，确定了针对<span style="color: black;">区别</span><span style="color: black;">途径</span>的价格，找到了适合自己的推广策略，确定了合适的卖货<span style="color: black;">途径</span>，这个时候，<span style="color: black;">咱们</span>就<span style="color: black;">已然</span>和消费者<span style="color: black;">出现</span>关系了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>继续拿白酒品牌举例，当消费者买了<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>之后，<span style="color: black;">咱们</span>就<span style="color: black;">出现</span>了<span style="color: black;">第1</span>次关系。<span style="color: black;">那样</span>，<span style="color: black;">怎样</span>让<span style="color: black;">咱们</span>保持一个良好的关系呢？<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">供给</span>更好的“客户关怀”，<span style="color: black;">例如</span><span style="color: black;">供给</span>更好的服务，更好的购买体验以及更好的售后体验，以<span style="color: black;">增多</span>客户满意度与忠诚度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>推广及售卖的数据来<span style="color: black;">调节</span><span style="color: black;">制品</span>，<span style="color: black;">例如</span><span style="color: black;">发掘</span>北京的消费者占全国85%，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>出北京话版的酒瓶，<span style="color: black;">增多</span>与北京消费者的互动，让消费者产生好感。<span style="color: black;">例如</span>数据<span style="color: black;">表示</span>网店访客数量单日UV达到了10000，但转化率极低，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>修改网站页面，<span style="color: black;">增多</span>客服体验环节等等来<span style="color: black;">提高</span>客户的满意度。<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">创立</span>完善的会员体系及售后体系，让客户<span style="color: black;">安心</span>购买以及产生好感，<span style="color: black;">例如</span>只要觉得<span style="color: black;">欠好</span>喝<span style="color: black;">就可</span>全额退，只要有破损立刻送2瓶等等。这些工作，<span style="color: black;">便是</span>围绕CRM来展开的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在做以上工作时，会用到<span style="color: black;">非常多</span>分析工具，<span style="color: black;">例如</span>SWOT分析模型、波特五力分析模型、麦肯锡矩阵分析模型、MECE分析法等等。<span style="color: black;">另一</span>还有一点非常重要，<span style="color: black;">便是</span>需要做竞品的分析，竞品分析能<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>快速找到属于自己的细分市场及<span style="color: black;">目的</span>人群，<span style="color: black;">同期</span><span style="color: black;">亦</span>是<span style="color: black;">咱们</span>学习及参考的对象，即是敌人又是老师。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">写在最后</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>宿言<span style="color: black;">针对</span>营销人的<span style="color: black;">有些</span>理解，营销人最重要的关注点并不是推广或策划活动，而是真正地去<span style="color: black;">科研</span>客户价值，从<span style="color: black;">需要</span>出发带动业务增长。营销<span style="color: black;">亦</span><span style="color: black;">不仅</span>存在于企业<span style="color: black;">其中</span>，<span style="color: black;">亦</span>存在于家庭、<span style="color: black;">伴侣</span>之间、爱人之间，<span style="color: black;">乃至</span>社会<span style="color: black;">其中</span>，营销无处不在。</p>
楼主发的这篇帖子，我觉得非常有道理。
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