细说Facebook自定义受众：对电商而言有哪些优点？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点击上方置顶</span><span style="color: black;">雨果网</span><span style="color: black;">，不<span style="color: black;">错失</span>跨境电商<span style="color: black;">体积</span>事</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook自定义受众是<span style="color: black;">宣传</span>主向小众受众投放<span style="color: black;">宣传</span>时的理想之选。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你对<span style="color: black;">宣传</span>对象<span style="color: black;">认识</span>的越多，<span style="color: black;">宣传</span>的效果就越好。当你向“自定义受众”进行营销时，你<span style="color: black;">能够</span>确切地<span style="color: black;">晓得</span>谁在看你的<span style="color: black;">宣传</span>，并且<span style="color: black;">能够</span>精确定位你的<span style="color: black;">信息</span>，从而<span style="color: black;">帮忙</span>你<span style="color: black;">加强</span>转化率并<span style="color: black;">得到</span>更好的投资<span style="color: black;">报答</span>率（ROI）。</span></p><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">运用</span>Facebook自定义受众？</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook自定义受众<span style="color: black;">最少</span><span style="color: black;">能够</span>帮你实现以下6个“小<span style="color: black;">目的</span>”：</span></p><strong style="color: blue;"><span style="color: black;">1、为你的Facebook涨粉</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创建一个<span style="color: black;">已然</span>注册了你的电子邮件列表或近期<span style="color: black;">拜访</span>过你网站的用户的“自定义受众”，<span style="color: black;">而后</span><span style="color: black;">运用</span>该“自定义受众”来投放<span style="color: black;">宣传</span>，鼓励这些人在Facebook上关注你。</span></p><strong style="color: blue;"><span style="color: black;">2、对现有客户进行追加<span style="color: black;">营销</span></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span><span style="color: black;">选取</span>“曾向你购买过商品的人”<span style="color: black;">做为</span>你的自定义受众，并借助<span style="color: black;">宣传</span>向<span style="color: black;">她们</span><span style="color: black;">供给</span><span style="color: black;">关联</span><span style="color: black;">制品</span>或配件。这是<span style="color: black;">加强</span>客户终身价值的好<span style="color: black;">办法</span>。</span></p><strong style="color: blue;"><span style="color: black;">3、跟进弃购者</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">已然</span>加购，而<span style="color: black;">半途</span>放弃结算的这些客户，你<span style="color: black;">能够</span>利用Facebook<span style="color: black;">宣传</span><span style="color: black;">快速</span>跟进<span style="color: black;">她们</span>。</span></p><strong style="color: blue;"><span style="color: black;">4、出售给活跃的邮件订阅用户</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从未听说过你品牌的客户是你最难拿下的人。而大<span style="color: black;">都数</span>购物者都会在多次<span style="color: black;">拜访</span>一个网站之后才会下单。这<span style="color: black;">便是</span><span style="color: black;">为何</span>在Facebook上很难把东西卖给陌生人的<span style="color: black;">原由</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，你<span style="color: black;">能够</span><span style="color: black;">经过</span>向活跃的订阅用户出售<span style="color: black;">制品</span>来<span style="color: black;">加强</span>转化率，<span style="color: black;">由于</span>这些订阅用户不仅订阅了你的邮件，<span style="color: black;">况且</span><span style="color: black;">实质</span>上还打开了你的电子邮件阅读。<span style="color: black;">她们</span>不仅听说过你的品牌，<span style="color: black;">乃至</span>还非常<span style="color: black;">爱好</span>它。</span></p><strong style="color: blue;"><span style="color: black;">5、<span style="color: black;">得到</span>客户的反馈</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">反馈<span style="color: black;">针对</span>企业主而言非常有价值。<span style="color: black;">定时</span><span style="color: black;">得到</span>反馈不仅有助于你<span style="color: black;">加强</span>和<span style="color: black;">守护</span>客户满意度，<span style="color: black;">况且</span>它还是营销和<span style="color: black;">制品</span>创意的重要<span style="color: black;">源自</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在客户购买之后，你<span style="color: black;">能够</span><span style="color: black;">运用</span>Facebook对其进行跟进，并<span style="color: black;">需求</span><span style="color: black;">她们</span>填写调查表。<span style="color: black;">倘若</span>你想<span style="color: black;">加强</span>调查的完成率，<span style="color: black;">能够</span><span style="color: black;">选取</span>有奖填写的方式。</span></p><strong style="color: blue;"><span style="color: black;">6、<span style="color: black;">创立</span>你的电子邮件群组</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创立</span>电子邮件组是你能够与活跃客户和潜在客户保持联系的一种<span style="color: black;">靠谱</span><span style="color: black;">办法</span>。<span style="color: black;">经过</span>定位<span style="color: black;">拜访</span>过你网站的用户，你将有可能<span style="color: black;">得到</span><span style="color: black;">更加多</span>的电子邮件订阅用户。</span></p><span style="color: black;"><span style="color: black;">怎样</span>创建Facebook自定义受众?</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有多种<span style="color: black;">办法</span><span style="color: black;">能够</span>在Facebook上创建自定义受众。你<span style="color: black;">能够</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上传客户联系表单</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>网站访客或APP活动数据</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>线下活动数据</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>用户在Facebook或Instagram上与你互动的数据，例如观看你发布的视频或<span style="color: black;">拜访</span>你的<span style="color: black;">机构</span>简介</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>Shopify的Facebook Marketing APP创建自定义受众</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文将重点介绍三种<span style="color: black;">平常</span>的创建Facebook自定义受众的方式：上传联系人表单、<span style="color: black;">运用</span>网站访客数据以及<span style="color: black;">运用</span>Shopify的Facebook Marketing APP。</span></p><strong style="color: blue;"><span style="color: black;">1、上传客户联系信息表单</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你有客户/邮件订阅用户的电子邮件组，则<span style="color: black;">能够</span>将完整表单或一部分表单上传到Facebook以创建“自定义受众”。只要你的客户/订阅用户在<span style="color: black;">拜访</span>你网站时和Facebook上<span style="color: black;">运用</span>的是相同的电子邮箱，你就<span style="color: black;">能够</span>在Facebook<span style="color: black;">宣传</span>中成功定位到<span style="color: black;">她们</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你要<span style="color: black;">运用</span>联系人列表在Facebook上创建自定义受众，请点击屏幕左上角的快捷方式图标，<span style="color: black;">而后</span><span style="color: black;">选取</span>“受众”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeYYB0fuA3HgVRNB9r2B3HujylrB5v9egS6uZeqrjDDibpgibl14bVDZEKfb5Exgo6nqApzJcpNricXcw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击“创建受众”下拉菜单，<span style="color: black;">而后</span><span style="color: black;">选取</span>“自定义受众”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeYYB0fuA3HgVRNB9r2B3Hujc3Klyic7aBOo7pLqHtllkxdYGvUE4ksjaIiaaaPX5xQpKdqmv0nLx86Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，<span style="color: black;">选取</span>“客户列表”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeYYB0fuA3HgVRNB9r2B3Huj1PYgrFWvWfX7T05OI2BAh3gSDN9urKGplfyB8JFwv7Wj5gddSVM8Sg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，你还<span style="color: black;">能够</span><span style="color: black;">经过</span>以下几种方式在Facebook中将自己的表单创建为“自定义受众”：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">复制并粘贴数据。<span style="color: black;">倘若</span><span style="color: black;">仅有</span>表单信息较少，则<span style="color: black;">能够</span>手动将其中的数据复制并粘贴到Facebook中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上传CSV文件。<span style="color: black;">倘若</span>表单内容<span style="color: black;">非常多</span>，则需要上传CSV文件。你<span style="color: black;">能够</span>将电子表格另存为CSV，<span style="color: black;">亦</span><span style="color: black;">能够</span>从EDM（电子邮件营销）服务商那里下载联系人CSV。上传之前，请<span style="color: black;">保证</span>所有电子邮箱（或<span style="color: black;">tel</span>号码）都列在单个栏中，且不<span style="color: black;">包括</span>其他信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将Shopify<span style="color: black;">相关</span>到Facebook。<span style="color: black;">倘若</span>你<span style="color: black;">运用</span>的是Shopify<span style="color: black;">供给</span>支持的电子邮件服务，<span style="color: black;">那样</span>你则<span style="color: black;">能够</span>直接将Facebook连接到该邮件组，而无需上传或复制和粘贴。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">添加邮件组后，Facebook会将客户数据与Facebook用户进行匹配。</span></p><strong style="color: blue;"><span style="color: black;">2、定位<span style="color: black;">拜访</span>过你网站的用户</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创建一个由近期网站访客（已登录Facebook的前提下）<span style="color: black;">构成</span>的“自定义受众”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步是创建“自定义受众像素（Custom Audience Pixel）”。<span style="color: black;">过程</span>与创建自定义受众相同。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，点击屏幕左上角的快捷方式图标，<span style="color: black;">而后</span><span style="color: black;">选取</span>“受众”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeYYB0fuA3HgVRNB9r2B3HujylrB5v9egS6uZeqrjDDibpgibl14bVDZEKfb5Exgo6nqApzJcpNricXcw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击“创建受众”下拉菜单，<span style="color: black;">而后</span><span style="color: black;">选取</span>“自定义受众”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeYYB0fuA3HgVRNB9r2B3Hujc3Klyic7aBOo7pLqHtllkxdYGvUE4ksjaIiaaaPX5xQpKdqmv0nLx86Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，<span style="color: black;">选取</span>“网站”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeYYB0fuA3HgVRNB9r2B3Huj1vGibGxlYLOKxHnnAXdPM55q6tWodtZ2ryic6ibDEluWvePGM9KPgrjhg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为你的像素命名，输入网站的网址，<span style="color: black;">而后</span>点击“继续”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeYYB0fuA3HgVRNB9r2B3HujnWLuSt7L4ZVTkryZ7sxia5ia7ibyvIQ2CyuZPicAE63vwDalFWiate98a8Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，你需要<span style="color: black;">选取</span>创建自定义受众的<span style="color: black;">要求</span>。例如，你<span style="color: black;">能够</span><span style="color: black;">选取</span>定位所有网站访客或查看过你网站的特定页面的用户，<span style="color: black;">或</span>在网站上花费一<span style="color: black;">按时</span>间的用户。你还<span style="color: black;">能够</span>指<span style="color: black;">按时</span>间范围（最多180天）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">指定<span style="color: black;">要求</span>后，为你的受众取一个描述性的名<span style="color: black;">叫作</span>（如“网站访客”），<span style="color: black;">而后</span>点击“创建受众”。</span></p><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">运用</span>Shopify的Facebook Marketing APP</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>Facebook Marketing APP，你无需离开Shopify<span style="color: black;">就可</span>创建、管理和跟踪Facebook<span style="color: black;">宣传</span>系列。它还会自动为你配置Facebook跟踪像素，使你<span style="color: black;">能够</span>针对<span style="color: black;">拜访</span>过你网站的用户制作<span style="color: black;">宣传</span>。</span></p><span style="color: black;">关于创建Facebook自定义受众的<span style="color: black;">重视</span>事项</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正确地创建自定义受众，<span style="color: black;">才可</span><span style="color: black;">保准</span>你的<span style="color: black;">宣传</span>能够定位到正确的人群。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）你需要一个Facebook商务管理账户（BM账户）来创建自定义受众。<span style="color: black;">倘若</span>你还<span style="color: black;">无</span>Business Manager帐户，<span style="color: black;">那样</span>Facebook会在你尝试创建自定义受众时提示你创建一个帐户，<span style="color: black;">或</span>你<span style="color: black;">能够</span>先完成BM帐户的创建再执行这一<span style="color: black;">过程</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）自定义受众中<span style="color: black;">最少</span>需要<span style="color: black;">包括</span>20个用户<span style="color: black;">才可</span>向该受众群体投放<span style="color: black;">宣传</span>。<span style="color: black;">倘若</span>你的网站<span style="color: black;">拜访</span>量还<span style="color: black;">不足</span>多（<span style="color: black;">或</span>电邮组人数非常少），则<span style="color: black;">能够</span>在设置自定义受众之前尝试跑<span style="color: black;">宣传</span>以将流量发送到你的网站或鼓励用户订阅。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）你可能<span style="color: black;">没法</span>将所有客户、访客或订阅用户都成功列为你的“自定义受众”。<span style="color: black;">由于</span>并非所有访客都是在登录Facebook的状态下进行<span style="color: black;">拜访</span>的。<span style="color: black;">一样</span>，你电邮组中的用户可能会<span style="color: black;">运用</span>其他电子邮箱登录<span style="color: black;">她们</span>的Facebook帐户。<span style="color: black;">因此呢</span>，<span style="color: black;">倘若</span>你的“自定义受众”数量比你预期的要少，并不<span style="color: black;">必定</span>是你的操作有误。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）你需要<span style="color: black;">定时</span>更新你的订阅用户“自定义受众”。<span style="color: black;">倘若</span>你是手动将联系人表单上传到Facebook以创建“自定义受众”的，则需要保持<span style="color: black;">定时</span>更新。你<span style="color: black;">能够</span>将仅含有新联系人的新CSV文件上传，<span style="color: black;">而后</span>用含有所有联系人的新CSV文件替换原有的“自定义受众”，或将新的订阅用户复制并粘贴到“自定义受众”列表中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopify卖家还<span style="color: black;">能够</span><span style="color: black;">运用</span>Shopify App Store中的APP（如Audience Push to Facebook或Facebook Custom Audiences）自动更新其自定义受众。</span></p><span style="color: black;">Facebook自定义受众的高阶用法</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>了<span style="color: black;">运用</span>“自定义受众”在Facebook上投放<span style="color: black;">宣传</span>的基本知识后，你可能会想<span style="color: black;">经过</span><span style="color: black;">运用</span>Facebook<span style="color: black;">供给</span>的<span style="color: black;">有些</span>更高级的选项制作更具针对性的<span style="color: black;">宣传</span>。</span></p><strong style="color: blue;"><span style="color: black;">1、Facebook动态<span style="color: black;">制品</span><span style="color: black;">宣传</span>（Dynamic Product Ads）</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大<span style="color: black;">都数</span>自定义受众需要手动设置。<span style="color: black;">倘若</span>你要<span style="color: black;">按照</span>访客查看的<span style="color: black;">制品</span>来定位网站访客，工作量非常之巨大。<span style="color: black;">针对</span>页面<span style="color: black;">非常多</span>的网站而言，<span style="color: black;">能够</span>说是不切<span style="color: black;">实质</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook动态<span style="color: black;">制品</span><span style="color: black;">宣传</span>则<span style="color: black;">供给</span>了更加自动化的<span style="color: black;">处理</span><span style="color: black;">方法</span>。网站访客查看的<span style="color: black;">制品</span>以及<span style="color: black;">她们</span>离结帐的距离，决定了<span style="color: black;">她们</span>在何时能够看到这则<span style="color: black;">宣传</span>。你只需要设置参数并创建<span style="color: black;">宣传</span>模板。之后，它会自动跑起来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopify卖家<span style="color: black;">能够</span><span style="color: black;">运用</span>Facebook Marketing APP<span style="color: black;">容易</span>设置动态<span style="color: black;">制品</span><span style="color: black;">宣传</span>。当你安装Facebook Marketing APP时，你的<span style="color: black;">制品</span>将会自动同步到APP上，并进一步同步到Facebook上的<span style="color: black;">制品</span>目录，你<span style="color: black;">能够</span><span style="color: black;">运用</span>它来创建动态再营销<span style="color: black;">宣传</span>。</span></p><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">恰当</span>排除受众</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是<span style="color: black;">运用</span>自定义受众的优点之一。例如，<span style="color: black;">倘若</span>你投放<span style="color: black;">宣传</span>是为了将网站访客转化为你的电子邮件订阅用户，<span style="color: black;">那样</span>你就需要排除现有的订阅用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>，<span style="color: black;">倘若</span>你<span style="color: black;">运用</span>Facebook向网站访客出售商品，而你只出售一种<span style="color: black;">制品</span>的话，<span style="color: black;">那样</span>这些用户可能不会再复购，<span style="color: black;">那样</span>你<span style="color: black;">能够</span><span style="color: black;">经过</span>排除<span style="color: black;">已然</span>完成购买的用户来节约<span style="color: black;">宣传</span>成本。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，排除重叠的、非必要的受众，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你进一步细分受众。</span></p><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">类似</span>观众</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创建自定义受众后，你<span style="color: black;">能够</span><span style="color: black;">运用</span>“<span style="color: black;">类似</span>受众”将其扩展为<span style="color: black;">包含</span>尚未注册你的电子邮件时事通讯或<span style="color: black;">拜访</span>过你的网站但<span style="color: black;">持有</span>相同素质的用户。这是一种将<span style="color: black;">制品</span>展示给可能对你的<span style="color: black;">制品</span>感兴趣但还不<span style="color: black;">熟练</span>你的业务或<span style="color: black;">制品</span>的人的好<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要创建<span style="color: black;">类似</span>受众，<span style="color: black;">需求</span>你在现有的一组自定义受众中有来自同一个国家/地区的<span style="color: black;">最少</span>100个用户。</span></p><strong style="color: blue;"><span style="color: black;">4、像素事件（Pixel Events）</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你在网站上<span style="color: black;">运用</span>Facebook像素，<span style="color: black;">那样</span>你还<span style="color: black;">能够</span>安装“像素事件”，当你的访客执行以下操作时，它们会自动将访客添加到你的“自定义受众”中：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将<span style="color: black;">制品</span>添加到购物车</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将<span style="color: black;">制品</span>添加到愿望<span style="color: black;">名单</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进行购买</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">执行网站搜索</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">订阅你的时事通讯</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">查看特定内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你自动创建<span style="color: black;">区别</span>的自定义受众，让你的<span style="color: black;">宣传</span>更具针对性。例如，这则广告你只想让特定的用户看到（例如，放弃购物车的<span style="color: black;">宣传</span>），<span style="color: black;">那样</span>像素事件就<span style="color: black;">能够</span>帮你更好地实现它。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之，每次创建新的<span style="color: black;">宣传</span>系列时，你都<span style="color: black;">能够</span><span style="color: black;">选取</span>一个自定义受众<span style="color: black;">做为</span>定位对象。当然，你<span style="color: black;">亦</span><span style="color: black;">能够</span>随时创建新的“自定义受众”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雨果网致力为卖家<span style="color: black;">供给</span><span style="color: black;">优秀</span>干货</span></p><span style="color: black;">▼扫码关注<span style="color: black;">加星标，<span style="color: black;">每日</span>看好文</span>▼</span><span style="color: black;">1</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ungZFmlkMeaFJmdibzibZtNegcFjL05lFekUnTW3xXGywI3klcaFlE4O2bzr40iaIE3KC8qVwAWXQ5Wjf14rw1icJw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ungZFmlkMeaFJmdibzibZtNegcFjL05lFeQNPWQUibCTrIP4I6UxDIGr91Etl3Ffyec7zZG3Py8hafZXMxaMjDAQQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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