新消费时代，营销型网站该怎么样用心情价值掘金？
<img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/eZxjZblCtsU9FSLEIcBkibors1vcCYG7E7kLrc29LCoYb8uqmPebXrWERcot0Wr8aQHIu2Q6zhiaM50Mia8tv3BVg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icNpR1X6icAn4WrfXby64y3C7GAz47cHfpibb6zrIwOo5ibQYCBKPibl91y9COibkibzibMfhTQekywvbBowAPosUjhXRg/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">近几年很流行一个词——“<span style="color: black;">心情</span>价值”，说白了<span style="color: black;">便是</span><span style="color: black;">需求</span>企业在<span style="color: black;">供给</span><span style="color: black;">制品</span>服务的功能卖点<span style="color: black;">同期</span>，还能带给用户情感共鸣，做<span style="color: black;">长时间</span>生意，<span style="color: black;">才可</span>承接<span style="color: black;">更加多</span>的转化落地。营销型<span style="color: black;">官网<span style="color: black;">怎样</span>应对当下新变局，全面挖掘<span style="color: black;">制品</span>的<span style="color: black;">心情</span>价值？企业<span style="color: black;">怎样</span>从<span style="color: black;">制品</span>特性出发，打造<span style="color: black;">心情</span>爆点？</span></span><span style="color: black;">针对这些问题，今天<span style="color: black;">咱们</span>带来了营销型网</span><span style="color: black;">站设计心得分享，<span style="color: black;">帮忙</span><span style="color: black;">大众</span>理解网站获客的底层<span style="color: black;">规律</span>，从而破解</span><span style="color: black;">打动用户的网站设计<span style="color: black;">秘码</span>。</span><span style="color: black;">网站设计大致分为<strong style="color: blue;">创意发散、内容<span style="color: black;">安排</span>和<span style="color: black;">方法</span>设计</strong>三大流程，下面就从这些方面来<span style="color: black;">详细</span>说明怎么让网页更有细节，更贴心。</span><strong style="color: blue;"><span style="color: black;">/PART 1</span></strong><strong style="color: blue;"><span style="color: black;">#</span></strong><strong style="color: blue;"><span style="color: black;">创意散发·全局调研</span></strong><span style="color: black;">创意的形成并非一蹴而就的灵感闪现，而是<span style="color: black;">创立</span>在<span style="color: black;">海量</span>深入调研的<span style="color: black;">基本</span>之上。</span><span style="color: black;">在构思任何新的想法或<span style="color: black;">处理</span><span style="color: black;">方法</span>之前，<span style="color: black;">咱们</span>都需要投入<span style="color: black;">海量</span>的时间和精力，<span style="color: black;">经过</span><strong style="color: blue;">广泛收集信息、分析市场趋势、<span style="color: black;">科研</span>用户<span style="color: black;">需要</span>以及深入<span style="color: black;">认识</span>行业动态</strong>，来构建一个扎实的知识<span style="color: black;">贮存</span>和思维框架。</span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>在<span style="color: black;">第1</span>个<span style="color: black;">周期</span>，<span style="color: black;">咱们</span>的</span><span style="color: black;">侧重点围绕客户业务、<span style="color: black;">目的</span>人群、竞品、行业、意向风格去<strong style="color: blue;">搜集资料</strong>，在有限的时间内做到全覆盖、多可能性。</span></p><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eZxjZblCtsWTGk4lkbshCJG2AgjIQRh96lFyW3mAEy9M5zPZQvtZ8RUjBxcrusf0u7FeaXLibL8VpBkXKFWDMsg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">以泰康之家为例，其<span style="color: black;">重点</span><span style="color: black;">目的</span>人群是高净值中老年群体，<span style="color: black;">咱们</span><span style="color: black;">经过</span>第三方报告搜集用户画像信息，<span style="color: black;">包含</span></span><strong style="color: blue;">消费习惯、生活习惯、<span style="color: black;">喜欢</span>的品牌、爱去的网站</strong><span style="color: black;">等等</span><span style="color: black;">，<span style="color: black;">发掘</span><span style="color: black;">她们</span>对品质有自己的<span style="color: black;">需求</span>，<span style="color: black;">每日</span>的网络生活时间长，爱社交分享。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eZxjZblCtsWTGk4lkbshCJG2AgjIQRh95gNAXPx4qSLrBtDZhNd4njfFA1FHQcBEyDbibYSUIZib1PuMTtYbaD2w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">调</span><span style="color: black;">查竞品网站<span style="color: black;">发掘</span>市</span><span style="color: black;">场上主流的养老平台还都在强调<strong style="color: blue;">品牌、服务和安心</strong>，但存在过度适老化视觉体验差的</span><span style="color: black;">问题。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eZxjZblCtsWTGk4lkbshCJG2AgjIQRh9kUpRdM6CTlrabIKmiarmmibayjfxGoXVb3svKZewBgrU0dDyvfCoqotg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">结合</span><span style="color: black;">这些背景，将泰康之家的网站定位为</span><strong style="color: blue;">“一个温馨的家”</strong><span style="color: black;">，并围绕这一主题风格以此来和这类人群用视觉去沟通。</span><strong style="color: blue;"><span style="color: black;">/PART 2</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">#</span></strong>内容<span style="color: black;">安排</span>·架构规划</span></strong></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">详细</span>的执行<span style="color: black;">周期</span>，<span style="color: black;">怎样</span>将<span style="color: black;">海量</span>的<span style="color: black;">商场</span>资料转化为通俗易懂且过目难忘的视觉语言？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这就需要<span style="color: black;">咱们</span>对资料进行深度消化整理，用视觉+文字的方式更加立体地呈现设计方向，梳理出关键栏目及视觉参考资料，辅助细节执行。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">泰康之家网站设计一改“先设计再填充文案”的<span style="color: black;">过程</span>，在架构形成之前就梳理出「泰康之家大战略」、「五位一体」核心价值，从<strong style="color: blue;">品牌slogan、宣传资料</strong>中延伸出官网文案。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eZxjZblCtsWTGk4lkbshCJG2AgjIQRh9K1ZpHM5YOUVf7OG9nBDA2G5NReSkncMz3bkmvEaicUKMolt8B7JCxcA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">让</span><span style="color: black;">用户一眼就能get品牌核心竞争力，<span style="color: black;">况且</span>在浏览官网时潜移默化地对其品牌形象、<span style="color: black;">制品</span>价值观形成认知。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eZxjZblCtsWTGk4lkbshCJG2AgjIQRh9SY8bic6833MEZtUicvqWSibDPJ6DS1PLMTVjLasRGgaSSKFOicTHTDmxYg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">在<span style="color: black;">详细</span>页面的内容规划上，以核心页面首页为例，首页的价值<span style="color: black;">便是</span><span style="color: black;">帮忙</span>用户<span style="color: black;">创立</span>对品牌的简要认知并刺激其深度<span style="color: black;">认识</span>。</span><span style="color: black;">基于这个<span style="color: black;">目的</span>，<span style="color: black;">咱们</span>选定了4类信息：<strong style="color: blue;">居民<span style="color: black;">照片</span>、企业实力、社区卖点、居民故事</strong>。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eZxjZblCtsWTGk4lkbshCJG2AgjIQRh9YlUibONqDpndxGEw5ZlsPt9feR5mXTshIOs3ajrkjBeCU5khBvY5iaAg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">居民<span style="color: black;">照片</span>和社区卖点能够快速地<span style="color: black;">创立</span>用户对社区的认知，企业实力则会直接刺激用户<span style="color: black;">是不是</span>会进一步<span style="color: black;">认识</span>，居民故事<span style="color: black;">经过</span>细节铺陈给用户留下深刻印象，实现深度种草。</span><strong style="color: blue;"><span style="color: black;">/PART 3</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">#</span></strong><span style="color: black;">方法</span>设计：视觉落地</span></strong></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在营销型网站<span style="color: black;">方法</span>设计落地环节，从</span><strong style="color: blue;">视觉、风格、主线、功能、留资按钮设计</strong><span style="color: black;">等方面<span style="color: black;">精细</span>转化<span style="color: black;">规律</span>是核心任务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，网站的风格应<span style="color: black;">经过</span><strong style="color: blue;">色彩搭配、字体<span style="color: black;">选取</span>、图标设计以及整体布局</strong>来<span style="color: black;">表现</span>，主线能够清晰的指引用户完成下单/留资任务，得到结果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其难点在于，网站中<span style="color: black;">常常</span><span style="color: black;">包含</span>丰富的内容信息，<span style="color: black;">怎样</span>让用户能够清晰的<span style="color: black;">重视</span>到 TA 当前所需要<span style="color: black;">重视</span>的内容，是<span style="color: black;">咱们</span>需要花功夫设计的部分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在设计泰康之家网站时，从刺激留资这个<span style="color: black;">最后</span><span style="color: black;">目的</span>来讲，<span style="color: black;">咱们</span>设计了以下细节：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">风格</span></strong></span><span style="color: black;">：提取企业VI色+延展色，以温暖、亲切、活力的暖橙色为主色调，象征着<span style="color: black;">阳光</span>和正能量，在进入网站瞬间<span style="color: black;">就可</span>点亮用户的愉悦心情；</span></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eZxjZblCtsWTGk4lkbshCJG2AgjIQRh9BsrOtGbROljdMfYgEUJgrWnqk6mEERt8vBDialOF3dgiaYrqgNCooUjw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">布局</span></strong></span><span style="color: black;">：用户对服务卖点的关注<span style="color: black;">常常</span>超过品牌实力，在视觉分量上社区环境展示、居民生活状态所占的版面<span style="color: black;">亦</span>会比企业更重；</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eZxjZblCtsWTGk4lkbshCJG2AgjIQRh9WtdtupPfjjWyBVZTjOa45ltO82YppQpH3iawicstMm41RsibgOnxxfgDQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">功能</strong></span><span style="color: black;">：社区页<span style="color: black;">按照</span>用户IP<span style="color: black;">位置</span>智能<span style="color: black;">举荐</span><span style="color: black;">周边</span>社区，方便用户<span style="color: black;">有效</span>的触达所需内容，即时转化；</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eZxjZblCtsWTGk4lkbshCJG2AgjIQRh9ChkT6gDDkdPhoB8LIMfcueQFazFyQPicCjiaehNicIiaiaOlGlwQDehetZg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">留资</span></strong></span><span style="color: black;">：<span style="color: black;">按照</span>用户浏览<span style="color: black;">规律</span>，除了右侧和顶部固定位置的留资按钮，页面内部<span style="color: black;">亦</span>新增了多个留资栏，最大程度地降低用户的认知成本。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/eZxjZblCtsWTGk4lkbshCJG2AgjIQRh95YibLhIKLxlicibYtt1FgBhFzf8Nka7PwSGSkTicsU5nls3rHOhCIMa9aA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">在有了具象的<span style="color: black;">方法</span>想象之后，<span style="color: black;">能够</span>先设计几个<span style="color: black;">表率</span>性页面让客户直观地感受到设计风格与方向，避免<span style="color: black;">茫然</span>设计返工。确定了</span><span style="color: black;">大体方向和元素，就<span style="color: black;">能够</span><span style="color: black;">起始</span>进行全页面设计了。</span><strong style="color: blue;"><span style="color: black;">/PART 4</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">#</span></strong>结语</span></strong></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">办法</span>论毕竟是<span style="color: black;">办法</span>论，要真正移情于用户，光靠纸面理论其实远远<span style="color: black;">不足</span>，更重要的，是勤于观察和思考活生生的用户和<span style="color: black;">优秀</span>设计本身，学习它们的理念和思维，<span style="color: black;">才可</span><span style="color: black;">持续</span><span style="color: black;">提高</span>自己的设计水平，做出更加出色的使用体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的是，设计输出完并不等于视觉设计工作的结束，用户看到的并不是<span style="color: black;">咱们</span>的直接设计效果图，而是<span style="color: black;">研发</span>人员<span style="color: black;">经过</span>代码对效果图还原后的效果，<strong style="color: blue;"><span style="color: black;">咱们</span>必须对还原度进行跟踪，<span style="color: black;">才可</span><span style="color: black;">保准</span><span style="color: black;">最后</span>效果的一致性。</strong></span></p><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icNpR1X6icAn4WrfXby64y3C7GAz47cHfpa63Fp1ic5iamgWXznjTvBH4Mj75Nq3yQRibsGYiaBibjPRBriaZYnWBx9ODA/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></strong><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/eZxjZblCtsXrs92v8YoUqicgdaAFGKXd9TtpnEEX984TB0IlB0azapJFvPvWpnb8JfPGCWJ3QWgFEYv1SpnN0PQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经济波动之下，智慧金融<span style="color: black;">怎样</span><span style="color: black;">保护</span>钱袋子？</span></span></span></span></span></span></p><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/eZxjZblCtsXrs92v8YoUqicgdaAFGKXd9ddzNI490viaw3KjhhZe8h8qME5H8QbuGorG2uJHIpiaC8H9e6ibVrGhNg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大数据可视化<span style="color: black;">制品</span>丨一站式数据<span style="color: black;">处理</span>平台！用这个顶级智囊团就够了</span></span></span></p><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/eZxjZblCtsXrs92v8YoUqicgdaAFGKXd9PIlw3ON6PSMViaRFyE9FceGTqLJQvXsdpxa7JDkSuicZ2NTylHlqn5FA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大数据可视化定制丨当科技遇上脑洞，<span style="color: black;">一块</span>解锁专属数字化之旅！</span></span></span></span></span></span></p>
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