ikkhksvu 发表于 2024-9-1 02:10:10

【二类电商】落地页搭建指南！


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/e713a0e7-345f-4e64-9448-b163e2d1a10f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725688189&amp;x-signature=0%2BL4eB0A4fGZjHaXp1IQNMQIick%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">二类电商</strong></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、行业人群概况</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">画像：35岁以上</strong>且<strong style="color: blue;">低学历</strong>的<strong style="color: blue;">男性</strong>占比最多，<span style="color: black;">作为</span><span style="color: black;">重点</span>购买力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">地域：</strong>前五地区<span style="color: black;">包含</span>广东、江苏、浙江、湖南、山东。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关注点：</strong>彩票股票、健康养生、实用工具、网络小说等，均为中年兴趣点。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/afbfb0562996497291a0361e244be143~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725688189&amp;x-signature=DMOUsrbmOc41QDvSeWuU4yFRqmc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">平常</span>5种营销页类型</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销页按创意内容和转化形式分为5大类：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">软文类：</strong>常用于售卖书籍、燕窝等<span style="color: black;">制品</span>，附有表单转化</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">微X</span>加粉类</strong>：<span style="color: black;">微X</span>软<span style="color: black;">移植</span>，<span style="color: black;">平常</span>于售卖土特产，白酒等<span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">短页面类</strong>：常用于有<span style="color: black;">必定</span>品牌知名度的<span style="color: black;">制品</span>进行优惠券领取或直接购买</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">留表单类</strong>：<span style="color: black;">平常</span>于售卖充值卡、免费试用装等<span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">电商类</strong>：效果最好，且优化灵活度最强，适用的行业最广</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0ee5d4e9e03342978c6f1c99470401c3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725688189&amp;x-signature=UOWQD1zaOaJUOHX8qLFm7WqqVOY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、营销页整体架构</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">黄金三屏原则，落地页前3屏应展示清楚促销信息与<span style="color: black;">制品</span>亮点，争取在<span style="color: black;">短期</span>内抓住受众眼球，<span style="color: black;">才可</span>产生接下来的停留与转化。营销页整体架构和设计<span style="color: black;">包含</span>8个部分：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">创立</span>信任：</strong><span style="color: black;">明显</span>0元试用，消除用户对<span style="color: black;">制品</span>质量的顾虑</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">导致</span>兴趣：</strong>利用活动促销，从价格走势<span style="color: black;">表现</span>优惠力度</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">提出痛点</strong>：用痛点刺激用户，为后续的<span style="color: black;">制品</span>做铺垫</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">处理</span>问题：</strong>充分展示<span style="color: black;">制品</span>的亮点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">行动驱动：</strong><span style="color: black;">表现</span><span style="color: black;">更加多</span>材料、<span style="color: black;">方向</span>等细节属性，让用户更全面<span style="color: black;">认识</span><span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">口碑触动：</strong>强调0元体验验货评论，催化用户转化的<span style="color: black;">心情</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">权威佐证：</strong>展示<span style="color: black;">制品</span>质量证明，<span style="color: black;">提高</span>用户对<span style="color: black;">制品</span>认可度</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二次推动：</strong>再次强调0元体验的点，催化用户转化的<span style="color: black;">心情</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/048b929def3443f3a6b72cbd4302da23~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725688189&amp;x-signature=f4VsKApMhpN2gUl%2BMllqofmFeQo%3D" style="width: 50%; margin-bottom: 20px;"></div>




wrjc1hod 发表于 2024-10-3 04:07:53

感谢楼主的分享！我学到了很多。

m5k1umn 发表于 2024-10-7 22:46:33

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4zhvml8 发表于 2024-10-28 20:16:45

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m5k1umn 发表于 2024-10-30 21:46:23

网站建设seio论坛http://www.fok120.com/
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