店铺数据分析流程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">竞争日益激烈、利润微薄的电商行业,数据化运营注定<span style="color: black;">作为</span>最后的利器。<span style="color: black;">怎样</span>利用</span><strong style="color: blue;"><span style="color: black;">店铺数据分析</span></strong><span style="color: black;">定位店铺运营问题?<span style="color: black;">怎样</span>利用数据结果来驱动运营、<span style="color: black;">提高</span>GMV呢?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">店铺数据分析的<span style="color: black;">通常</span>流程,<span style="color: black;">能够</span>从“数据类型——数据采集——数据清洗——数据分析与可视化——数据助力决策”几个方面进行。其中,数据分析<span style="color: black;">指的是</span><span style="color: black;">经过</span>数据挖掘、数据模型等方式,深入分析业务数据;数据可视化是<span style="color: black;">供给</span>数据分析报告,定位问题,<span style="color: black;">加强</span>洞察出<span style="color: black;">处理</span><span style="color: black;">方法</span>的效率。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1、数据类型</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>数据化运营的原材料,数据必然是不可或缺的,数据<span style="color: black;">能够</span>分为后台数据和前台数据两大类。后台数据,顾名思义<span style="color: black;">便是</span>运营者<span style="color: black;">能够</span>直接从店铺后台下载得到的数据,其中最重要的是店铺订单数据。前台数据,即在平台前台网站中<span style="color: black;">能够</span>查看、抓取、分析的一系列数据源。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">后台数据<span style="color: black;">能够</span><span style="color: black;">帮忙</span>运营者更好地理解自己,<span style="color: black;">那样</span>前台数据就<span style="color: black;">能够</span><span style="color: black;">帮忙</span>运营者更好地理解竞争对手。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2、数据采集</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">数据需要<span style="color: black;">经过</span>数据采集的方式<span style="color: black;">得到</span>。采集<span style="color: black;">办法</span>共分为三类:人工采集、报表采集、自动化抓取采集。运营者<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span>的<span style="color: black;">需要</span>灵活<span style="color: black;">运用</span><span style="color: black;">以上</span>三种方式。体量<span style="color: black;">尤其</span>大的卖家<span style="color: black;">能够</span>尝试组建自己的数据化IT团队,自主<span style="color: black;">开发</span>采集程序。而体量中小的卖家,挑选适合自己的数据工具(如九数云)则性价比更高。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/18197a1ca3934c60bf41a936555f7fca~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725685649&x-signature=lugrLIREfydEKurnv%2Bov4lP6pOs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击 <a style="color: black;">「链接」</a><span style="color: black;">就可</span>体验九数云</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3、店铺经营数据分析</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有过数据分析工作经历的运营者都<span style="color: black;">晓得</span>,采集到的<span style="color: black;">第1</span>手数据<span style="color: black;">通常</span>都是<span style="color: black;">没法</span>直接进行分析的,<span style="color: black;">此时</span>候就需要对数据进行“清洗”。如图,是<span style="color: black;">咱们</span>采集到的跨境店铺的时间数据列,<span style="color: black;">没法</span>直接分析,<span style="color: black;">能够</span>进行清洗,一步将其转换成标准的、可供进一步分析的时间格式“2023-01-13 21:44:15”:</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/312d16b2beaf4de99d39d761324ac8b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725685649&x-signature=I4GK1EkUnJM9dOZJGGI0sU6gCjI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b8fb7acd92754e189f3adb955c110045~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725685649&x-signature=o28oPrvV8FJmII8V0X7CnAVq4TI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当运营者完成数据的采集和清洗工作后,就需要对数据进行分析和处理。数据分析<span style="color: black;">通常</span>分为两类:数值分析和可视化分析。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">数值分析</span></strong><span style="color: black;">是把<span style="color: black;">营销</span>、<span style="color: black;">宣传</span>、库存的关键指标计算出来。最<span style="color: black;">平常</span>的计算方式是“数据汇总”、“<span style="color: black;">归类</span>计算”、“求和”、“求平均”、“权重赋值”等。店铺运营者进行店铺数据分析的时候,<span style="color: black;">能够</span>梳理下自己关注的关键指标。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/965c66e29baf4fbaa9a8b2a1d0e170f0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725685649&x-signature=%2Fi5mXdG%2Bby3N283Y1KsEamWGEUM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">可视化分析</span></strong><span style="color: black;">:在计算好需要的数据指标后,添加“图表”<span style="color: black;">就可</span>制作数据可视化图表,方便<span style="color: black;">咱们</span>查看数据。多张图表还<span style="color: black;">能够</span>自由组合成“数据仪表板”<span style="color: black;">或</span>“数据大屏”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一张简洁直观的数据仪表板,<span style="color: black;">能够</span><span style="color: black;">同期</span>兼顾数据洞察的直观性和整体呈现的美观性,<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>更好地利用店铺数据。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/93c7051b95904b2bb4c87dfa6938b57e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725685649&x-signature=bL8yGRDMooBVIScgHmw2ItkwHjM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">4、数据决策</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在完成数据采集、清洗和分析工作后,就<span style="color: black;">能够</span>结合<span style="color: black;">详细</span>的可视化表格和图表进行决策和<span style="color: black;">详细</span>的店铺的运营优化动作了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如,当订单转化率<span style="color: black;">少于</span>20%时,就<span style="color: black;">能够</span><span style="color: black;">即时</span>提醒对应的负责人,该商品需要优化了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当<span style="color: black;">营销</span>额<span style="color: black;">小于</span><span style="color: black;">必定</span>值时,去查看<span style="color: black;">小于</span><span style="color: black;">营销</span>额平均值的店铺有<span style="color: black;">那些</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">九数云的【自动化】功能,<span style="color: black;">能够</span><span style="color: black;">帮忙</span>店铺运营者进行数据预警与<span style="color: black;">信息</span>的自动<span style="color: black;">通告</span>。<span style="color: black;">能够</span>给每张数据表设置自动监控与预警<span style="color: black;">通告</span>、<span style="color: black;">能够</span><span style="color: black;">选取</span>「数据更新时」<span style="color: black;">或</span>「<span style="color: black;">按时</span>」触发预警、<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的需要设置「短信<span style="color: black;">通告</span>」<span style="color: black;">或</span>「系统<span style="color: black;">通告</span>」方式。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5d8346ed3c2f4ce499a58d9b8b726356~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725685649&x-signature=WOd2kLom4RdxXL77kEye5BiBC2o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上<span style="color: black;">便是</span>店铺数据分析的一个基本思路和分析流程,<span style="color: black;">期盼</span>对你有<span style="color: black;">帮忙</span>!</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击<a style="color: black;">「链接」</a> <span style="color: black;">就可</span>体验九数云</p>
你的见解独到,让我受益匪浅,非常感谢。 我完全同意你的看法,期待我们能深入探讨这个问题。 “BS”(鄙视的缩写) 太棒了、厉害、为你打call、点赞、非常精彩等。 说得好啊!我在外链论坛打滚这么多年,所谓阅人无数,就算没有见过猪走路,也总明白猪肉是啥味道的。
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