【知识】怎么样写好营销策划办法
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span><span style="color: black;">策划是对企业<span style="color: black;">将来</span>营销<span style="color: black;">行径</span>的超前决策，是企业开展营销活动的前提。</span><span style="color: black;"><span style="color: black;">经过</span>市场营销策划，企业<span style="color: black;">能够</span>对营销环境做出<span style="color: black;">详细</span>分析，<span style="color: black;">按照</span>要达到的营销<span style="color: black;">目的</span>，制订<span style="color: black;">详细</span>的营销<span style="color: black;">方法</span>，从而有效地完成任务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">推广和营销的工作是<span style="color: black;">按照</span><span style="color: black;">机构</span>的营销<span style="color: black;">目的</span>制定策划<span style="color: black;">方法</span>，<span style="color: black;">经过</span>策划的<span style="color: black;">方法</span>来<span style="color: black;">指点</span><span style="color: black;">机构</span>的实践行动。<span style="color: black;">因此呢</span>，策划<span style="color: black;">方法</span>的好坏是影响推广和营销结果的一个<span style="color: black;">原因</span>，营销策划<span style="color: black;">方法</span>应该<span style="color: black;">包含</span>以下内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BqIzPQeUFOvIIDOkrC7GuIs9icyOFjUbNq1ia3TzdZK9e57UV0tIaGmypKflJllNKQEZMuOuMxtlkXH3doYJe8iaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">·策划<span style="color: black;">目的</span>：</span></strong><span style="color: black;">策划<span style="color: black;">目的</span><span style="color: black;">指的是</span>此次营销需要实现的目的和达到的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">·营销策略：</span></strong><span style="color: black;">营销策略是计划书中比较重要的部分，指<span style="color: black;">详细</span><span style="color: black;">运用</span>何种方式开展营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">·营销预算：</span></strong><span style="color: black;">营销预算指此次营销<span style="color: black;">花费</span>的一个估算。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">·营销策略：</span></strong><span style="color: black;">管理策略<span style="color: black;">指的是</span>营销过程中<span style="color: black;">触及</span>到的资料以及人员管理方面的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">·计划执行表：</span></strong><span style="color: black;">计划执行表指营销计划开展的<span style="color: black;">全部</span><span style="color: black;">详细</span>流程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BqIzPQeUFOvIIDOkrC7GuIs9icyOFjUbNziaO4wYFiapUHebFKnGUln9fZ3WPCFCb7Zf3teFniaEbpl5HqTL1xL7UA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（1）策划<span style="color: black;">目的</span>：</span></strong><span style="color: black;">策划<span style="color: black;">目的</span>的内容是<span style="color: black;">详细</span><span style="color: black;">能够</span>实现的<span style="color: black;">目的</span>，要<span style="color: black;">详细</span>化，<span style="color: black;">不可</span>过于模糊。<span style="color: black;">目的</span><span style="color: black;">能够</span>分为<span style="color: black;">长时间</span>、中期、短期，规定<span style="color: black;">详细</span>实现<span style="color: black;">目的</span>的时间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（2）营销策略：</span></strong><span style="color: black;">营销策略<span style="color: black;">包含</span><span style="color: black;">制品</span>定位、价格策略、营销<span style="color: black;">途径</span>以及<span style="color: black;">详细</span>行动<span style="color: black;">方法</span>这几个方面的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">·<span style="color: black;">制品</span>定位：</span></strong><span style="color: black;">为<span style="color: black;">制品</span>的<span style="color: black;">目的</span>消费者进行定位，<span style="color: black;">知道</span>该<span style="color: black;">制品</span>针对的是男性还是女性，针对哪个年龄阶层的人群。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">·价格策略：</span></strong><span style="color: black;">为<span style="color: black;">制品</span>制定价格，在成本价位<span style="color: black;">基本</span>上上下波动，确定最高和最低<span style="color: black;">营销</span>价，以及价格优惠规则。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">·营销<span style="color: black;">途径</span>：</span></strong><span style="color: black;">确定此次营销的<span style="color: black;">途径</span>，是开展线上营销还是线下营销，其中线上营销开展方式是APP还是<span style="color: black;">博客</span>等。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">·<span style="color: black;">详细</span>行动的<span style="color: black;">方法</span>：</span></strong><span style="color: black;">行动<span style="color: black;">方法</span>要对<span style="color: black;">每一个</span>策略细节进行说明。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（3）营销预算：</span></strong><span style="color: black;">营销预算需要计算<span style="color: black;">全部</span>营销过程的所有<span style="color: black;">花费</span>，<span style="color: black;">包含</span>总<span style="color: black;">花费</span>、<span style="color: black;">周期</span><span style="color: black;">花费</span>、项目<span style="color: black;">花费</span>，营销开展所要实现的<span style="color: black;">目的</span><span style="color: black;">便是</span><span style="color: black;">机构</span>所要实现的利润。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（4）管理策略：</span></strong><span style="color: black;">管理策略需要写明活动开展的<span style="color: black;">重点</span>负责人，以及开展<span style="color: black;">时期</span>的监督人，营销活动结束后的<span style="color: black;">检测</span>人。<span style="color: black;">区别</span>的额项目需要安排<span style="color: black;">详细</span>负责的人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（5）计划执行表：</span></strong><span style="color: black;">把<span style="color: black;">每一个</span>工作时间段的工作形式、执行要点、执行<span style="color: black;">分部</span>、完成时间以及<span style="color: black;">评估</span>等都要标识出来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">详细</span>的营销过程中可能会<span style="color: black;">显现</span>营销策划<span style="color: black;">方法</span>与现实<span style="color: black;">状况</span>不符合的时候，这个时候就要<span style="color: black;">按照</span>市场的变化来调节营销策划<span style="color: black;">方法</span>。</span></p>
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black;">有机农业</span></strong></span></strong></span></strong></a></span></strong></span></strong></span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">名人</span>专访</span></strong><span style="color: black;"><span style="color: black;">：</span><a style="color: black;"><strong style="color: blue;"><span style="color: black;">彭国题</span></strong></a><strong style="color: blue;"><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">毛芳竹</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">杨世华</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">吕雅丽</span></a></strong></span><strong style="color: blue;"><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">邓锦宏</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">祁建华</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">李昂</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">陈韬</span></a><span style="color: black;">丨<a style="color: black;">于莹</a></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">丨</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">刘传军</a></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">褚时健</a></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">李金河</a></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">刘永好</a></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">喻华峰</a></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">钟睒睒</a></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">陈祺</a></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">董金峰<span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">丨<a style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">廖剑津</span></strong></span></strong></a></span></strong></span></strong></span></strong></span></span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">品牌</span></strong><span style="color: black;"><span style="color: black;">：</span><a style="color: black;"><strong style="color: blue;"><span style="color: black;">新<span style="color: black;">期盼</span></span></strong></a><strong style="color: blue;"><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">大北农</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">京东</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">阿里</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">恒大</span></a><span style="color: black;">丨</span><span style="color: black;"><a style="color: black;">碧桂园</a></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">金正大</a></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">温氏股份</a></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">美菜网</a></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">百果园</a></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">每日优鲜</a></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">本来生活</a></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">农一网</a></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">活动：</span><a style="color: black;"><span style="color: black;">三农投交会</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">智慧农业</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">土地沙龙</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">农村电商</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">资源对接会</span></a><span style="color: black;">丨</span><a style="color: black;"><span style="color: black;">新农人</span></a></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BqIzPQeUFOvGTQT703Z2eGlPcovpArSibQbNTJMcvlEdyZCbicslUQpjDsO8OOAvRK7KuUibOH01S8BOdkNWiaqU4A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/p6Vlqvia1UiczWQBCSoWMobLvae6y2ia4GYKib7hNGABTicgGhPogicjICJDXpDfhQemicyc2F0G3FP6byWC0Tah2x4pA/640?tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点击下方</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“阅读原文”，看<span style="color: black;">将来</span>农业的大趋势！</span></strong></span></p>
你的话深深触动了我，仿佛说出了我心里的声音。 回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。
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