优秀促销海报？怎么设计？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在设计促销<span style="color: black;">宣传</span>之前，<span style="color: black;">首要</span>要明白你表达的中心思想是什么，<span style="color: black;">例如</span>做一张促销海报，在这张海报里需要<span style="color: black;">明显</span>的主题是什么，<span style="color: black;">那样</span>作图之前<span style="color: black;">首要</span>就要构思好，在这张海报里<span style="color: black;">那些</span>是需要<span style="color: black;">明显</span>的部分，需要做得够大、够<span style="color: black;">美丽</span>，<span style="color: black;">这般</span><span style="color: black;">才可</span>有力传递你店里的促销优惠，让人心动下单购买促销商品。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/834347010dd24be8858dab671b6ffcee~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=W9PPYAh9QfVXFNy5%2FSbYzOiRv6A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">促销海报是一种比较吸引眼球的<span style="color: black;">宣传</span>形式，一张好的海报<span style="color: black;">能够</span>吸引受众买家进入店铺，<span style="color: black;">能够</span>生动地传达<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>信息和各类促销活动<span style="color: black;">状况</span>，是打折、促销、包邮、秒杀等<span style="color: black;">必须</span>良方。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3a4d47bdb9934fcb9e7ac12de8844965~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=FARRpBQ0hhWcdsUt4%2B08F7oQchc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要</span>设计出一张出色的促销海报，<span style="color: black;">能够</span>参考以下几个海报设计技巧：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1707920c18e14778bdbda69e803d725b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=9pKkFosGdvRAjBlin5y47HCEhOA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bc58e87f712d4216bcf09f655a081bbf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=dtO9%2FmIB%2BQgelju52RLGrw4JQ1U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设计促销海报之前，<span style="color: black;">首要</span>要确定主题，确定要推广宣传的文字信息和内容。促销主题<span style="color: black;">必定</span>要突显出来，整张图的促销信息放在中间一排的位置较理想。字体要够大，适当给促销文字加点图层效果，<span style="color: black;">这般</span>视觉效果会更好。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/dcefc8123d2149519dc0d8e7b1eed698~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=gExMn0r1bNNEFH0KJtIF7xXeFo8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，作图<span style="color: black;">必定</span>要主次分明，不要太花哨，主体颜色最好不要超过三种颜色，颜色<span style="color: black;">太多</span>容易<span style="color: black;">导致</span>视觉疲劳，并且容易失去中心焦点。<span style="color: black;">通常</span>大部分促销主题的文字颜色都会用红色或橙色，<span style="color: black;">由于</span>这两种颜色亮度更高，比较容易引人注目。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4c0837c0189d47b09312c9b821b4845e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=tHMqp%2BQ8PvcaX3%2F4vsTpin4MO88%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/90224179c0c947679f7c8c55fa96401a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=W914xYQvkLv94yXvtvKjeA2w5r4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>：平台活动的<span style="color: black;">有些</span>备注，有什么限制和<span style="color: black;">重视</span>事项，辅助信息宜用12号字体，放在海报的最下方是比较适合的，辅助信息不需要太<span style="color: black;">明显</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c6ee7133ac564c7e91515a4d5023bb79~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=CDLIWoCATxfrnDWEzwlN%2B2MvhWA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a2090607335048799db9ed794fe14f2c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=Bky0tPde4cm6otsT9mQrSE9ikJc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是秒杀之类的，时间<span style="color: black;">必定</span><span style="color: black;">亦</span>要<span style="color: black;">明显</span>出来，或改用Gf做动画效果，让时间跳动，会让人产生紧迫感，<span style="color: black;">更易</span>促进客户下单购买。这张海报的促销时间要再大一点，就更完美了。促销时间<span style="color: black;">亦</span>宜放在促销主题<span style="color: black;">周边</span>位置更佳。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f965f4c229374df0bdc186f572b86f24~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=Q93XEoWyJCo4KZ%2FjIamoLuepONo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/afc5e95433b940769409e88afafce4c0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=9GeW9V8ps2vj85e9yvtGqaT177I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">促销活动<span style="color: black;">必定</span>会有一个“名正言顺”的促销理由，<span style="color: black;">这般</span><span style="color: black;">才可</span>“师出有名”，这个<span style="color: black;">便是</span>促销副标题，在促销海报中不需要太<span style="color: black;">明显</span>，点到即止，毕竟这只是一个噱头，<span style="color: black;">咱们</span>的促销海报要<span style="color: black;">明显</span>的是促销主题优惠信息，<span style="color: black;">便是</span><span style="color: black;">第1</span>点，促销副标题放在促销主题<span style="color: black;">周边</span>位置<span style="color: black;">就可</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/54ff91107aa74bed81f0b7f220058682~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=cQ4ZHuhetYJ2yOEjzMs%2Fv3yP6Ww%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/20d1b1547f5a4697a03ac9fbab42fb22~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=xOEy5AdX%2Fy1OWetQKW7NBkMw2%2B8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大致做完整体<span style="color: black;">照片</span>后，<span style="color: black;">瞧瞧</span>哪里空白<span style="color: black;">太多</span>，适当地加<span style="color: black;">有些</span>与主题<span style="color: black;">关联</span>的小素材，能起锦上添花的效果，小装饰<span style="color: black;">亦</span>最好找与促销主题思想<span style="color: black;">相关</span>的，如下图所示。<span style="color: black;">然则</span>，小素材不宜<span style="color: black;">太多</span>，免得画蛇添足，整张促销海报设计需要留适当的留白，<span style="color: black;">这般</span>人的视觉会更加舒适。<span style="color: black;">这儿</span>，提醒<span style="color: black;">大众</span>一点，<span style="color: black;">倘若</span>是形象图，画面<span style="color: black;">能够</span>多留白，<span style="color: black;">然则</span>促销图不宜留白<span style="color: black;">太多</span>，<span style="color: black;">这般</span>会失去促销气氛。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4b03ecaa234f485bb9f4bfda3194a661~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=%2F%2BkS6Gq2ncu22qSn2YPFvT7Eqo0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b50cae9627e643429fae4b5a1bfde5bc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=KEjO3SiZFrSzjLD4S93S1p6lTWw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人的视线扫描习惯都是从左到右、从上到下。在一张促销海报里在适当的位置，放上一个<span style="color: black;">名人</span>比放商品<span style="color: black;">更易</span>吸引人视线，<span style="color: black;">然则</span>需要记住一点，<span style="color: black;">不可</span>让<span style="color: black;">名人</span>图抢了风头，你要明白你要<span style="color: black;">明显</span>的是促销信息。<span style="color: black;">倘若</span>是特卖某款商品，<span style="color: black;">能够</span>尝试用<span style="color: black;">名人</span>加商品的<span style="color: black;">照片</span>，效果会更好。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3096f20db9c34d75be15df3e732dbf82~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810709&x-signature=%2FU8UhNwKoebOcW1FZm6KHDuXBD0%3D" style="width: 50%; margin-bottom: 20px;"></div>
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